Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Acoustic Campaign
Score 5.3 out of 10
N/A
Acoustic Campaign (formerly IBM Watson Campaign Automation) is a scalable, SaaS-based, cross-channel, digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social, and lead management campaign processes.N/A
Iterable
Score 8.9 out of 10
N/A
Iterable is an AI-powered customer communication platform that activates customers across channels in real-time. With intelligent personalization, dynamic content, and a cross-channel suite, Iterable helps brands create seamless, data-driven experiences across email, SMS, push, and in-app notifications.N/A
Pricing
Acoustic CampaignIterable
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Acoustic CampaignIterable
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
Acoustic CampaignIterable
Considered Both Products
Acoustic Campaign

No answer on this topic

Iterable
Chose Iterable
Iterable has a clean easy to use, user interface similar to Emarsys in that it’s very easy to use, but Iterable has a lot more capabilities than Emarsys. Iterable has many of the same functionalities as Salesforce except Salesforce is super expensive and has a terrible user …
Chose Iterable
Iterable has more list management, segmenting, automation, and campaign building capabilities than the other 3 products we evaluated. Iterable makes it very easy to build emails that are mobile optimized.
Top Pros
Top Cons
Features
Acoustic CampaignIterable
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Acoustic Campaign
7.0
10 Ratings
9% below category average
Iterable
7.5
97 Ratings
2% below category average
WYSIWYG email editor4.010 Ratings7.785 Ratings
Dynamic content8.07 Ratings7.892 Ratings
Ability to test dynamic content7.58 Ratings7.890 Ratings
Landing pages5.18 Ratings00 Ratings
A/B testing7.010 Ratings8.493 Ratings
Mobile optimization6.97 Ratings7.989 Ratings
Email deliverability reporting8.010 Ratings5.993 Ratings
List management8.09 Ratings7.093 Ratings
Triggered drip sequences8.08 Ratings7.584 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Acoustic Campaign
7.4
8 Ratings
6% below category average
Iterable
-
Ratings
Lead nurturing automation6.18 Ratings00 Ratings
Lead scoring and grading7.97 Ratings00 Ratings
Data quality management8.07 Ratings00 Ratings
Automated sales alerts and tasks7.54 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Acoustic Campaign
7.0
8 Ratings
7% below category average
Iterable
-
Ratings
Calendaring6.58 Ratings00 Ratings
Event/webinar marketing7.44 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Acoustic Campaign
6.3
5 Ratings
18% below category average
Iterable
-
Ratings
Social sharing and campaigns6.54 Ratings00 Ratings
Social profile integration6.25 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Acoustic Campaign
4.5
10 Ratings
48% below category average
Iterable
6.0
94 Ratings
20% below category average
Dashboards4.210 Ratings6.394 Ratings
Standard reports4.210 Ratings5.993 Ratings
Custom reports5.18 Ratings6.084 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Acoustic Campaign
5.7
10 Ratings
27% below category average
Iterable
7.7
91 Ratings
3% above category average
API5.29 Ratings6.982 Ratings
Role-based workflow & approvals6.04 Ratings8.478 Ratings
Customizability5.95 Ratings7.983 Ratings
Integration with Salesforce.com4.38 Ratings00 Ratings
Integration with Microsoft Dynamics CRM5.03 Ratings00 Ratings
Integration with SugarCRM8.02 Ratings00 Ratings
Best Alternatives
Acoustic CampaignIterable
Small Businesses
Vbout
Vbout
Score 9.9 out of 10
Vbout
Vbout
Score 9.9 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.2 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.2 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.2 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Acoustic CampaignIterable
Likelihood to Recommend
4.1
(40 ratings)
9.0
(98 ratings)
Likelihood to Renew
5.5
(30 ratings)
9.1
(2 ratings)
Usability
8.0
(6 ratings)
9.1
(2 ratings)
Availability
10.0
(2 ratings)
8.6
(3 ratings)
Performance
7.0
(2 ratings)
8.6
(3 ratings)
Support Rating
5.9
(5 ratings)
9.1
(3 ratings)
Online Training
9.0
(2 ratings)
6.4
(1 ratings)
Implementation Rating
7.4
(4 ratings)
-
(0 ratings)
Product Scalability
-
(0 ratings)
9.1
(3 ratings)
User Testimonials
Acoustic CampaignIterable
Likelihood to Recommend
Acoustic
Silverpop is a powerful and comprehensive tool for digital marketers, and is apprprioate for companies of varying sizes, as well as both B2B and B2C models. It's particularly well-suited for companies with large, accurate customer databases and the ability to track customer actions on their websites to use as marketing automation triggers.
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Iterable
Iterable is great for keeping track of all your email campaigns and customers' interactions with emails (if they opened it, etc). This is the only thing I have used it for. It isn't an application for communicating with members , however. I wouldn't consider it a customer support platform. It seems more like an email marketing management platform
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Pros
Acoustic
  • Automated Messages - we currently have over 70 automated messages going out on any particular day through feeds and API calls that we pass to Silverpop. We rely on these automated messages to communicate to our customers and can rely on Silverpop to always be up and running to get these messages out.
  • Robust query building - We can target customers easily based on a combination of demographic profile data, as well as email and site behavior and purchase behavior, allowing us to finely segment our audience
  • Deep dive reporting - the UI reporting, as well as the available reports to download through the API give us tremendous insight into how our subscribers are responding to email.
Read full review
Iterable
  • It is easy to onboard new users with building communications. The drag and drop editor is very intuitive to use.
  • Allows for complex data structures on user profiles and in events. This is a key reason we onboarded to Iterable and have stayed with it.
Read full review
Cons
Acoustic
  • Data syncing and errors - Silverpop does not do a great job of getting data to sync regularly with our CRM (Salesforce.com). The data had to flow back and forth several times before being added to campaigns and in some instances, it took days to update leads! Also, failed lead syncs get stuck in an alert list but it does not notify you otherwise that a lead failed the sync.
  • Design issues - we use custom HTML to build emails and landing pages, and we were unable to render background images on our campaigns. Also, once you toggle between design and source (code) view to make edits, it often broke the code and threw off the design.
  • Administrator alerts - when sync fails altogether between systems, there is no email alert sent to the system admin (me/my team) so we at times have found that we have gone 18 hours until we stumble across the fact that the system sync has failed.
  • Reporting - it is not very comprehensive and we had difficulty generating the level of reporting that we need to have.
  • Support - there are a few gems in the support team who know what they're doing, but largely calling support is a lesson in frustration.
  • Product bug fixes - in two instances, my open support tickets were identified as product bugs. One related to incorrect cookie tracking which was causing our leads not to be scoring properly. They determined that this wasn't critical enough to build into their product fix road map. This is core to an automation system working properly.
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Iterable
  • Locale management: being able to copy and past a template section/row/content from a locale to another. Also, be able to duplicate any locale to any locale. So far we can just duplicate the default locale into the rest of the locales
  • Outages - I feel in the last 1 and half, more outages are happening, impacting their clients
  • Image library
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Likelihood to Renew
Acoustic
SilverPop is a great marketing tool that integrates with Salesforce to provide customers and employees a great buying and selling experience. The software takes some very difficult tasks and makes them easy to accomplish. With proper setup and management, Silverpop gives you the tools to gain insight into the productiveness of campaigns.
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Iterable
Extremely easy to use, deeply integrated into our infrastructure
Read full review
Usability
Acoustic
This is a little bit difficult to rate because Silverpop is gradually updating its interface to improve usability all around. I know users are able to do their job with minimal assistance. However, some of the interface is dated, and the Programs interface, while functional, has a bit of a learning curve.
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Iterable
Iterable very easy to learn and use. It's a great platform for both a new email marketer and a marketer that's been working in email for 20+ years.
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Reliability and Availability
Acoustic
While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.
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Iterable
Iterable is there like 99.9% of the time. However, when it goes down, it grinds us to a halt. Most of the time, outages are an hour or less, but if that's at a peak time, it can be a nightmare. That said, when the worst does happen, there are frequent updates and an easy situation tracker that give you an estimate of how much longer you'll have to wait for the issue to be resolved.
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Performance
Acoustic
The throttle time for sending emails would vary depending on how many other campaigns were going out that day, which I found inconsistent
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Iterable
The API is super quick. The UI can be a little sluggish depending on what you're loading, but overall Iterable performs great. Iterable appears to do a good job of making processes async so that one action isn't blocking another.
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Support Rating
Acoustic
The Salesforce Integration support team is fantastic. I'd give them greater than a 10 if possible. The rest of the support team can be extremely frustrating to work with. Too often they try to blame something obscure and refuse to escalate or look into the issue. And on occasion when you find system glitches they don't seem to care about fixing them
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Iterable
I've never experienced any issues with Iterable. As I and my colleagues have learnt the system and it's features, response to questions and advice from our account manager is always quick. Kevin knows the product well, and with the few tricky questions has hasn't been able to answer he's been quick to get back to us.
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Online Training
Acoustic
The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.
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Iterable
No answers on this topic
Implementation Rating
Acoustic
Based on recommendations from Silverpop we made some implementation decisions that we later regretted pretty substantially. In hindsight we should have started a pilot implementation earlier so we could learn and then start over. The big issue for us was that Silverpop recommended a non-keyed database, or at least a database that doesn't use email address as primary key. This is resulted in a large number of duplicate email addresses so that the end user is forced to unsubscribe multiple times to stop receiving emails.
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Iterable
No answers on this topic
Alternatives Considered
Acoustic
We evaluated alternate providers less than a year into our IBM Watson Campaign contract because the system was so clunky to use (and we wanted a system that would include or better integrate with our SMS provider). Bluecore and Klaviyo were the front runners at the time, and we came close to moving forward with Bluecore. The pricing model and overall the cost of Bluecore was much higher than IBM for us though, and the timing of this was right when the IBM to Acoustic changes took place. We decided to give Acoustic a shot and are optimistic it will be enough to keep us on board once all the dust settles, though I find it unlikely we will renew with Acoustic when our contract is up again. My main email specialist is a Klaviyo expert and finds that platform very easy to use in comparison-- it might be a better fit for a team of our size.
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Iterable
I can't provide a direct comparison as I have not executed marketing communications with other CRM tools before. Of course, having used Pipedrive as a CRM tool for sales and lifecycle management, I would definitely choose Iterable for complexity and ease of use. The only feature I "miss" from Pipedrive would be, in fact, seeing a pipeline of the customer lifecycle that allowed to instantly see at what point of our app experience the customer was.
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Scalability
Acoustic
No answers on this topic
Iterable
We've definitely tested scalability, and it's no line - it works. The process is pretty easy. Most of the times it goes off without a hitch. Any time we do encounter issues, our support team is quick to get on the job and very communicative as they work us through a successful launch.
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Return on Investment
Acoustic
  • we have not experienced any currently but moving to lead automation and lead scoring could change that.
  • i'm not sure how increased employee efficiency would ever be a benefit b/c lead importing and visibility, along with setting up email templates is quite cumbersome.
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Iterable
  • Iterable journeys save us a ton of time and resources and we are able to optimize messaging with simple A/B testing and dynamic content.
  • Preview data and snippets are easy to use - managing them is less of a lift, saving us time to focus on creative.
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ScreenShots

Acoustic Campaign Screenshots

Screenshot of Digital marketingScreenshot of Journey design

Iterable Screenshots

Screenshot of how Iterable lets marketers build journeys without any codingScreenshot of where Iterable gives marketers info on their campaigns, in real timeScreenshot of where Iterable lets customers segment on any field or criteria, across millions of usersScreenshot of how Iterable supports all marketing channels: email, web, mobile push, sms