What users are saying about
405 Ratings
35 Ratings
405 Ratings
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Score 8.3 out of 100
35 Ratings
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Score 4.6 out of 100

Feature Set Ratings

  • Act-On Software ranks higher in 6 feature sets: Email & Online Marketing, Lead Management, Campaign Management, Social Media Marketing, Reporting & Analytics, Platform & Infrastructure

Email & Online Marketing

8.9

Act-On

89%
3.7

ClickDimensions

37%
Act-On Software ranks higher in 9/9 features

WYSIWYG email editor

9.3
93%
112 Ratings
5.1
51%
8 Ratings

Dynamic content

9.1
91%
92 Ratings
3.7
37%
10 Ratings

Ability to test dynamic content

8.5
85%
92 Ratings
1.5
15%
10 Ratings

Landing pages

8.9
89%
108 Ratings
1.6
16%
10 Ratings

A/B testing

9.1
91%
95 Ratings
3.6
36%
10 Ratings

Mobile optimization

9.0
90%
103 Ratings
1.9
19%
10 Ratings

Email deliverability reporting

8.6
86%
220 Ratings
4.2
42%
18 Ratings

List management

8.9
89%
111 Ratings
5.7
57%
9 Ratings

Triggered drip sequences

8.3
83%
87 Ratings
6.1
61%
9 Ratings

Lead Management

9.2

Act-On

92%
4.7

ClickDimensions

47%
Act-On Software ranks higher in 4/4 features

Lead nurturing

9.3
93%
104 Ratings
6.9
69%
9 Ratings

Lead scoring and grading

9.3
93%
104 Ratings
5.0
50%
9 Ratings

Data quality management

9.1
91%
102 Ratings
3.0
30%
8 Ratings

Automated sales alerts and tasks

9.1
91%
95 Ratings
4.0
40%
7 Ratings

Campaign Management

8.0

Act-On

80%
2.5

ClickDimensions

25%
Act-On Software ranks higher in 2/2 features

Calendaring

6.8
68%
8 Ratings
4.0
40%
5 Ratings

Event/webinar marketing

9.1
91%
76 Ratings
1.0
10%
6 Ratings

Social Media Marketing

9.1

Act-On

91%
5.5

ClickDimensions

55%
Act-On Software ranks higher in 2/2 features

Social sharing and campaigns

9.1
91%
69 Ratings
8.0
80%
3 Ratings

Social profile integration

9.1
91%
63 Ratings
3.1
31%
3 Ratings

Reporting & Analytics

8.9

Act-On

89%
2.6

ClickDimensions

26%
Act-On Software ranks higher in 3/3 features

Dashboards

8.6
86%
109 Ratings
2.0
20%
9 Ratings

Standard reports

8.7
87%
112 Ratings
2.0
20%
9 Ratings

Custom reports

9.3
93%
84 Ratings
3.8
38%
7 Ratings

Platform & Infrastructure

8.9

Act-On

89%
4.4

ClickDimensions

44%
Act-On Software ranks higher in 6/6 features

API

8.8
88%
67 Ratings
1.0
10%
5 Ratings

Role-based workflow & approvals

8.8
88%
71 Ratings
1.0
10%
5 Ratings

Customizability

9.3
93%
89 Ratings
2.3
23%
7 Ratings

Integration with Salesforce.com

9.1
91%
65 Ratings
7.0
70%
2 Ratings

Integration with Microsoft Dynamics CRM

9.1
91%
36 Ratings
7.1
71%
10 Ratings

Integration with SugarCRM

8.2
82%
29 Ratings
8.0
80%
2 Ratings

Attribute Ratings

  • Act-On Software is rated higher in 3 areas: Likelihood to Recommend, Usability, Support Rating
  • ClickDimensions is rated higher in 1 area: Likelihood to Renew

Likelihood to Recommend

9.3

Act-On

93%
219 Ratings
2.0

ClickDimensions

20%
10 Ratings

Likelihood to Renew

8.9

Act-On

89%
112 Ratings
9.0

ClickDimensions

90%
1 Rating

Usability

9.1

Act-On

91%
32 Ratings
5.0

ClickDimensions

50%
3 Ratings

Availability

9.1

Act-On

91%
28 Ratings

ClickDimensions

N/A
0 Ratings

Performance

8.2

Act-On

82%
26 Ratings

ClickDimensions

N/A
0 Ratings

Support Rating

7.3

Act-On

73%
78 Ratings
1.0

ClickDimensions

10%
4 Ratings

In-Person Training

8.7

Act-On

87%
4 Ratings

ClickDimensions

N/A
0 Ratings

Online Training

9.3

Act-On

93%
16 Ratings

ClickDimensions

N/A
0 Ratings

Implementation Rating

8.6

Act-On

86%
44 Ratings

ClickDimensions

N/A
0 Ratings

Configurability

9.1

Act-On

91%
1 Rating

ClickDimensions

N/A
0 Ratings

Ease of integration

6.4

Act-On

64%
2 Ratings

ClickDimensions

N/A
0 Ratings

Product Scalability

9.1

Act-On

91%
1 Rating

ClickDimensions

N/A
0 Ratings

Vendor post-sale

8.2

Act-On

82%
2 Ratings

ClickDimensions

N/A
0 Ratings

Vendor pre-sale

9.1

Act-On

91%
2 Ratings

ClickDimensions

N/A
0 Ratings

Likelihood to Recommend

Act-On

Act-On simplifies the creation of landing pages, web forms, email campaigns, and other types of marketing automation. Designing a customer journey using the workflow builder (a nurturing flow) is possible. It is used in various ways and in a variety of contexts. Tactical's knowledgeable support team helped us unlock Act-On's potential for complex integrations and marketing campaigns. In some areas, it would be beneficial to improve functionality.
Read full review

ClickDimensions

ClickDimensions is great for SMB companies looking for an easy to use, robust platform especially in situations where there are only a few people within the Marketing Department.
Read full review

Pros

Act-On

  • Establishes a simple but very decisive way of how to perform specialized marketing work.
  • It includes the monitoring of advertising networks or account management on digital platforms and social networks.
  • The support is solid; it takes all the suggestions and doubts I have regarding the software.
Read full review

ClickDimensions

  • The nurture campaign builder was great. Easy to use and to follow along with.
  • The drop and drag editor was easy to use and you could start using it with no training.
  • I always like when a service offers a certification for their product. ClickDimensions training was easy to follow, gave good content/tips/tricks and really helped me learn the platform.
Read full review

Cons

Act-On

  • The designer tools, especially for emails, were often difficult to use. The formatting of the text would be all over the place and change / refuse to change at random. Moving boxes around was shifty and sometimes nearly impossible. It just wasn't customizeable enough. No "undo" functionality either.
  • The only way to collect information expansively over time (there's a term Act-On uses for it, I can't recall) where it adds questions to the form each time a user fills it out, is if the person were to fill out the same form multiple times. I know this does happen for some websites/resources, but as a company that wanted to collect new information each time someone filled out any form, regardless of the resource or the URL, that was simply not an option, and that doesn't really make a lot of sense. I know it's not really possible to track someone but if they filled out the first part of the form and then it added new questions to answer, and then they submitted and got through the gating, that would actually be helpful.
  • There was no "trash can" of sorts in case you deleted something by mistake. This could be so stress-inducing if it was a major project. My coworker did this once, contacted Act-On, they couldn't even recover it.
Read full review

ClickDimensions

  • Creating lists based on customer email behaviour was technically possible, but in practise nearly impossible
  • Managing customer preferences and subscriptions felt extremely convoluted
  • Interfaces generally not intuitive
  • Reporting was not in the class of competitors
  • Deliverability - seems like in onboarding basic things weren't checked off. We really needed a platform expert to implement.
Read full review

Pricing Details

Act-On

Starting Price

$900 per month (starts at 2,500 active contacts)

Editions & Modules

Act-On editions and modules pricing
EditionModules
Professional$9001
Enterprise$2,0002

Footnotes

  1. per month (starts at 2,500 active contacts)
  2. per month ( starts at 2,500 active contacts)

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

Required

Additional Details

The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

ClickDimensions

Starting Price

Editions & Modules

ClickDimensions editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Likelihood to Renew

    Act-On

    It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
    Read full review

    ClickDimensions

    I see no reason for us to deprecate use at this point. It is important for us as a business to maintain our partnership with them and keep on the pulse of leading technology. ClickDimensions is a marketplace leader for the world of marketing automation, and in coordination with CRM, it's all the more relevant.
    Read full review

    Usability

    Act-On

    It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
    Read full review

    ClickDimensions

    I want to stay neutral. It's not that this product doesn't have appealing features or capabilities, it's that they aren't consistent and stable. So you lose data or your data is not accurate. Or some connection fails and the workflow doesn't trigger as it is supposed to, or the visits or clicks or other metrics contain bad data one month, then the next they're back to normal. This company needs to focus on getting their core product right and not on new features.
    Read full review

    Reliability and Availability

    Act-On

    I have always found them quick to respond to my query by web inquiry. In those instances when I call, I have always reached help quickly. They are conscientious and skilled in discussing my concern and finding a solution to my problem. Other tech organizations should use Act-On as a model for top-notch customer service.
    Read full review

    ClickDimensions

    No answers on this topic

    Performance

    Act-On

    Great for the most part. Sometimes there are little lags, but that's likely because I'm requesting to see a lot of data at one time.
    Read full review

    ClickDimensions

    No answers on this topic

    Support Rating

    Act-On

    Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
    Read full review

    ClickDimensions

    You submit a ticket and they will always come back asking for more information. So the next time you try to be proactive and add that information to the original ticket, but then they come back and ask for something else. It gets to the point where you have to believe it is a stall tactic. You ask for more detail into their processes and you get the runaround. 9 times out of ten they will point the finger at Dynamics 365 as the culprit. It is like pulling teeth to get to Tier 2 support and then the questions start all over again, even if you send screenshots.
    Read full review

    In-Person Training

    Act-On

    Dan D. was great. He took the time to understand how I needed the program to run, and was very flexible to our special CRM setup.
    Read full review

    ClickDimensions

    No answers on this topic

    Online Training

    Act-On

    Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
    Read full review

    ClickDimensions

    No answers on this topic

    Implementation Rating

    Act-On

    What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
    Read full review

    ClickDimensions

    No answers on this topic

    Alternatives Considered

    Act-On

    Act-On is easier to use than Marketo, but not as visually appealing and user-friendly as HubSpot. It's much better than Pardot, as Pardot feel clunky every step of the way. SharpSpring is comparable because of its price point but surpasses Act-On in its tools and intuitive interface. We selected Act-On because of the pricing model and thought all things would be close to parity with other options. It depends on the team you have. If you have developers and a marketing team that knows some html/css, you can get by with Act-On.
    Read full review

    ClickDimensions

    Clickdimensions is severely impeded by its integration into Dynamics CRM. Consequently it lacks the Intuitiveness of HubSpot, and the straightforward usability of MailChimp. It is a perfect system if you want to exist entirely within Dynamics, but it requires a high degree of expertise in Dynamics to get maximum value out of it. We're currently migrating to HubSpot, and while the initial integration is proving challenging, I already sense we will be able to deliver a lot more of our marketing goals much more easily, and see an ROI.
    Read full review

    Scalability

    Act-On

    Before I feel like I need more features, the Act-On customer service reps are contacting me telling about new features as part of my account.
    Read full review

    ClickDimensions

    No answers on this topic

    Return on Investment

    Act-On

    • With the Automated Series, we were able to put in place campaigns that generated revenue that took no time to continue running once set up. This was a positive feature allowing employees to work on another project while the campaign ran on their own.
    Read full review

    ClickDimensions

    • Tracking Email Engagement by customer is much easier. Real Time Stats/Email Engagement Report already built in.
    • Lead scoring helps develop more qualified leads.
    Read full review

    Screenshots

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