What users are saying about
407 Ratings
6 Ratings
407 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.3 out of 100
6 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 5.9 out of 100

Feature Set Ratings

  • Act-On Software ranks higher in 6 feature sets: Email & Online Marketing, Lead Management, Campaign Management, Social Media Marketing, Reporting & Analytics, Platform & Infrastructure

Email & Online Marketing

8.7

Act-On

87%
4.6

Springbot

46%
Act-On Software ranks higher in 9/9 features

WYSIWYG email editor

9.2
92%
112 Ratings
4.2
42%
3 Ratings

Dynamic content

9.0
90%
92 Ratings
4.4
44%
3 Ratings

Ability to test dynamic content

8.4
84%
92 Ratings
2.9
29%
2 Ratings

Landing pages

8.8
88%
108 Ratings
8.2
82%
1 Rating

A/B testing

9.0
90%
95 Ratings
4.4
44%
3 Ratings

Mobile optimization

8.8
88%
103 Ratings
4.2
42%
3 Ratings

Email deliverability reporting

8.6
86%
220 Ratings
4.2
42%
3 Ratings

List management

8.8
88%
111 Ratings
4.4
44%
3 Ratings

Triggered drip sequences

8.2
82%
87 Ratings
4.2
42%
3 Ratings

Lead Management

9.1

Act-On

91%
6.7

Springbot

67%
Act-On Software ranks higher in 3/4 features

Lead nurturing

9.2
92%
104 Ratings
4.2
42%
3 Ratings

Lead scoring and grading

9.2
92%
104 Ratings
9.1
91%
1 Rating

Data quality management

9.0
90%
102 Ratings
4.2
42%
3 Ratings

Automated sales alerts and tasks

9.0
90%
95 Ratings
9.1
91%
1 Rating

Campaign Management

7.9

Act-On

79%
5.3

Springbot

53%
Act-On Software ranks higher in 2/2 features

Calendaring

6.8
68%
8 Ratings
4.2
42%
3 Ratings

Event/webinar marketing

9.0
90%
76 Ratings
6.4
64%
1 Rating

Social Media Marketing

9.0

Act-On

90%
2.9

Springbot

29%
Act-On Software ranks higher in 2/2 features

Social sharing and campaigns

9.0
90%
69 Ratings
2.6
26%
2 Ratings

Social profile integration

9.0
90%
63 Ratings
3.1
31%
2 Ratings

Reporting & Analytics

8.8

Act-On

88%
4.4

Springbot

44%
Act-On Software ranks higher in 3/3 features

Dashboards

8.6
86%
109 Ratings
4.4
44%
3 Ratings

Standard reports

8.6
86%
112 Ratings
4.4
44%
3 Ratings

Custom reports

9.2
92%
84 Ratings
4.4
44%
3 Ratings

Platform & Infrastructure

8.8

Act-On

88%
7.0

Springbot

70%
Act-On Software ranks higher in 6/6 features

API

8.8
88%
67 Ratings
4.4
44%
3 Ratings

Role-based workflow & approvals

8.8
88%
71 Ratings
8.2
82%
1 Rating

Customizability

9.2
92%
89 Ratings
7.3
73%
1 Rating

Integration with Salesforce.com

9.0
90%
65 Ratings
7.3
73%
1 Rating

Integration with Microsoft Dynamics CRM

9.0
90%
36 Ratings
7.3
73%
1 Rating

Integration with SugarCRM

8.1
81%
29 Ratings
7.3
73%
1 Rating

Attribute Ratings

  • Act-On Software is rated higher in 3 areas: Likelihood to Recommend, Usability, Support Rating

Likelihood to Recommend

9.2

Act-On

92%
219 Ratings
4.0

Springbot

40%
5 Ratings

Likelihood to Renew

8.9

Act-On

89%
112 Ratings

Springbot

N/A
0 Ratings

Usability

9.1

Act-On

91%
32 Ratings
3.9

Springbot

39%
4 Ratings

Availability

9.1

Act-On

91%
28 Ratings

Springbot

N/A
0 Ratings

Performance

8.2

Act-On

82%
26 Ratings

Springbot

N/A
0 Ratings

Support Rating

7.3

Act-On

73%
78 Ratings
4.4

Springbot

44%
3 Ratings

In-Person Training

8.7

Act-On

87%
4 Ratings

Springbot

N/A
0 Ratings

Online Training

9.3

Act-On

93%
16 Ratings

Springbot

N/A
0 Ratings

Implementation Rating

8.6

Act-On

86%
44 Ratings

Springbot

N/A
0 Ratings

Configurability

9.1

Act-On

91%
2 Ratings

Springbot

N/A
0 Ratings

Ease of integration

6.4

Act-On

64%
4 Ratings

Springbot

N/A
0 Ratings

Product Scalability

9.1

Act-On

91%
1 Rating

Springbot

N/A
0 Ratings

Vendor post-sale

8.2

Act-On

82%
4 Ratings

Springbot

N/A
0 Ratings

Vendor pre-sale

9.1

Act-On

91%
4 Ratings

Springbot

N/A
0 Ratings

Likelihood to Recommend

Act-On

Act-On simplifies the creation of landing pages, web forms, email campaigns, and other types of marketing automation. Designing a customer journey using the workflow builder (a nurturing flow) is possible. It is used in various ways and in a variety of contexts. Tactical's knowledgeable support team helped us unlock Act-On's potential for complex integrations and marketing campaigns. In some areas, it would be beneficial to improve functionality.
Read full review

Springbot Inc.

Well Suited For:
  • Small businesses with small marketing teams.
  • Shopify Customers.
  • Small businesses that want more reporting/segmented lists.
  • Businesses that are upgrading from a service like Constant Contact or Mailchimp.
Less appropriate
  • Customer who are currently using Klaviyo.
  • Business who do not have a Shopify website.
Read full review

Pros

Act-On

  • Establishes a simple but very decisive way of how to perform specialized marketing work.
  • It includes the monitoring of advertising networks or account management on digital platforms and social networks.
  • The support is solid; it takes all the suggestions and doubts I have regarding the software.
Read full review

Springbot Inc.

  • The demographic data was great. I could see how many males vs. females, ages, income, married, with or without children. It gave me a good idea of who my customers were.
  • Using their tracking URLs in all of our campaigns allowed us to get a better idea of what exactly was driving revenue.
  • Not only could I see top performing products, which I can do within Magento, I could also see top selling categories and colors.
  • I can pull a Coupon Usage report our of Magento, but Springbot gave me additional info like AOV and ROI on those codes.
  • Springbot also gave me a lot of info about our abandoned carts. It shows us which products are most abandoned along with views, conversion rates, etc.
  • Springbot gave us an Instagram Shop page that allowed us to curate social shares and then tie them to products on our site.
Read full review

Cons

Act-On

  • The designer tools, especially for emails, were often difficult to use. The formatting of the text would be all over the place and change / refuse to change at random. Moving boxes around was shifty and sometimes nearly impossible. It just wasn't customizeable enough. No "undo" functionality either.
  • The only way to collect information expansively over time (there's a term Act-On uses for it, I can't recall) where it adds questions to the form each time a user fills it out, is if the person were to fill out the same form multiple times. I know this does happen for some websites/resources, but as a company that wanted to collect new information each time someone filled out any form, regardless of the resource or the URL, that was simply not an option, and that doesn't really make a lot of sense. I know it's not really possible to track someone but if they filled out the first part of the form and then it added new questions to answer, and then they submitted and got through the gating, that would actually be helpful.
  • There was no "trash can" of sorts in case you deleted something by mistake. This could be so stress-inducing if it was a major project. My coworker did this once, contacted Act-On, they couldn't even recover it.
Read full review

Springbot Inc.

  • After our purchase, I let spring or know that I was currently too busy to implement the system and to put things on hold. They ignored this request and kept charging us a monthly fee without using any of their systems. I have only logged in once. Nothing has been set up. They can see that from their side.
  • After multiple emails back and forth their out was in the user agreement. I never asked for my money back only credit so I can regroup and when I have time get on to implant the systems. They tell me they don't do that.
  • They don't care about any of the customer's needs. They only care about charging you that monthly fee. Terrible bus plan. With enough bad feedback, they will suffer from such a narrow plan.
  • I wish we had actual information about the cons using the system. Unfortunately I was not given the opportunity to do unless I wanted to keep paying while not using the system.
Read full review

Pricing Details

Act-On

Starting Price

$900 per month (starts at 2,500 active contacts)

Editions & Modules

Act-On editions and modules pricing
EditionModules
Professional$9001
Enterprise$2,0002

Footnotes

  1. per month (starts at 2,500 active contacts)
  2. per month ( starts at 2,500 active contacts)

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

Required

Additional Details

The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Springbot

Starting Price

$0 for up to 5,000 subscribers (includes email marketing, social hub, reporting and dashboards, signup forms, automations, account management, support and onboarding. See website for additional package options.

Editions & Modules

Springbot editions and modules pricing
EditionModules
Platform Base Package$199/month1

Footnotes

  1. for up to 5,000 subscribers (includes email marketing, social hub, reporting and dashboards, signup forms, automations, account management, support and onboarding. See website for additional package options.

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

See website for pricing calculator for additional pricing options.

Likelihood to Renew

Act-On

It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Read full review

Springbot Inc.

No answers on this topic

Usability

Act-On

It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Read full review

Springbot Inc.

Springbot has top navigation that helps me quickly jump from emails to social, and reporting very easily.
Read full review

Reliability and Availability

Act-On

I have always found them quick to respond to my query by web inquiry. In those instances when I call, I have always reached help quickly. They are conscientious and skilled in discussing my concern and finding a solution to my problem. Other tech organizations should use Act-On as a model for top-notch customer service.
Read full review

Springbot Inc.

No answers on this topic

Performance

Act-On

Great for the most part. Sometimes there are little lags, but that's likely because I'm requesting to see a lot of data at one time.
Read full review

Springbot Inc.

No answers on this topic

Support Rating

Act-On

Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
Read full review

Springbot Inc.

We have raved about Springbot's support because they always get back with us so quickly. Our rep, Jared has been phenomenal in helping us, always being available to chat with us and explaining some of the metrics with us so we can better understand. He completely handles our ads, checks on them, and lets us know when to update and why.
Read full review

In-Person Training

Act-On

Dan D. was great. He took the time to understand how I needed the program to run, and was very flexible to our special CRM setup.
Read full review

Springbot Inc.

No answers on this topic

Online Training

Act-On

Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Read full review

Springbot Inc.

No answers on this topic

Implementation Rating

Act-On

What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
Read full review

Springbot Inc.

No answers on this topic

Alternatives Considered

Act-On

Act-On is easier to use than Marketo, but not as visually appealing and user-friendly as HubSpot. It's much better than Pardot, as Pardot feel clunky every step of the way. SharpSpring is comparable because of its price point but surpasses Act-On in its tools and intuitive interface. We selected Act-On because of the pricing model and thought all things would be close to parity with other options. It depends on the team you have. If you have developers and a marketing team that knows some html/css, you can get by with Act-On.
Read full review

Springbot Inc.

Springbit is more expensive, more complicated and delivered less.
Read full review

Scalability

Act-On

Before I feel like I need more features, the Act-On customer service reps are contacting me telling about new features as part of my account.
Read full review

Springbot Inc.

No answers on this topic

Return on Investment

Act-On

  • With the Automated Series, we were able to put in place campaigns that generated revenue that took no time to continue running once set up. This was a positive feature allowing employees to work on another project while the campaign ran on their own.
Read full review

Springbot Inc.

  • Springbot gave us a better idea of who our customer was. We just launched in January 2015 having been B2B previously. So we weren't really sure who we were marketing to.
  • I only paid $200/month for the service so I didn't waste a ton of money trying it out. They have a 30 day cancellation policy so I wasn't stuck in a year long contract.
  • It was a let down because I had such high hopes of everything it would allow me to do and see with one platform. Give them a couple more years and I think they will work out the kinks.
Read full review

Screenshots

Add comparison