AB Tasty vs Adobe Target | TrustRadius

What users are saying about

Score 8.4 out of 10

Based on 44 reviews and ratings

Score 7.7 out of 10

Based on 112 reviews and ratings

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Pros

Simple interface, easy to use dashboard, reporting, editor and targeting options.
Ability to test different using the various options they provide such as personalisations, AB test, multiple pages and predictive tests
Great support form the team to help mazimising efforts and tests.

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Verified User

Project Manager in Marketing

Education Management Company, 10,001+ employees

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Advanced targeting capabilities - TnT allows you to write your own JavaScript/Rhino code in situations when the out-of-the-box features aren't enough.
Integration with SiteCatalyst - test data is pushed into SiteCatalyst for comprehensive reporting.
Rapid test creation - this can be achieved via "local" HTML offers, redirects or referencing AEM/CQ5 components.

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Director of Web Analytics & Optimisation

AVGComputer Software, 501-1000 employees

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Cons

Occasional glitches within the visual editor, especially with responsive content.
Better debugging tools when testing experiments locally i.e. a preview environment.
Occasionally when adding goals in to the reporting tool, they will not load immediately.

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Senior Metrics Analyst

Spark44Marketing and Advertising, 501-1000 employees

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Documentation - the current docs are fine for the basics but when you want to do the advanced stuff it sucks and Client Care aren't that helpful with the tricky questions.
Standard - the new 'Standard' WYSIWYG version of TnT is very new so I'll be kind however it's full of bugs and unusable - hopefully this will be fixed soon as it looks to have a lot of potential.
QAing your tests - the Onsite feature has never worked properly in all the time I have used it. I've been told by people at Adobe not to use the feature.

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Director of Web Analytics & Optimisation

AVGComputer Software, 501-1000 employees

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Likelihood to Renew

AB Tasty7.7

Based on 8 answers

Will depend on how is it well used by internal teams

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Verified User

Manager in Marketing

Internet Company, 11-50 employees

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Adobe Target6.3

Based on 24 answers

The software is so expensive that we can only use it in limited capacity. It does not simplify any work for our development team in our testing process. We also found that testing results from it weren't always accurate.

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Product Analyst

Homes.comInformation Technology and Services, 51-200 employees

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Usability

No score

No answers yet

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Adobe Target1.1

Based on 4 answers

Interface is intuitive and easy to use.

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Sr. Web Analyst

Box Home LoansMarketing and Advertising, 1001-5000 employees

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Reliability and Availability

No score

No answers yet

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Adobe Target6.1

Based on 4 answers

i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)

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Senior Web Analytics Manager

Wotif GroupTelecommunications, 1001-5000 employees

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Performance

No score

No answers yet

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Adobe Target8.0

Based on 3 answers

The bottleneck is never the software program

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Digital Producer

Guthy-Renker201-500 employees

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Support

AB Tasty8.2

Based on 1 answer

People are avalaible and they know very well their product wich help to resolve quick issues. Also the benchmark they have help us to improve our own business

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Fabrice Moncaut

Fondateur - Dirigeant

BATIWIZ SASInternet, 11-50 employees

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Adobe Target7.0

Based on 6 answers

They have some idea of how to debug problems, but much of the time was spent on understanding hierarchical structure of the support team because escalation often slow

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Verified User

Analyst in Marketing

Computer Software Company, 10,001+ employees

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In-Person Training

No score

No answers yet

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Adobe Target8.1

Based on 3 answers

Consultants understand how to use the product and business approach but not how it works technically and how to improve the technical implementation. Their rockstar technical consultant left

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Verified User

Analyst in Marketing

Computer Software Company, 10,001+ employees

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Online Training

No score

No answers yet

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Adobe Target6.1

Based on 3 answers

The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.

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Product Analyst

Homes.comInformation Technology and Services, 51-200 employees

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Implementation

No score

No answers yet

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Adobe Target7.2

Based on 5 answers

Implementation was very slow and we didn't know the details or timeline until it had already been activated (so we missed our first period of use for the software).

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Product Analyst

Homes.comInformation Technology and Services, 51-200 employees

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Alternatives Considered

AB Tasty shares data with many analytics solutions as Google Analytics or At Internet solutions

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Enseignant Chercheur

Université de ToulonResearch, 501-1000 employees

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I have used Google Analytics on my personal website but I can't compare it with Test and Target, because Google Analytics is free which will do less than what Adobe Test and Target does.

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Abdulrahman Jasim

QA Software Tester, Analyst 1

AsurionWireless, 5001-10,000 employees

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Return on Investment

Great improvement in conversion
More of a test driven culture

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Verified User

Analyst in Engineering

Internet Company, 51-200 employees

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We saw some nice lifts in conversion from the tests we ran within the product.
We were able to easily show other team members when suggestions would work or not work, with numbers backing it up.

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Verified User

Executive in Marketing

Music Company, 11-50 employees

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Screenshots

AB Tasty

Using our widget library, you can also add features from scratch. You’ll find pop-ins, surveys, chat functions, countdown banners and lots more to quickly make your site perform better and improve user experience.

See All (6) AB Tasty Screenshots

Adobe Target—

Pricing Details

AB Tasty

General

Free Trial

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Free/Freemium Version

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Premium Consulting/Integration Services

Yes

Entry-level set up fee?

No

Additional Pricing Details

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Adobe Target

General

Free Trial

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Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Additional Pricing Details

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Rating Summary