What users are saying about
Top Rated
374 Ratings
Top Rated
374 Ratings
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Score 7.3 out of 100
19 Ratings
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Score 4 out of 100

Likelihood to Recommend

Act-On

Act-On is well suited for your business if you have a lot of contacts and are averse to the pay by the contact model of competing marketing automation software. Act-On charges by emails sent, not by how many contacts are in the database, so it makes it a great place to store everything, even if you aren't engaging with some of those contacts
Kyle Moloo | TrustRadius Reviewer

Sugar Market (Salesfusion)

Salesfusion is a marketing automation platform more appropriate for small companies considering the limited functionalities are limited. The email builder tool is easy to use and ideal for someone with no coding knowledge
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Act-On
7.7
Sugar Market (Salesfusion)
4.4
WYSIWYG email editor
Act-On
7.4
Sugar Market (Salesfusion)
3.0
Dynamic content
Act-On
6.9
Sugar Market (Salesfusion)
5.0
Ability to test dynamic content
Act-On
7.1
Sugar Market (Salesfusion)
4.0
Landing pages
Act-On
7.5
Sugar Market (Salesfusion)
6.0
A/B testing
Act-On
7.3
Sugar Market (Salesfusion)
4.0
Mobile optimization
Act-On
8.2
Sugar Market (Salesfusion)
1.0
Email deliverability reporting
Act-On
8.1
Sugar Market (Salesfusion)
7.0
List management
Act-On
8.5
Sugar Market (Salesfusion)
4.0
Triggered drip sequences
Act-On
8.2
Sugar Market (Salesfusion)
6.0

Lead Management

Act-On
7.8
Sugar Market (Salesfusion)
5.3
Lead nurturing
Act-On
8.3
Sugar Market (Salesfusion)
6.0
Lead scoring and grading
Act-On
8.1
Sugar Market (Salesfusion)
4.0
Data quality management
Act-On
7.1
Sugar Market (Salesfusion)
5.0
Automated sales alerts and tasks
Act-On
7.6
Sugar Market (Salesfusion)
6.0

Campaign Management

Act-On
7.5
Sugar Market (Salesfusion)
6.5
Calendaring
Act-On
6.8
Sugar Market (Salesfusion)
6.0
Event/webinar marketing
Act-On
8.2
Sugar Market (Salesfusion)
7.0

Social Media Marketing

Act-On
6.2
Sugar Market (Salesfusion)
8.2
Social sharing and campaigns
Act-On
6.4
Sugar Market (Salesfusion)
8.2
Social profile integration
Act-On
5.9
Sugar Market (Salesfusion)

Reporting & Analytics

Act-On
7.0
Sugar Market (Salesfusion)
2.3
Dashboards
Act-On
7.2
Sugar Market (Salesfusion)
5.0
Standard reports
Act-On
7.4
Sugar Market (Salesfusion)
1.0
Custom reports
Act-On
6.3
Sugar Market (Salesfusion)
1.0

Platform & Infrastructure

Act-On
7.9
Sugar Market (Salesfusion)
4.8
API
Act-On
6.9
Sugar Market (Salesfusion)
5.0
Role-based workflow & approvals
Act-On
7.6
Sugar Market (Salesfusion)
6.0
Customizability
Act-On
7.1
Sugar Market (Salesfusion)
3.0
Integration with Salesforce.com
Act-On
8.3
Sugar Market (Salesfusion)
9.2
Integration with Microsoft Dynamics CRM
Act-On
8.4
Sugar Market (Salesfusion)
1.0
Integration with SugarCRM
Act-On
8.8
Sugar Market (Salesfusion)

Pros

Act-On

  • Act-On's customer service is exceptional, they are quick and thorough when you are needing help. For example, we could not figure out how to automate a birthday date for our birthday campaign and the representative was able to walk through the process with myself and another team member. This is a strength of Act-On because many other companies do not have customer services that will speak with you, they direct you to blogs or informational sessions.
  • The landing pages that Act-On has created for use on the web is exceptional. The formatting is very user-friendly and the templates are great to navigate. The landing pages allow you to make the page fit whatever campaign or reason you are in need of. This is a strength of Act-On because the landing pages resolve the issue of having to create actual web pages.
  • The spam feature of Act-On's emails is a great add on. This feature allows you to test how the spam alerts are triggered in your email and how you can fix it. This has helped many emails be developed in a way so that they reach many more people than they would have without this feature. many other programs do not have this feature.
Danielle Armour | TrustRadius Reviewer

Sugar Market (Salesfusion)

  • It was easy to navigate.
  • I liked that I could click on a link to email a potential client and that it would track/link that email back to the Salesfusion profile.
  • I liked the reporting features so that I could see exactly how many cold calls resulted in appointments, with whom I last left voicemail or need to follow up with.
Anonymous | TrustRadius Reviewer

Cons

Act-On

  • Landing Page Design. The drag and drop builder is OK. But it feels very limited for someone who has a good knowledge of HTML, CSS, Javascript, etc. Inevitably, there will be something that you simply can't do in Act-On that you could do in a standard web design environment.
  • No Server Side Scripts. There isn't any way to retrieve data in your lists and add it to a landing page. Basically, you can't use any data stored in an Act-On list and add it to a landing page.
  • It's limited. There is simply some data you can't pull from Act-On and into a 3rd Party Reporting app.
Dave Moll | TrustRadius Reviewer

Sugar Market (Salesfusion)

  • The user interface is somewhat cumbersome and not intuitive at times.
  • Additional user education available through downloads for existing customers rather than scheduled webinars would be helpful.
  • Custom reporting is complicated to set up.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Act-On

Act-On 8.9
Based on 112 answers
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Damian Leslie | TrustRadius Reviewer

Sugar Market (Salesfusion)

Sugar Market (Salesfusion) 10.0
Based on 3 answers
We've been very happy with SalesFusion since day 1. We've also created a new website during the time period that we've had SF and everything carried over great to our new website!
Lindsey Wilson | TrustRadius Reviewer

Usability

Act-On

Act-On 9.1
Based on 32 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral | TrustRadius Reviewer

Sugar Market (Salesfusion)

No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On

Act-On 9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate | TrustRadius Reviewer

Sugar Market (Salesfusion)

No score
No answers yet
No answers on this topic

Performance

Act-On

Act-On 8.2
Based on 13 answers
It takes a few minutes to sync with Salesforce (SFDC) but other than that its pretty fast and I have not noticed a large lag at any point thus far.
Vinny Poliseno | TrustRadius Reviewer

Sugar Market (Salesfusion)

No score
No answers yet
No answers on this topic

Support Rating

Act-On

Act-On 7.3
Based on 39 answers
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
Harold Klaassen | TrustRadius Reviewer

Sugar Market (Salesfusion)

Sugar Market (Salesfusion) 8.2
Based on 1 answer
The support team has always been helpful, friendly, prompt and knowledgeable. They follow-up on all my tickets promptly and when needed are available for screen sharing to illustrate solutions for more complex problems. The support department at Salesfusion is one of my favorite things about the platform.
Anonymous | TrustRadius Reviewer

In-Person Training

Act-On

Act-On 8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno | TrustRadius Reviewer

Sugar Market (Salesfusion)

No score
No answers yet
No answers on this topic

Online Training

Act-On

Act-On 9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz | TrustRadius Reviewer

Sugar Market (Salesfusion)

No score
No answers yet
No answers on this topic

Implementation Rating

Act-On

Act-On 8.6
Based on 22 answers
What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
Prabal Roy | TrustRadius Reviewer

Sugar Market (Salesfusion)

No score
No answers yet
No answers on this topic

Alternatives Considered

Act-On

HubSpot's pricing tiers are much cheaper in some cases, and they provide some of the tools that are included with Act-On Software's premium tiers. I believe Act-On has more versatility in tracking conversion and other rates out-of-the-box compared HubSpot, which is why we chose Act-On for our production metrics and have continued using their products.
Fedor Paretsky | TrustRadius Reviewer

Sugar Market (Salesfusion)

I was using Net-Results and it seemed more geared for an experienced marketer who was familiar with HTML and didn't need as much training. I found the system frustrating and didn't have much success when I called in for training. I was brand new to automation marketing and needed more hand-holding than Net-Results was able to provide
Amy Bailey | TrustRadius Reviewer

Return on Investment

Act-On

  • Increased employee efficiency for sure, I am able to churn out so many more emails than if I did it manually.
  • Better customer service - we honor opt-outs and unsubscribes automatically, ensuring that our prospects do not receive any more emails than they want.
  • ROI - the ability to schedule emails and plan ahead helps us stay on top of our marketing calendar and produce more marketing messages, leading to more sales. Well worth the investment.
Paloma Nazar | TrustRadius Reviewer

Sugar Market (Salesfusion)

  • Increased employee efficiency
  • Better customer service
  • The ability to send email campaigns from a specific user and not "from" the organization title. We use this funcationality a lot and it was not available with other software so this is huge.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Act-On

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Act-On Editions & Modules

Edition
Professional$9001
Enterprise$2,0002
  1. per month (starts at 2,500 active contacts)
  2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Sugar Market (Salesfusion)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Sugar Market (Salesfusion) Editions & Modules

Edition
Core$1,0001
  1. Database size
Additional Pricing Details
Prices listed are monthly subscription rates. Our packages include live support and training. Additional charges apply for contact databases above 10k, dedicated IPs, CRM integration and sandboxes. Please complete the form on our site to request a quote based on your specific needs.

Rating Summary

Likelihood to Recommend

Act-On
7.8
Sugar Market (Salesfusion)
3.0

Likelihood to Renew

Act-On
8.9
Sugar Market (Salesfusion)
10.0

Usability

Act-On
9.1
Sugar Market (Salesfusion)

Reliability and Availability

Act-On
9.1
Sugar Market (Salesfusion)

Performance

Act-On
8.2
Sugar Market (Salesfusion)

Support Rating

Act-On
7.3
Sugar Market (Salesfusion)
8.2

In-Person Training

Act-On
8.7
Sugar Market (Salesfusion)

Online Training

Act-On
9.3
Sugar Market (Salesfusion)

Implementation Rating

Act-On
8.6
Sugar Market (Salesfusion)

Scalability

Act-On
9.1
Sugar Market (Salesfusion)

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