What users are saying about
340 Ratings
22 Ratings
340 Ratings
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Score 7 out of 101
22 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.4 out of 101

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Likelihood to Recommend

Act-On

If you have an existing CRM system, like Microsoft 365, you can integrate campaign automation with Act-On, and then it is worth most of the time it takes to get less-experienced employees on-boarded. In other cases that require more minimal use, the on-boarding may be too lengthy. In that case, it may be better-suited to choose a different SaaS that tracks campaign, ROI, lead scoring, etc.
Fedor Paretsky profile photo

ClickDimensions

Clickdimensions would be suitable for low throughput email blasts to non-segmented lists from Microsoft Dynamics CRM. Its automation is limited and segmentation is really hard in Dynamics, making it unsuitable for complex nurture campaigns or marketing following behaviour based triggers
Chris Thorne profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.3
ClickDimensions
7.8
WYSIWYG email editor
Act-On
7.9
ClickDimensions
8.0
Dynamic content
Act-On
7.1
ClickDimensions
7.4
Ability to test dynamic content
Act-On
6.7
ClickDimensions
8.0
Landing pages
Act-On
7.0
ClickDimensions
8.0
A/B testing
Act-On
6.9
ClickDimensions
6.8
Mobile optimization
Act-On
6.8
ClickDimensions
7.0
Email deliverability
Act-On
7.8
ClickDimensions
8.4
List management
Act-On
6.4
ClickDimensions
8.4
Triggered drip sequences
Act-On
9.2
ClickDimensions
7.9

Lead Management

Act-On
7.3
ClickDimensions
7.8
Lead nurturing
Act-On
7.0
ClickDimensions
6.8
Lead scoring and grading
Act-On
7.4
ClickDimensions
8.4
Data quality management
Act-On
7.9
ClickDimensions
8.0
Automated sales alerts and tasks
Act-On
6.7
ClickDimensions
8.0

Campaign Management

Act-On
7.6
ClickDimensions
8.0
Calendaring
Act-On
6.8
ClickDimensions
8.0
Event/webinar marketing
Act-On
8.5
ClickDimensions
8.0

Social Media Marketing

Act-On
7.9
ClickDimensions
7.5
Social sharing and campaigns
Act-On
7.9
ClickDimensions
7.0
Social profile integration
Act-On
7.9
ClickDimensions
8.0

Reporting & Analytics

Act-On
5.7
ClickDimensions
8.0
Dashboards
Act-On
5.5
ClickDimensions
7.8
Standard reports
Act-On
6.0
ClickDimensions
8.4
Custom reports
Act-On
5.7
ClickDimensions
7.8

Platform & Infrastructure

Act-On
7.3
ClickDimensions
7.7
API
Act-On
9.2
ClickDimensions
7.0
Role-based workflow & approvals
Act-On
6.8
ClickDimensions
9.0
Customizability
Act-On
6.7
ClickDimensions
7.0
Integration with Salesforce.com
Act-On
8.0
ClickDimensions
7.0
Integration with Microsoft Dynamics CRM
Act-On
6.1
ClickDimensions
8.4
Integration with SugarCRM
Act-On
7.0
ClickDimensions
8.0

Pros

  • Customer service. Act-on is the leader in client support for training, basic tips and trouble shooting to planning our Act-On strategy. The Act-On team is flexible, friendly, engaged and collaborative.
  • Act-On does not over-complicate its offering. It is visually appealing and intuitive. Some platforms are just too complicated to keep on top of. We are a small team with a busy marketing schedule. We do not depend a great deal on online lead generation for our growth, however Act-On is still a good fit for us.
  • Trust. No surprises once we had signed our agreement. In fact, our expectations were exceeded.
  • Value - price for service.
Sue Maldonado profile photo
  • Easy to pull information from Dynamics CRM, as it's fully integrated.
  • Straightforward email marketing tools.
  • Form builder is easy to use, and pushes captured information straight into Dynamics.
Chris Thorne profile photo

Cons

  • Being able to attach images to social posts
  • More contemporary templates
Sue Maldonado profile photo
  • Integration with CRM is not flawless.
  • All data cannot migrate to other environments.
  • Technical support response time.
No photo available

Likelihood to Renew

Act-On8.9
Based on 112 answers
Great product, easy to use, promising roadmap and amazing customer success team.
Mark Terry profile photo
No score
No answers yet
No answers on this topic

Usability

Act-On7.2
Based on 31 answers
This has been my experience since Day 1
Jim Lovelady profile photo
ClickDimensions4.3
Based on 2 answers
Easy to use! Although we are still using Microsoft Dynamics CRM 2011, the interface is still extremely usable and functions without flaw.
Emily Olson profile photo

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
They are great, and have helped us succeed every single time. It's that simple.
Diogo Cabral profile photo
ClickDimensions6.0
Based on 1 answer
General usage, training, etc. has phenomenal support. When technical problems occur, resolutions have been harder to come by.
No photo available

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
Easy peasy!
Jim Lovelady profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

I'm sure our team went through the whole vetting process. I was not involved in that part so I am unable to really say how Act-On compares to other solutions in the market. I can say that my experience has been nothing less than excellent and that I think my team made the right decision
Melodie Pierson profile photo
I think the biggest difference is the overall easy integration with our CRM platform, which is crucial. Without it, we would not really even be able to use a marketing automation platform like this. We like the support our account manager gives us, and think CD is the best option available.
No photo available

Return on Investment

  • Better identification of potential leads
  • Improved database cleanliness
  • Increased employee efficiency
  • Better analytics/insights into lead conversion
Kate Puetz profile photo
  • Leads
  • Prospects
  • Better relationship understanding
No photo available

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

ClickDimensions

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
ClickDimensions Editions & Modules
ClickDimensions
Additional Pricing Details