What users are saying about
55 Ratings
119 Ratings
55 Ratings
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Score 8.8 out of 101
119 Ratings
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Score 8.2 out of 101

Likelihood to Recommend

AB Tasty

AB Tasty is well suited to the organization where development and IT resources are tight - it's great to be able to utilize their development team to build tests that are outside the scope of the editor. It's also perfect for the company who wants to run quick, meaningful tests using the online editor.
Jeff Copetas profile photo

Adobe Target

Adobe Target is best suited if you have or desire to have the rest of the Adobe stack (Adobe Launch, Adobe Analytics, Adobe AAM, etc.), although analytics itself can be relatively easily integrated with just about any major testing tool. If your testing program is more advanced, and you'd like to get into heavy personalization, I'd say Target has some features that could definitely be beneficial (e.g. Auto Target, Auto Allocation), but another tool like Evergage or Dynamic Yield is probably a better bet.
No photo available

Feature Rating Comparison

Testing and Experimentation

AB Tasty
6.9
Adobe Target
7.5
a/b experiment testing
AB Tasty
8.1
Adobe Target
9.0
Split URL testing
AB Tasty
6.9
Adobe Target
8.3
Multivariate testing
AB Tasty
7.6
Adobe Target
8.7
Multi-page/funnel testing
AB Tasty
6.7
Adobe Target
7.3
Mobile app testing
AB Tasty
4.5
Adobe Target
6.0
Visual / WYSIWYG editor
AB Tasty
7.7
Adobe Target
5.7
Cross-browser testing
AB Tasty
Adobe Target
7.5
Test significance
AB Tasty
Adobe Target
6.7
Advanced code editor
AB Tasty
Adobe Target
8.0
Page surveys
AB Tasty
Adobe Target
6.0
Preview mode
AB Tasty
Adobe Target
5.5
Test duration calculator
AB Tasty
Adobe Target
7.3
Experiment scheduler
AB Tasty
Adobe Target
9.0
Experiment workflow and approval
AB Tasty
Adobe Target
7.0
Dynamic experiment activation
AB Tasty
Adobe Target
8.0
Client-side tests
AB Tasty
Adobe Target
9.5
Server-side tests
AB Tasty
Adobe Target
8.0
Mutually exclusive tests
AB Tasty
Adobe Target
8.0

Audience Segmentation & Targeting

AB Tasty
8.2
Adobe Target
8.6
Standard visitor segmentation
AB Tasty
7.9
Adobe Target
8.0
Behavioral visitor segmentation
AB Tasty
8.5
Adobe Target
8.0
Traffic allocation control
AB Tasty
8.4
Adobe Target
9.7
Website personalization
AB Tasty
7.9
Adobe Target
8.7

Results and Analysis

AB Tasty
6.9
Adobe Target
7.1
Heatmap tool
AB Tasty
5.5
Adobe Target
9.0
Click analytics
AB Tasty
7.4
Adobe Target
9.0
Scroll maps
AB Tasty
6.7
Adobe Target
9.0
Conversion tracking
AB Tasty
7.5
Adobe Target
6.0
Goal tracking
AB Tasty
7.3
Adobe Target
6.5
Test reporting
AB Tasty
7.7
Adobe Target
7.0
Results segmentation
AB Tasty
6.6
Adobe Target
5.5
Form fill analysis
AB Tasty
Adobe Target
7.0
CSV export
AB Tasty
Adobe Target
5.0
Experiments results dashboard
AB Tasty
Adobe Target
6.7

Pros

AB Tasty

  • Easy setup - Simple script insertion into site header.
  • Intuitive interface - It took very little training for our team to understand how to start running A/B tests. The reporting is much more comprehensive, yet easily digestible than other platforms we have used or considered. Confidence scores, flexible KPI inclusions/tracking allow us to understand the results or non-result quickly and with clarity to make decisions on next steps.
  • Customer support - Our CSM and tech support are always helpful and proactive when a question or issue arise. Our CSM keeps us on track when an idea might have dropped off the map due to other priorities, and brings great ideas to the table. We enjoy our monthly touchbases with her when we get to see new functionalities, how other clients successfully used them, and brainstorm ways we can use them for our experience.
No photo available

Adobe Target

  • Because the software is established there is lots of online help available and most of the bugs have been worked out
  • Adobe has a vast supply of resources if your pockets are deep enough.
  • The dashboard is easy to follow and is getting more user-friendly. You no longer have to be an HTML wizard to implement changes.
No photo available

Cons

AB Tasty

  • Sometimes when you're preparing a test the editor "crashes" and you need to re open it. It's just a matter of having to go back to the main dashboard a few times during your preparation.
  • Maybe to have the option to have pre-build templates of pages, buttons and assets that we can use to test experiments.
No photo available

Adobe Target

  • There should be some more clarity around what makes a test significant. While this can be decided by the client themselves, some direction from the tool would be helpful.
  • Also, if there was an easier way to organize campaigns and search for them it would be helpful. Right now there is just a long list of campaigns and you have to rely on search to find a specific campaign. What if you don't know the name of the test?
No photo available

Likelihood to Renew

AB Tasty

AB Tasty 7.7
Based on 8 answers
AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms
No photo available

Adobe Target

Adobe Target 6.3
Based on 24 answers
We have a team of people trained on how to use the application and it integrates well with the other Adobe products we use. Our future roadmap of testing will require some complex scenarios which we hope Target will be able to accomplish
Richard Hayes profile photo

Usability

AB Tasty

No score
No answers yet
No answers on this topic

Adobe Target

Adobe Target 1.1
Based on 4 answers
Can be difficult to learn, but once you understand Mboxes and the nuances of the system it's very user friendly
Brett Johnson profile photo

Reliability and Availability

AB Tasty

No score
No answers yet
No answers on this topic

Adobe Target

Adobe Target 6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh profile photo

Performance

AB Tasty

No score
No answers yet
No answers on this topic

Adobe Target

Adobe Target 8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson profile photo

Support

AB Tasty

AB Tasty 8.2
Based on 1 answer
People are avalaible and they know very well their product which helps to resolve quick issues. Also the benchmark they have helps us to improve our own business.
Fabrice Moncaut profile photo

Adobe Target

Adobe Target 4.5
Based on 8 answers
Adobe rarely responds before the 3rd or 4th time you attempt to get up with them, and when they do there are many delays, transfers, that typically lead to us solving the issue ourselves in the meantime before they can.
No photo available

In-Person Training

AB Tasty

No score
No answers yet
No answers on this topic

Adobe Target

Adobe Target 8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick profile photo

Online Training

AB Tasty

No score
No answers yet
No answers on this topic

Adobe Target

Adobe Target 6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick profile photo

Implementation

AB Tasty

No score
No answers yet
No answers on this topic

Adobe Target

Adobe Target 7.2
Based on 5 answers
Implement using a global mBox on the page so you can change any and everything over the traditional method. Traditional method is good if you do not have technical web dev resources, do not know Javascript/jQuery, or you have money to blow on mBox calls. Global deployment reduces mBox calls and allows you to touch many parts of the page easily. A lot more customizable
No photo available

Alternatives Considered

AB Tasty

Crazy Egg was mainly only used for heat mapping, which it does really well. I haven't used Google Optimize too much yet but it has most of the same functionality as A/B Tasty. Google Analytics is more used for reporting and a deeper look into data. AB Tasty by far has the best customer service and helpful staff to get your tests and reporting tuned up.
No photo available

Adobe Target

I have used Optimizely for A/B testing. Optimizely makes it easier to set up almost any type of testing experiment. Optimizely is also strongly recommended for a limited number of users and when you want to optimize the cost. Optimizely was selected over Adobe Target since the start-up company had a limited budget to invest on A/B testing platform.
Vaibhav Choksi profile photo

Return on Investment

AB Tasty

  • Since we use AB tasty our conversion rates have significantly increased on the Watch pages.
  • We can report positive comments about the evolutions of our interfaces, from our expert users. And so improved customer satisfaction.
  • The solution allows us to validate or invalidate without taking major risk while gaining in reactivity, our proposals relook pages.
  • Commitment rates are much higher, multiplied by 2 or 3, when we implement customizations that are relevant. These customizations are very relevant insofar as we are governed by the seasonality of events as a media site.
Valentin Viguier profile photo

Adobe Target

  • The quantifiable results of each campaign are reflected in the lift and confidence. Within each campaign, you have the ability to tie a dollar amount to to each conversion metric, in order to monetarily understand the successes and project the benefits of implementation over a period of time.
  • Within each campaign you can set up any number of success metrics, in the interest of understanding the behavior of your audience for each experience. But you will usually want to optimize for a specific conversion and move forward with the implementation based on the test results.
  • As a conversion optimization specialist in the field of education management, my team was tasked primarily with lead generation. Test & Target helped our marketing team better understand the behavior of our customers, informing our user experience decisions and creating more satisfying experiences for our audience.
Paul Labrise profile photo

Pricing Details

AB Tasty

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Adobe Target

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

AB Tasty
8.9
Adobe Target
8.3

Likelihood to Renew

AB Tasty
7.7
Adobe Target
6.3

Usability

AB Tasty
Adobe Target
1.1

Reliability and Availability

AB Tasty
Adobe Target
6.1

Performance

AB Tasty
Adobe Target
8.0

Support

AB Tasty
8.2
Adobe Target
4.5

In-Person Training

AB Tasty
Adobe Target
8.1

Online Training

AB Tasty
Adobe Target
6.1

Implementation

AB Tasty
Adobe Target
7.2

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