What users are saying about

Act-On

328 Ratings

ClickDimensions

21 Ratings

Act-On

328 Ratings
Score 7 out of 101

ClickDimensions

21 Ratings
Score 7.2 out of 101

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Likelihood to Recommend

Act-On

I think Act-On would work equally well for small to large companies. If you are less confident or experienced in automation and funneling, Act-On genuinely invests in the expertise to guide and support you so you can be continually learning and developing your skills and application for the platform. You never feel you are in the deep end
Sue Maldonado profile photo

ClickDimensions

ClickDimensions is great for SMB companies looking for an easy to use, robust platform especially in situations where there are only a few people within the Marketing Department.
Emily Olson profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.5
ClickDimensions
8.2
WYSIWYG email editor
Act-On
7.3
ClickDimensions
7.1
Dynamic content
Act-On
6.9
ClickDimensions
7.8
Ability to test dynamic content
Act-On
6.6
ClickDimensions
7.8
Landing pages
Act-On
7.8
ClickDimensions
7.9
A/B testing
Act-On
8.0
ClickDimensions
8.0
Mobile optimization
Act-On
7.7
ClickDimensions
9.7
Email deliverability
Act-On
8.8
ClickDimensions
8.9
List management
Act-On
5.9
ClickDimensions
8.8
Triggered drip sequences
Act-On
8.3
ClickDimensions
7.9

Lead Management

Act-On
6.7
ClickDimensions
8.1
Lead nurturing
Act-On
6.3
ClickDimensions
7.9
Lead scoring and grading
Act-On
6.9
ClickDimensions
8.9
Data quality management
Act-On
7.1
ClickDimensions
7.9
Automated sales alerts and tasks
Act-On
6.4
ClickDimensions
7.9

Campaign Management

Act-On
7.5
ClickDimensions
6.6
Calendaring
Act-On
6.8
ClickDimensions
6.0
Event/webinar marketing
Act-On
8.3
ClickDimensions
7.1

Social Media Marketing

Act-On
6.7
ClickDimensions
5.5
Social sharing and campaigns
Act-On
6.4
ClickDimensions
6.0
Social profile integration
Act-On
7.0
ClickDimensions
5.0

Reporting & Analytics

Act-On
5.3
ClickDimensions
8.8
Dashboards
Act-On
4.7
ClickDimensions
8.8
Standard reports
Act-On
5.7
ClickDimensions
8.8
Custom reports
Act-On
5.6
ClickDimensions
8.8

Platform & Infrastructure

Act-On
6.4
ClickDimensions
5.3
API
Act-On
8.0
ClickDimensions
6.1
Role-based workflow & approvals
Act-On
6.4
ClickDimensions
7.4
Customizability
Act-On
5.1
ClickDimensions
7.4
Integration with Salesforce.com
Act-On
8.0
ClickDimensions
1.0
Integration with Microsoft Dynamics CRM
Act-On
4.1
ClickDimensions
9.0
Integration with SugarCRM
Act-On
7.1
ClickDimensions
1.0

Pros

  • It's been really easy to get started with Act-On! There are great step-by-step guides inside the platform on what you need to do in order to start using the system, and if any of the steps are unclear you can simply go to Act-On University to get a more detailed description.
  • So far I've been in contact with my CSM (customer success manager), technical support, the area manager and the creative team and everyone has provided competent and friendly service.
  • It's really simple to re-use assets such as forms, emails and landing pages. It saves our team a bunch of time since you almost never need to start over from scratch. To edit the assets is really simple through drag and drop functionality with great flexibility.
Johanna Adolfsson profile photo
  • Email Sends.
  • Nurture Campaigns.
  • Web Tracking.
No photo available

Cons

  • The available reports are quite static, so there is not much you can change. However I do know that this is a function that is more advanced if you go up to the Enterprise version.
  • The alerts to sales people could be developed further, at the moment they are mainly based on demographic's of the visitor but I would like to be able to connect them to lists as well.
  • The calendar provides a good overview of what has been done, but to fully optimize it I would like to be able to add planned activities. This would give the team a better possibility to plan and coordinate.
Johanna Adolfsson profile photo
  • Integration with CRM is not flawless.
  • All data cannot migrate to other environments.
  • Technical support response time.
No photo available

Likelihood to Renew

Act-On8.9
Based on 112 answers
Great product, easy to use, promising roadmap and amazing customer success team.
Mark Terry profile photo
No score
No answers yet
No answers on this topic

Usability

Act-On7.2
Based on 31 answers
Everything is there, sometimes it just takes a while to realize where it is or just how much the platform can do for you. If you dont use the system everyday it takes a bit of time to remember where you found things. Overall though its pretty easy to figure out
Maggie Kenney profile photo
ClickDimensions4.3
Based on 2 answers
Easy to use! Although we are still using Microsoft Dynamics CRM 2011, the interface is still extremely usable and functions without flaw.
Emily Olson profile photo

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
Harold Klaassen profile photo
ClickDimensions6.0
Based on 1 answer
General usage, training, etc. has phenomenal support. When technical problems occur, resolutions have been harder to come by.
No photo available

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
Easy peasy!
Jim Lovelady profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

The cost of ownership vs. functionality and ease of use is second to none, add in the speed of implementation and their customer success programs and nothing comes close.
Mark Terry profile photo
Microsoft Dynamics Marketing
No photo available

Return on Investment

  • Incredible time saver
  • Faster lead conversion
  • Savings on employee expenses.
Richard Longo profile photo
  • Web activity tracking.
  • Maintaining contact with leads and current customers.
No photo available

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

ClickDimensions

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
ClickDimensions Editions & Modules
ClickDimensions
Additional Pricing Details