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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Act-On

    Score9 out of 10
    Mid-Size Companies (51-1,000 employees)
    Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.

    $900

    per month

    Heyflow

    Score8.3 out of 10
    N/AHeyflow is a funnel platform used to build highly converting funnels, landing pages, advertorial and pre-sell pages, quizzes, and anything else that needs to convert. With an AI trained on 150,000+ real funnels and $2B+ in ad spend, it recommends the right questions, proof points, and sequencing before a single test is run. Performance marketers, agencies, ecom brands, and growth teams can use Heyflow to drive higher CVR, better ROAS, and lower CAC.

    $89

    per month

    Pricing
    Act-OnHeyflow
    Editions & Modules
    Professional
    $900
    per month
    Enterprise
    $2,000+
    per month
    Starter
    $89
    per month
    Growth
    $149
    per month
    Scale
    $299
    per month
    Enterprise
    from $1100
    per month (billed annually)
    Offerings
    Pricing Offerings
    Act-OnHeyflow
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsThe Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise allows for much more customization, the package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required for all packages.Discount available for annual subscription as well as for start ups.
    More Pricing Information
    Features
    Act-OnHeyflow
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Act-On Software and Heyflow
    Feature
    Act-On Software
    8.3
    124 Ratings
    7% above category average
    Heyflow
    -
    Ratings
    WYSIWYG email editor7.7123 Ratings00 Ratings
    Dynamic content8.2102 Ratings00 Ratings
    Ability to test dynamic content8.2102 Ratings00 Ratings
    Landing pages8.3118 Ratings00 Ratings
    A/B testing8.2106 Ratings00 Ratings
    Mobile optimization8.4113 Ratings00 Ratings
    Email deliverability reporting8.4123 Ratings00 Ratings
    List management8.8122 Ratings00 Ratings
    Triggered drip sequences8.698 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Act-On Software and Heyflow
    Feature
    Act-On Software
    8.3
    124 Ratings
    5% above category average
    Heyflow
    7.6
    7 Ratings
    2% below category average
    Lead nurturing automation8.5113 Ratings00 Ratings
    Lead scoring and grading8.5113 Ratings00 Ratings
    Data quality management8.2112 Ratings00 Ratings
    Automated sales alerts and tasks7.9104 Ratings8.16 Ratings
    Automated follow-ups00 Ratings7.14 Ratings
    Campaign Management
    Comparison of Campaign Management features of Act-On Software and Heyflow
    Feature
    Act-On Software
    7.6
    84 Ratings
    1% above category average
    Heyflow
    -
    Ratings
    Calendaring6.88 Ratings00 Ratings
    Event/webinar marketing8.383 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Act-On Software and Heyflow
    Feature
    Act-On Software
    7.4
    75 Ratings
    2% below category average
    Heyflow
    -
    Ratings
    Social sharing and campaigns7.473 Ratings00 Ratings
    Social profile integration7.467 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Act-On Software and Heyflow
    Feature
    Act-On Software
    7.5
    124 Ratings
    1% above category average
    Heyflow
    -
    Ratings
    Dashboards7.6118 Ratings00 Ratings
    Standard reports7.6122 Ratings00 Ratings
    Custom reports7.493 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Act-On Software and Heyflow
    Feature
    Act-On Software
    7.7
    117 Ratings
    2% above category average
    Heyflow
    -
    Ratings
    API8.277 Ratings00 Ratings
    Role-based workflow & approvals8.678 Ratings00 Ratings
    Customizability7.598 Ratings00 Ratings
    Integration with Salesforce.com8.669 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM7.038 Ratings00 Ratings
    Integration with SugarCRM6.930 Ratings00 Ratings
    Third-party software integrations7.58 Ratings00 Ratings
    Lead Management Integrations
    Comparison of Lead Management Integrations features of Act-On Software and Heyflow
    Feature
    Act-On Software
    -
    Ratings
    Heyflow
    8.2
    18 Ratings
    6% above category average
    Integrations with advertising platforms00 Ratings8.314 Ratings
    Integrations with CRMs00 Ratings7.816 Ratings
    Integrations with data storage tools00 Ratings8.114 Ratings
    Integrations with lead automation tools00 Ratings8.713 Ratings
    Conversion Rate Optimization
    Comparison of Conversion Rate Optimization features of Act-On Software and Heyflow
    Feature
    Act-On Software
    -
    Ratings
    Heyflow
    7.5
    20 Ratings
    11% below category average
    KPI analytics00 Ratings7.318 Ratings
    Drop-off analytics00 Ratings7.520 Ratings
    A/B tests00 Ratings7.815 Ratings
    Form Building
    Comparison of Form Building features of Act-On Software and Heyflow
    Feature
    Act-On Software
    -
    Ratings
    Heyflow
    7.9
    22 Ratings
    6% below category average
    Drag & Drop editing00 Ratings8.322 Ratings
    Branding customization00 Ratings8.921 Ratings
    Different question types00 Ratings7.421 Ratings
    Conditional logic paths00 Ratings6.521 Ratings
    Embedded calculations00 Ratings6.215 Ratings
    Form templates00 Ratings6.719 Ratings
    Custom code00 Ratings8.316 Ratings
    Web embedding00 Ratings9.019 Ratings
    Mobile responsiveness00 Ratings9.321 Ratings
    Date picker00 Ratings7.218 Ratings
    File upload00 Ratings9.020 Ratings
    Dynamic content00 Ratings7.718 Ratings
    Best Alternatives
    Act-OnHeyflow
    Small Businesses
    Vbout
    Score9.9 out of 10
    Dealfront
    Score8.3 out of 10
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    Dealfront
    Score8.3 out of 10
    Enterprises
    Iterable
    Score8.1 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Act-OnHeyflow
    Likelihood to Recommend
    8.9
    (229 ratings)
    8.3
    (22 ratings)
    Likelihood to Renew
    8.9
    (112 ratings)
    9.1
    (2 ratings)
    Usability
    8.3
    (44 ratings)
    8.2
    (22 ratings)
    Availability
    9.1
    (14 ratings)
    9.1
    (1 ratings)
    Performance
    8.2
    (13 ratings)
    9.1
    (1 ratings)
    Support Rating
    7.3
    (39 ratings)
    9.1
    (1 ratings)
    In-Person Training
    8.7
    (4 ratings)
    -
    (0 ratings)
    Online Training
    9.3
    (16 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.6
    (22 ratings)
    9.1
    (1 ratings)
    Configurability
    9.1
    (1 ratings)
    9.1
    (1 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    9.1
    (1 ratings)
    Ease of integration
    6.4
    (2 ratings)
    -
    (0 ratings)
    Product Scalability
    9.1
    (1 ratings)
    9.1
    (1 ratings)
    Vendor post-sale
    8.2
    (2 ratings)
    9.1
    (1 ratings)
    Vendor pre-sale
    9.1
    (2 ratings)
    9.1
    (1 ratings)
    User Testimonials
    Act-OnHeyflow
    Likelihood to Recommend
    Act-On
    We often have quick turnaround time requests, and Act-On's new composer is great because it is easy to make an email look great in desktop or mobile views. This has been a huge time-saver for us! We have benefited from using Act-On for many years and are accustomed to where everything is and how to use it. For the new accounts we train, we will sometimes hear that the organization of where things are could be improved.
    Incentivized
    Read full review
    Heyflow
    Heyflow is very well suited for creating landing pages or simple forms for recruiting employees. It's also excellent as an order form for generating leads. However, it's not suitable for surveys or appointment requests. Furthermore, it's very easy to use, even for users with no prior experience in this area.
    Read full review
    Pros
    Act-On
    • The templates are easy to use and set up campaigns.
    • It's simple to use, and the email editor features a drag-and-drop interface.
    • It's easy to set up a drip campaign or a series of scheduled emails.
    • It has the flexibility of having a variety of scheduling options and the use of user experience automation.
    Incentivized
    Read full review
    Heyflow
    • anyone can do it, reduces cost/need for engineering team help
    • fast to get started, there isn't a lot to implement
    • designing and setting up the flow is easy
    • allows both out of the box or fully custom options, which makes it compatible with any project
    Incentivized
    Read full review
    Cons
    Act-On
    • The designer tools, especially for emails, were often difficult to use. The formatting of the text would be all over the place and change / refuse to change at random. Moving boxes around was shifty and sometimes nearly impossible. It just wasn't customizeable enough. No "undo" functionality either.
    • The only way to collect information expansively over time (there's a term Act-On uses for it, I can't recall) where it adds questions to the form each time a user fills it out, is if the person were to fill out the same form multiple times. I know this does happen for some websites/resources, but as a company that wanted to collect new information each time someone filled out any form, regardless of the resource or the URL, that was simply not an option, and that doesn't really make a lot of sense. I know it's not really possible to track someone but if they filled out the first part of the form and then it added new questions to answer, and then they submitted and got through the gating, that would actually be helpful.
    • There was no "trash can" of sorts in case you deleted something by mistake. This could be so stress-inducing if it was a major project. My coworker did this once, contacted Act-On, they couldn't even recover it.
    Incentivized
    Read full review
    Heyflow
    • Restricted webhook functionality, wed like to be able to map fields without having to post the full request and change the receiving webhook our end to cater to Heyflow
    • a/b testing, not being able to 'keep' older variants which we may want to retest later
    • little things like we only do uk market so all phone numbers start with 01 or 07 so we want to have a placeholder example thats familiar to the user eg 07766554433 but the system is restricted to +447766554433 which is a conversion factor for us
    Incentivized
    Read full review
    Likelihood to Renew
    Act-On
    It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
    Read full review
    Heyflow
    Heyflow hat mich von Anfang an begeistert – und das nicht nur wegen der intuitiven Benutzeroberfläche. Die Plattform schafft es, komplexe Prozesse wie Leadgenerierung, Qualifizierung oder Terminvereinbarungen in einfache, interaktive und visuelle Erlebnisse zu verwandeln.







    In wenigen Minuten lassen sich Flows erstellen, anpassen und live schalten – ohne auf Entwickler warten zu müssen.







    Mit Features wie progressiver Datenerfassung, A/B-Testing, personalisierter Ansprache und reibungsloser UX steigern wir messbar die Conversion Rates. Ich kann CI-konforme, moderne und mobiloptimierte Flows gestalten, die genau zu der Zielgruppe passen. Für mich ist Heyflow nicht nur ein Tool, sondern ein echter Gamechanger im digitalen Marketing. Es verbindet Effizienz mit Kreativität – und das mit einem Wow-Effekt für Nutzer und Kund:innen















    Incentivized
    Read full review
    Usability
    Act-On
    It's a great tool for our business, and we get a fantastic ROI on it every year based on wins for customer service and automation responses. It's save projects, repaired salesperson/customer relationships and generated new sales and interest yearly. We really wouldn't hesitate to recommend this platform at all.
    Incentivized
    Read full review
    Heyflow
    Heyflow is very user-friendly and intuitive, especially for non-technical users. The drag-and-drop interface makes it easy to design and launch interactive flows quickly, and the real-time preview feature is a big plus.
    I’m giving it an eight because while it’s great for most standard use cases, there are some limitations in advanced logic, dynamic behavior, and custom styling that can require workarounds.
    Incentivized
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    Reliability and Availability
    Act-On
    I have always found them quick to respond to my query by web inquiry. In those instances when I call, I have always reached help quickly. They are conscientious and skilled in discussing my concern and finding a solution to my problem. Other tech organizations should use Act-On as a model for top-notch customer service.
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    Heyflow
    There have been no notable outages of HEyflow to date, not even in the past. If an outage is imminent, HEyflow will announce it in good time. If it occurs unexpectedly, SUpport will find a solution as quickly as possible. In some cases, a different server solution has been offered temporarily to minimize downtime. All in all, the response times of the support team are excellent.
    Read full review
    Performance
    Act-On
    Great for the most part. Sometimes there are little lags, but that's likely because I'm requesting to see a lot of data at one time.
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    Heyflow
    Heyflow's performance is truly exemplary and fast. We have never had any performance issues, regardless of how many visuals or videos we used. Unfortunately, we cannot comment on integrations, as we do not use any except for a Meta Pixel. However, even this has not affected our performance so far.
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    Support Rating
    Act-On
    Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
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    Heyflow
    Heyflow's support is truly world-class. Whether via chat or email, you'll receive genuine help. If a problem can't be resolved immediately, they'll look into it and usually get back to you the next day. Their response time is generally very fast compared to other companies. It's also possible to book a free appointment at any time, during which a representative will contact you by phone to offer advice and assistance on how to improve your performance.
    Read full review
    In-Person Training
    Act-On
    Dan D. was great. He took the time to understand how I needed the program to run, and was very flexible to our special CRM setup.
    Read full review
    Heyflow
    No answers on this topic
    Online Training
    Act-On
    Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
    Read full review
    Heyflow
    No answers on this topic
    Implementation Rating
    Act-On
    What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
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    Heyflow
    I had already used Heyflow at my previous company because I was familiar with it from a service provider. Therefore, it was an easy decision to implement Heyflow again. The implementation was very straightforward, just as planned. There were absolutely no problems, and it worked perfectly from the start. But that's precisely what makes Heyflow so great!
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    Alternatives Considered
    Act-On
    Act-On is easier to use than Marketo, but not as visually appealing and user-friendly as HubSpot. It's much better than Pardot, as Pardot feel clunky every step of the way. SharpSpring is comparable because of its price point but surpasses Act-On in its tools and intuitive interface. We selected Act-On because of the pricing model and thought all things would be close to parity with other options. It depends on the team you have. If you have developers and a marketing team that knows some html/css, you can get by with Act-On.
    Incentivized
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    Heyflow
    Heyflow Vs. Typeform = Heyflow wins because of design flexibility as TF is very stuck in their typical classical look. Heyflow also comes with a plethora of more options to improve lead quality and has drop-off analytics as standard. Heyflow Vs. Growform = This one is tougher as I think Growform is very competitive with what you get value-wise like no charge for phone and email network validations against Twilio and Neverbounce API's. Also Growform comes with a much more generous submission count for their smaller tiers AND I'm not capped by the amount of forms.
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    Contract Terms and Pricing Model
    Act-On
    No answers on this topic
    Heyflow
    No, I wouldn't change any of Heyflow's terms and conditions or price. The price-performance ratio is simply impressive. I don't know of any other provider that offers a platform that allows you to start from scratch without any prior knowledge and gives you top-notch support at all times, helping you optimize your flows and get even more out of them.
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    Scalability
    Act-On
    Before I feel like I need more features, the Act-On customer service reps are contacting me telling about new features as part of my account.
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    Heyflow
    The overall scalability is excellent in Heyflow. We have the ability to work across locations as a team without any limitations; it doesn't matter how many team members we have or how many customers we cover. The scalability and flexibility also allow us to serve our customers with the same account and thus cover different business segments when it comes to online forms.
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    Return on Investment
    Act-On
    • With the Automated Series, we were able to put in place campaigns that generated revenue that took no time to continue running once set up. This was a positive feature allowing employees to work on another project while the campaign ran on their own.
    Incentivized
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    Heyflow
    • Improved lead quality, since we can filter and guide users based on their answers before sending them to sales.
    • Faster time-to-market for launching new funnels, reducing development costs.
    Incentivized
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    ScreenShots

    Act-On Screenshots

    Screenshot of the Automated Journey Builder. Here, users can personalize customer interactions from awareness to loyalty.Screenshot of the Analytics Dashboard. This is used to compare performance over time, filter by segment, and export report components.Screenshot of the Email Composer. Here is where users design emails optimized for desktop and mobile with a drag and drop builder.

    Heyflow Screenshots

    Product screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshot