What users are saying about
344 Ratings
10 Ratings
344 Ratings
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Score 7 out of 101
10 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7 out of 101

Add comparison

Likelihood to Recommend

Act-On

If you have an existing CRM system, like Microsoft 365, you can integrate campaign automation with Act-On, and then it is worth most of the time it takes to get less-experienced employees on-boarded. In other cases that require more minimal use, the on-boarding may be too lengthy. In that case, it may be better-suited to choose a different SaaS that tracks campaign, ROI, lead scoring, etc.
Fedor Paretsky profile photo

Spokal

For current Wordpress users Spokal is outstanding and highly recommended. For clients who don't already have a Wordpress blog it's a bit tricky as I need to first sell the benefits of using Wordpress in order to get them on board, but in all honestly I would recommend Wordpress anyway, it just slows the process down having to design and install Wordpress before we can get started.
Matt Wilson profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.4
Spokal
8.4
WYSIWYG email editor
Act-On
8.1
Spokal
9.1
Dynamic content
Act-On
7.3
Spokal
8.2
Ability to test dynamic content
Act-On
6.9
Spokal
8.2
Landing pages
Act-On
7.1
Spokal
A/B testing
Act-On
6.8
Spokal
8.2
Mobile optimization
Act-On
6.7
Spokal
Email deliverability
Act-On
8.0
Spokal
List management
Act-On
6.7
Spokal
Triggered drip sequences
Act-On
9.0
Spokal

Lead Management

Act-On
7.5
Spokal
8.2
Lead nurturing
Act-On
7.1
Spokal
8.2
Lead scoring and grading
Act-On
7.7
Spokal
Data quality management
Act-On
7.9
Spokal
8.2
Automated sales alerts and tasks
Act-On
7.1
Spokal

Campaign Management

Act-On
7.8
Spokal
9.1
Calendaring
Act-On
6.8
Spokal
9.1
Event/webinar marketing
Act-On
8.7
Spokal

Social Media Marketing

Act-On
8.1
Spokal
7.3
Social sharing and campaigns
Act-On
8.1
Spokal
7.3
Social profile integration
Act-On
8.2
Spokal
7.3

Reporting & Analytics

Act-On
6.2
Spokal
8.6
Dashboards
Act-On
6.0
Spokal
8.2
Standard reports
Act-On
6.6
Spokal
9.1
Custom reports
Act-On
6.1
Spokal

Platform & Infrastructure

Act-On
7.4
Spokal
API
Act-On
8.8
Spokal
Role-based workflow & approvals
Act-On
7.2
Spokal
Customizability
Act-On
6.9
Spokal
Integration with Salesforce.com
Act-On
8.0
Spokal
Integration with Microsoft Dynamics CRM
Act-On
6.6
Spokal
Integration with SugarCRM
Act-On
7.0
Spokal

Pros

  • Digital marketing campaign integrations, like Google Adwords, email tracking, other tools that track audiences, and website integrations like WordPress or Square Space.
  • The customer support, from what I've heard, is very good.
  • Integrations with other CRM systems make this really easy to add to a company's workflow.
Fedor Paretsky profile photo
  • Comprehensive set up process with prompts along the way letting me know what I need to do next
  • Excellent SEO guide for blog posts so I know all important areas are covered
  • The twitter builder feature has delivered tons of new followers relevant to my business and target audience
  • Stress free content creation with the confidence that my content will be shared across the major social networks
  • Built in data capture tool
  • Built in image sourcing
  • Automatic publishing
  • The calendar feature allows me to schedule sharing across social media and edit each update on the fly
  • Analytics data showing how my content is performing and growth patterns as a result
Matt Wilson profile photo

Cons

  • As with all new entrants into the market, there are features to make it better...however there is a product request hub which is regularly monitored, for me its acceleration of these ideas into the platform.
  • Deeper integration with Google Analytics to understand traffic coming onto the site, from what channel/source and attributing this to the contact/lead and funnel reports.
  • Out-of-box data out integrations with BI solutions such Tableau and MS Power BI.
  • A full marketplace of vendors who can connect with Act-On e.g. SMMS, IP Tracking, Call Tracking.
Mark Terry profile photo
  • I personally would love to see more direct integrations into CRM and more powerful Marketing Automation tools, but the current Zapier integration is a general approach and works in most cases very well.
Dennis Zimmer profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
We have been using Act-On for a number of years, and after reviewing other companies earlier this year, we are certain that we want to stay active users of Act-On for the foreseeable future.
Paloma Nazar profile photo
Spokal9.3
Based on 6 answers
There isn't anything else out there that I feel I can stand behind.
Chris Purser profile photo

Usability

Act-On7.2
Based on 31 answers
This has been my experience since Day 1
Jim Lovelady profile photo
Spokal8.2
Based on 1 answer
Spokal takes away some of the complexity and noise that Wordpress has. Offering a separate login and dashboard to allow a user to create blog posts, check on backlinks, see ranking keywords, social engagement and tracks visitors/ contacts. Spokal provides a lot of functionality that would typically require the purchase of several products e.g. Hootsuite, SEO Moz, SEO pressor, Hubspot. What I really like is the content calendar. I simply drag and drop of my blog posts into my calendar to post to twitter, linkedin and facebook. This is an easy way to repost evergreen content and build my following on twitter. The twitter builder is constantly looking for relevant profiles and conversations based on my defined criteria. The tool automatically likes the twitter user which drives traffic to my sight and actually helps me find followers and potential influencers. This product is ideal for people new to internet marketing or small business owners who don't want to be overwhelmed by the effort to learn, manage and run several tools or wordpress plugins. I have been with Spokal since the start and I continue to be impressed by the support and raft of new functionality being added.
Rik Williams profile photo

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
Spokal9.1
Based on 1 answer
No answer on this topic is available.

Support

Act-On8.8
Based on 38 answers
Always available with professional personnel who care about getting it right the first time
Jim Lovelady profile photo
Spokal9.3
Based on 3 answers
When we starting using Spokal some WordPress related publish issues occurred. Spokal support did great in solving these issues and was not just pointing to the WordPress version and a bug. WordPress released a new version fixing that bug a day later. All other support requests were handled with high speed and with full satisfaction.
Dennis Zimmer profile photo

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
They make it so easy to implement, that you don't need 1-2 full time staff like you do with other marketing automation technology.
Chad Burmeister profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

I'm sure our team went through the whole vetting process. I was not involved in that part so I am unable to really say how Act-On compares to other solutions in the market. I can say that my experience has been nothing less than excellent and that I think my team made the right decision
Melodie Pierson profile photo
Spokal combines the most important and vital functions you need when running a WordPress based website. While the other tools overlap with some functionality they don't do all at once. I love to get hints and new blog content advice by Spokal and the scheduling possibilities combined with the social integration is just amazingly valuable.
Dennis Zimmer profile photo

Return on Investment

  • Positive impact - Increased lead conversion.
  • Positive impact - increased efficiency in monitoring marketing effectiveness
  • Positive impact - learning more about our website visitors
  • Positive impact - increased efficiency in email and landing page design
Liz Guinn profile photo
  • Much faster build on our Twitter audience
  • The rest is still too early to say. Just started using the product about 6 weeks ago.
Alan Horsager profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Spokal

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Spokal Editions & Modules
Spokal
Edition
Starter
$491
Essentials
$992
Team
$1693
1. per month (1 user)
2. per month (3 users)
3. per month (5 users)
Additional Pricing Details