What users are saying about
391 Ratings
33 Ratings
391 Ratings
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Score 8.3 out of 100
33 Ratings
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Score 3.8 out of 100

Likelihood to Recommend

Act-On

Act-On [Software] has a good online reputation and its one of the few companies with transparent pricing. It is a strong choice for businesses that value marketing insights to drive social media and CRM. I consider this software a versatile digital marketing partner because of its scalability to meet every need of the business.
Toby Bottin | TrustRadius Reviewer

ClickDimensions

ClickDimensions is great for SMB companies looking for an easy to use, robust platform especially in situations where there are only a few people within the Marketing Department.
Emily Olson | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Act-On
9.3
ClickDimensions
4.0
WYSIWYG email editor
Act-On
9.5
ClickDimensions
5.3
Dynamic content
Act-On
9.3
ClickDimensions
4.0
Ability to test dynamic content
Act-On
9.1
ClickDimensions
2.5
Landing pages
Act-On
9.1
ClickDimensions
2.0
A/B testing
Act-On
9.4
ClickDimensions
4.1
Mobile optimization
Act-On
9.6
ClickDimensions
2.7
Email deliverability reporting
Act-On
8.9
ClickDimensions
3.7
List management
Act-On
9.4
ClickDimensions
5.5
Triggered drip sequences
Act-On
9.2
ClickDimensions
6.1

Lead Management

Act-On
9.5
ClickDimensions
4.5
Lead nurturing
Act-On
9.6
ClickDimensions
5.9
Lead scoring and grading
Act-On
9.9
ClickDimensions
4.9
Data quality management
Act-On
9.3
ClickDimensions
3.1
Automated sales alerts and tasks
Act-On
9.2
ClickDimensions
4.0

Campaign Management

Act-On
8.1
ClickDimensions
2.5
Calendaring
Act-On
6.8
ClickDimensions
4.0
Event/webinar marketing
Act-On
9.4
ClickDimensions
1.0

Social Media Marketing

Act-On
9.4
ClickDimensions
5.5
Social sharing and campaigns
Act-On
9.4
ClickDimensions
8.0
Social profile integration
Act-On
9.4
ClickDimensions
3.1

Reporting & Analytics

Act-On
9.1
ClickDimensions
2.6
Dashboards
Act-On
9.0
ClickDimensions
2.0
Standard reports
Act-On
8.8
ClickDimensions
2.0
Custom reports
Act-On
9.5
ClickDimensions
3.8

Platform & Infrastructure

Act-On
9.3
ClickDimensions
4.6
API
Act-On
9.1
ClickDimensions
1.0
Role-based workflow & approvals
Act-On
9.1
ClickDimensions
1.1
Customizability
Act-On
9.5
ClickDimensions
3.1
Integration with Salesforce.com
Act-On
9.5
ClickDimensions
7.0
Integration with Microsoft Dynamics CRM
Act-On
9.4
ClickDimensions
7.3
Integration with SugarCRM
Act-On
9.0
ClickDimensions
8.0

Pros

Act-On

  • Establishes a simple but very decisive way of how to perform specialized marketing work.
  • It includes the monitoring of advertising networks or account management on digital platforms and social networks.
  • The support is solid; it takes all the suggestions and doubts I have regarding the software.
Korey Migdal | TrustRadius Reviewer

ClickDimensions

  • The nurture campaign builder was great. Easy to use and to follow along with.
  • The drop and drag editor was easy to use and you could start using it with no training.
  • I always like when a service offers a certification for their product. ClickDimensions training was easy to follow, gave good content/tips/tricks and really helped me learn the platform.
Neville Wiles | TrustRadius Reviewer

Cons

Act-On

  • The designer tools, especially for emails, were often difficult to use. The formatting of the text would be all over the place and change / refuse to change at random. Moving boxes around was shifty and sometimes nearly impossible. It just wasn't customizeable enough. No "undo" functionality either.
  • The only way to collect information expansively over time (there's a term Act-On uses for it, I can't recall) where it adds questions to the form each time a user fills it out, is if the person were to fill out the same form multiple times. I know this does happen for some websites/resources, but as a company that wanted to collect new information each time someone filled out any form, regardless of the resource or the URL, that was simply not an option, and that doesn't really make a lot of sense. I know it's not really possible to track someone but if they filled out the first part of the form and then it added new questions to answer, and then they submitted and got through the gating, that would actually be helpful.
  • There was no "trash can" of sorts in case you deleted something by mistake. This could be so stress-inducing if it was a major project. My coworker did this once, contacted Act-On, they couldn't even recover it.
Anonymous | TrustRadius Reviewer

ClickDimensions

  • Creating lists based on customer email behaviour was technically possible, but in practise nearly impossible
  • Managing customer preferences and subscriptions felt extremely convoluted
  • Interfaces generally not intuitive
  • Reporting was not in the class of competitors
  • Deliverability - seems like in onboarding basic things weren't checked off. We really needed a platform expert to implement.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Act-On

Act-On 8.9
Based on 112 answers
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Damian Leslie | TrustRadius Reviewer

ClickDimensions

ClickDimensions 9.0
Based on 1 answer
I see no reason for us to deprecate use at this point. It is important for us as a business to maintain our partnership with them and keep on the pulse of leading technology. ClickDimensions is a marketplace leader for the world of marketing automation, and in coordination with CRM, it's all the more relevant.
Anonymous | TrustRadius Reviewer

Usability

Act-On

Act-On 9.1
Based on 32 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral | TrustRadius Reviewer

ClickDimensions

ClickDimensions 5.0
Based on 3 answers
I want to stay neutral. It's not that this product doesn't have appealing features or capabilities, it's that they aren't consistent and stable. So you lose data or your data is not accurate. Or some connection fails and the workflow doesn't trigger as it is supposed to, or the visits or clicks or other metrics contain bad data one month, then the next they're back to normal. This company needs to focus on getting their core product right and not on new features.
Karen Chamberlain | TrustRadius Reviewer

Reliability and Availability

Act-On

Act-On 9.1
Based on 28 answers
I have always found them quick to respond to my query by web inquiry. In those instances when I call, I have always reached help quickly. They are conscientious and skilled in discussing my concern and finding a solution to my problem. Other tech organizations should use Act-On as a model for top-notch customer service.
Eric Kinaitis, MBA | TrustRadius Reviewer

ClickDimensions

No score
No answers yet
No answers on this topic

Performance

Act-On

Act-On 8.2
Based on 26 answers
Great for the most part. Sometimes there are little lags, but that's likely because I'm requesting to see a lot of data at one time.
Anonymous | TrustRadius Reviewer

ClickDimensions

No score
No answers yet
No answers on this topic

Support Rating

Act-On

Act-On 7.3
Based on 78 answers
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
Harold Klaassen | TrustRadius Reviewer

ClickDimensions

ClickDimensions 1.0
Based on 4 answers
You submit a ticket and they will always come back asking for more information. So the next time you try to be proactive and add that information to the original ticket, but then they come back and ask for something else. It gets to the point where you have to believe it is a stall tactic. You ask for more detail into their processes and you get the runaround. 9 times out of ten they will point the finger at Dynamics 365 as the culprit. It is like pulling teeth to get to Tier 2 support and then the questions start all over again, even if you send screenshots.
Karen Chamberlain | TrustRadius Reviewer

In-Person Training

Act-On

Act-On 8.7
Based on 4 answers
Dan D. was great. He took the time to understand how I needed the program to run, and was very flexible to our special CRM setup.
Anonymous | TrustRadius Reviewer

ClickDimensions

No score
No answers yet
No answers on this topic

Online Training

Act-On

Act-On 9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz | TrustRadius Reviewer

ClickDimensions

No score
No answers yet
No answers on this topic

Implementation Rating

Act-On

Act-On 8.6
Based on 44 answers
What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
Prabal Roy | TrustRadius Reviewer

ClickDimensions

No score
No answers yet
No answers on this topic

Alternatives Considered

Act-On

Act-On is easier to use than Marketo, but not as visually appealing and user-friendly as HubSpot. It's much better than Pardot, as Pardot feel clunky every step of the way. SharpSpring is comparable because of its price point but surpasses Act-On in its tools and intuitive interface. We selected Act-On because of the pricing model and thought all things would be close to parity with other options. It depends on the team you have. If you have developers and a marketing team that knows some html/css, you can get by with Act-On.
Kyle Moloo | TrustRadius Reviewer

ClickDimensions

Clickdimensions is severely impeded by its integration into Dynamics CRM. Consequently it lacks the Intuitiveness of HubSpot, and the straightforward usability of MailChimp. It is a perfect system if you want to exist entirely within Dynamics, but it requires a high degree of expertise in Dynamics to get maximum value out of it. We're currently migrating to HubSpot, and while the initial integration is proving challenging, I already sense we will be able to deliver a lot more of our marketing goals much more easily, and see an ROI.
Chris Thorne | TrustRadius Reviewer

Scalability

Act-On

Act-On 9.1
Based on 1 answer
Before I feel like I need more features, the Act-On customer service reps are contacting me telling about new features as part of my account.
Anonymous | TrustRadius Reviewer

ClickDimensions

No score
No answers yet
No answers on this topic

Return on Investment

Act-On

  • With the Automated Series, we were able to put in place campaigns that generated revenue that took no time to continue running once set up. This was a positive feature allowing employees to work on another project while the campaign ran on their own.
Danielle Armour | TrustRadius Reviewer

ClickDimensions

  • Tracking Email Engagement by customer is much easier. Real Time Stats/Email Engagement Report already built in.
  • Lead scoring helps develop more qualified leads.
Emily Olson | TrustRadius Reviewer

Screenshots

Pricing Details

Act-On

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Act-On Editions & Modules

Edition
Professional$9001
Enterprise$2,0002
  1. per month (starts at 2,500 active contacts)
  2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

ClickDimensions

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ClickDimensions Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

Act-On
9.5
ClickDimensions
2.3

Likelihood to Renew

Act-On
8.9
ClickDimensions
9.0

Usability

Act-On
9.1
ClickDimensions
5.0

Reliability and Availability

Act-On
9.1
ClickDimensions

Performance

Act-On
8.2
ClickDimensions

Support Rating

Act-On
7.3
ClickDimensions
1.0

In-Person Training

Act-On
8.7
ClickDimensions

Online Training

Act-On
9.3
ClickDimensions

Implementation Rating

Act-On
8.6
ClickDimensions

Scalability

Act-On
9.1
ClickDimensions

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