What users are saying about
14 Ratings
20 Ratings
14 Ratings
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Score 8.3 out of 101
20 Ratings
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Score 8.3 out of 101

Likelihood to Recommend

6sense

If your company wants to identify buying intent before the prospect starts talks with a competitor, or before the prospect even concretely defines their needs, 6sense is the answer.
Parker O'Very profile photo

Owler

This is a free service, so it should be compared to free and low cost alerting (e.g. Google Alerts) and PE/VC funding profile (e.g. Crunchbase) services. Owler is well suited for competitive intelligence professionals, named account reps, and marketing professionals tracking company news (web mined company mentions and press releases) and social media (blogs, Video, YouTube). The alerts are high precision and tag for three key events (M&A, Funding, Exec Changes). It is the alerting and social media tools which are the key strength of the service.The company claims two million profiles, but only has 60,000 with full address information. Content includes competitors, user polls, and funding / M&A data. Owler should be viewed as a free complement to other online company research tools, but it lacks the depth to replace subscription services. Missing content includes long business descriptions; financials and discrete sizing data; family tree linkage, and executive profiles (only the CEO is covered)While they offer list building functionality, it is quite thin and non-downloadable. As such, I would not recommend Owler for sales and marketing prospecting at this point.A unique feature is a set of company polls about the direction of the company and CEO performance. Unfortunately, the response rates are often too low to be statistically meaningful.
Michael Levy profile photo

Feature Rating Comparison

Prospecting

6sense
Owler
7.8
Advanced search
6sense
Owler
7.7
Identification of new leads
6sense
Owler
6.9
List quality
6sense
Owler
7.8
List upload/download
6sense
Owler
7.7
Ideal customer targeting
6sense
Owler
7.7
Load time/data access
6sense
Owler
8.8

Sales Intelligence Data Standards

6sense
Owler
8.2
Contact information
6sense
Owler
7.5
Company information
6sense
Owler
8.4
Industry information
6sense
Owler
8.8

Data Augmentation & Lead Qualification

6sense
Owler
7.9
Lead qualification process
6sense
Owler
6.9
Smart lists and recommendations
6sense
Owler
7.1
Salesforce integration
6sense
Owler
7.8
Company/business profiles
6sense
Owler
9.1
Alerts and reminders
6sense
Owler
8.9
Data hygiene
6sense
Owler
7.9
Automatic data refresh
6sense
Owler
8.0
Tags
6sense
Owler
8.0
Filters and segmentation
6sense
Owler
7.5

Sales Intelligence Email Features

6sense
Owler
7.0
Sales email templates
6sense
Owler
7.0
Append emails to records
6sense
Owler
7.0

Pros

6sense

  • Stores and organizes information by product, department, etc., to make it easier for our website to function.
  • Help us track the buyer journey, making it a more enjoyable buying process for them on our website.
  • Help us drive revenue against competitors such as Amazon and Wal-Mart.
No photo available

Owler

  • Great industry info.
  • Really good industry- or company-specific rss feed.
  • Love the funding/merger/acquisition alerts that we get on companies and portfolios that we follow. Often even more timely than Crunchbase since it's based on press releases rather than Crunchbase's data team reaching out to VCs to get their portfolio updates.
  • Pretty good firmographic data on companies (# of employees, ann. revenue, website, c-suite members, etc.).
  • We get all these great benefits for free!
Parker O'Very profile photo

Cons

6sense

  • A bit difficult to navigate at times, so watch all the training videos and ask for help
  • Not as intuitive but very powerful once you know how to use it
  • Sometimes there are glitches but they have great support to help and fix it and never a repeat issue
Rob Morris profile photo

Owler

  • The email they send out each day could be formatted a little nicer. The content is good, but it is "framed" in a box that doesn't nothing for the eyes!
  • There are optional questions added to the email that don't always make sense. e.g. comparing two companies that are very different and asking which you prefer. I understand why they would want this in there, but it needs to be refined a bit more.
  • More third party content would be good - quite often it is blog posts and changes on the companies careers page. This would be particularly useful for how people are perceiving a recent project launch.
Fraser Murphy profile photo

Likelihood to Renew

6sense

No score
No answers yet
No answers on this topic

Owler

Owler 10.0
Based on 1 answer
Not really an applicable question as this is a free service, but if they charged $100 / year (GageIn's price) I would still license the service.
Michael Levy profile photo

Usability

6sense

No score
No answers yet
No answers on this topic

Owler

Owler 10.0
Based on 3 answers
Owler's interface and user experience are streamlined and clean. It's easy to pick up on what the data visualizations are showing and other information provided in the dashboard
Meredith Walter profile photo

Reliability and Availability

6sense

No score
No answers yet
No answers on this topic

Owler

Owler 7.0
Based on 1 answer
I have yet to see the platform down or running slowly, but there have been multiple instances recently (Q2 2015) when the user links to a news story and Owler gives an Oops message. Users simply click on the story a second time and the story is displayed. This is a nuisance bug.I also have a sense that the system is not processing alerts as quickly as before, but I haven't tracked this closely, so I could be wrong about it.
Michael Levy profile photo

Performance

6sense

No score
No answers yet
No answers on this topic

Owler

Owler 8.0
Based on 1 answer
The news precision, which is the most important feature for me, is very accurate. They have editors review the news to ensure it is properly tagged by company and event type.
Michael Levy profile photo

Support

6sense

No score
No answers yet
No answers on this topic

Owler

Owler 9.0
Based on 1 answer
Problems have been closed quickly and professionally.
Michael Levy profile photo

Implementation

6sense

No score
No answers yet
No answers on this topic

Owler

Owler 8.0
Based on 1 answer
Focus on setting up companies that have limited news coverage first. Public companies are well covered and it is easy to track them. Furthermore, the surfeit of news around public companies can crowd out smaller companies with less news. It is smaller companies where you are most likely to see a benefit in their tracking of news, blogs, press releases, and videos.
Michael Levy profile photo

Alternatives Considered

6sense

6sense is the most innovative, accurate, and forward-thinking software in the space
Parker O'Very profile photo

Owler

Other platforms like ZoomInfo are fantastic, but they are much pricier than Owler. From a budget standpoint, Owler offers a pretty good bang for your buck.
No photo available

Return on Investment

6sense

  • Revenue growth
  • More productive employees
Laurie Wheeler profile photo

Owler

  • Owler has provided me with leads when I have struggled to find them elsewhere.
  • It saved me time researching companies and competition.
  • Helps add value to my conversations with prospects.
No photo available

Pricing Details

6sense

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Owler

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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