What users are saying about
25 Ratings
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Score 6.5 out of 101
8 Ratings
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Score 8.3 out of 101

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Likelihood to Recommend

Acquisio

Acquisio is ideal for marketing agencies, especially those that focus on serving a specific market. If your Agency has access to client data, depending on the data, Acquisio's software could be a powerful way to deliver that data in the form of online ads. Acquisio might be too powerful for a small business looking to manage campaigns in-house.
David Meindl profile photo

Adobe Advertising Cloud

Adobe Advertising Cloud is great for accessing a broad range of inventory sources across different channels. It is well suited for targeting potential and/or existing customers with omnichannel campaigns. Moreover, Adobe Advertising Cloud is well suited for ensuring a consistent experience, for customers, across the different channels through which the customers may interact with marketing content
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Feature Rating Comparison

Ad Network Integration

Acquisio
Adobe Advertising Cloud
9.5
Data Transfer
Acquisio
Adobe Advertising Cloud
9.5
DSP integration
Acquisio
Adobe Advertising Cloud
9.5

Ad Campaigns

Acquisio
Adobe Advertising Cloud
8.5
Ad campaign creation
Acquisio
Adobe Advertising Cloud
8.9
Ad deployment
Acquisio
Adobe Advertising Cloud
7.5
Display advertising
Acquisio
Adobe Advertising Cloud
8.4
Ad display and retargeting segmentation
Acquisio
Adobe Advertising Cloud
8.5
Sequence targeting
Acquisio
Adobe Advertising Cloud
9.0

Ad Reporting & Analytics

Acquisio
Adobe Advertising Cloud
9.0
Ad dashboards
Acquisio
Adobe Advertising Cloud
8.9
Ad performance reports
Acquisio
Adobe Advertising Cloud
8.6
Ad conversion tracking
Acquisio
Adobe Advertising Cloud
9.0
Ad attribution reporting
Acquisio
Adobe Advertising Cloud
9.5
Cross-channel ad management
Acquisio
Adobe Advertising Cloud
8.8
Ad forecasting and optimization
Acquisio
Adobe Advertising Cloud
9.5

Pros

  • The Workbench does a good job of allowing you to monitor and make changes to your accounts, usually more quickly than AdWords.
  • The Performance tab of BBM allows you to quickly monitor the budget pacing for all your accounts.
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  • As to be expected, Adobe Advertising Cloud integrates extremely well with other Adobe products.
  • Adobe Advertising Cloud helps ensure synergy in marketing to customers across multiple channels.
  • Adobe Advertising Cloud offers access to a broad range of inventory sources.
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Cons

  • Lack of ability to manage social media ads
  • Somewhat limited number of visualizations in reports
  • Slow to add new features and respond to changes in platforms
Ben Hopper | Digital Marketing Specialist profile photo
  • Adobe Advertising Cloud is pretty expensive.
  • It takes a very long time for a new user to get comfortable using Adobe Advertising Cloud.
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Likelihood to Renew

Acquisio5.4
Based on 6 answers
Great customer service and a terrific product. Their ability to manage social user interfaces directly isn't very strong.
Tom Bonanno profile photo
No score
No answers yet
No answers on this topic

Usability

Acquisio6.0
Based on 2 answers
The updates they have recently made have been time consuming to keep up with
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No score
No answers yet
No answers on this topic

Support

Acquisio8.2
Based on 3 answers
Within the interface there is an instant chat support feature that you can use to get help right away without having to pick up the phone or look for an email address. We have have an account manager who responds to emails quickly and is always helpful. Anytime issues require further tech support we are kept up to date on the progress of the issue and they are usually resolved the same day.
No photo available
Adobe Advertising Cloud7.0
Based on 1 answer
They are super knowledgable and help in almost all situations, however sometimes I feel they put you on hold to find the answers themselves as they literally have said. "Can you hold a few minutes while I research that answer for you?" Most of the time they come back with a solution, other times they manually escalate it to someone else.
Haley Fox profile photo

Implementation

Acquisio8.0
Based on 2 answers
I was not part of the initial implementation
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No score
No answers yet
No answers on this topic

Alternatives Considered

We have started using Domo since we began using Acquisio and are extremely happy with Domo. We will continue to use Acquisio though because of the ability to directly manage paid search ads and the ability to create simple reports quickly. Also considering the cost of Domo, unless you specifically need reports with more sources of data, Acquisio is all you really need.
Ben Hopper | Digital Marketing Specialist profile photo
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Return on Investment

  • Increased reporting efficiency
  • Better results for clients via BBM's CPC and CPA optimization
  • Manage multiple engines (Google and Bing) in one platform
Melissa Mackey profile photo
  • It's a fully managed service that makes it ideal for marketing individuals to have a one-stop location for viewing all their dashboards and track the performance of their ad campaigns.
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Screenshots

Pricing Details

Acquisio

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Advertising Cloud

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details