AB Tasty vs Adobe Target

• Simple interface, easy to use dashboard, reporting, editor and targeting options.
• Ability to test different using the various options they provide such as personalisations, AB test, multiple pages and predictive tests
• Great support form the team to help mazimising efforts and tests.

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• Test & Target is an excellent means to understand and quantify any user experience solutions your business needs to achieve.
• Large scale tests combined with incremental changes will whip your web properties into shape. You will better understand your customers, as well as your success metrics. In the scope of a campaign, you can better understand the behavior of your audience by setting up specific success metrics (i.e. clicks on specific nav items, white paper downloads, page landings, etc.) alongside your primary conversions (i.e. form fill, purchase, application, etc.)
• Test & Target is an excellent solution for directing traffic to the appropriate web properties. By targeting specific users, you will have the ability to set up parameters which determine the content which you want the customer to view.
• Test & Target undergoes product updates on a regular basis, making its capabilities more robust. You must be analytic AND creative to use Test & Target to its fullest potential.

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• A debugger console is missing, because it is sometimes hard to understand why your personalization is not displaying.

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• From the development standpoint, tests are not any easier to set up than they would be manually. They actually are more complicated and provide more work to our development team.
• The software is extremely expensive. You cannot segment your tests or campaigns by geo-targeting, for example, unless you pay extra for that portion of the package.
• Customer service was easy to get into contact with, but your consulting time with them is very limited, and they weren't always knowledgeable about the issues you needed help with.
• The software is mainly centered around the "Target" portion of the product (I would say about 75% of the product is devoted to this). Once testing completes, there are many options to push your winning campaigns live and target them to specific segments. Unfortunately this adds to the expense of the software; you pay by impressions. We also use an external ad display software. For these reasons, we did not use any of the targeting portion of the product, which left 75% of it unusable.
• Test results are real-time, but we found they weren't always accurate. For example, when we would implement the winning campaign from a test, we often found no drastic improvement in conversion, or sometimes it even converted worse.

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• It has helped us gain higher conversion rates on certain pages
• It has helped us use data to make decisions and reach goals
• It has given a clearer picture as to how pages and websites are being used

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• Test & Target had a positive impact on ROI for the paid search campaigns we did A/B testing for.
• It allowed us to learn fast and make changes on the site that would make a positive impact on conversion rates.

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