What users are saying about
393 Ratings
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Score 8.2 out of 100
2 Ratings
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Score 8.2 out of 100

Likelihood to Recommend

Act-On

Act-On [Software] has a good online reputation and its one of the few companies with transparent pricing. It is a strong choice for businesses that value marketing insights to drive social media and CRM. I consider this software a versatile digital marketing partner because of its scalability to meet every need of the business.
Toby Bottin | TrustRadius Reviewer

Leadfwd (formerly INBOX25)

I think Inbox25 is a great fit for companies outgrowing lower-end, disconnected email marketing applications. Companies with a more formalized marketing organization that send a lot of emails (tens of thousands monthly or more) will be better served with a product like Inbox25 that is less complex, easier to use, and much more affordable (30% lower by our experience) from the larger marketing automation products on the market. Our company has 3 full-time marketing staff with over 100,000 contacts (with valid emails) that we target in various direct and drip email campaigns and Inbox25 fits our needs just fine. I suspect that we may outgrow the product eventually but I think it'll meet our needs just fine for many years to come.
James Mallory | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Act-On
9.2
Leadfwd (formerly INBOX25)
7.4
WYSIWYG email editor
Act-On
9.5
Leadfwd (formerly INBOX25)
7.0
Dynamic content
Act-On
9.2
Leadfwd (formerly INBOX25)
7.0
Ability to test dynamic content
Act-On
9.0
Leadfwd (formerly INBOX25)
7.0
Landing pages
Act-On
9.0
Leadfwd (formerly INBOX25)
9.0
A/B testing
Act-On
9.4
Leadfwd (formerly INBOX25)
3.2
Mobile optimization
Act-On
9.6
Leadfwd (formerly INBOX25)
6.2
Email deliverability reporting
Act-On
8.9
Leadfwd (formerly INBOX25)
9.6
List management
Act-On
9.4
Leadfwd (formerly INBOX25)
8.6
Triggered drip sequences
Act-On
9.2
Leadfwd (formerly INBOX25)
8.8

Lead Management

Act-On
9.4
Leadfwd (formerly INBOX25)
8.0
Lead nurturing
Act-On
9.6
Leadfwd (formerly INBOX25)
8.4
Lead scoring and grading
Act-On
9.8
Leadfwd (formerly INBOX25)
7.3
Data quality management
Act-On
9.2
Leadfwd (formerly INBOX25)
7.7
Automated sales alerts and tasks
Act-On
9.1
Leadfwd (formerly INBOX25)
8.5

Campaign Management

Act-On
8.1
Leadfwd (formerly INBOX25)
7.0
Calendaring
Act-On
6.8
Leadfwd (formerly INBOX25)
5.0
Event/webinar marketing
Act-On
9.4
Leadfwd (formerly INBOX25)
9.0

Social Media Marketing

Act-On
9.3
Leadfwd (formerly INBOX25)
7.5
Social sharing and campaigns
Act-On
9.3
Leadfwd (formerly INBOX25)
9.0
Social profile integration
Act-On
9.3
Leadfwd (formerly INBOX25)
6.0

Reporting & Analytics

Act-On
9.1
Leadfwd (formerly INBOX25)
6.3
Dashboards
Act-On
9.0
Leadfwd (formerly INBOX25)
6.5
Standard reports
Act-On
8.8
Leadfwd (formerly INBOX25)
6.3
Custom reports
Act-On
9.4
Leadfwd (formerly INBOX25)
6.0

Platform & Infrastructure

Act-On
9.3
Leadfwd (formerly INBOX25)
9.1
API
Act-On
9.0
Leadfwd (formerly INBOX25)
Role-based workflow & approvals
Act-On
9.1
Leadfwd (formerly INBOX25)
8.8
Customizability
Act-On
9.5
Leadfwd (formerly INBOX25)
7.9
Integration with Salesforce.com
Act-On
9.5
Leadfwd (formerly INBOX25)
10.0
Integration with Microsoft Dynamics CRM
Act-On
9.4
Leadfwd (formerly INBOX25)
Integration with SugarCRM
Act-On
9.0
Leadfwd (formerly INBOX25)
9.6

Pros

Act-On

  • Establishes a simple but very decisive way of how to perform specialized marketing work.
  • It includes the monitoring of advertising networks or account management on digital platforms and social networks.
  • The support is solid; it takes all the suggestions and doubts I have regarding the software.
Korey Migdal | TrustRadius Reviewer

Leadfwd (formerly INBOX25)

  • SugarCRM integration
  • Ease of building workflows
  • Responsive, helpful support team
Adam Smartschan | TrustRadius Reviewer

Cons

Act-On

  • The designer tools, especially for emails, were often difficult to use. The formatting of the text would be all over the place and change / refuse to change at random. Moving boxes around was shifty and sometimes nearly impossible. It just wasn't customizeable enough. No "undo" functionality either.
  • The only way to collect information expansively over time (there's a term Act-On uses for it, I can't recall) where it adds questions to the form each time a user fills it out, is if the person were to fill out the same form multiple times. I know this does happen for some websites/resources, but as a company that wanted to collect new information each time someone filled out any form, regardless of the resource or the URL, that was simply not an option, and that doesn't really make a lot of sense. I know it's not really possible to track someone but if they filled out the first part of the form and then it added new questions to answer, and then they submitted and got through the gating, that would actually be helpful.
  • There was no "trash can" of sorts in case you deleted something by mistake. This could be so stress-inducing if it was a major project. My coworker did this once, contacted Act-On, they couldn't even recover it.
Anonymous | TrustRadius Reviewer

Leadfwd (formerly INBOX25)

  • Inbox25 is in a growth phase and has transformed their product pretty fast. With that comes an increased need to continually learn how to leverage new features.
  • Tutorials and product documentation exist but it is relatively minimal. They overcome this with personalized, one-on-one training that is recorded for future review using a project management platform.
  • Inbox25 has expanded beyond Sugar CRM to include Salesforce.com integration. I'm not sure if they plan to add integrations to other applications but they are positioned well for growth.
James Mallory | TrustRadius Reviewer

Likelihood to Renew

Act-On

Act-On 8.9
Based on 112 answers
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Damian Leslie | TrustRadius Reviewer

Leadfwd (formerly INBOX25)

No score
No answers yet
No answers on this topic

Usability

Act-On

Act-On 9.1
Based on 32 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral | TrustRadius Reviewer

Leadfwd (formerly INBOX25)

No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On

Act-On 9.1
Based on 28 answers
I have always found them quick to respond to my query by web inquiry. In those instances when I call, I have always reached help quickly. They are conscientious and skilled in discussing my concern and finding a solution to my problem. Other tech organizations should use Act-On as a model for top-notch customer service.
Eric Kinaitis, MBA | TrustRadius Reviewer

Leadfwd (formerly INBOX25)

No score
No answers yet
No answers on this topic

Performance

Act-On

Act-On 8.2
Based on 26 answers
Great for the most part. Sometimes there are little lags, but that's likely because I'm requesting to see a lot of data at one time.
Anonymous | TrustRadius Reviewer

Leadfwd (formerly INBOX25)

No score
No answers yet
No answers on this topic

Support Rating

Act-On

Act-On 7.3
Based on 78 answers
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
Harold Klaassen | TrustRadius Reviewer

Leadfwd (formerly INBOX25)

No score
No answers yet
No answers on this topic

In-Person Training

Act-On

Act-On 8.7
Based on 4 answers
Dan D. was great. He took the time to understand how I needed the program to run, and was very flexible to our special CRM setup.
Anonymous | TrustRadius Reviewer

Leadfwd (formerly INBOX25)

No score
No answers yet
No answers on this topic

Online Training

Act-On

Act-On 9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz | TrustRadius Reviewer

Leadfwd (formerly INBOX25)

No score
No answers yet
No answers on this topic

Implementation Rating

Act-On

Act-On 8.6
Based on 44 answers
What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
Prabal Roy | TrustRadius Reviewer

Leadfwd (formerly INBOX25)

No score
No answers yet
No answers on this topic

Alternatives Considered

Act-On

Act-On is easier to use than Marketo, but not as visually appealing and user-friendly as HubSpot. It's much better than Pardot, as Pardot feel clunky every step of the way. SharpSpring is comparable because of its price point but surpasses Act-On in its tools and intuitive interface. We selected Act-On because of the pricing model and thought all things would be close to parity with other options. It depends on the team you have. If you have developers and a marketing team that knows some html/css, you can get by with Act-On.
Kyle Moloo | TrustRadius Reviewer

Leadfwd (formerly INBOX25)

Different platforms stack up particularly well for different use cases. INBOX25 is our default choice for SugarCRM users.
Adam Smartschan | TrustRadius Reviewer

Scalability

Act-On

Act-On 9.1
Based on 1 answer
Before I feel like I need more features, the Act-On customer service reps are contacting me telling about new features as part of my account.
Anonymous | TrustRadius Reviewer

Leadfwd (formerly INBOX25)

No score
No answers yet
No answers on this topic

Return on Investment

Act-On

  • With the Automated Series, we were able to put in place campaigns that generated revenue that took no time to continue running once set up. This was a positive feature allowing employees to work on another project while the campaign ran on their own.
Danielle Armour | TrustRadius Reviewer

Leadfwd (formerly INBOX25)

  • We have successfully moved cold suspects to leads and leads to opportunities, and opportunities to customers with Inbox25. We are just now starting to realize more value given that we've only recently started using the more advanced drip marketing and lead scoring features.
  • When we used the pay-as-you-go version we were paying just pennies per email and remained CAN-Spam Act compliant. It was harder to quantify the ROI then but it was apparent that email marketing was working and moving prospects from one sales stage to another. It was also very useful for re-engaging prospects and promoting products and services to customers.
  • Our total investment in the advanced edition is less $30,000 annually and we expect the ROI to be less than one year. It could have been sooner if we'd have been more thoughtful in our initial implementation.
James Mallory | TrustRadius Reviewer

Screenshots

Pricing Details

Act-On

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Act-On Editions & Modules

Edition
Professional$9001
Enterprise$2,0002
  1. per month (starts at 2,500 active contacts)
  2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Leadfwd (formerly INBOX25)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Leadfwd (formerly INBOX25) Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

Act-On
9.4
Leadfwd (formerly INBOX25)
8.2

Likelihood to Renew

Act-On
8.9
Leadfwd (formerly INBOX25)

Usability

Act-On
9.1
Leadfwd (formerly INBOX25)

Reliability and Availability

Act-On
9.1
Leadfwd (formerly INBOX25)

Performance

Act-On
8.2
Leadfwd (formerly INBOX25)

Support Rating

Act-On
7.3
Leadfwd (formerly INBOX25)

In-Person Training

Act-On
8.7
Leadfwd (formerly INBOX25)

Online Training

Act-On
9.3
Leadfwd (formerly INBOX25)

Implementation Rating

Act-On
8.6
Leadfwd (formerly INBOX25)

Scalability

Act-On
9.1
Leadfwd (formerly INBOX25)

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