What users are saying about

Act-On

328 Ratings

Spokal

10 Ratings

Act-On

328 Ratings
Score 7 out of 101

Spokal

10 Ratings
Score 7 out of 101

Add comparison

Likelihood to Recommend

Act-On

Act-On is a great tool for our needs so far. We've had it less than a year and we're already seeing the benefits of better lead tracking and nurturing. We've saved time and money by automating a number of tasks we haven't been able to manage effectively in the past. I look forward to learning more about how to optimize this software because I know it's capable of helping us become even more efficient
Brandon Taylor profile photo

Spokal

If you don't use WordPress, Spokal is not really a good fit. If you're using WordPress I haven't come across a better solution so far. Spokal is offering some mail automation but it's not replacing a full blown marketing automation solution like HubSpot or Pardot. On the other hand it's not possible to replace Spokal with any marketing automation tool I'm aware of.
Dennis Zimmer profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.5
Spokal
8.4
WYSIWYG email editor
Act-On
7.3
Spokal
9.1
Dynamic content
Act-On
6.9
Spokal
8.2
Ability to test dynamic content
Act-On
6.6
Spokal
8.2
Landing pages
Act-On
7.8
Spokal
A/B testing
Act-On
8.0
Spokal
8.2
Mobile optimization
Act-On
7.7
Spokal
Email deliverability
Act-On
8.8
Spokal
List management
Act-On
6.0
Spokal
Triggered drip sequences
Act-On
8.3
Spokal

Lead Management

Act-On
6.7
Spokal
8.2
Lead nurturing
Act-On
6.3
Spokal
8.2
Lead scoring and grading
Act-On
6.9
Spokal
Data quality management
Act-On
7.1
Spokal
8.2
Automated sales alerts and tasks
Act-On
6.4
Spokal

Campaign Management

Act-On
7.5
Spokal
9.1
Calendaring
Act-On
6.8
Spokal
9.1
Event/webinar marketing
Act-On
8.3
Spokal

Social Media Marketing

Act-On
6.7
Spokal
7.3
Social sharing and campaigns
Act-On
6.4
Spokal
7.3
Social profile integration
Act-On
7.0
Spokal
7.3

Reporting & Analytics

Act-On
5.3
Spokal
8.6
Dashboards
Act-On
4.7
Spokal
8.2
Standard reports
Act-On
5.7
Spokal
9.1
Custom reports
Act-On
5.6
Spokal

Platform & Infrastructure

Act-On
6.5
Spokal
API
Act-On
8.0
Spokal
Role-based workflow & approvals
Act-On
6.4
Spokal
Customizability
Act-On
5.1
Spokal
Integration with Salesforce.com
Act-On
8.0
Spokal
Integration with Microsoft Dynamics CRM
Act-On
4.1
Spokal
Integration with SugarCRM
Act-On
7.1
Spokal

Pros

  • Lead nurturing is something that the Act-On software does well. This is important, especially to our business, since the path-to-purchase for our target customer can typically be several weeks or even months. We want to be able to have a partner platform where it is easy to identify interested targets and nurture them along the path to purchase.
  • I like Act-On's new email composer. This is a new feature within the platform and it was definitely a welcomed change. This updated feature really gives us the ability to create professional-looking emails easily without needing to know HTML.
  • Act-On's account team members and support team are always kind and patient, even when you feel like you might be asking the most ridiculous question!
Kate Puetz profile photo
  • Builds Twitter following with real users.
  • Keeps our blog marketing fresh
  • Reminds us to blog more
Michael Dutcher profile photo

Cons

  • I'd like to see Act-On have some better social integration tools. For example, as of right now, it's difficult to incorporate social posting to our LinkedIn or Facebook Company Page through Act-On since the page was created in a way where we can't connect the profile to Act-On for automatic posting.
  • I'd love it if Act-On included an interactive calendar feature within the platform for planning purposes!
Kate Puetz profile photo
  • Not really, it works better than we expected.
Michael Dutcher profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
Act-On Software is becoming an extension of our business!
Jim Lovelady profile photo
Spokal9.3
Based on 6 answers
There isn't anything else out there that I feel I can stand behind.
Chris Purser profile photo

Usability

Act-On7.2
Based on 31 answers
Everything is there, sometimes it just takes a while to realize where it is or just how much the platform can do for you. If you dont use the system everyday it takes a bit of time to remember where you found things. Overall though its pretty easy to figure out
Maggie Kenney profile photo
Spokal8.2
Based on 1 answer
Spokal takes away some of the complexity and noise that Wordpress has. Offering a separate login and dashboard to allow a user to create blog posts, check on backlinks, see ranking keywords, social engagement and tracks visitors/ contacts. Spokal provides a lot of functionality that would typically require the purchase of several products e.g. Hootsuite, SEO Moz, SEO pressor, Hubspot. What I really like is the content calendar. I simply drag and drop of my blog posts into my calendar to post to twitter, linkedin and facebook. This is an easy way to repost evergreen content and build my following on twitter. The twitter builder is constantly looking for relevant profiles and conversations based on my defined criteria. The tool automatically likes the twitter user which drives traffic to my sight and actually helps me find followers and potential influencers. This product is ideal for people new to internet marketing or small business owners who don't want to be overwhelmed by the effort to learn, manage and run several tools or wordpress plugins. I have been with Spokal since the start and I continue to be impressed by the support and raft of new functionality being added.
Rik Williams profile photo

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
Spokal9.1
Based on 1 answer
No answer on this topic is available.

Support

Act-On8.8
Based on 38 answers
They are always very responsive and willing to help in a timely manner. THey want to make sure we fully understand how to proceed going forward and resolve our issue.
Maggie Kenney profile photo
Spokal9.3
Based on 3 answers
The guys at Spokal listen and act upon every single message I send. Nothing escapes their attention and they always seem delighted to be going out of their way for me and deliver outstanding customer service - probably the best I've ever received. That's no exageration, they show a genuine care for feedback and a practical approach to executing requests. When you see something you've suggested being implemented into the software you're using, there is no greater indicator that somebody is listening. Great guys, can't praise them enough.
Matt Wilson profile photo

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
Easy peasy!
Jim Lovelady profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

When compared to others, Act-On Software is:
  • User-friendly
  • Priced right
  • Easy to set-up
  • Simple to integrate
  • Can scale with our business as we need it
  • Flexible terms
  • Great customer service!
Jim Lovelady profile photo
With all it's strengths engaged, its most valuable asset is that it's just SIMPLE!
Chris Purser profile photo

Return on Investment

  • We've been able to pinpoint engaged prospects based on their responses and behaviors to a mix of digital marketing efforts.
  • We've streamlined our webinar creation, marketing, and analysis.
  • We've been able to build workflows and triggers in Salesforce that help automate the sales process based on Act-On activities such as form completion.
Beth Dean profile photo
  • Much faster build on our Twitter audience
  • The rest is still too early to say. Just started using the product about 6 weeks ago.
Alan Horsager profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Spokal

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Spokal Editions & Modules
Spokal
Edition
Starter
$491
Essentials
$992
Team
$1693
1. per month (1 user)
2. per month (3 users)
3. per month (5 users)
Additional Pricing Details