What users are saying about

6sense

6 Ratings

Owler

13 Ratings

6sense

6 Ratings
Score 8.8 out of 101

Owler

13 Ratings
Score 7.5 out of 101

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Likelihood to Recommend

6sense

6sense is well suited in areas such as creating a campaign for our site. For example, "grill season". It makes it easy to create a campaign to advertise all our grills, best selling [grills] and create certain price updates/categories. It is not as useful on the product campaign, coupon and sales level, but still more useful than platforms we have used in the past.
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Owler

This is a free service, so it should be compared to free and low cost alerting (e.g. Google Alerts) and PE/VC funding profile (e.g. Crunchbase) services. Owler is well suited for competitive intelligence professionals, named account reps, and marketing professionals tracking company news (web mined company mentions and press releases) and social media (blogs, Video, YouTube). The alerts are high precision and tag for three key events (M&A, Funding, Exec Changes). It is the alerting and social media tools which are the key strength of the service.The company claims two million profiles, but only has 60,000 with full address information. Content includes competitors, user polls, and funding / M&A data. Owler should be viewed as a free complement to other online company research tools, but it lacks the depth to replace subscription services. Missing content includes long business descriptions; financials and discrete sizing data; family tree linkage, and executive profiles (only the CEO is covered)While they offer list building functionality, it is quite thin and non-downloadable. As such, I would not recommend Owler for sales and marketing prospecting at this point.A unique feature is a set of company polls about the direction of the company and CEO performance. Unfortunately, the response rates are often too low to be statistically meaningful.
Michael Levy profile photo

Feature Rating Comparison

Prospecting

6sense
Owler
7.1
Advanced search
6sense
Owler
7.0
Identification of new leads
6sense
Owler
5.7
List quality
6sense
Owler
8.0
List upload/download
6sense
Owler
7.3
Ideal customer targeting
6sense
Owler
6.3
Load time/data access
6sense
Owler
8.0

Sales Intelligence Data Standards

6sense
Owler
8.1
Contact information
6sense
Owler
7.3
Company information
6sense
Owler
8.4
Industry information
6sense
Owler
8.7

Data Augmentation & Lead Qualification

6sense
Owler
7.1
Lead qualification process
6sense
Owler
6.3
Smart lists and recommendations
6sense
Owler
7.0
Salesforce integration
6sense
Owler
6.7
Company/business profiles
6sense
Owler
8.3
Alerts and reminders
6sense
Owler
8.3
Data hygiene
6sense
Owler
6.7
Automatic data refresh
6sense
Owler
7.0
Tags
6sense
Owler
7.0
Filters and segmentation
6sense
Owler
6.7

Sales Intelligence Email Features

6sense
Owler
6.0
Sales email templates
6sense
Owler
6.0
Append emails to records
6sense
Owler
6.0

Pros

  • Stores and organizes information by product, department, etc., to make it easier for our website to function.
  • Help us track the buyer journey, making it a more enjoyable buying process for them on our website.
  • Help us drive revenue against competitors such as Amazon and Wal-Mart.
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  • High Precision News Alerts
  • Social Media Viewing (Blogs & Video Uploads) and Filtering
  • Funding Data
  • Special Alerts for M&A, Executive Changes, and Funding Events
Michael Levy profile photo

Cons

  • Some of the terms used are a learning process for our team, but the site is easy to navigate.
  • Although the site is easier to navigate, it has a lot of facets that take time to learn where elements are saved.
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  • They should broaden the social media viewing to include Twitter and LinkedIn
  • Only offer three event triggers
  • Company profiles should be built out with more depth
  • Lack of executive data
  • Add alerting on a broader set of content categories particularly social media
Michael Levy profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Owler10.0
Based on 1 answer
Not really an applicable question as this is a free service, but if they charged $100 / year (GageIn's price) I would still license the service.
Michael Levy profile photo

Usability

No score
No answers yet
No answers on this topic
Owler10.0
Based on 2 answers
The product has only been out of beta for a few months so there are a number of rough edges in the usability and workflow. Some features are underpowered (e.g. grouping, advanced search).
Michael Levy profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
Owler7.0
Based on 1 answer
I have yet to see the platform down or running slowly, but there have been multiple instances recently (Q2 2015) when the user links to a news story and Owler gives an Oops message. Users simply click on the story a second time and the story is displayed. This is a nuisance bug.I also have a sense that the system is not processing alerts as quickly as before, but I haven't tracked this closely, so I could be wrong about it.
Michael Levy profile photo

Performance

No score
No answers yet
No answers on this topic
Owler8.0
Based on 1 answer
The news precision, which is the most important feature for me, is very accurate. They have editors review the news to ensure it is properly tagged by company and event type.
Michael Levy profile photo

Support

No score
No answers yet
No answers on this topic
Owler9.0
Based on 1 answer
Problems have been closed quickly and professionally.
Michael Levy profile photo

Implementation

No score
No answers yet
No answers on this topic
Owler8.0
Based on 1 answer
Focus on setting up companies that have limited news coverage first. Public companies are well covered and it is easy to track them. Furthermore, the surfeit of news around public companies can crowd out smaller companies with less news. It is smaller companies where you are most likely to see a benefit in their tracking of news, blogs, press releases, and videos.
Michael Levy profile photo

Alternatives Considered

Oracle is not user-friendly. It is outdated and confusing, also makes it hard to enter in and out of certain tabs/areas within the platform. 6sense is more in-depth and has more functional abilities compared to Salesforce.
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Both Insightly and DiscoverOrg are not like direct alternatives to Owler. We use Owler as it provides lots of information for free and we have been using it for a while and I do not know any other products that provide the same information, so I do not know real direct Owler competitors
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Return on Investment

  • It is easier to monitor our ROI on certain campaigns, departments, subclasses, within our sites.
  • We have less issues with launching campaigns correctly and the site crashing on us while processing and developing these campaigns.
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  • Owler is completely free, so we didn't invest any money in the platform
  • Saves a lot of time on research as it gives you all news you need automatically every day
Helen Racutin profile photo

Pricing Details

6sense

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Owler

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details