What users are saying about

Act-On

328 Ratings

Leanplum

5 Ratings

Act-On

328 Ratings
Score 7 out of 101

Leanplum

5 Ratings
Score 7 out of 101

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Likelihood to Recommend

Act-On

I think Act-On would work equally well for small to large companies. If you are less confident or experienced in automation and funneling, Act-On genuinely invests in the expertise to guide and support you so you can be continually learning and developing your skills and application for the platform. You never feel you are in the deep end
Sue Maldonado profile photo

Leanplum

While it was originally meant for e-commerce apps, we think Leanplum is suited perfectly to our main needs for mobile gaming
BORGET Sebastien profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.5
Leanplum
WYSIWYG email editor
Act-On
7.3
Leanplum
Dynamic content
Act-On
6.9
Leanplum
Ability to test dynamic content
Act-On
6.6
Leanplum
Landing pages
Act-On
7.8
Leanplum
A/B testing
Act-On
8.0
Leanplum
Mobile optimization
Act-On
7.7
Leanplum
Email deliverability
Act-On
8.8
Leanplum
List management
Act-On
5.9
Leanplum
Triggered drip sequences
Act-On
8.3
Leanplum

Lead Management

Act-On
6.7
Leanplum
Lead nurturing
Act-On
6.3
Leanplum
Lead scoring and grading
Act-On
6.9
Leanplum
Data quality management
Act-On
7.1
Leanplum
Automated sales alerts and tasks
Act-On
6.4
Leanplum

Campaign Management

Act-On
7.5
Leanplum
Calendaring
Act-On
6.8
Leanplum
Event/webinar marketing
Act-On
8.3
Leanplum

Social Media Marketing

Act-On
6.7
Leanplum
Social sharing and campaigns
Act-On
6.4
Leanplum
Social profile integration
Act-On
7.0
Leanplum

Reporting & Analytics

Act-On
5.3
Leanplum
Dashboards
Act-On
4.7
Leanplum
Standard reports
Act-On
5.7
Leanplum
Custom reports
Act-On
5.6
Leanplum

Platform & Infrastructure

Act-On
6.4
Leanplum
API
Act-On
8.0
Leanplum
Role-based workflow & approvals
Act-On
6.4
Leanplum
Customizability
Act-On
5.1
Leanplum
Integration with Salesforce.com
Act-On
8.0
Leanplum
Integration with Microsoft Dynamics CRM
Act-On
4.1
Leanplum
Integration with SugarCRM
Act-On
7.1
Leanplum

Pros

  • I have used a number of marketing automation systems over the years from Oracle to Salesforce. However none of these have been as easy to use from a platform perspective.
  • Its very intuitive and in a short period of weeks we have been able to set up the platform, fully integrate it with our systems and create lead scoring and funnel reports.
  • If I am ever stuck our amazing customer success manager is there to help us with weekly calls and demos which focus on our business needs and requirements.
Mark Terry profile photo
  • Push notifications
  • In-game pop-ups
  • Variable customisation
  • A/B testing
BORGET Sebastien profile photo

Cons

  • Program automation: the only feature I miss from Eloqua, which I used in a previous role, is the drag and drop canvas for building out a drip campaign. Act-On's functionality works perfectly, but the fact it's all listed in one vertical line makes it slightly more difficult to visualize the flow. Having said that, the tools are all there, it could just do with some extra visualization when it comes to making complex programs.
  • Website prospector. This is one of the features I use very heavily and although the new version recently launched is a big improvement, there's still room for more info. It's by no means bad, but I'd like to see some extra info in here.
  • Forms: Id like to see a more visual formbuilder, in line with the landing page improvements recently made. The form works great but are quite plain visually. This could be improved and remove the need for extra tools in WordPress/other programs.
Damian Leslie profile photo
  • Ability to create User Stories with a predefined funnel of actions that will chain themselves
  • Ability to tag users once they enter or leave specific segments
  • Should show in a simple page the main KPIS that matter for all our games at once
  • More granularity in granting access to subsets (not sharing everything per account)
BORGET Sebastien profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Damian Leslie profile photo
No score
No answers yet
No answers on this topic

Usability

Act-On7.2
Based on 31 answers
Simple to set up, intuitive and easy to create and push new marketing programs.
Mark Terry profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
They are great, and have helped us succeed every single time. It's that simple.
Diogo Cabral profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
Trust your success counselor. All 3 had have been spectacular.
Charles Harte profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

These other products do not hold a candle to all of the functionality of Act-On. Their technical support is slow and very impersonal. The ability to get adequate reporting, keep bounce rates low, and foster lead development are major benefits to the Act-On tool. Tool integration is easy and seamless, it does not require technical knowledge.
Richard Longo profile photo
We used other solutions like DeltaDNA, Flurry, etc., but Leanplum has been our preference overall, as it combines an all in one suite of marketing tools for in-game promotions.
BORGET Sebastien profile photo

Return on Investment

  • Better identification of potential leads
  • Improved database cleanliness
  • Increased employee efficiency
  • Better analytics/insights into lead conversion
Kate Puetz profile photo
  • Positive: 17% engagement increase as shown in this case study: https://www.leanplum.com/case-studies/push-notification-best-practices-pixowl/
BORGET Sebastien profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Leanplum

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Leanplum Editions & Modules
Leanplum
Additional Pricing Details