What users are saying about
342 Ratings
26 Ratings
342 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7 out of 101
26 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.7 out of 101

Add comparison

Likelihood to Recommend

Act-On

If you have an existing CRM system, like Microsoft 365, you can integrate campaign automation with Act-On, and then it is worth most of the time it takes to get less-experienced employees on-boarded. In other cases that require more minimal use, the on-boarding may be too lengthy. In that case, it may be better-suited to choose a different SaaS that tracks campaign, ROI, lead scoring, etc.
Fedor Paretsky profile photo

ONTRAPORT

Due to the complexity of Ontraport and the size of the monthly subscription it isn't ideal for a solopreneur just starting up. Having said that, when you are ready to start using their system, the team at Ontraport made the transition very smooth and safe. I was transferring years of business and data from several different systems over to Ontraport and felt very secure the entire time
Matthew Watts profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.3
ONTRAPORT
7.4
WYSIWYG email editor
Act-On
7.9
ONTRAPORT
8.0
Dynamic content
Act-On
7.1
ONTRAPORT
7.6
Ability to test dynamic content
Act-On
6.7
ONTRAPORT
8.3
Landing pages
Act-On
7.0
ONTRAPORT
7.2
A/B testing
Act-On
6.9
ONTRAPORT
3.5
Mobile optimization
Act-On
6.8
ONTRAPORT
7.0
Email deliverability
Act-On
7.8
ONTRAPORT
7.6
List management
Act-On
6.4
ONTRAPORT
8.6
Triggered drip sequences
Act-On
9.2
ONTRAPORT
9.3

Lead Management

Act-On
7.3
ONTRAPORT
8.1
Lead nurturing
Act-On
7.0
ONTRAPORT
8.6
Lead scoring and grading
Act-On
7.4
ONTRAPORT
7.6
Data quality management
Act-On
7.9
ONTRAPORT
7.8
Automated sales alerts and tasks
Act-On
6.7
ONTRAPORT
8.3

Campaign Management

Act-On
7.6
ONTRAPORT
5.6
Calendaring
Act-On
6.8
ONTRAPORT
6.2
Event/webinar marketing
Act-On
8.5
ONTRAPORT
5.0

Social Media Marketing

Act-On
7.9
ONTRAPORT
7.1
Social sharing and campaigns
Act-On
7.9
ONTRAPORT
7.1
Social profile integration
Act-On
7.9
ONTRAPORT
7.2

Reporting & Analytics

Act-On
5.7
ONTRAPORT
8.3
Dashboards
Act-On
5.5
ONTRAPORT
7.8
Standard reports
Act-On
6.0
ONTRAPORT
8.0
Custom reports
Act-On
5.7
ONTRAPORT
9.0

Platform & Infrastructure

Act-On
7.3
ONTRAPORT
7.8
API
Act-On
9.2
ONTRAPORT
8.0
Role-based workflow & approvals
Act-On
6.8
ONTRAPORT
8.0
Customizability
Act-On
6.7
ONTRAPORT
8.8
Integration with Salesforce.com
Act-On
8.0
ONTRAPORT
7.3
Integration with Microsoft Dynamics CRM
Act-On
6.1
ONTRAPORT
7.3
Integration with SugarCRM
Act-On
7.0
ONTRAPORT
7.3

Pros

  • Digital marketing campaign integrations, like Google Adwords, email tracking, other tools that track audiences, and website integrations like WordPress or Square Space.
  • The customer support, from what I've heard, is very good.
  • Integrations with other CRM systems make this really easy to add to a company's workflow.
Fedor Paretsky profile photo
  • Create a lead gen funnel from lead magnets, landing page, email sequence quickly and as custom as you want
  • Landing page builder really works, good combination of fast and easy plus customisable
Matt Knight profile photo

Cons

  • It is one of the most expensive tools on the market, the price, compared to other similar tools, is very high.
  • It's a little difficult to get accustomed to this software, it looks like it's designed for people that already have experience in the marketing and campaigns space.
  • There are some necessary features, like contacts and sales users limitations, that are only available at higher pricing tiers, despite being already expensive for some of the lower tiers.
Fedor Paretsky profile photo
  • The platform is pretty stable and fast. Every once in a while the system seems to run a little slow. There have been huge improvements in speed and stability since Oct 2014.
  • Mobile app needs improvement. I have not been able to use it on my smart phone and the web login doesn't work well for my iPad.
  • Graphic interface showing how all the sequences, forms and opt in pages are tied together in a funnel design would be cool.
Eric Foronjy profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
We rely on Act-On for our list segmentation and our outreach. We also like how it tracks our competitors social media activity and our ranks. Overall its a helpful tool for the marketing team.
Maggie Kenney profile photo
ONTRAPORT9.1
Based on 8 answers
We are fully vested in ONTRAPORT and continue to realize how it can help us with tasks, affiliates/partners, tracking, WordPress integration and upsells.
Chris Castillo profile photo

Usability

Act-On7.2
Based on 31 answers
It's easy to get around and makes logical sense
Chad Stewart profile photo
ONTRAPORT7.8
Based on 3 answers
The software is just easy to use. The UI is fairly intuitive. The help system is pretty good. I find it is pretty quick to get my work completed and if I don't document my things well, I can always figure out how I did something when I need to make changes.When I have a problem the tech support is easy to deal with and when things need to get escalated they are resolved quickly.
Eric Foronjy profile photo

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
ONTRAPORT7.7
Based on 4 answers
World class features on a simple to use, customizable platform
Chad Root profile photo

Support

Act-On8.8
Based on 38 answers
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
Harold Klaassen profile photo
ONTRAPORT9.0
Based on 3 answers
The techs are reasonably savvy, highly courteous and want to do right by their customers. Unfortunately, the product they are supporting is so deeply flawed that there's only so much they can do when your legitimate business requirements are simply not supported.
No photo available

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
ONTRAPORT9.1
Based on 1 answer
I went to their Ontrapalooza event, and it opened my mind as to how the software can be used.
David Jaeger profile photo

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
I had a dedicated integration/setup person who was excellent. And they brought on specialized people as needed to help with certain things (DKIM setup, lead scoring setup, etc).
David Wank, DMD profile photo
ONTRAPORT9.1
Based on 2 answers
If you know your business, ONTRAPORT is easy
Chad Root profile photo

Alternatives Considered

As a company, it's much more organized, much more in contact with customers, and much more willing and able to pick up their feedback and incorporate it into the product. Pricing wise, it's also much more balanced, with a fairer price mode. It's also more agnostic, in terms of CRM and other integrations. The partner program is also clearer, and IMHO better.
Diogo Cabral profile photo
ONTRAPORT allows automation and having the best of ShoppingCart and Aweber in one package. Beside the fact that ONTRAPORT doesn't handle inventory as ShoppingCart does, we still love the ability to have one source to manage our products and customers in one location.
Chris Castillo profile photo

Scalability

Act-On9.1
Based on 1 answer
No answer on this topic is available.
ONTRAPORT8.2
Based on 1 answer
With the new lower priced options, it's now easier for newer businesses to start with a more basic version and upgrade as they need more features.
Jen Levitz profile photo

Return on Investment

  • We now know how digital campaigns perform.
  • Marketing is much more agile going to market and promoting specific messages.
  • We have a specific knowledge of where opportunities came from. How we converted them from anonymous visitors to leads, to customers.
Diogo Cabral profile photo
  • Because I'm connecting more consistently, I am seeing a quick turn in my sales cycle
  • The task management feature ensures that we are delivering consistent service to our customers
  • With lead flow mostly automated, the team in freed up to actually work with clients, rather than trying to just manage relationships
Jen Levitz profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

ONTRAPORT

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
ONTRAPORT Editions & Modules
ONTRAPORT
Edition
Pro
$2971
Team
$5972
Basic
$793
1. per month with 2 users (up to 25,000 contacts)
2. per month with 10 users (up to 100,000 contacts)
3. per month with 1 user (up to 1,000 contacts)
Modules
100,000 extra contacts
$991
Additional user
$472
100,000 extra messages
$993
First-class postcards
$13
1. Other
2. Per User per Month
3. Other
Additional Pricing Details