What users are saying about
407 Ratings
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Score 8.3 out of 100
22 Ratings
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Score 4.3 out of 100

Feature Set Ratings

  • Act-On Software ranks higher in 6 feature sets: Email & Online Marketing, Lead Management, Campaign Management, Social Media Marketing, Reporting & Analytics, Platform & Infrastructure

Email & Online Marketing

8.7

Act-On

87%
4.4

Sugar Market (Salesfusion)

44%
Act-On Software ranks higher in 9/9 features

WYSIWYG email editor

9.2
92%
112 Ratings
3.0
30%
3 Ratings

Dynamic content

9.0
90%
92 Ratings
5.0
50%
3 Ratings

Ability to test dynamic content

8.4
84%
92 Ratings
4.0
40%
2 Ratings

Landing pages

8.8
88%
108 Ratings
6.0
60%
3 Ratings

A/B testing

9.0
90%
95 Ratings
4.0
40%
3 Ratings

Mobile optimization

8.8
88%
103 Ratings
1.0
10%
3 Ratings

Email deliverability reporting

8.5
85%
220 Ratings
7.0
70%
8 Ratings

List management

8.8
88%
111 Ratings
4.0
40%
4 Ratings

Triggered drip sequences

8.2
82%
87 Ratings
6.0
60%
3 Ratings

Lead Management

9.1

Act-On

91%
5.3

Sugar Market (Salesfusion)

53%
Act-On Software ranks higher in 4/4 features

Lead nurturing

9.2
92%
104 Ratings
6.0
60%
4 Ratings

Lead scoring and grading

9.2
92%
104 Ratings
4.0
40%
4 Ratings

Data quality management

9.0
90%
102 Ratings
5.0
50%
4 Ratings

Automated sales alerts and tasks

8.9
89%
95 Ratings
6.0
60%
3 Ratings

Campaign Management

7.9

Act-On

79%
6.5

Sugar Market (Salesfusion)

65%
Act-On Software ranks higher in 2/2 features

Calendaring

6.8
68%
8 Ratings
6.0
60%
3 Ratings

Event/webinar marketing

9.0
90%
76 Ratings
7.0
70%
2 Ratings

Social Media Marketing

9.0

Act-On

90%
8.2

Sugar Market (Salesfusion)

82%
Act-On Software ranks higher in 2/2 features

Social sharing and campaigns

9.0
90%
69 Ratings
8.2
82%
1 Rating

Social profile integration

9.0
90%
63 Ratings
N/A
0 Ratings

Reporting & Analytics

8.8

Act-On

88%
2.3

Sugar Market (Salesfusion)

23%
Act-On Software ranks higher in 3/3 features

Dashboards

8.5
85%
109 Ratings
5.0
50%
4 Ratings

Standard reports

8.6
86%
112 Ratings
1.0
10%
4 Ratings

Custom reports

9.2
92%
84 Ratings
1.0
10%
4 Ratings

Platform & Infrastructure

8.8

Act-On

88%
4.8

Sugar Market (Salesfusion)

48%
Act-On Software ranks higher in 5/6 features

API

8.7
87%
67 Ratings
5.0
50%
2 Ratings

Role-based workflow & approvals

8.8
88%
71 Ratings
6.0
60%
2 Ratings

Customizability

9.2
92%
89 Ratings
3.0
30%
2 Ratings

Integration with Salesforce.com

9.0
90%
65 Ratings
9.2
92%
2 Ratings

Integration with Microsoft Dynamics CRM

9.0
90%
36 Ratings
1.0
10%
1 Rating

Integration with SugarCRM

8.0
80%
29 Ratings
N/A
0 Ratings

Attribute Ratings

  • Act-On Software is rated higher in 1 area: Likelihood to Recommend
  • Sugar Market (Salesfusion) is rated higher in 2 areas: Likelihood to Renew, Support Rating

Likelihood to Recommend

9.2

Act-On

92%
219 Ratings
3.0

Sugar Market (Salesfusion)

30%
7 Ratings

Likelihood to Renew

8.9

Act-On

89%
112 Ratings
10.0

Sugar Market (Salesfusion)

100%
3 Ratings

Usability

9.1

Act-On

91%
32 Ratings

Sugar Market (Salesfusion)

N/A
0 Ratings

Availability

9.1

Act-On

91%
28 Ratings

Sugar Market (Salesfusion)

N/A
0 Ratings

Performance

8.2

Act-On

82%
26 Ratings

Sugar Market (Salesfusion)

N/A
0 Ratings

Support Rating

7.3

Act-On

73%
78 Ratings
8.2

Sugar Market (Salesfusion)

82%
2 Ratings

In-Person Training

8.7

Act-On

87%
4 Ratings

Sugar Market (Salesfusion)

N/A
0 Ratings

Online Training

9.3

Act-On

93%
16 Ratings

Sugar Market (Salesfusion)

N/A
0 Ratings

Implementation Rating

8.6

Act-On

86%
44 Ratings

Sugar Market (Salesfusion)

N/A
0 Ratings

Configurability

9.1

Act-On

91%
2 Ratings

Sugar Market (Salesfusion)

N/A
0 Ratings

Ease of integration

6.4

Act-On

64%
4 Ratings

Sugar Market (Salesfusion)

N/A
0 Ratings

Product Scalability

9.1

Act-On

91%
1 Rating

Sugar Market (Salesfusion)

N/A
0 Ratings

Vendor post-sale

8.2

Act-On

82%
4 Ratings

Sugar Market (Salesfusion)

N/A
0 Ratings

Vendor pre-sale

9.1

Act-On

91%
4 Ratings

Sugar Market (Salesfusion)

N/A
0 Ratings

Likelihood to Recommend

Act-On

Act-On simplifies the creation of landing pages, web forms, email campaigns, and other types of marketing automation. Designing a customer journey using the workflow builder (a nurturing flow) is possible. It is used in various ways and in a variety of contexts. Tactical's knowledgeable support team helped us unlock Act-On's potential for complex integrations and marketing campaigns. In some areas, it would be beneficial to improve functionality.
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SugarCRM

Salesfusion is a marketing automation platform more appropriate for small companies considering the limited functionalities are limited. The email builder tool is easy to use and ideal for someone with no coding knowledge
Read full review

Pros

Act-On

  • Establishes a simple but very decisive way of how to perform specialized marketing work.
  • It includes the monitoring of advertising networks or account management on digital platforms and social networks.
  • The support is solid; it takes all the suggestions and doubts I have regarding the software.
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SugarCRM

  • It was easy to navigate.
  • I liked that I could click on a link to email a potential client and that it would track/link that email back to the Salesfusion profile.
  • I liked the reporting features so that I could see exactly how many cold calls resulted in appointments, with whom I last left voicemail or need to follow up with.
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Cons

Act-On

  • The designer tools, especially for emails, were often difficult to use. The formatting of the text would be all over the place and change / refuse to change at random. Moving boxes around was shifty and sometimes nearly impossible. It just wasn't customizeable enough. No "undo" functionality either.
  • The only way to collect information expansively over time (there's a term Act-On uses for it, I can't recall) where it adds questions to the form each time a user fills it out, is if the person were to fill out the same form multiple times. I know this does happen for some websites/resources, but as a company that wanted to collect new information each time someone filled out any form, regardless of the resource or the URL, that was simply not an option, and that doesn't really make a lot of sense. I know it's not really possible to track someone but if they filled out the first part of the form and then it added new questions to answer, and then they submitted and got through the gating, that would actually be helpful.
  • There was no "trash can" of sorts in case you deleted something by mistake. This could be so stress-inducing if it was a major project. My coworker did this once, contacted Act-On, they couldn't even recover it.
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SugarCRM

  • The user interface is somewhat cumbersome and not intuitive at times.
  • Additional user education available through downloads for existing customers rather than scheduled webinars would be helpful.
  • Custom reporting is complicated to set up.
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Pricing Details

Act-On

Starting Price

$900 per month (starts at 2,500 active contacts)

Editions & Modules

Act-On editions and modules pricing
EditionModules
Professional$9001
Enterprise$2,0002

Footnotes

  1. per month (starts at 2,500 active contacts)
  2. per month ( starts at 2,500 active contacts)

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

Required

Additional Details

The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Sugar Market (Salesfusion)

Starting Price

$750 per month

Editions & Modules

Sugar Market (Salesfusion) editions and modules pricing
EditionModules
Core$1,0001

Footnotes

  1. Database size

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

Required

Additional Details

Prices listed are monthly subscription rates. Our packages include live support and training. Additional charges apply for contact databases above 10k, dedicated IPs, CRM integration and sandboxes. Please complete the form on our site to request a quote based on your specific needs.

Likelihood to Renew

Act-On

It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
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SugarCRM

We've been very happy with SalesFusion since day 1. We've also created a new website during the time period that we've had SF and everything carried over great to our new website!
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Usability

Act-On

It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
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SugarCRM

No answers on this topic

Reliability and Availability

Act-On

I have always found them quick to respond to my query by web inquiry. In those instances when I call, I have always reached help quickly. They are conscientious and skilled in discussing my concern and finding a solution to my problem. Other tech organizations should use Act-On as a model for top-notch customer service.
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SugarCRM

No answers on this topic

Performance

Act-On

Great for the most part. Sometimes there are little lags, but that's likely because I'm requesting to see a lot of data at one time.
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SugarCRM

No answers on this topic

Support Rating

Act-On

Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
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SugarCRM

The support team has always been helpful, friendly, prompt and knowledgeable. They follow-up on all my tickets promptly and when needed are available for screen sharing to illustrate solutions for more complex problems. The support department at Salesfusion is one of my favorite things about the platform.
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In-Person Training

Act-On

Dan D. was great. He took the time to understand how I needed the program to run, and was very flexible to our special CRM setup.
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SugarCRM

No answers on this topic

Online Training

Act-On

Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
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SugarCRM

No answers on this topic

Implementation Rating

Act-On

What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
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SugarCRM

No answers on this topic

Alternatives Considered

Act-On

Act-On is easier to use than Marketo, but not as visually appealing and user-friendly as HubSpot. It's much better than Pardot, as Pardot feel clunky every step of the way. SharpSpring is comparable because of its price point but surpasses Act-On in its tools and intuitive interface. We selected Act-On because of the pricing model and thought all things would be close to parity with other options. It depends on the team you have. If you have developers and a marketing team that knows some html/css, you can get by with Act-On.
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SugarCRM

I was using Net-Results and it seemed more geared for an experienced marketer who was familiar with HTML and didn't need as much training. I found the system frustrating and didn't have much success when I called in for training. I was brand new to automation marketing and needed more hand-holding than Net-Results was able to provide
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Scalability

Act-On

Before I feel like I need more features, the Act-On customer service reps are contacting me telling about new features as part of my account.
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SugarCRM

No answers on this topic

Return on Investment

Act-On

  • With the Automated Series, we were able to put in place campaigns that generated revenue that took no time to continue running once set up. This was a positive feature allowing employees to work on another project while the campaign ran on their own.
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SugarCRM

  • Increased employee efficiency
  • Better customer service
  • The ability to send email campaigns from a specific user and not "from" the organization title. We use this funcationality a lot and it was not available with other software so this is huge.
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Screenshots

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