What users are saying about

Act-On

328 Ratings

ONTRAPORT

24 Ratings

Act-On

328 Ratings
Score 7 out of 101

ONTRAPORT

24 Ratings
Score 8.2 out of 101

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Likelihood to Recommend

Act-On

I think Act-On would work equally well for small to large companies. If you are less confident or experienced in automation and funneling, Act-On genuinely invests in the expertise to guide and support you so you can be continually learning and developing your skills and application for the platform. You never feel you are in the deep end
Sue Maldonado profile photo

ONTRAPORT

ONTRAPORT is great if you have a scalable team, and want to keep people accountable for their tasks.It's not so great for agile development. Things can feel like they happen a bit too slow, and it's scary to test out small ideas. I realize this is rather subjective.
Andrew Muller profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.5
ONTRAPORT
7.7
WYSIWYG email editor
Act-On
7.3
ONTRAPORT
7.7
Dynamic content
Act-On
6.9
ONTRAPORT
8.6
Ability to test dynamic content
Act-On
6.6
ONTRAPORT
8.3
Landing pages
Act-On
7.8
ONTRAPORT
7.0
A/B testing
Act-On
8.0
ONTRAPORT
4.5
Mobile optimization
Act-On
7.7
ONTRAPORT
9.0
Email deliverability
Act-On
8.8
ONTRAPORT
6.9
List management
Act-On
6.0
ONTRAPORT
8.4
Triggered drip sequences
Act-On
8.3
ONTRAPORT
9.2

Lead Management

Act-On
6.7
ONTRAPORT
8.2
Lead nurturing
Act-On
6.3
ONTRAPORT
8.5
Lead scoring and grading
Act-On
6.9
ONTRAPORT
7.4
Data quality management
Act-On
7.1
ONTRAPORT
8.2
Automated sales alerts and tasks
Act-On
6.4
ONTRAPORT
8.9

Campaign Management

Act-On
7.5
ONTRAPORT
6.7
Calendaring
Act-On
6.8
ONTRAPORT
6.2
Event/webinar marketing
Act-On
8.3
ONTRAPORT
7.2

Social Media Marketing

Act-On
6.7
ONTRAPORT
7.1
Social sharing and campaigns
Act-On
6.4
ONTRAPORT
7.1
Social profile integration
Act-On
7.0
ONTRAPORT
7.2

Reporting & Analytics

Act-On
5.3
ONTRAPORT
7.8
Dashboards
Act-On
4.7
ONTRAPORT
7.5
Standard reports
Act-On
5.7
ONTRAPORT
8.0
Custom reports
Act-On
5.6
ONTRAPORT
8.0

Platform & Infrastructure

Act-On
6.5
ONTRAPORT
7.9
API
Act-On
8.0
ONTRAPORT
8.3
Role-based workflow & approvals
Act-On
6.4
ONTRAPORT
8.4
Customizability
Act-On
5.1
ONTRAPORT
9.0
Integration with Salesforce.com
Act-On
8.0
ONTRAPORT
7.3
Integration with Microsoft Dynamics CRM
Act-On
4.1
ONTRAPORT
7.3
Integration with SugarCRM
Act-On
7.1
ONTRAPORT
7.3

Pros

  • Constant evolution of the product.
  • Fantastic landing page and email builder.
  • Great handling of email sending, bounce and traffic.
  • Great website website analysis tools.
  • As a company, Act-On is always willing and eager to listen to customer feedback and incorporate it into the product.
Diogo Cabral profile photo
  • Campaign builder. The visual campaign builder is very easy to use and feels pretty modern.
  • CRM: customizing what type of data I'd like WHERE has been great. Custom fields, being able to move them around.
  • Task Management: one of the things that set ONTRAPORT apart from other similar automation platforms is the tasks. You can trigger automated tasks that cause your salespeople to take action, and the tasks stay in the queue until the salesperson takes that action and checks it off. This is great for putting together a web of accountability.
Andrew Muller profile photo

Cons

  • A more coherent interface.
  • Data studio needs to be a bit more mature.
  • A more contact oriented, less list oriented approach could be useful.
Diogo Cabral profile photo
  • Integrations. Basically, all integrations are done using Zapier. This is a huge time suck. In other programs like ActiveCampaign, you have WordPress plugins to import your data from Gravity Forms. It takes 2 minutes to set up. With Zapier, even a simple integration takes a minimum of 30 minutes to setup and test to the point where you trust it.
  • Documentation: there is a lot of documentation, but a lot of it is confusing with not enough examples to make something clear.
  • Templates: other programs like Drip focus on more templates for campaigns. While there are a few here, there's really not a ton and they don't seem carefully curated.
  • Learning curve: it took a really long time to get it set up for our business. I appreciated the onboarding sessions, which definitely helped a lot, but it could have been simpler.
  • Version 5: last year ONTRAPORT launched their newest version of their software. I can see that it's a foundation that they will be able to build a lot on, but it's not fleshed out yet. Like a fresh foundation and a good building, but not a lot of paint or polish yet.
  • Sales funnels: managing people through a sales funnel just happens through a custom field that you set up. There's no predetermined "section" for something that a lot of sales teams would want. It makes it easy to not know what's going to happen with your automation when you send someone to a new part of the sales funnel (ie. you move someone to the next part of the sales funnel, it triggers an automation, maybe you weren't aware of that). It would be great if it gave you a quick summary of some of the automation you're about to send when you take actions.
  • Intimidation: enough said. It just feels intimidating to set this stuff up. This may be true for all the other automation programs too though.
Andrew Muller profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
Great product. Outstanding people. Frequent updates based on customer input. No BS.
Michael Artinger profile photo
ONTRAPORT9.1
Based on 8 answers
It meets our every need: email marketing automation, effective tracking and tagging, sales, reports, CRM - ONTRAPORT is #1 for me.
Ari Sherbill profile photo

Usability

Act-On7.2
Based on 31 answers
Everything is there, sometimes it just takes a while to realize where it is or just how much the platform can do for you. If you dont use the system everyday it takes a bit of time to remember where you found things. Overall though its pretty easy to figure out
Maggie Kenney profile photo
ONTRAPORT7.8
Based on 3 answers
It's really pretty simple.
Chad Root profile photo

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Occasionally, email test messages can be slow - but still within 5 minutes
Ian Nate profile photo
ONTRAPORT7.7
Based on 4 answers
World class features on a simple to use, customizable platform
Chad Root profile photo

Support

Act-On8.8
Based on 38 answers
I have worked with Kyle Guioa and Mitch Vanderwall many times whenever I have had questions about anything and they are so good about setting up trainings and answers questions. They always get right back to you via email or phone and the whole customer service experience with them has been nothing but positive.
Amber Perry profile photo
ONTRAPORT9.0
Based on 3 answers
The techs are reasonably savvy, highly courteous and want to do right by their customers. Unfortunately, the product they are supporting is so deeply flawed that there's only so much they can do when your legitimate business requirements are simply not supported.
No photo available

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
ONTRAPORT9.1
Based on 1 answer
I went to their Ontrapalooza event, and it opened my mind as to how the software can be used.
David Jaeger profile photo

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
Trust your success counselor. All 3 had have been spectacular.
Charles Harte profile photo
ONTRAPORT9.1
Based on 2 answers
If you know your business, ONTRAPORT is easy
Chad Root profile photo

Alternatives Considered

As a company, it's much more organized, much more in contact with customers, and much more willing and able to pick up their feedback and incorporate it into the product. Pricing wise, it's also much more balanced, with a fairer price mode. It's also more agnostic, in terms of CRM and other integrations. The partner program is also clearer, and IMHO better.
Diogo Cabral profile photo
Task management was the main thing that separated ONTRAPORT for me. Keeping things accountable. As well, I felt the campaign builder was slicker, and that the contact management was more robust. Custom fields are very customizable.
Andrew Muller profile photo

Scalability

Act-On9.1
Based on 1 answer
No answer on this topic is available.
ONTRAPORT8.2
Based on 1 answer
With the new lower priced options, it's now easier for newer businesses to start with a more basic version and upgrade as they need more features.
Jen Levitz profile photo

Return on Investment

  • As stated in a previous section, one positive impact we have seen so far is the fact that we are more productive and efficient. We are no longer chasing after prospects that are not really interested in purchasing our product.
  • Our marketing team is able to produce nice reports to present at our team meetings every week.
  • The customer support has been so amazing. I needed help with something and had my answer within an hour! I was very impressed by the level of service Act-On provides to their customers.
Melodie Pierson profile photo
  • Easier to keep track of our sales funnel.
  • It's a lot easier to onboard new clients with templated emails, especially combined with GravityForms on our website where clients can leave feedback or fill out forms to move a project along.
Andrew Muller profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

ONTRAPORT

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
ONTRAPORT Editions & Modules
ONTRAPORT
Edition
Pro
$2971
Team
$5972
Basic
$793
1. per month with 2 users (up to 25,000 contacts)
2. per month with 10 users (up to 100,000 contacts)
3. per month with 1 user (up to 1,000 contacts)
Modules
100,000 extra contacts
$991
Additional user
$472
100,000 extra messages
$993
First-class postcards
$13
1. Other
2. Per User per Month
3. Other
Additional Pricing Details