What users are saying about
25 Ratings
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Score 6.5 out of 101
4 Ratings
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Score 8.2 out of 101

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Likelihood to Recommend

Acquisio

Acquisio is great for agencies or anyone managing a large account or multiple accounts. The reporting feature alone makes it worthwhile - no more manually pulling data from multiple sources! The reports help with day to day management too. If you only manage one small account, Acquisio may not be for you, but if you're running multiple accounts it's a must.
Melissa Mackey profile photo

Adobe Advertising Cloud

I honestly would have given it a 10, if my colleagues were all as experienced as myself or my staff, but not everyone is. I would explain what is entailed and let them make their own decisions. However, Adobe Advertising Cloud is on the top of my list if they are quick to pick up things like this.
Haley Fox profile photo

Feature Rating Comparison

Ad Network Integration

Acquisio
Adobe Advertising Cloud
10.0
Data Transfer
Acquisio
Adobe Advertising Cloud
10.0
DSP integration
Acquisio
Adobe Advertising Cloud
10.0

Ad Campaigns

Acquisio
Adobe Advertising Cloud
9.0
Ad campaign creation
Acquisio
Adobe Advertising Cloud
10.0
Ad deployment
Acquisio
Adobe Advertising Cloud
8.0
Display advertising
Acquisio
Adobe Advertising Cloud
9.0
Ad display and retargeting segmentation
Acquisio
Adobe Advertising Cloud
9.0
Sequence targeting
Acquisio
Adobe Advertising Cloud
9.0

Ad Reporting & Analytics

Acquisio
Adobe Advertising Cloud
10.0
Ad dashboards
Acquisio
Adobe Advertising Cloud
10.0
Ad performance reports
Acquisio
Adobe Advertising Cloud
10.0
Ad conversion tracking
Acquisio
Adobe Advertising Cloud
10.0
Ad attribution reporting
Acquisio
Adobe Advertising Cloud
10.0
Cross-channel ad management
Acquisio
Adobe Advertising Cloud
10.0
Ad forecasting and optimization
Acquisio
Adobe Advertising Cloud
10.0

Pros

  • Automated Rules: Acquisio allows the use and creation of rule based automation to perform tasks based on what you've outlined.
  • KPI's: Within the platform, there is the ability to track spend or other important KPI's throughout the month and see the on-track progress being made.
  • Reporting: The reporting system allows for automated reporting, so an account specialist does not have to spend time every reporting period recreating the same report. The flexibility of date ranges and data points is very helpful in building data driven reporting.
No photo available
  • Automation - One of Adobe Marketing Cloud’s amazing marketing solutions is Adobe Campaign. This allows users to implement marketing automation to increase their campaign productivity and deliver an amazing customer experience. I can even set up users so they can build individual customer profiles based on the interests, actions, and preferences that are tracked through different marketing channels.
  • A/B Split Testing – Most platforms have this now and most do not know how to even use it. However, the only way for a user to know how their marketing can be improved is to get a clear idea of how it is performing. But if all their data is in separate locations, it’s difficult to know which image, text or video is leading to sales or conversions. Adobe Marketing Cloud helps with keeping all of this clear for everyone on board.
  • Social Analytics – when you or your customers are looking to improve their social marketing results, this platform offers Adobe Social, which is a social management platform that allows users to monitor conversations, promote and publish content, and analyze and engage with followers. One of the best parts is that the system automatically attaches tracking codes to users’ social content to identify what content drives engagement. It is a very powerful tool.
Haley Fox profile photo

Cons

  • Editing tool could be better- still find myself using AdWords Editor and AdCenter Editor directly for any ad changes that need to be made in bulk.
Tom Bonanno profile photo
  • Hard to learn - It is not one of those plug and play programs. It is very confusing, even to seasoned program specialists like myself. There were a few times I literally felt like I was pulling my hair out trying to get things to run correctly.
  • Price - They claim it is set up for small to large companies, but when you check all the other programs out there, their pricing is steep. Adobe has always been that way-- they are really not for the beginners and don't care about the newbies.
  • Time Consuming - if you are a newbie, the learning that is involved just to get up and running can take a full week. The only cheat I can give a newbie is that there are tons of others on Youtube that feel the same way and now there are great tutorials out there that can help you over a learning curve.
Haley Fox profile photo

Likelihood to Renew

Acquisio5.4
Based on 6 answers
Great customer service and a terrific product. Their ability to manage social user interfaces directly isn't very strong.
Tom Bonanno profile photo
No score
No answers yet
No answers on this topic

Usability

Acquisio6.0
Based on 2 answers
The updates they have recently made have been time consuming to keep up with
No photo available
No score
No answers yet
No answers on this topic

Support

Acquisio8.2
Based on 3 answers
Within the interface there is an instant chat support feature that you can use to get help right away without having to pick up the phone or look for an email address. We have have an account manager who responds to emails quickly and is always helpful. Anytime issues require further tech support we are kept up to date on the progress of the issue and they are usually resolved the same day.
No photo available
Adobe Advertising Cloud7.0
Based on 1 answer
They are super knowledgable and help in almost all situations, however sometimes I feel they put you on hold to find the answers themselves as they literally have said. "Can you hold a few minutes while I research that answer for you?" Most of the time they come back with a solution, other times they manually escalate it to someone else.
Haley Fox profile photo

Implementation

Acquisio8.0
Based on 2 answers
I was not part of the initial implementation
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

I have worked with Adwords, Facebook and Acquisio
No photo available
ClickFunnels is way too expensive, and even though they claim they do so much, it is way too difficult to get it to work, plus there are tons of external costs they don't mention until you're inside the system. Most are exactly like that as well. Hootsuite is a good alternative, but it is missing some stuff that Adobe does. HubSpot needs a lot of work. I would say it is too casual, but at the same time, it is too complicated too.
Haley Fox profile photo

Return on Investment

  • Improving the time of reporting
No photo available
  • With all the reports that come along with it, the ROI for this is on the high end of everything out there. I feel I am being repetitive a bit here, but again, it is all on how much the user knows and how easily they can pick it up.
  • The ROI when it comes to the learning curve is still well worth it, if you can dedicate a week to the learning and get it over with, it is all that much better as in the long run it will be a program that will almost walk through things on its own.
  • The ROI when it comes to the learning curve for someone that is a newbie though may be a lot more challenging and may be one of those programs they are paying for but never ever end up using, like so many of us with our gym memberships.
Haley Fox profile photo

Screenshots

Pricing Details

Acquisio

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Advertising Cloud

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details