What users are saying about
342 Ratings
7 Ratings
342 Ratings
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Score 7 out of 101
7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8 out of 101

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Likelihood to Recommend

Act-On

The platform is best suited to organisations that have a very strong and well executed content marketing strategy, a well engaged audience and a healthy sales pipeline to get the most out of what the platform can offer.
Andrew Smith profile photo

Leanplum

I think Leanplum is great for any company that needs to use push notification to drive revenue or KPI growth. I often find that it can be very costly to integrate analytics solutions & also build good reporting from the data. Leanplum provides a lot of great analytics & reporting right out of the box, especially around push events. This makes it much easier for the managing marketing user to optimize campaigns and increase their team & company's KPIs.
Alec Dibble profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.3
Leanplum
WYSIWYG email editor
Act-On
7.9
Leanplum
Dynamic content
Act-On
7.1
Leanplum
Ability to test dynamic content
Act-On
6.7
Leanplum
Landing pages
Act-On
7.0
Leanplum
A/B testing
Act-On
6.9
Leanplum
Mobile optimization
Act-On
6.8
Leanplum
Email deliverability
Act-On
7.8
Leanplum
List management
Act-On
6.4
Leanplum
Triggered drip sequences
Act-On
9.2
Leanplum

Lead Management

Act-On
7.3
Leanplum
Lead nurturing
Act-On
7.0
Leanplum
Lead scoring and grading
Act-On
7.4
Leanplum
Data quality management
Act-On
7.9
Leanplum
Automated sales alerts and tasks
Act-On
6.7
Leanplum

Campaign Management

Act-On
7.6
Leanplum
Calendaring
Act-On
6.8
Leanplum
Event/webinar marketing
Act-On
8.5
Leanplum

Social Media Marketing

Act-On
7.9
Leanplum
Social sharing and campaigns
Act-On
7.9
Leanplum
Social profile integration
Act-On
7.9
Leanplum

Reporting & Analytics

Act-On
5.7
Leanplum
Dashboards
Act-On
5.5
Leanplum
Standard reports
Act-On
6.0
Leanplum
Custom reports
Act-On
5.7
Leanplum

Platform & Infrastructure

Act-On
7.3
Leanplum
API
Act-On
9.2
Leanplum
Role-based workflow & approvals
Act-On
6.8
Leanplum
Customizability
Act-On
6.7
Leanplum
Integration with Salesforce.com
Act-On
8.0
Leanplum
Integration with Microsoft Dynamics CRM
Act-On
6.1
Leanplum
Integration with SugarCRM
Act-On
7.0
Leanplum

Pros

  • Webinar Creation-This is synced up with our Saleforce and WebEx tools for a smooth seamless event from start to finish. Getting our message through but also keeping our CRM up to date with the interaction.
  • Send Over Time- I cannot preach enough about how effective this feature is for getting messaging through. You are able to select specific time blocks that you would like your blast to drip out. This allows them to less likely be marked as spam because they trickle out.
  • Automation-Some of the best drip marketing features I have ever seen! Automation allows for multiple lists and segments with an endless group of messages. One of the best ways to save you and your team time and allow the customers to raise their hands for help.
  • Support-Their support staff is amazing! You never have to talk to someone you cannot understand or that is not personable. They are always ready and eager to help in anyway they can. Their ability to escalate and get answers the same day is very impressive.
Richard Longo profile photo
  • Leanplum handles user data & segmentation very well. There are many different system & custom fields you can segment on. The field type & segment local operator support is really advanced, allowing you to slice your lists or data any way you want.
  • Out of the box, Leanplum provides many types of analysis to understand how events affect customer interaction with your product. If you fully integrate with the SDK and send detailed interaction & product purchase events, Leanplum can give you great user & financial insights.
  • Leanplum's campaign setup process is intuitive and powerful. Setting up the segments and schedule is very easy. The A/B testing capabilities are also very powerful and the split test analysis view is very helpful.
Alec Dibble profile photo

Cons

  • Website Prospector. I've used other tools that are far more sophisticated in matching visitors with companies (instead of ISPs, which Prospector does more often than not) and in preserving a visitor's identity throughout their entire process (such as, linking an identity to an anonymous user once that user is identified via a form). I think it is probably heading in the right direction but at this point I think it's the feature that needs the most attention.
  • E-mail Templates. Templates are created through stationery, which while it would be very easy to use for a company sending out multiple identically-designed e-mails, is a bit cumbersome for more design-focused HTML e-mails. I'd love more flexibility with HTML and WYSIWYG HTML editing.
Lauren Kates profile photo
  • Occasionally the UI can take a while to load after login, I need to refresh every now and then. It might be due to the amount of information - not sure.
  • The search area of the User screen can be a bit confusing, it took some getting used to at first. The area that I wanted to click (Look up User...) is grayed out, maybe two different buttons on this screen would be more clear rather than a toggle.
Becky Jewell Laughton profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
Act-On Software is becoming an extension of our business!
Jim Lovelady profile photo
No score
No answers yet
No answers on this topic

Usability

Act-On7.2
Based on 31 answers
Again, these systems take time to learn, and there's so much under the hood that usability is an issue with any marketing automation software. Act-On provides a nice balance.
David Wank, DMD profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
One of the BEST support teams I've ever dealt with.
David Wank, DMD profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
I had a dedicated integration/setup person who was excellent. And they brought on specialized people as needed to help with certain things (DKIM setup, lead scoring setup, etc).
David Wank, DMD profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

The biggest decision for us was the lower cost for on-boarding. It was also easier to use and didn't have features we didn't need, such as blogs
Elizabeth Lepisto profile photo
We saw other companies in our vertical having success with Leanplum for mobile delivery - since our app is mobile first it made sense. We do have campaigns running in other platforms like Intercom, and we keep both softwares operating in tandem. Intercom addresses our needs for support and proactive messaging to existing customers, Leanplum addresses non-support items and messaging to customers as well as prospective customers. We'd always use both
Becky Jewell Laughton profile photo

Return on Investment

  • Able to easily create emails for marketing with great designs and responsive design.
  • Lead scoring gives us a better picture of who are best leads are.
  • Able to easily create landing pages for our website in just minutes, instead of hours and hours manipulating HTML and CSS.
Elizabeth Lepisto profile photo
  • Positive: 17% engagement increase as shown in this case study: https://www.leanplum.com/case-studies/push-notification-best-practices-pixowl/
BORGET Sebastien profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Leanplum

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Leanplum Editions & Modules
Leanplum
Additional Pricing Details