What users are saying about
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Top Rated
298 Ratings

ActiveCampaign

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Top Rated
298 Ratings
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Score 8.9 out of 100
18 Ratings
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Score 8 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampain is a full-featured enterprise-level email system, with integrations for any number of automations with any length of sequencing. Due to the depth of features and abilities, it isn't a lightweight email platform that can be learned in a weekend. If you just need to send out a monthly or weekly email blast to all of your contacts, this isn't the system for you. However, if you need to be able to tag and segment each and every one of your contacts—no matter how many—based on interests, page visits to your website, buying history, and interests in your emails while being able to create personalized, highly segmented emails to educate and inspire more visits and loyalty while increasing amount and frequency of purchases, then this should be in your final list for review and testing.
Stephen Scott | TrustRadius Reviewer

CallidusCloud LeadRocket

We have really enjoyed the personal level of customer service with CallidusCloud and the quick turn around on any concerns and issues. CallidusCloud works well as an integrated instance with Salesforce and also as a stand alone instance that can send to csv files. We have been able to build campaigns, track success of said campaigns and manage automation. The level of integration has been key to our success and to the ability to create professional, personalized templates that are true to our brand but allow us to innovate. We also are pleased with the way that we can add blocks of emails on during our busy times so that service is not interrupted.
Wendy Hamstra-Smith | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.3
CallidusCloud LeadRocket
6.5
WYSIWYG email editor
ActiveCampaign
8.1
CallidusCloud LeadRocket
6.6
Dynamic content
ActiveCampaign
8.3
CallidusCloud LeadRocket
Ability to test dynamic content
ActiveCampaign
7.9
CallidusCloud LeadRocket
Landing pages
ActiveCampaign
7.1
CallidusCloud LeadRocket
6.4
A/B testing
ActiveCampaign
8.5
CallidusCloud LeadRocket
Mobile optimization
ActiveCampaign
8.2
CallidusCloud LeadRocket
Email deliverability reporting
ActiveCampaign
8.8
CallidusCloud LeadRocket
List management
ActiveCampaign
8.6
CallidusCloud LeadRocket
Triggered drip sequences
ActiveCampaign
9.4
CallidusCloud LeadRocket

Lead Management

ActiveCampaign
7.8
CallidusCloud LeadRocket
6.5
Lead nurturing
ActiveCampaign
7.7
CallidusCloud LeadRocket
Lead scoring and grading
ActiveCampaign
7.8
CallidusCloud LeadRocket
8.0
Data quality management
ActiveCampaign
7.2
CallidusCloud LeadRocket
6.4
Automated sales alerts and tasks
ActiveCampaign
8.3
CallidusCloud LeadRocket
5.0

Campaign Management

ActiveCampaign
7.9
CallidusCloud LeadRocket
Calendaring
ActiveCampaign
7.1
CallidusCloud LeadRocket
Event/webinar marketing
ActiveCampaign
8.7
CallidusCloud LeadRocket

Social Media Marketing

ActiveCampaign
8.2
CallidusCloud LeadRocket
5.0
Social sharing and campaigns
ActiveCampaign
8.8
CallidusCloud LeadRocket
5.0
Social profile integration
ActiveCampaign
7.6
CallidusCloud LeadRocket

Reporting & Analytics

ActiveCampaign
7.8
CallidusCloud LeadRocket
Dashboards
ActiveCampaign
7.9
CallidusCloud LeadRocket
Standard reports
ActiveCampaign
7.8
CallidusCloud LeadRocket
Custom reports
ActiveCampaign
7.7
CallidusCloud LeadRocket

Platform & Infrastructure

ActiveCampaign
8.2
CallidusCloud LeadRocket
6.4
API
ActiveCampaign
8.8
CallidusCloud LeadRocket
Role-based workflow & approvals
ActiveCampaign
7.9
CallidusCloud LeadRocket
6.4
Customizability
ActiveCampaign
7.9
CallidusCloud LeadRocket
Integration with Salesforce.com
ActiveCampaign
8.1
CallidusCloud LeadRocket
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.3
CallidusCloud LeadRocket
Integration with SugarCRM
ActiveCampaign
8.2
CallidusCloud LeadRocket

Pros

ActiveCampaign

  • Email automation - Automated email marketing to potential customers, follow up with existing customers, and automated messaging to outside parties.
  • Flow building - This software allows companies to build simple or complicated sequences in a visual builder so that you can see exactly where people are in the sequence of messages.
  • CRM - Customer relationship data. Maintaining data points across a user journey (tagging a UTM source, current activity. If you have someone - and want to know where they are in the journey, there's a way to find that data and label a profile with that).
  • Integrations - ActiveCampaign integrates with almost everything. Seamlessly. You can trigger behaviors in other apps through Zapier, or import data from other software you use. It's a very easy experience to integrate with others.
  • Customer support - Every team member I've encountered has been exceptionally helpful. They are probably the bar for customer support in the tech industry, to be honest.
  • Email systems for the long-haul (and for sequences and emails that are expected to bring in a lot of $$$). Email marketing should be 30-50% of revenue for most businesses. It's THE platform that we recommend for coaches and other businesses to help them earn 6 & 7 figures from email. You can track A LOT of data through this software as a platform, which makes it a great candidate for businesses who want to grow and visualize where their customers are in the overall purchase process, as well as maintaining them as multiple purchases customers.
page V | TrustRadius Reviewer

CallidusCloud LeadRocket

  • LeadFormix allows me to manage a large number of mailing lists for the same mailing, avoiding duplicates across lists and letting me suppress lists of my choice.
  • LeadFormix has a straightforward, no-frills email program. This means I can develop my email templates and copy without the hassle of a complicated design platform
  • LeadFormix allows me to share created emails across my team. This is great for collaborated campaigns.
Stephanie Rosenburg | TrustRadius Reviewer

Cons

ActiveCampaign

  • ActiveCampaign is so powerful and so versatile that it can sometimes be a challenge to use. There are certainly plenty of online resources available to help you get up to speed, but there are times when the process can seem a little overwhelming. I got a lot of help by attending a "Study Hall" in-person classroom session that was sponsored by the company. Chris Davis was the instructor; he did an amazing job of clarifying priorities and procedures for getting the most out of ActiveCampaign. After going to that session my productivity with ActiveCampaign increased enormously, but in retrospect, I felt like I should have been able to get that kind of expert guidance with the software much earlier, instead of using ActiveCampaign at far less than its maximum capability for several years before feeling like I was really getting my feet on the ground.
  • There doesn't seem to be a way to create or accommodate multiple email addresses for a single contact in the system. When people get into the system with multiple email addresses, they show up as multiple contacts. This can create problems with proper list segmentation; it should be easy enough to resolve this problem, but it's a nagging headache whenever it pops up.
Tim Bost | TrustRadius Reviewer

CallidusCloud LeadRocket

  • The platform has room to improve on their customization for customers. CallidusCloud cannot easily customize reporting that you would specifically need but rather searches for the best resource that's closest to your demands.
  • CallidusCloud needs to improve their update process. It has almost been guaranteed that whenever an upgrade/update has been made, there will be a hidden glitch in the system that will be effected for at least 1-2 weeks after. In other words, when they fix something, something else breaks.
Amir Draquez | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 8 answers
I've tried over half a dozen email autoresponders and ActiveCampaign is by far my favorite. The ability to send emails is the backbone of my business. The "cheap" email marketing tools designed for the mass market are not powerful or intuitive to set up and also don't have the best deliverability. And the "expensive" ones are usually super confusing to use.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

CallidusCloud LeadRocket

CallidusCloud LeadRocket 6.0
Based on 11 answers
Fortunately we insisted on a three-month contract. They realllllllllly wanted us to sign up on an annual basis, but THANK GOD we can move away from LeadFormix without having invested too much time in developing content and workflows that would not arrive in our leads' in-boxes.
Chaunce Stanton | TrustRadius Reviewer

Usability

ActiveCampaign

ActiveCampaign 8.2
Based on 6 answers
It's a lovely clean interface and easy to customize! It can sometimes be a little slow in that some elements require multiple clicks (eg: selecting an email to edit as part of an automation) but overall it's quick and easy.
Arlene Caffrey | TrustRadius Reviewer

CallidusCloud LeadRocket

CallidusCloud LeadRocket 8.0
Based on 1 answer
Very easy to use and designed well.
Calvin Scharffs | TrustRadius Reviewer

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.4
Based on 2 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

CallidusCloud LeadRocket

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.1
Based on 2 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

CallidusCloud LeadRocket

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 8.9
Based on 8 answers
There are a few different ways to get support:
  • Chatbox in the lower corner. This is tech support, and they can answer a slew of different questions on demand (during service hours).
  • 1:1 support calls - 30 minutes of 1:1 call with a team member to address your needs
  • Rep - You can have calls and emails into your rep.
Every person I've come in contact with really goes above and beyond to answer questions, and provide support for your needs. The owners of the company must have really invested in this part of their business, because it's the bar that all other companies should be evaluated by (personal opinion). One minor caveat - Our client does have a rep, and there was a misunderstanding (we were held accountable for information we didn't know, so there could still be some growth with expectation setting & understanding their company user journey), but the reason why they didn't set our expectations was because they were trying to support our needs (providing answers to questions). My understanding is that the company is working and growing in this area, and we've had many instances where a team member worked past hours or over and above to help us.
page V | TrustRadius Reviewer

CallidusCloud LeadRocket

CallidusCloud LeadRocket 6.0
Based on 2 answers
It has declined since we started with this company and it could be better.
Amir Draquez | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 7.4
Based on 3 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

CallidusCloud LeadRocket

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

ActiveCampaign strikes the right balance of simplicity versus power. Unlike heavyweights such as AWeber, ActiveCampaign is a breeze to use. However, at the other side of the spectrum other easy to use tools like MailChimp are severely lacking in their ability to integrate automations with your website's business logic. Based on hitting the sweet spot, I can clearly recommend ActiveCampaign over it's competitors to most website businesses.
Ben Gelsey | TrustRadius Reviewer

CallidusCloud LeadRocket

We selected CallidusCloud (Genius) based on the level of service for the price. It was more cost effective then Silver Pop which was another tool recommended to us. On the other hand, mail chimp did not provide the level of integration needed with our CRM - Salesforce. We need to be able to connect the response to an email campaign to the individual contact (student) record and determine the success of the campaign.
Wendy Hamstra-Smith | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 9.4
Based on 2 answers
I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

CallidusCloud LeadRocket

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • The fortune is in the follow through, and ActiveCampaign makes the follow through easier. Drip campaigns and triggers strengthen granular follow up opportunities.
  • The granular messaging options coupled with attractive pricing have made this our go to service for businesses who need more automation features, but are just getting started in the space.
Nicholas De Salvo | TrustRadius Reviewer

CallidusCloud LeadRocket

  • We have had problems with our emails landing up in spam which was hampering out marketing efforts.
  • Too many features that add very little value to business
  • You spend too much of time on the tool because the UI is very confusing
Sundeep Gopal | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Additional Pricing Details

CallidusCloud LeadRocket

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

CallidusCloud LeadRocket Editions & Modules

Edition
Marketing$501
  1. per user per month
Additional Pricing Details
Additional users, domains, DNS, dedicated IP, and email volume are available as add-ons. Monthly pricing is available upon request.

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.1
CallidusCloud LeadRocket
2.9

Likelihood to Renew

ActiveCampaign
9.1
CallidusCloud LeadRocket
6.0

Usability

ActiveCampaign
8.2
CallidusCloud LeadRocket
8.0

Reliability and Availability

ActiveCampaign
9.4
CallidusCloud LeadRocket

Performance

ActiveCampaign
8.1
CallidusCloud LeadRocket

Support Rating

ActiveCampaign
8.9
CallidusCloud LeadRocket
6.0

Implementation Rating

ActiveCampaign
7.4
CallidusCloud LeadRocket

Scalability

ActiveCampaign
9.4
CallidusCloud LeadRocket

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