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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Acquisio

    Score9 out of 10
    N/AAcquisio is a performance marketing solution that enables digital marketers to manage, report, and optimize on all digital advertising initiatives in one easy-to-use dashboard, across search, social, and display. According to the vendor, this solution provides the most powerful optimization algorithm on the market which enables users to set more accurate bids and deliver more clicks at a lower cost per click. The vendor’s value proposition is that this unique high frequency, predictive…N/A

    MarketMuse

    Score9.2 out of 10
    N/AMarketMuse is a search engine marketing platform built around features such as site auditing, content quality grading, and content analysis.

    $0

    per month

    Semrush

    Score8.5 out of 10
    N/ASemrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking. Semrush can…

    $139.95

    per month

    Pricing
    AcquisioMarketMuseSemrush
    Editions & Modules
    No answers on this topic
    Free
    $0.00
    per month
    Standard
    $149.00
    per month
    Premium
    $999.00
    per month
    Pro
    $139.95
    per month
    Guru
    $249.95
    per month
    Business
    $499.95
    per month
    Offerings
    Pricing Offerings
    AcquisioMarketMuseSemrush
    Free Trial
    YesNoYes
    Free/Freemium Version
    YesYesYes
    Premium Consulting/Integration Services
    NoNoNo
    Entry-level Setup FeeNo setup feeNo setup feeOptional
    Additional Details17% discount for annual pricing.
    More Pricing Information
    Community Pulse
    AcquisioMarketMuseSemrush
    Considered Multiple Products
    Newfold Digital (Endurance + Web.com)
    No answer on this topic
    Siteimprove
    No answer on this topic
    Semrush
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    100%
    Would buy again
    7 Answers
    100%
    Would buy again
    107 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    6 Answers
    98%
    Delivers good value for the price
    95 Answers
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    7 Answers
    99%
    Happy with the feature set
    106 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    5 Answers
    99%
    Lived up to sales and marketing promises
    97 Answers
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    6 Answers
    99%
    Implementation went as expected
    95 Answers
    Features
    AcquisioMarketMuseSemrush
    SEO
    Comparison of SEO features of Acquisio and MarketMuse and Semrush
    Feature
    Acquisio
    -
    Ratings
    MarketMuse
    -
    Ratings
    Semrush
    8.0
    154 Ratings
    4% above category average
    Keyword analysis00 Ratings00 Ratings8.6154 Ratings
    Backlink management00 Ratings00 Ratings8.4147 Ratings
    SERP ranking tracking00 Ratings00 Ratings8.4150 Ratings
    Page grader00 Ratings00 Ratings7.9129 Ratings
    Competitive analysis00 Ratings00 Ratings8.5149 Ratings
    Site audit / diagnostics00 Ratings00 Ratings8.0150 Ratings
    Site recommendations00 Ratings00 Ratings7.7139 Ratings
    Task management00 Ratings00 Ratings6.491 Ratings
    SEO Channels
    Comparison of SEO Channels features of Acquisio and MarketMuse and Semrush
    Feature
    Acquisio
    -
    Ratings
    MarketMuse
    -
    Ratings
    Semrush
    8.2
    140 Ratings
    8% above category average
    Local SEO00 Ratings00 Ratings8.1128 Ratings
    Social SEO00 Ratings00 Ratings8.0106 Ratings
    Mobile SEO00 Ratings00 Ratings8.5113 Ratings
    Global SEO00 Ratings00 Ratings8.1114 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Acquisio and MarketMuse and Semrush
    Feature
    Acquisio
    -
    Ratings
    MarketMuse
    -
    Ratings
    Semrush
    8.4
    125 Ratings
    0% below category average
    Multi-domain support00 Ratings00 Ratings8.1115 Ratings
    Integration with web analytics tools00 Ratings00 Ratings8.7119 Ratings
    Best Alternatives
    AcquisioMarketMuseSemrush
    Small Businesses
    WordStream
    Score6.9 out of 10
    Uberflip
    Score8.2 out of 10
    Serpstat
    Score10 out of 10
    Medium-sized Companies
    WordStream
    Score6.9 out of 10
    Uberflip
    Score8.2 out of 10
    Yoast
    Score8.5 out of 10
    Enterprises
    No answers on this topic
    Uberflip
    Score8.2 out of 10
    Google Trends
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    AcquisioMarketMuseSemrush
    Likelihood to Recommend
    6.0
    (15 ratings)
    8.7
    (7 ratings)
    8.2
    (154 ratings)
    Likelihood to Renew
    5.4
    (6 ratings)
    -
    (0 ratings)
    9.1
    (3 ratings)
    Usability
    6.0
    (2 ratings)
    -
    (0 ratings)
    8.2
    (10 ratings)
    Availability
    -
    (0 ratings)
    -
    (0 ratings)
    9.1
    (1 ratings)
    Performance
    -
    (0 ratings)
    -
    (0 ratings)
    7.3
    (1 ratings)
    Support Rating
    8.2
    (3 ratings)
    10.0
    (1 ratings)
    9.9
    (17 ratings)
    Implementation Rating
    8.0
    (2 ratings)
    -
    (0 ratings)
    7.3
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    -
    (0 ratings)
    9.1
    (1 ratings)
    User Testimonials
    AcquisioMarketMuseSemrush
    Likelihood to Recommend
    Newfold Digital (Endurance + Web.com)
    Acquisio is ideal for marketing agencies, especially those that focus on serving a specific market. If your Agency has access to client data, depending on the data, Acquisio's software could be a powerful way to deliver that data in the form of online ads. Acquisio might be too powerful for a small business looking to manage campaigns in-house.
    Incentivized
    Read full review
    Siteimprove
    As I am a content marketer, every day I have to fight to get top-ranked for my articles. So, SEO should be perfect. For my content side of SEO, MarketMuse is a lifesaver to me. It helps me to plan my content, get the score of my content, and the suggestion to optimize my articles. It saves my time and money too.
    Incentivized
    Read full review
    Semrush
    This is suited to plan for keywords in a single market, but it struggles when you need to consolidate several markets. It is well-suited to discover new keywords directly related to the ones being used currently to expand the content the company is creating to get better results.
    Incentivized
    Read full review
    Pros
    Newfold Digital (Endurance + Web.com)
    • Provides multiple methods of viewing and sharing campaign data. It is definitely an upgrade from the basic PPC reports. Fully customizable and new features are being added regularly.
    • Acquisio now provides support for the importation of the video campaign data. This saves her company lots of time as we used to have to do this process manually.
    • Aquisio now has instant chat support in the platform which saves a lot of time as you can get quick answers to any problems you may be having.
    Read full review
    Siteimprove
    • Availability of content inventory on MarketMuse makes it easy to measure the quality of the content before uploading or updating it.
    • With AI-generated content, I am able to write and upload content like a pro that has high-ranking keywords.
    • Identifying key topics and subtopics while creating content to upload on the blog saves a lot of time.
    Incentivized
    Read full review
    Semrush
    • Great visuals for keyword position tracking, love that you can see the page that is ranking
    • Enjoyed the auto-generated reporting feature (specifically in the context of keyword position tracking)
    • Shows many different and useful views for competitive research
    • Great templated keyword research tools for those who are not as hands-on with SEO
    • I LOVE the Keyword Magic Tool for honing in on longtail, high-opportunity keywords
    Read full review
    Cons
    Newfold Digital (Endurance + Web.com)
    • Facebook management: You cannot manage Facebook directly through Acquisio. You can only see the data in the platform.
    • Campaign automation: The rules and algorithms takes a lot of time to be applied if you managed them manually.
    • LinkedIn: No LinkedIn integration available
    Read full review
    Siteimprove
    • Would be nice if the connect feature was domain swappable
    • A better way to save and import queries would be nice
    • Having some writing tool integrations would be nice
    Read full review
    Semrush
    • Extra seats can be expensive, as [an] agency with multiple team members this can be frustrating
    • Backlink data is not great, misses out a lot of backlinks (better off using a specialist backlink tool like Link research tools LRT)
    • Tracking multiple keywords, across multiple clients can be costly
    Read full review
    Likelihood to Renew
    Newfold Digital (Endurance + Web.com)
    I think the platform, with the latest release updates has a lot of great potential. The main decision, currently, is price and how that gets passed on to our clients. There has to be a conscious decision made on platform cost vs client spend and overall budget vs revenue.
    Incentivized
    Read full review
    Siteimprove
    No answers on this topic
    Semrush
    I [previously] used Semrush for many years and I cannot find any other tool being so complete and easy to use.
    Incentivized
    Read full review
    Usability
    Newfold Digital (Endurance + Web.com)
    The updates they have recently made have been time consuming to keep up with
    Incentivized
    Read full review
    Siteimprove
    No answers on this topic
    Semrush
    The interface is a little less intuitive than it could be. The data is often available but filtering and manipulating the data can be a little difficult at times. Expanded comparisons would be helpful since most of the time seeing more than a few competitors at a time allows for a better sense of how to forecast.
    Incentivized
    Read full review
    Reliability and Availability
    Newfold Digital (Endurance + Web.com)
    No answers on this topic
    Siteimprove
    No answers on this topic
    Semrush
    Semrush available when you need it!
    Read full review
    Performance
    Newfold Digital (Endurance + Web.com)
    No answers on this topic
    Siteimprove
    No answers on this topic
    Semrush
    SemRush performs well with few errors!
    Read full review
    Support Rating
    Newfold Digital (Endurance + Web.com)
    Within the interface there is an instant chat support feature that you can use to get help right away without having to pick up the phone or look for an email address. We have have an account manager who responds to emails quickly and is always helpful. Anytime issues require further tech support we are kept up to date on the progress of the issue and they are usually resolved the same day.
    Read full review
    Siteimprove
    The support I have received from all MarketMuse staff at each step of the process has been excellent. They are very friendly, quick to assist, and also provide really good training to teach you how to use their product. Additionally, their own blog is a wealth of information regarding different aspects of content marketing, from articles to video interviews.
    Incentivized
    Read full review
    Semrush
    I'm in a FB group for Semrush paid users and it amazing! They are fast to respond, take suggestions and help with questions. I have not felt alone in using this product at all. Highly recommend their support team. When I had an issue I can jump into the group and they will help get me the right person to help or even tag their programmers to look at something that is going on. Love the group!
    Read full review
    Implementation Rating
    Newfold Digital (Endurance + Web.com)
    They handled it well.
    Incentivized
    Read full review
    Siteimprove
    No answers on this topic
    Semrush
    I did it by myself and do not have a comment!
    Read full review
    Alternatives Considered
    Newfold Digital (Endurance + Web.com)
    We have started using Domo since we began using Acquisio and are extremely happy with Domo. We will continue to use Acquisio though because of the ability to directly manage paid search ads and the ability to create simple reports quickly. Also considering the cost of Domo, unless you specifically need reports with more sources of data, Acquisio is all you really need.
    Incentivized
    Read full review
    Siteimprove
    MarketMuse is more cost-effective than BrightEdge and does more for writers and editors that are strictly focused on content. It keeps people in one system after their first draft. Writers and editors do not need to go into multiple tools to look things up manually, saving valuable time. This enables them to produce more content more quickly.
    Incentivized
    Read full review
    Semrush
    We have used both Ahrefs and Semrush extensively at our agency and Semrush remains the tool of choice. We find that Semrush has the largest selection of tools & features to use, with the highest accuracy, and provides top-tier analysis recommendations. It's really is the ultimate all-in-one tool when comparing other performance measurement tools in the digital marketing space.
    Incentivized
    Read full review
    Scalability
    Newfold Digital (Endurance + Web.com)
    No answers on this topic
    Siteimprove
    No answers on this topic
    Semrush
    Semrush is flexible and scalable software which can be deployed across multiple departments and sites as needed.
    Read full review
    Return on Investment
    Newfold Digital (Endurance + Web.com)
    • Acquisio let us create reports on the fly, saving us lots of time; time that was better spend optimizing client campaigns.
    • Acqusio's Bid and Budget Management tool (BBM) helped a struggling client achieve desired traffic and conversion results with little to no work from our agency.
    • Acquisio's quick customer service responsiveness let us get our questions answered quickly.
    Incentivized
    Read full review
    Siteimprove
    • Competitor research and keyword research has enabled us to determine the best content to improve our SEO.
    • Improving the brand of our agency on search engines has enabled us to reach more buyers.
    • Creating high-ranking SEO content has improved digital marketing in the cloud that turns prospects into buyers.
    Incentivized
    Read full review
    Semrush
    • Using Semrush on behalf of our clients, we have seen some impressive growth in organic visibility, traffic, conversion and revenue, across multiple industries.
    • The site checks available with Semrush have helped us to pitch and sell our services, securing new clients.
    Incentivized
    Read full review
    ScreenShots

    Acquisio Screenshots

    Screenshot of Client Center, view of Key Performance Metrics targets

    MarketMuse Screenshots

    Screenshot of MarketMuse Research allows you to plug in topics you want to rank for and extracts powerful data points like volume, seasonality trends, CPC, topic variants, current distribution, and suggested distribution so you know exactly what you need to do to win in the SERP.Screenshot of MarketMuse Compete delivers a heat map of your competitors' coverage of any given topic so you can locate hidden opportunities and take advantage of their blind spots.Screenshot of MarketMuse Inventory (Topics View) gives you a bird's-eye view of your competitive advantage and tells you your personalized difficulty score, so you can action on your ripest opportunities and make progress with relative ease.