What users are saying about
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Top Rated
849 Ratings

ActiveCampaign

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Top Rated
849 Ratings
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Score 8.6 out of 100
24 Ratings
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Score 6.2 out of 100

Feature Set Ratings

  • ActiveCampaign ranks higher in 4 feature sets: Email & Online Marketing, Lead Management, Social Media Marketing, Platform & Infrastructure

Email & Online Marketing

8.5

ActiveCampaign

85%
6.5

CallidusCloud LeadRocket

65%
ActiveCampaign ranks higher in 9/9 features

WYSIWYG email editor

7.9
79%
561 Ratings
6.6
66%
3 Ratings

Dynamic content

8.3
83%
500 Ratings
N/A
0 Ratings

Ability to test dynamic content

8.3
83%
452 Ratings
N/A
0 Ratings

Landing pages

7.4
74%
324 Ratings
6.4
64%
3 Ratings

A/B testing

8.6
86%
365 Ratings
N/A
0 Ratings

Mobile optimization

8.6
86%
509 Ratings
N/A
0 Ratings

Email deliverability reporting

9.3
93%
654 Ratings
N/A
0 Ratings

List management

9.0
90%
630 Ratings
N/A
0 Ratings

Triggered drip sequences

9.1
91%
556 Ratings
N/A
0 Ratings

Lead Management

8.7

ActiveCampaign

87%
6.5

CallidusCloud LeadRocket

65%
ActiveCampaign ranks higher in 4/4 features

Lead nurturing

9.0
90%
476 Ratings
N/A
0 Ratings

Lead scoring and grading

8.6
86%
347 Ratings
8.0
80%
1 Rating

Data quality management

8.7
87%
390 Ratings
6.4
64%
3 Ratings

Automated sales alerts and tasks

8.7
87%
344 Ratings
5.0
50%
1 Rating

Campaign Management

8.5

ActiveCampaign

85%

CallidusCloud LeadRocket

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 2/2 features

Calendaring

8.4
84%
283 Ratings
N/A
0 Ratings

Event/webinar marketing

8.6
86%
275 Ratings
N/A
0 Ratings

Social Media Marketing

8.8

ActiveCampaign

88%
5.0

CallidusCloud LeadRocket

50%
ActiveCampaign ranks higher in 2/2 features

Social sharing and campaigns

8.9
89%
246 Ratings
5.0
50%
1 Rating

Social profile integration

8.6
86%
242 Ratings
N/A
0 Ratings

Reporting & Analytics

8.6

ActiveCampaign

86%

CallidusCloud LeadRocket

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 3/3 features

Dashboards

8.6
86%
578 Ratings
N/A
0 Ratings

Standard reports

8.8
88%
565 Ratings
N/A
0 Ratings

Custom reports

8.4
84%
363 Ratings
N/A
0 Ratings

Platform & Infrastructure

8.7

ActiveCampaign

87%
6.4

CallidusCloud LeadRocket

64%
ActiveCampaign ranks higher in 7/7 features

API

9.2
92%
379 Ratings
N/A
0 Ratings

Role-based workflow & approvals

8.6
86%
257 Ratings
6.4
64%
3 Ratings

Customizability

8.9
89%
402 Ratings
N/A
0 Ratings

Integration with Salesforce.com

8.7
87%
85 Ratings
N/A
0 Ratings

Integration with Microsoft Dynamics CRM

8.9
89%
55 Ratings
N/A
0 Ratings

Integration with SugarCRM

8.8
88%
51 Ratings
N/A
0 Ratings

Third-party software integrations

7.7
77%
2 Ratings
N/A
0 Ratings

Attribute Ratings

  • ActiveCampaign is rated higher in 3 areas: Likelihood to Recommend, Likelihood to Renew, Usability
  • ActiveCampaign and CallidusCloud LeadRocket are tied in 1 area: Support Rating

Likelihood to Recommend

9.1

ActiveCampaign

91%
650 Ratings
2.9

CallidusCloud LeadRocket

29%
15 Ratings

Likelihood to Renew

8.8

ActiveCampaign

88%
19 Ratings
6.0

CallidusCloud LeadRocket

60%
13 Ratings

Usability

8.0

ActiveCampaign

80%
35 Ratings
7.4

CallidusCloud LeadRocket

74%
2 Ratings

Availability

9.1

ActiveCampaign

91%
4 Ratings

CallidusCloud LeadRocket

N/A
0 Ratings

Performance

6.4

ActiveCampaign

64%
4 Ratings

CallidusCloud LeadRocket

N/A
0 Ratings

Support Rating

6.0

ActiveCampaign

60%
39 Ratings
6.0

CallidusCloud LeadRocket

60%
4 Ratings

In-Person Training

7.3

ActiveCampaign

73%
1 Rating

CallidusCloud LeadRocket

N/A
0 Ratings

Implementation Rating

8.7

ActiveCampaign

87%
10 Ratings

CallidusCloud LeadRocket

N/A
0 Ratings

Configurability

7.7

ActiveCampaign

77%
3 Ratings

CallidusCloud LeadRocket

N/A
0 Ratings

Ease of integration

8.1

ActiveCampaign

81%
3 Ratings

CallidusCloud LeadRocket

N/A
0 Ratings

Product Scalability

8.4

ActiveCampaign

84%
4 Ratings

CallidusCloud LeadRocket

N/A
0 Ratings

Vendor post-sale

7.7

ActiveCampaign

77%
3 Ratings

CallidusCloud LeadRocket

N/A
0 Ratings

Vendor pre-sale

7.2

ActiveCampaign

72%
3 Ratings

CallidusCloud LeadRocket

N/A
0 Ratings

Likelihood to Recommend

ActiveCampaign

I think ActiveCampaign is very useful for setting up newsletters, forms, and automated responses that are nicely branded, with good functionality. It's also useful if you are starting small and want something both inexpensive to get started but also very scaleable as you grow. Do use the double security because I got a lot of spam through forms, even with a captcha.
Read full review

SAP

We have really enjoyed the personal level of customer service with CallidusCloud and the quick turn around on any concerns and issues. CallidusCloud works well as an integrated instance with Salesforce and also as a stand alone instance that can send to csv files. We have been able to build campaigns, track success of said campaigns and manage automation. The level of integration has been key to our success and to the ability to create professional, personalized templates that are true to our brand but allow us to innovate. We also are pleased with the way that we can add blocks of emails on during our busy times so that service is not interrupted.
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Pros

ActiveCampaign

  • Contact management is robust and reliable, and provides all the capabilities I was looking for.
  • Marketing automation takes a little figuring out, but it's easy to learn and easy to use.
  • Deals are highly customizable and incredibly easy to use. I love that you can use it to create all kinds of workflows, not just sales pipelines.
  • Training videos and webinars are top notch. I've learned a lot from them and always appreciate the email notifications when a new video/webinar is available.
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SAP

  • Reporting - we can send out emails all day, but if we don't have something to report to the client after-the-fact it voids the entire process. Genius provided a visually stimulating reporting tool.
  • Tracking - Genius was great at tracking opens, clicks, bounces, hard bounces, etc. This helped us clean up our system as we sent campaigns out.
  • CRM Integration - Genius was great about tracking each contact (in Salesforce) and their activity via emails.
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Cons

ActiveCampaign

  • The email designing part could be easier to use. There are certain simple shortcuts that don't work, for example, adding links is more complicated than it should be, moving blocks around is hard, etc.
  • There's no good way to filter by 'active' and 'inactive' subscribers when editing en-mass.
  • I'd like more reporting data on one page.
Read full review

SAP

  • One area of LeadFormix that could be improved is the way it schedules out an email to multiple lists. It can get problematic when an email scheduled to ten lists takes ten hours (one list per hour) to go out. It also isn't efficient to make us schedule individual emails instead of this process. I would like to be able to send out an email to ten lists and have it arrive in everyone's mailboxes at the time I scheduled it for.
  • The email design platform could use work. I've resorted to coding my emails using html, since the WYSIWYG platform seems to add unwanted and un-needed style codes throughout the email (it's not a platform for people unfamiliar with coding).
Read full review

Pricing Details

ActiveCampaign

Starting Price

$9 per month

Editions & Modules

ActiveCampaign editions and modules pricing
EditionModules
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294

Footnotes

  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

CallidusCloud LeadRocket

Starting Price

$50 per user per month

Editions & Modules

CallidusCloud LeadRocket editions and modules pricing
EditionModules
Marketing501

Footnotes

  1. per user per month

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Additional users, domains, DNS, dedicated IP, and email volume are available as add-ons. Monthly pricing is available upon request.

Likelihood to Renew

ActiveCampaign

For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
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SAP

Since the company has grown, the personal touch has dispatched and it's more difficult to get a rep. There is no longer a phone call that can be made but the responses don't take as long as others and the glitches are becoming more and more frequent.
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Usability

ActiveCampaign

ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
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SAP

Very easy to use and designed well.
Read full review

Reliability and Availability

ActiveCampaign

I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
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SAP

No answers on this topic

Performance

ActiveCampaign

Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
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SAP

No answers on this topic

Support Rating

ActiveCampaign

This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
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SAP

It has declined since we started with this company and it could be better.
Read full review

Implementation Rating

ActiveCampaign

Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
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SAP

No answers on this topic

Alternatives Considered

ActiveCampaign

I felt like ActiveCampaign had the most features for the value I was expecting. I looked at other reviews just like this to see whether it would meet my needs. I also considered price. As a startup, I wanted to make sure I could have a platform that could grow to what I needed it to be without paying too much at the beginning.
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SAP

We selected CallidusCloud (Genius) based on the level of service for the price. It was more cost effective then Silver Pop which was another tool recommended to us. On the other hand, mail chimp did not provide the level of integration needed with our CRM - Salesforce. We need to be able to connect the response to an email campaign to the individual contact (student) record and determine the success of the campaign.
Read full review

Scalability

ActiveCampaign

My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
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SAP

No answers on this topic

Return on Investment

ActiveCampaign

  • ActiveCampaign saved us thousands of dollars over our previous CRM platform.
  • We are able to track leads through the sales pipeline, seeing exactly how much our efforts are bringing in.
  • We are able to provide better customer service by quickly responding to forms completed on our website no matter the time/day.
  • We can run reports to find areas we may be deficient in marketing or sales, and also see our strengths, which is important to our C Suite.
  • ActiveCampaign Automations save us a significant amount of time.
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SAP

  • We have had problems with our emails landing up in spam which was hampering out marketing efforts.
  • Too many features that add very little value to business
  • You spend too much of time on the tool because the UI is very confusing
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Screenshots

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