What users are saying about
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Top Rated
703 Ratings

ActiveCampaign

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Top Rated
703 Ratings
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Score 8.8 out of 100
19 Ratings
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Score 8.9 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign works really well for managing traffic from social media adverts, or for triggering a marketing campaign to a distribution list and then managing all the steps that follow. The CRM part is still appropriate for all clients, but for some client types, the automation may not be appropriate, depending on the sector and client relationship.
Julie Barber | TrustRadius Reviewer

CallidusCloud LeadRocket

We have really enjoyed the personal level of customer service with CallidusCloud and the quick turn around on any concerns and issues. CallidusCloud works well as an integrated instance with Salesforce and also as a stand alone instance that can send to csv files. We have been able to build campaigns, track success of said campaigns and manage automation. The level of integration has been key to our success and to the ability to create professional, personalized templates that are true to our brand but allow us to innovate. We also are pleased with the way that we can add blocks of emails on during our busy times so that service is not interrupted.
Wendy Hamstra-Smith | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.5
CallidusCloud LeadRocket
6.5
WYSIWYG email editor
ActiveCampaign
8.1
CallidusCloud LeadRocket
6.6
Dynamic content
ActiveCampaign
8.6
CallidusCloud LeadRocket
Ability to test dynamic content
ActiveCampaign
8.1
CallidusCloud LeadRocket
Landing pages
ActiveCampaign
7.2
CallidusCloud LeadRocket
6.4
A/B testing
ActiveCampaign
8.7
CallidusCloud LeadRocket
Mobile optimization
ActiveCampaign
8.4
CallidusCloud LeadRocket
Email deliverability reporting
ActiveCampaign
9.0
CallidusCloud LeadRocket
List management
ActiveCampaign
8.9
CallidusCloud LeadRocket
Triggered drip sequences
ActiveCampaign
9.3
CallidusCloud LeadRocket

Lead Management

ActiveCampaign
8.5
CallidusCloud LeadRocket
6.5
Lead nurturing
ActiveCampaign
8.8
CallidusCloud LeadRocket
Lead scoring and grading
ActiveCampaign
8.3
CallidusCloud LeadRocket
8.0
Data quality management
ActiveCampaign
8.4
CallidusCloud LeadRocket
6.4
Automated sales alerts and tasks
ActiveCampaign
8.6
CallidusCloud LeadRocket
5.0

Campaign Management

ActiveCampaign
8.3
CallidusCloud LeadRocket
Calendaring
ActiveCampaign
8.0
CallidusCloud LeadRocket
Event/webinar marketing
ActiveCampaign
8.6
CallidusCloud LeadRocket

Social Media Marketing

ActiveCampaign
8.6
CallidusCloud LeadRocket
5.0
Social sharing and campaigns
ActiveCampaign
8.7
CallidusCloud LeadRocket
5.0
Social profile integration
ActiveCampaign
8.5
CallidusCloud LeadRocket

Reporting & Analytics

ActiveCampaign
8.6
CallidusCloud LeadRocket
Dashboards
ActiveCampaign
8.7
CallidusCloud LeadRocket
Standard reports
ActiveCampaign
8.7
CallidusCloud LeadRocket
Custom reports
ActiveCampaign
8.5
CallidusCloud LeadRocket

Platform & Infrastructure

ActiveCampaign
8.8
CallidusCloud LeadRocket
6.4
API
ActiveCampaign
9.0
CallidusCloud LeadRocket
Role-based workflow & approvals
ActiveCampaign
8.5
CallidusCloud LeadRocket
6.4
Customizability
ActiveCampaign
8.7
CallidusCloud LeadRocket
Integration with Salesforce.com
ActiveCampaign
8.8
CallidusCloud LeadRocket
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
CallidusCloud LeadRocket
Integration with SugarCRM
ActiveCampaign
8.8
CallidusCloud LeadRocket

Pros

ActiveCampaign

  • ActiveCampaign has high delivery rates.
  • ActiveCampaign allows for high levels of customization for content, as well as contact information.
  • ActiveCampaign uses contacts activity and preferences to deliver the right information at the most appropriate time.
  • ActiveCampaign is up to date with the latest needs of its clients. SMS, landing pages, as well as design options are all available.
Tim Weatherall | TrustRadius Reviewer

CallidusCloud LeadRocket

  • LeadFormix allows me to manage a large number of mailing lists for the same mailing, avoiding duplicates across lists and letting me suppress lists of my choice.
  • LeadFormix has a straightforward, no-frills email program. This means I can develop my email templates and copy without the hassle of a complicated design platform
  • LeadFormix allows me to share created emails across my team. This is great for collaborated campaigns.
Stephanie Rosenburg | TrustRadius Reviewer

Cons

ActiveCampaign

  • The email builder is annoying. Very slow at work and it constantly resets the cursor, font type and list continuation. It's one of the most frustrating things about it.
  • I am surprised there isn't an automatic "send to people who haven't opened the last x campaigns" trigger. Other competitors have this feature. Instead, I'm forced to use 2 automations that play the role of tagging after a certain amount of days have passed.
  • While it's a market practice, I think the cost can go up exponentially the more members one has. Maybe I don't understand the process enough but places like Sendgrid, MailerLite offer decent automations and 1,000 subscribers free. I know sendgrid charges per email sent but still I find the cost to pay for a list size odd.
  • The overall refresh rate of the platform seems to use a lot of CPU power because it lags every time I switch functions or create new steps. I can hear my fans go to high every time I start doing something. I know my CPU is old but I use other demanding software and I don't have that problem. I think the refresh rate and speed of the platform can be improved.
Juan R. Arroyo Yap | TrustRadius Reviewer

CallidusCloud LeadRocket

  • The platform has room to improve on their customization for customers. CallidusCloud cannot easily customize reporting that you would specifically need but rather searches for the best resource that's closest to your demands.
  • CallidusCloud needs to improve their update process. It has almost been guaranteed that whenever an upgrade/update has been made, there will be a hidden glitch in the system that will be effected for at least 1-2 weeks after. In other words, when they fix something, something else breaks.
Amir Draquez | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.0
Based on 16 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

CallidusCloud LeadRocket

CallidusCloud LeadRocket 6.0
Based on 11 answers
Fortunately we insisted on a three-month contract. They realllllllllly wanted us to sign up on an annual basis, but THANK GOD we can move away from LeadFormix without having invested too much time in developing content and workflows that would not arrive in our leads' in-boxes.
Chaunce Stanton | TrustRadius Reviewer

Usability

ActiveCampaign

ActiveCampaign 8.2
Based on 31 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

CallidusCloud LeadRocket

CallidusCloud LeadRocket 8.0
Based on 1 answer
Very easy to use and designed well.
Calvin Scharffs | TrustRadius Reviewer

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 3 answers
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Michelle Hill | TrustRadius Reviewer

CallidusCloud LeadRocket

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 3 answers
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
Michelle Hill | TrustRadius Reviewer

CallidusCloud LeadRocket

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 6.5
Based on 35 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

CallidusCloud LeadRocket

CallidusCloud LeadRocket 6.0
Based on 2 answers
It has declined since we started with this company and it could be better.
Amir Draquez | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 9 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

CallidusCloud LeadRocket

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

ActiveCampaign is the middle ground between the simpler platforms like Mailchimp and the significant complexity of platforms like Infusionsoft (now Keap). It provides custom fields, segmented automations and other options without the need to hire a consultant or company to create/manage the platform on your behalf that many businesses find with the enterprise platforms.
Kim McCumber | TrustRadius Reviewer

CallidusCloud LeadRocket

We selected CallidusCloud (Genius) based on the level of service for the price. It was more cost effective then Silver Pop which was another tool recommended to us. On the other hand, mail chimp did not provide the level of integration needed with our CRM - Salesforce. We need to be able to connect the response to an email campaign to the individual contact (student) record and determine the success of the campaign.
Wendy Hamstra-Smith | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 3 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

CallidusCloud LeadRocket

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

CallidusCloud LeadRocket

  • We have had problems with our emails landing up in spam which was hampering out marketing efforts.
  • Too many features that add very little value to business
  • You spend too much of time on the tool because the UI is very confusing
Sundeep Gopal | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

CallidusCloud LeadRocket

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

CallidusCloud LeadRocket Editions & Modules

Edition
Marketing$501
  1. per user per month
Additional Pricing Details
Additional users, domains, DNS, dedicated IP, and email volume are available as add-ons. Monthly pricing is available upon request.

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.1
CallidusCloud LeadRocket
2.9

Likelihood to Renew

ActiveCampaign
9.0
CallidusCloud LeadRocket
6.0

Usability

ActiveCampaign
8.2
CallidusCloud LeadRocket
8.0

Reliability and Availability

ActiveCampaign
9.1
CallidusCloud LeadRocket

Performance

ActiveCampaign
8.6
CallidusCloud LeadRocket

Support Rating

ActiveCampaign
6.5
CallidusCloud LeadRocket
6.0

In-Person Training

ActiveCampaign
7.3
CallidusCloud LeadRocket

Implementation Rating

ActiveCampaign
8.5
CallidusCloud LeadRocket

Scalability

ActiveCampaign
8.8
CallidusCloud LeadRocket

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