What users are saying about
392 Ratings
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Score 8.3 out of 100
21 Ratings
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Score 5.7 out of 100

Likelihood to Recommend

Act-On

Act-On [Software] has a good online reputation and its one of the few companies with transparent pricing. It is a strong choice for businesses that value marketing insights to drive social media and CRM. I consider this software a versatile digital marketing partner because of its scalability to meet every need of the business.
Toby Bottin | TrustRadius Reviewer

Sugar Market (Salesfusion)

Salesfusion is a marketing automation platform more appropriate for small companies considering the limited functionalities are limited. The email builder tool is easy to use and ideal for someone with no coding knowledge
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Act-On
9.3
Sugar Market (Salesfusion)
4.4
WYSIWYG email editor
Act-On
9.5
Sugar Market (Salesfusion)
3.0
Dynamic content
Act-On
9.3
Sugar Market (Salesfusion)
5.0
Ability to test dynamic content
Act-On
9.1
Sugar Market (Salesfusion)
4.0
Landing pages
Act-On
9.1
Sugar Market (Salesfusion)
6.0
A/B testing
Act-On
9.5
Sugar Market (Salesfusion)
4.0
Mobile optimization
Act-On
9.6
Sugar Market (Salesfusion)
1.0
Email deliverability reporting
Act-On
8.9
Sugar Market (Salesfusion)
7.0
List management
Act-On
9.4
Sugar Market (Salesfusion)
4.0
Triggered drip sequences
Act-On
9.2
Sugar Market (Salesfusion)
6.0

Lead Management

Act-On
9.5
Sugar Market (Salesfusion)
5.3
Lead nurturing
Act-On
9.6
Sugar Market (Salesfusion)
6.0
Lead scoring and grading
Act-On
9.9
Sugar Market (Salesfusion)
4.0
Data quality management
Act-On
9.3
Sugar Market (Salesfusion)
5.0
Automated sales alerts and tasks
Act-On
9.2
Sugar Market (Salesfusion)
6.0

Campaign Management

Act-On
8.1
Sugar Market (Salesfusion)
6.5
Calendaring
Act-On
6.8
Sugar Market (Salesfusion)
6.0
Event/webinar marketing
Act-On
9.4
Sugar Market (Salesfusion)
7.0

Social Media Marketing

Act-On
9.4
Sugar Market (Salesfusion)
8.2
Social sharing and campaigns
Act-On
9.4
Sugar Market (Salesfusion)
8.2
Social profile integration
Act-On
9.4
Sugar Market (Salesfusion)

Reporting & Analytics

Act-On
9.1
Sugar Market (Salesfusion)
2.3
Dashboards
Act-On
9.0
Sugar Market (Salesfusion)
5.0
Standard reports
Act-On
8.9
Sugar Market (Salesfusion)
1.0
Custom reports
Act-On
9.5
Sugar Market (Salesfusion)
1.0

Platform & Infrastructure

Act-On
9.3
Sugar Market (Salesfusion)
4.8
API
Act-On
9.1
Sugar Market (Salesfusion)
5.0
Role-based workflow & approvals
Act-On
9.2
Sugar Market (Salesfusion)
6.0
Customizability
Act-On
9.5
Sugar Market (Salesfusion)
3.0
Integration with Salesforce.com
Act-On
9.5
Sugar Market (Salesfusion)
9.2
Integration with Microsoft Dynamics CRM
Act-On
9.4
Sugar Market (Salesfusion)
1.0
Integration with SugarCRM
Act-On
9.0
Sugar Market (Salesfusion)

Pros

Act-On

  • Establishes a simple but very decisive way of how to perform specialized marketing work.
  • It includes the monitoring of advertising networks or account management on digital platforms and social networks.
  • The support is solid; it takes all the suggestions and doubts I have regarding the software.
Korey Migdal | TrustRadius Reviewer

Sugar Market (Salesfusion)

  • It was easy to navigate.
  • I liked that I could click on a link to email a potential client and that it would track/link that email back to the Salesfusion profile.
  • I liked the reporting features so that I could see exactly how many cold calls resulted in appointments, with whom I last left voicemail or need to follow up with.
Anonymous | TrustRadius Reviewer

Cons

Act-On

  • The designer tools, especially for emails, were often difficult to use. The formatting of the text would be all over the place and change / refuse to change at random. Moving boxes around was shifty and sometimes nearly impossible. It just wasn't customizeable enough. No "undo" functionality either.
  • The only way to collect information expansively over time (there's a term Act-On uses for it, I can't recall) where it adds questions to the form each time a user fills it out, is if the person were to fill out the same form multiple times. I know this does happen for some websites/resources, but as a company that wanted to collect new information each time someone filled out any form, regardless of the resource or the URL, that was simply not an option, and that doesn't really make a lot of sense. I know it's not really possible to track someone but if they filled out the first part of the form and then it added new questions to answer, and then they submitted and got through the gating, that would actually be helpful.
  • There was no "trash can" of sorts in case you deleted something by mistake. This could be so stress-inducing if it was a major project. My coworker did this once, contacted Act-On, they couldn't even recover it.
Anonymous | TrustRadius Reviewer

Sugar Market (Salesfusion)

  • The user interface is somewhat cumbersome and not intuitive at times.
  • Additional user education available through downloads for existing customers rather than scheduled webinars would be helpful.
  • Custom reporting is complicated to set up.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Act-On

Act-On 8.9
Based on 112 answers
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Damian Leslie | TrustRadius Reviewer

Sugar Market (Salesfusion)

Sugar Market (Salesfusion) 10.0
Based on 3 answers
We've been very happy with SalesFusion since day 1. We've also created a new website during the time period that we've had SF and everything carried over great to our new website!
Lindsey Wilson | TrustRadius Reviewer

Usability

Act-On

Act-On 9.1
Based on 32 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral | TrustRadius Reviewer

Sugar Market (Salesfusion)

No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On

Act-On 9.1
Based on 28 answers
I have always found them quick to respond to my query by web inquiry. In those instances when I call, I have always reached help quickly. They are conscientious and skilled in discussing my concern and finding a solution to my problem. Other tech organizations should use Act-On as a model for top-notch customer service.
Eric Kinaitis, MBA | TrustRadius Reviewer

Sugar Market (Salesfusion)

No score
No answers yet
No answers on this topic

Performance

Act-On

Act-On 8.2
Based on 26 answers
Great for the most part. Sometimes there are little lags, but that's likely because I'm requesting to see a lot of data at one time.
Anonymous | TrustRadius Reviewer

Sugar Market (Salesfusion)

No score
No answers yet
No answers on this topic

Support Rating

Act-On

Act-On 7.3
Based on 78 answers
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
Harold Klaassen | TrustRadius Reviewer

Sugar Market (Salesfusion)

Sugar Market (Salesfusion) 8.2
Based on 1 answer
The support team has always been helpful, friendly, prompt and knowledgeable. They follow-up on all my tickets promptly and when needed are available for screen sharing to illustrate solutions for more complex problems. The support department at Salesfusion is one of my favorite things about the platform.
Anonymous | TrustRadius Reviewer

In-Person Training

Act-On

Act-On 8.7
Based on 4 answers
Dan D. was great. He took the time to understand how I needed the program to run, and was very flexible to our special CRM setup.
Anonymous | TrustRadius Reviewer

Sugar Market (Salesfusion)

No score
No answers yet
No answers on this topic

Online Training

Act-On

Act-On 9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz | TrustRadius Reviewer

Sugar Market (Salesfusion)

No score
No answers yet
No answers on this topic

Implementation Rating

Act-On

Act-On 8.6
Based on 44 answers
What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
Prabal Roy | TrustRadius Reviewer

Sugar Market (Salesfusion)

No score
No answers yet
No answers on this topic

Alternatives Considered

Act-On

Act-On is easier to use than Marketo, but not as visually appealing and user-friendly as HubSpot. It's much better than Pardot, as Pardot feel clunky every step of the way. SharpSpring is comparable because of its price point but surpasses Act-On in its tools and intuitive interface. We selected Act-On because of the pricing model and thought all things would be close to parity with other options. It depends on the team you have. If you have developers and a marketing team that knows some html/css, you can get by with Act-On.
Kyle Moloo | TrustRadius Reviewer

Sugar Market (Salesfusion)

I was using Net-Results and it seemed more geared for an experienced marketer who was familiar with HTML and didn't need as much training. I found the system frustrating and didn't have much success when I called in for training. I was brand new to automation marketing and needed more hand-holding than Net-Results was able to provide
Amy Bailey | TrustRadius Reviewer

Scalability

Act-On

Act-On 9.1
Based on 1 answer
Before I feel like I need more features, the Act-On customer service reps are contacting me telling about new features as part of my account.
Anonymous | TrustRadius Reviewer

Sugar Market (Salesfusion)

No score
No answers yet
No answers on this topic

Return on Investment

Act-On

  • With the Automated Series, we were able to put in place campaigns that generated revenue that took no time to continue running once set up. This was a positive feature allowing employees to work on another project while the campaign ran on their own.
Danielle Armour | TrustRadius Reviewer

Sugar Market (Salesfusion)

  • Increased employee efficiency
  • Better customer service
  • The ability to send email campaigns from a specific user and not "from" the organization title. We use this funcationality a lot and it was not available with other software so this is huge.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Act-On

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Act-On Editions & Modules

Edition
Professional$9001
Enterprise$2,0002
  1. per month (starts at 2,500 active contacts)
  2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Sugar Market (Salesfusion)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Sugar Market (Salesfusion) Editions & Modules

Edition
Core$1,0001
  1. Database size
Additional Pricing Details
Prices listed are monthly subscription rates. Our packages include live support and training. Additional charges apply for contact databases above 10k, dedicated IPs, CRM integration and sandboxes. Please complete the form on our site to request a quote based on your specific needs.

Rating Summary

Likelihood to Recommend

Act-On
9.5
Sugar Market (Salesfusion)
3.0

Likelihood to Renew

Act-On
8.9
Sugar Market (Salesfusion)
10.0

Usability

Act-On
9.1
Sugar Market (Salesfusion)

Reliability and Availability

Act-On
9.1
Sugar Market (Salesfusion)

Performance

Act-On
8.2
Sugar Market (Salesfusion)

Support Rating

Act-On
7.3
Sugar Market (Salesfusion)
8.2

In-Person Training

Act-On
8.7
Sugar Market (Salesfusion)

Online Training

Act-On
9.3
Sugar Market (Salesfusion)

Implementation Rating

Act-On
8.6
Sugar Market (Salesfusion)

Scalability

Act-On
9.1
Sugar Market (Salesfusion)

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