ActiveCampaign vs. CallidusCloud LeadRocket (discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ActiveCampaign
Score 8.0 out of 10
N/A
ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.
$19
per month
CallidusCloud LeadRocket (discontinued)
Score 8.6 out of 10
N/A
CallidusCloud LeadRocket offered users the ability to consolidate online and offline leads in one single platform. It has been discontinued in favor of SAP's Sales Cloud.
$50
per user per month
Pricing
ActiveCampaignCallidusCloud LeadRocket (discontinued)
Editions & Modules
No answers on this topic
Marketing
$50
per user per month
Offerings
Pricing Offerings
ActiveCampaignCallidusCloud LeadRocket (discontinued)
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsAdditional users, domains, DNS, dedicated IP, and email volume are available as add-ons. Monthly pricing is available upon request.
More Pricing Information
Community Pulse
ActiveCampaignCallidusCloud LeadRocket (discontinued)
Top Pros
Top Cons
Features
ActiveCampaignCallidusCloud LeadRocket (discontinued)
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
ActiveCampaign
8.9
664 Ratings
13% above category average
CallidusCloud LeadRocket (discontinued)
6.5
3 Ratings
18% below category average
WYSIWYG email editor9.3581 Ratings6.63 Ratings
Dynamic content9.0520 Ratings00 Ratings
Ability to test dynamic content8.7471 Ratings00 Ratings
Landing pages8.0338 Ratings6.43 Ratings
A/B testing9.0380 Ratings00 Ratings
Mobile optimization9.3526 Ratings00 Ratings
Email deliverability reporting7.4631 Ratings00 Ratings
List management9.6650 Ratings00 Ratings
Triggered drip sequences9.6574 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
ActiveCampaign
7.4
524 Ratings
4% below category average
CallidusCloud LeadRocket (discontinued)
6.5
3 Ratings
17% below category average
Lead nurturing automation9.1491 Ratings00 Ratings
Lead scoring and grading8.1359 Ratings8.01 Ratings
Data quality management9.1401 Ratings6.43 Ratings
Automated sales alerts and tasks9.1355 Ratings5.01 Ratings
Lead segmentation and distribution1.81 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
ActiveCampaign
9.5
374 Ratings
22% above category average
CallidusCloud LeadRocket (discontinued)
-
Ratings
Calendaring9.6295 Ratings00 Ratings
Event/webinar marketing9.4286 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
ActiveCampaign
9.5
287 Ratings
24% above category average
CallidusCloud LeadRocket (discontinued)
5.0
1 Ratings
40% below category average
Social sharing and campaigns9.6254 Ratings5.01 Ratings
Social profile integration9.4250 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
ActiveCampaign
8.3
627 Ratings
10% above category average
CallidusCloud LeadRocket (discontinued)
-
Ratings
Dashboards8.0597 Ratings00 Ratings
Standard reports8.0584 Ratings00 Ratings
Custom reports9.0377 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
ActiveCampaign
9.2
491 Ratings
19% above category average
CallidusCloud LeadRocket (discontinued)
6.4
3 Ratings
17% below category average
API9.5391 Ratings00 Ratings
Role-based workflow & approvals9.2267 Ratings6.43 Ratings
Customizability9.4420 Ratings00 Ratings
Integration with Salesforce.com9.292 Ratings00 Ratings
Integration with Microsoft Dynamics CRM9.760 Ratings00 Ratings
Integration with SugarCRM9.756 Ratings00 Ratings
Third-party software integrations7.520 Ratings00 Ratings
Best Alternatives
ActiveCampaignCallidusCloud LeadRocket (discontinued)
Small Businesses
Vbout
Vbout
Score 9.4 out of 10
Vbout
Vbout
Score 9.4 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ActiveCampaignCallidusCloud LeadRocket (discontinued)
Likelihood to Recommend
7.9
(676 ratings)
2.9
(15 ratings)
Likelihood to Renew
8.4
(25 ratings)
6.0
(13 ratings)
Usability
7.6
(38 ratings)
7.4
(2 ratings)
Availability
9.1
(5 ratings)
-
(0 ratings)
Performance
6.9
(5 ratings)
-
(0 ratings)
Support Rating
1.4
(41 ratings)
6.0
(2 ratings)
In-Person Training
9.1
(2 ratings)
-
(0 ratings)
Online Training
7.3
(1 ratings)
-
(0 ratings)
Implementation Rating
8.6
(14 ratings)
-
(0 ratings)
Configurability
6.5
(4 ratings)
-
(0 ratings)
Ease of integration
8.9
(4 ratings)
-
(0 ratings)
Product Scalability
1.6
(5 ratings)
-
(0 ratings)
Vendor post-sale
6.5
(4 ratings)
-
(0 ratings)
Vendor pre-sale
7.2
(4 ratings)
-
(0 ratings)
User Testimonials
ActiveCampaignCallidusCloud LeadRocket (discontinued)
Likelihood to Recommend
ActiveCampaign
ActiveCampaign is brilliant for small businesses wanting a secure, reliable and user friendly email capture software that filters users emails into the appropriate category/tags and have endless options when it comes to having different lead magnets and ways users may sign up. It's been super handy for my small business to send regular emails and be able to analyse the success rates and open rates of emails and the ability to resend them with a different subject line. It's made email marketing really easy peasy.
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Discontinued Products
We have really enjoyed the personal level of customer service with CallidusCloud and the quick turn around on any concerns and issues. CallidusCloud works well as an integrated instance with Salesforce and also as a stand alone instance that can send to csv files. We have been able to build campaigns, track success of said campaigns and manage automation. The level of integration has been key to our success and to the ability to create professional, personalized templates that are true to our brand but allow us to innovate. We also are pleased with the way that we can add blocks of emails on during our busy times so that service is not interrupted.
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Pros
ActiveCampaign
  • The graphic design is very good, especially fonts, colours and templates
  • Flexibility of design and functionality
  • Takes a little while to learn it, but generally user-friendly
  • Looks very professional but doesn't cost much to get started
  • There are masses of integrations for ActiveCampaign, and the ones I tried all worked well and didn't take long to figure out.
Read full review
Discontinued Products
  • Reporting - we can send out emails all day, but if we don't have something to report to the client after-the-fact it voids the entire process. Genius provided a visually stimulating reporting tool.
  • Tracking - Genius was great at tracking opens, clicks, bounces, hard bounces, etc. This helped us clean up our system as we sent campaigns out.
  • CRM Integration - Genius was great about tracking each contact (in Salesforce) and their activity via emails.
Read full review
Cons
ActiveCampaign
  • The email designing part could be easier to use. There are certain simple shortcuts that don't work, for example, adding links is more complicated than it should be, moving blocks around is hard, etc.
  • There's no good way to filter by 'active' and 'inactive' subscribers when editing en-mass.
  • I'd like more reporting data on one page.
Read full review
Discontinued Products
  • One area of LeadFormix that could be improved is the way it schedules out an email to multiple lists. It can get problematic when an email scheduled to ten lists takes ten hours (one list per hour) to go out. It also isn't efficient to make us schedule individual emails instead of this process. I would like to be able to send out an email to ten lists and have it arrive in everyone's mailboxes at the time I scheduled it for.
  • The email design platform could use work. I've resorted to coding my emails using html, since the WYSIWYG platform seems to add unwanted and un-needed style codes throughout the email (it's not a platform for people unfamiliar with coding).
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Likelihood to Renew
ActiveCampaign
I am committed at the moment. Rebuilding the automations I have would be a huge time drain. Plus the cost of learning a new system and the risk to deliverability of porting a 6,000 person list to a new platform. Also, AC offers everything I need ast a reasonable (but a little high) price. So, why not a 10? Because, early 2023, AC dropped a massive 2x price hike on long-term customers. They knew few would shift, so this feels like a cynical cash grab and left a bad taste, If they do something like this again, this camel will have a broken back.
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Discontinued Products
Since the company has grown, the personal touch has dispatched and it's more difficult to get a rep. There is no longer a phone call that can be made but the responses don't take as long as others and the glitches are becoming more and more frequent.
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Usability
ActiveCampaign
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
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Discontinued Products
Very easy to use and designed well.
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Reliability and Availability
ActiveCampaign
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
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Discontinued Products
No answers on this topic
Performance
ActiveCampaign
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
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Discontinued Products
No answers on this topic
Support Rating
ActiveCampaign
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
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Discontinued Products
It has declined since we started with this company and it could be better.
Read full review
Implementation Rating
ActiveCampaign
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
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Discontinued Products
No answers on this topic
Alternatives Considered
ActiveCampaign
I moved to ActiveCampaign from Mailchimp. Admittedly, I was using the free version of Mailchimp, but I had numerous episodes of subscriber data NOT being added to Mailchimp, despite using API to integrate with my mailing list. Obviously, I couldn't pay for clicks and not capture subscriber data, so I had to find something else. ActiveCampaign has been 100% reliable in testing.
Read full review
Discontinued Products
We selected CallidusCloud (Genius) based on the level of service for the price. It was more cost effective then Silver Pop which was another tool recommended to us. On the other hand, mail chimp did not provide the level of integration needed with our CRM - Salesforce. We need to be able to connect the response to an email campaign to the individual contact (student) record and determine the success of the campaign.
Read full review
Scalability
ActiveCampaign
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
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Discontinued Products
No answers on this topic
Return on Investment
ActiveCampaign
  • I haven't monetized my list yet so no clear ROI but great from a list-building perspective
  • The software is not cheap so at times I feel like I may not be getting the most out of the product because I'm not using all of the features
Read full review
Discontinued Products
  • We have had problems with our emails landing up in spam which was hampering out marketing efforts.
  • Too many features that add very little value to business
  • You spend too much of time on the tool because the UI is very confusing
Read full review
ScreenShots

ActiveCampaign Screenshots

Screenshot of tagging, that when combined with conditional content helps to put the right message in front of each customer.Screenshot of marketing automationScreenshot of audience segmentation based on engagement, purchase activity, lead score, or any other dimensionScreenshot of live chat, site messaging, email, and a unified inbox that can be used to build relationships with customers.Screenshot of the CRM, which helps sales reps to get more done in less time

CallidusCloud LeadRocket (discontinued) Screenshots

Screenshot of Gain superior lead intelligence as you capture behavioral information such as path-to-discovery, areas of interest, level of engagement, and focus of each visit.Screenshot of See detailed information about who visits your website: prospects, leads, partners, or competitors.Screenshot of Create, test, schedule, automate, and measure email campaigns and nurture campaign workflows.Screenshot of Plan, automate and monitor complex, multi-step, trigger-based lead nurturing campaigns.Screenshot of Create, edit, and deploy your landing pages in minutes.