AB Tasty vs Adobe Target | TrustRadius

What users are saying about

AB Tasty

Adobe Target

AB Tasty

Score 8.4 out of 10

Based on 44 reviews and ratings

Adobe Target

Score 7.7 out of 10

Based on 110 reviews and ratings

Add comparison

Pros

Ab tasty helped us to very easily create promotional pop-ups to highlight our gift with purchase operations. It allows us to be very prompt in launching a gift and promoting it.
We had some refresh to do on our portrait version on tablet, and AB tasty helped us to target the tablet in portrait, and to display a message suggesting to pivot the tablet to have better navigation. It helped us to avoid having to do development to display this message.
We had really different point of view regarding up-selling banners. AB tasty helped us to create an AB test allowing us to compare conversion rate and average basket with respect to the up-selling banner was displayed or not, and helped us make a decision thanks to concrete results.

Read full review

Panthéa Nasseri

Chef de projet e-service

Sisley ParisCosmetics, 1001-5000 employees

View all 31 answers on this topic

Excellent targeting capabilities.
Deep A/B testing capabilities that you don't find with other testing platforms.
Easy to use with SiteCatalyst.

Read full review

Verified User

Professional in Marketing

10,001+ employees

View all 26 answers on this topic

Cons

Maybe some editor functionalities could be directly accessible from the homepage, like the amount of traffic you give to a test.
The functionality that allows you to point the whole traffic through a variation while keeping the measure of results is not that easy to set up compared to the editor tool. It could be even more intuitive by copying the set up of the initial test.
Reports loading can sometimes be quite long when we have a lot of traffic (that point has been improved but is not yet perfect).

Read full review

Verified User

Project Manager in Marketing

Internet Company, 11-50 employees

View all 31 answers on this topic

Implementation
Usability for non technical users

Read full review

Senior Web Analytics Manager

Wotif GroupTelecommunications, 1001-5000 employees

View all 26 answers on this topic

Likelihood to Renew

AB Tasty7.7

Based on 8 answers

Our client satisfaction is increased thanks to the improvement of conversion.

Read full review

Virginie Robert

Key Account Manager

zanoxMarketing and Advertising, 201-500 employees

View all 8 answers on this topic

Adobe Target6.3

Based on 24 answers

Internal challenges, as well as lack of support from the Adobe team make it a tough decision to prove the value of the tool: We struggled with organizing a team of stakeholders internally to own and manage the product - which contributed to being able to make full use of the tool and prove its value. We reached out to Adobe for support, but they weren't able to provide us help internally (which was understood). We struggled with overall support from Adobe and had a few switches in terms of account managers/contacts from Adobe that did not help us stay on track either.

Read full review

Verified User

Professional in Marketing

10,001+ employees

View all 24 answers on this topic

Usability

No score

No answers yet

No answers on this topic

Ask the community to sound off

Adobe Target1.1

Based on 4 answers

Interface is intuitive and easy to use.

Read full review

Sr. Web Analyst

Box Home LoansMarketing and Advertising, 1001-5000 employees

View all 4 answers on this topic

Reliability and Availability

No score

No answers yet

No answers on this topic

Ask the community to sound off

Adobe Target6.1

Based on 4 answers

i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)

Read full review

Senior Web Analytics Manager

Wotif GroupTelecommunications, 1001-5000 employees

View all 4 answers on this topic

Performance

No score

No answers yet

No answers on this topic

Ask the community to sound off

Adobe Target8.0

Based on 3 answers

The bottleneck is never the software program

Read full review

Digital Producer

Guthy-Renker201-500 employees

View all 3 answers on this topic

Support

AB Tasty8.2

Based on 1 answer

People are avalaible and they know very well their product wich help to resolve quick issues. Also the benchmark they have help us to improve our own business

Read full review

Fabrice Moncaut

Fondateur - Dirigeant

BATIWIZ SASInternet, 11-50 employees

View all 1 answers on this topic

Adobe Target7.0

Based on 6 answers

They have some idea of how to debug problems, but much of the time was spent on understanding hierarchical structure of the support team because escalation often slow

Read full review

Verified User

Analyst in Marketing

Computer Software Company, 10,001+ employees

View all 6 answers on this topic

In-Person Training

No score

No answers yet

No answers on this topic

Ask the community to sound off

Adobe Target8.1

Based on 3 answers

The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)

Read full review

Product Analyst

Homes.comInformation Technology and Services, 51-200 employees

View all 3 answers on this topic

Online Training

No score

No answers yet

No answers on this topic

Ask the community to sound off

Adobe Target6.1

Based on 3 answers

The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.

Read full review

Product Analyst

Homes.comInformation Technology and Services, 51-200 employees

View all 3 answers on this topic

Implementation

No score

No answers yet

No answers on this topic

Ask the community to sound off

Adobe Target7.2

Based on 5 answers

Implementation was very slow and we didn't know the details or timeline until it had already been activated (so we missed our first period of use for the software).

Read full review

Product Analyst

Homes.comInformation Technology and Services, 51-200 employees

View all 5 answers on this topic

Alternatives Considered

We selected AB Tasty after using Google Analytics because setting up tests on Google's free test was not as easy and the results were not very precise. We had illogical results due to the way tests were set up on the tool so we chose a more reliable tool with flexibility for the marketing team. Our website technical architecture can sometimes be complex and AB Tasty was the only tool with a french support team that allowed us to set up the tests we needed

Read full review

Verified User

Project Manager in Marketing

Internet Company, 11-50 employees

View all 31 answers on this topic

It fits on top of our comprehensive data stack

Read full review

Verified User

Manager in Corporate

Online Media Company, 501-1000 employees

View all 26 answers on this topic

Return on Investment

Increase conversion rate and revenue
Reduce conflicts inside the company (should the button be green or red?)
Gain time of development : some changes can be made directly in the tool, and once the variation is validated, we can apply it for all users directly via the tool, to give the time to the developers to develop it.

Read full review

Verified User

Project Manager in Corporate

Photography Company, 501-1000 employees

View all 31 answers on this topic

The system has helped create a great user experience, therefore generating more traffic and increasing conversion on the site.

Read full review

Jeremiah Graham, MBA

Web Manager, Oreck.com

TTI Floor Care North America501-1000 employees

View all 26 answers on this topic

Screenshots

AB Tasty

Using our widget library, you can also add features from scratch. You’ll find pop-ins, surveys, chat functions, countdown banners and lots more to quickly make your site perform better and improve user experience.

See All (6) AB Tasty Screenshots

Adobe Target—

Pricing Details

AB Tasty

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

No

Additional Pricing Details

—

Adobe Target

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Additional Pricing Details

—

Rating Summary