AB Tasty vs. Adobe Target

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AB Tasty
Score 8.4 out of 10
Mid-Size Companies (51-1,000 employees)
AB Tasty is a SAAS application created for e-marketers that enables them to optimize their website and conversion rate without technical knowledge. They can test several versions of their pages to identify which one has the biggest impact on their business objectives, e.g. click-through rate on a call to action button, add-to-cart rate, global conversion rate of their website.N/A
Adobe Target
Score 7.6 out of 10
N/A
Adobe Test and Target is an A/B, multi-variate testing platform which Adobe acquired as part of the Omniture platform in 2009. It is now part of the Adobe Marketing Cloud. It offers tight integration with Adobe analytics and content management products.N/A
Pricing
AB TastyAdobe Target
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AB TastyAdobe Target
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AB TastyAdobe Target
Considered Both Products
AB Tasty
Chose AB Tasty
AB Tasty has very aggressive pricing and a simple-to-use toolset. We feel that AB Tasty gives us what we need and the other vendors don't provide additional value to justify the cost.
Chose AB Tasty
AB testing tool are all converging. Be focused on price and roadmap.
Adobe Target

No answer on this topic

Top Pros
Top Cons
Features
AB TastyAdobe Target
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
AB Tasty
8.4
20 Ratings
2% below category average
Adobe Target
8.1
9 Ratings
6% below category average
a/b experiment testing9.120 Ratings8.59 Ratings
Split URL testing10.013 Ratings8.28 Ratings
Multivariate testing8.617 Ratings8.28 Ratings
Multi-page/funnel testing8.615 Ratings7.36 Ratings
Mobile app testing7.94 Ratings8.65 Ratings
Visual / WYSIWYG editor7.516 Ratings7.78 Ratings
Advanced code editor8.66 Ratings8.07 Ratings
Page surveys5.03 Ratings7.84 Ratings
Preview mode9.17 Ratings8.28 Ratings
Test duration calculator9.01 Ratings8.18 Ratings
Experiment scheduler9.04 Ratings8.19 Ratings
Client-side tests8.97 Ratings8.57 Ratings
Mutually exclusive tests8.22 Ratings8.28 Ratings
Cross-browser testing00 Ratings8.65 Ratings
Test significance00 Ratings7.69 Ratings
Visitor recordings00 Ratings8.24 Ratings
Experiment workflow and approval00 Ratings7.96 Ratings
Dynamic experiment activation00 Ratings7.84 Ratings
Server-side tests00 Ratings7.74 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
AB Tasty
7.2
19 Ratings
20% below category average
Adobe Target
8.4
9 Ratings
5% below category average
Standard visitor segmentation8.218 Ratings8.79 Ratings
Behavioral visitor segmentation6.516 Ratings8.28 Ratings
Traffic allocation control6.219 Ratings8.79 Ratings
Website personalization8.217 Ratings8.18 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
AB Tasty
7.5
20 Ratings
13% below category average
Adobe Target
8.1
9 Ratings
5% below category average
Heatmap tool7.38 Ratings8.24 Ratings
Click analytics7.616 Ratings7.37 Ratings
Scroll maps8.58 Ratings7.84 Ratings
Conversion tracking9.119 Ratings8.28 Ratings
Goal tracking8.619 Ratings8.28 Ratings
Test reporting5.820 Ratings8.59 Ratings
Results segmentation6.118 Ratings8.28 Ratings
Experiments results dashboard7.17 Ratings8.59 Ratings
Form fill analysis00 Ratings8.74 Ratings
CSV export00 Ratings7.47 Ratings
Best Alternatives
AB TastyAdobe Target
Small Businesses
Convert Experiences
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Score 9.5 out of 10
Convert Experiences
Convert Experiences
Score 9.5 out of 10
Medium-sized Companies
Dynamic Yield
Dynamic Yield
Score 9.2 out of 10
Dynamic Yield
Dynamic Yield
Score 9.2 out of 10
Enterprises
Dynamic Yield
Dynamic Yield
Score 9.2 out of 10
Dynamic Yield
Dynamic Yield
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AB TastyAdobe Target
Likelihood to Recommend
9.0
(51 ratings)
6.7
(36 ratings)
Likelihood to Renew
7.7
(8 ratings)
6.3
(24 ratings)
Usability
-
(0 ratings)
1.1
(4 ratings)
Availability
-
(0 ratings)
6.1
(4 ratings)
Performance
-
(0 ratings)
8.0
(3 ratings)
Support Rating
7.3
(2 ratings)
3.5
(9 ratings)
In-Person Training
-
(0 ratings)
8.1
(3 ratings)
Online Training
-
(0 ratings)
6.1
(3 ratings)
Implementation Rating
-
(0 ratings)
7.2
(5 ratings)
User Testimonials
AB TastyAdobe Target
Likelihood to Recommend
AB Tasty
A/B Tasty tool allows us do easy testing without burdening our limited developer resources all the time. Reports are simple enough to interpret. Support has been excellent and proactive, also the onboarding was successful. It is also an advantage that we have the possibility to drive all our traffic to the test versions rather than being limited to specific user amount per month. We can recommend A/B Tasty for testing purposes, as the platform keeps it’s promises, doesn’t require too much technical knowledge and the support is excellent.
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Adobe
If you're using the Adobe stack and tools to power your website, Target is a great solution to implement. I've utilized Target within two organizations, one running on Adobe Experience Manager (AEM), and the other on Adobe Magento. I don't see how companies could harness the full capacity of Target without also having Adobe Analytics integrated. This is their 'secret sauce' and might not be a good solution for companies who are invested in Google Analytics 360. Integration was straightforward but did require support from the Adobe team to implement successfully. While Target is a great tool for digital teams to support, you'll need your tech team aligned and available to support implementation.
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Pros
AB Tasty
  • Customer-focused. Over the past year, AB Tasty has worked with us to overcome many obstacles (e.g. tracking hurdles, ITP issues, etc.). The team always finds a solution in a timely manner to ensure we're able to execute on experiments.
  • Reliability. One of the biggest hurdles earlier this year were the ITP regulations set out by Apple. Over 40% of our ad traffic was Safari users. AB Tasty was using 3rd party cookies but quickly migrated over to a local session storage solution that circumvented the issue.
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Adobe
  • This application gives us an incredible integration with Adobe Analytics that allows its operation to be the best and determine the performance of our website.
  • It offers us an analysis based on user behavior and a web page customization option to adapt and meet the needs of those users.
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Cons
AB Tasty
  • Sometimes the platform is a little glitchy and requires a refresh.
  • Would be great to be able to see the experiments and projects on a timeline with their status and main result to have an immediate view of ongoing and completed projects.
  • Email notification for when an experiment reaches a certain confidence level.
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Adobe
  • This is something a lot of testing tools struggle with, but I think the WYSIWYG ("What you see is what you get") editor - or Visual Experience Composer (VEC) in Adobe terminology - could definitely use some work. It's a struggle to execute many tests beyond simple copy, color, placement changes, and even the features that do exist are often clunky if not altogether broken.
  • The interface itself can be a bit counterintuitive in certain parts. If you are familiar with other tools, it's likely middle of the road in this respect; think much easier to understand than Monetate for instance, but a far cry from the simplicity of an Optimizely.
  • It can be a bit buggy from time to time. The worst example is the frequency at which the tool will fail to save due to an error, but not inform you of this until you try to save, at which point your only option is to log out, log back in, and make all of your updates once again. It can become an extreme pain point at times, and I personally have just gotten into the habit of saving every couple of minutes to avoid a massive loss of productivity.
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Likelihood to Renew
AB Tasty
AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms
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Adobe
We have a team of people trained on how to use the application and it integrates well with the other Adobe products we use. Our future roadmap of testing will require some complex scenarios which we hope Target will be able to accomplish
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Usability
AB Tasty
No answers on this topic
Adobe
Can be difficult to learn, but once you understand Mboxes and the nuances of the system it's very user friendly
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Reliability and Availability
AB Tasty
No answers on this topic
Adobe
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
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Performance
AB Tasty
No answers on this topic
Adobe
The bottleneck is never the software program
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Support Rating
AB Tasty
Support is good, but it would be better if it was quicker or if AB Tasty provided a quicker SLA. At times, you require stuff urgently but AB Tasty support isn't as quick as I personally like it to be.
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Adobe
On several occasions, we have had the need to ask for help from the Adobe Target support team, and I must say that they have provided us with an excellent experience, as they take care of solving the problems quickly and with high precision
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In-Person Training
AB Tasty
No answers on this topic
Adobe
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
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Online Training
AB Tasty
No answers on this topic
Adobe
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
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Implementation Rating
AB Tasty
No answers on this topic
Adobe
Implement using a global mBox on the page so you can change any and everything over the traditional method. Traditional method is good if you do not have technical web dev resources, do not know Javascript/jQuery, or you have money to blow on mBox calls. Global deployment reduces mBox calls and allows you to touch many parts of the page easily. A lot more customizable
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Alternatives Considered
AB Tasty
We selected AB Tasty mostly because we got a sense that their dev and customer service teams were going to go above and beyond to help us out. We were right! The cost was also a factor as they came in a small bit lower, but cost wasn't the only factor.
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Adobe
We seriously considered another software but because we use so many other Adobe products this made the most sense for us. If you are not dependent on other Adobe software and are a smaller company, in my opinion, Target may not be the best fit.
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Return on Investment
AB Tasty
  • Since we use AB tasty our conversion rates have significantly increased on the Watch pages.
  • We can report positive comments about the evolutions of our interfaces, from our expert users. And so improved customer satisfaction.
  • The solution allows us to validate or invalidate without taking major risk while gaining in reactivity, our proposals relook pages.
  • Commitment rates are much higher, multiplied by 2 or 3, when we implement customizations that are relevant. These customizations are very relevant insofar as we are governed by the seasonality of events as a media site.
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Adobe
  • We have been able to run specific A/B tests that have shown an increase in conversion, which in turn has led to very large banked sales numbers for the year.
  • We have been able to prove that using and automated Merchandising process did not decrease conversion. This allowed us to greatly increase efficiency by opening up resource time.
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ScreenShots

AB Tasty Screenshots

Screenshot of Reports: Quickly interpret results with a robust reporting interfaceScreenshot of Dynamic Widget Library: Nudge visitors into actionScreenshot of AB Tasty Editor: Easy-to-use WYSIWYG editorScreenshot of Dashboard: Manage all your campaigns in one placeScreenshot of Targeting Criteria: Target specific user segments