What users are saying about
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Top Rated
705 Ratings
51 Ratings

ActiveCampaign

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Top Rated
705 Ratings
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Score 8.8 out of 100
51 Ratings
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Score 7.3 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign works really well for managing traffic from social media adverts, or for triggering a marketing campaign to a distribution list and then managing all the steps that follow. The CRM part is still appropriate for all clients, but for some client types, the automation may not be appropriate, depending on the sector and client relationship.
Julie Barber | TrustRadius Reviewer

Copper

It is very easy to use to enter client information and opportunities, as well as follow-up tasks. I use the program every day to set myself up with a client follow-up list on a specific day each week when I either call a client, follow up on an opportunity, or simply schedule a service for them.
Mark Caliendo | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.5
Copper
WYSIWYG email editor
ActiveCampaign
8.1
Copper
Dynamic content
ActiveCampaign
8.6
Copper
Ability to test dynamic content
ActiveCampaign
8.1
Copper
Landing pages
ActiveCampaign
7.2
Copper
A/B testing
ActiveCampaign
8.7
Copper
Mobile optimization
ActiveCampaign
8.4
Copper
Email deliverability reporting
ActiveCampaign
9.0
Copper
List management
ActiveCampaign
8.9
Copper
Triggered drip sequences
ActiveCampaign
9.3
Copper

Lead Management

ActiveCampaign
8.5
Copper
Lead nurturing
ActiveCampaign
8.8
Copper
Lead scoring and grading
ActiveCampaign
8.3
Copper
Data quality management
ActiveCampaign
8.4
Copper
Automated sales alerts and tasks
ActiveCampaign
8.6
Copper

Campaign Management

ActiveCampaign
8.3
Copper
Calendaring
ActiveCampaign
8.0
Copper
Event/webinar marketing
ActiveCampaign
8.6
Copper

Social Media Marketing

ActiveCampaign
8.6
Copper
Social sharing and campaigns
ActiveCampaign
8.7
Copper
Social profile integration
ActiveCampaign
8.5
Copper

Reporting & Analytics

ActiveCampaign
8.6
Copper
Dashboards
ActiveCampaign
8.7
Copper
Standard reports
ActiveCampaign
8.7
Copper
Custom reports
ActiveCampaign
8.5
Copper

Platform & Infrastructure

ActiveCampaign
8.8
Copper
API
ActiveCampaign
9.0
Copper
Role-based workflow & approvals
ActiveCampaign
8.5
Copper
Customizability
ActiveCampaign
8.7
Copper
Integration with Salesforce.com
ActiveCampaign
8.8
Copper
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
Copper
Integration with SugarCRM
ActiveCampaign
8.8
Copper

Sales Force Automation

ActiveCampaign
Copper
6.5
Customer data management / contact management
ActiveCampaign
Copper
8.0
Workflow management
ActiveCampaign
Copper
7.3
Territory management
ActiveCampaign
Copper
5.0
Opportunity management
ActiveCampaign
Copper
7.6
Integration with email client (e.g., Outlook or Gmail)
ActiveCampaign
Copper
9.6
Contract management
ActiveCampaign
Copper
7.0
Quote & order management
ActiveCampaign
Copper
3.2
Interaction tracking
ActiveCampaign
Copper
8.0
Channel / partner relationship management
ActiveCampaign
Copper
3.3

Customer Service & Support

ActiveCampaign
Copper
7.0
Case management
ActiveCampaign
Copper
7.0
Call center management
ActiveCampaign
Copper
6.0
Help desk management
ActiveCampaign
Copper
8.0

Marketing Automation

ActiveCampaign
Copper
5.5
Lead management
ActiveCampaign
Copper
7.9
Email marketing
ActiveCampaign
Copper
3.2

CRM Project Management

ActiveCampaign
Copper
4.4
Task management
ActiveCampaign
Copper
6.0
Billing and invoicing management
ActiveCampaign
Copper
1.6
Reporting
ActiveCampaign
Copper
5.6

CRM Reporting & Analytics

ActiveCampaign
Copper
6.1
Forecasting
ActiveCampaign
Copper
4.7
Pipeline visualization
ActiveCampaign
Copper
7.6
Customizable reports
ActiveCampaign
Copper
5.9

Customization

ActiveCampaign
Copper
5.6
Custom fields
ActiveCampaign
Copper
8.0
Custom objects
ActiveCampaign
Copper
7.0
Scripting environment
ActiveCampaign
Copper
4.1
API for custom integration
ActiveCampaign
Copper
3.5

Security

ActiveCampaign
Copper
8.2
Single sign-on capability
ActiveCampaign
Copper
8.9
Role-based user permissions
ActiveCampaign
Copper
7.5

Social CRM

ActiveCampaign
Copper
2.6
Social data
ActiveCampaign
Copper
3.3
Social engagement
ActiveCampaign
Copper
1.9

Integrations with 3rd-party Software

ActiveCampaign
Copper
3.2
Marketing automation
ActiveCampaign
Copper
5.6
Compensation management
ActiveCampaign
Copper
1.0

Platform

ActiveCampaign
Copper
7.2
Mobile access
ActiveCampaign
Copper
7.2

Pros

ActiveCampaign

  • ActiveCampaign has high delivery rates.
  • ActiveCampaign allows for high levels of customization for content, as well as contact information.
  • ActiveCampaign uses contacts activity and preferences to deliver the right information at the most appropriate time.
  • ActiveCampaign is up to date with the latest needs of its clients. SMS, landing pages, as well as design options are all available.
Tim Weatherall | TrustRadius Reviewer

Copper

  • I think the Opportunities Pipeline is probably the best feature of the CRM. The versatility of it allows for pipelines to be made for not only sales but myriad of other ways.
  • Copper's commitment to customer satisfaction is pretty spectacular. Many CRMs aren't as dedicated to this and provide their customers with simple how to articles that fall short of being an actual help.
  • Copper's ability to sync with Google is an undersold perk. If a company relies on the Google workspace, Copper is an amazing tool to work alongside with Google.
Anonymous | TrustRadius Reviewer

Cons

ActiveCampaign

  • The email builder is annoying. Very slow at work and it constantly resets the cursor, font type and list continuation. It's one of the most frustrating things about it.
  • I am surprised there isn't an automatic "send to people who haven't opened the last x campaigns" trigger. Other competitors have this feature. Instead, I'm forced to use 2 automations that play the role of tagging after a certain amount of days have passed.
  • While it's a market practice, I think the cost can go up exponentially the more members one has. Maybe I don't understand the process enough but places like Sendgrid, MailerLite offer decent automations and 1,000 subscribers free. I know sendgrid charges per email sent but still I find the cost to pay for a list size odd.
  • The overall refresh rate of the platform seems to use a lot of CPU power because it lags every time I switch functions or create new steps. I can hear my fans go to high every time I start doing something. I know my CPU is old but I use other demanding software and I don't have that problem. I think the refresh rate and speed of the platform can be improved.
Juan R. Arroyo Yap | TrustRadius Reviewer

Copper

  • Copper automatically pulls leads' social information and picture. Sometimes this information is not accurate.
  • We did not have a successful integration with RingCentral (web phone and meeting app) but this isn't a huge drawback.
  • I am pleased using Copper and can't think of any other cons since implementation.
Erik Viager | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.0
Based on 16 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Copper

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 8.2
Based on 31 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

Copper

Copper 7.6
Based on 8 answers
I would rate Copper overall usability as a 10. It is easy to use. I am not extremely computer friendly so I needed to find something that would fit what I can do. Copper definitely fit the bill. I would highly recommend it to anyone of any level of computer knowledge.
Jason Tenzer | TrustRadius Reviewer

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 3 answers
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Michelle Hill | TrustRadius Reviewer

Copper

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 3 answers
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
Michelle Hill | TrustRadius Reviewer

Copper

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 6.5
Based on 35 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

Copper

Copper 4.6
Based on 10 answers
It has been so far so good, they have been quick to respond to queries, and do follow up as well. But then again this is a work in progress and I guess they would not have a solution to every problem every posed to them right away. Hence I will refrain from making any judgments.
Ben J. Varghese | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 9 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Copper

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

ActiveCampaign is the middle ground between the simpler platforms like Mailchimp and the significant complexity of platforms like Infusionsoft (now Keap). It provides custom fields, segmented automations and other options without the need to hire a consultant or company to create/manage the platform on your behalf that many businesses find with the enterprise platforms.
Kim McCumber | TrustRadius Reviewer

Copper

ProsperWorks is just an amazing lightweight CRM. Unless you're a large organization that needs to build out crazy custom reporting and tools that integrate into your CRM, Prosperworks is the best bet. Instead of being an IT project that you need to get a bunch of other people involved in, it just works and allows the very basic job of managing customer relationships to be done effectively. Salesforce is too bloated for a small organization, and while HubSpot is pretty decent it just doesn't match the Gmail integration and usability of Prosperworks.
Scott Entwistle | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 3 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

Copper

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

Copper

  • Speed to call leads has increased for us over 32%.
  • Opportunities have not fallen through the cracks with collaboration efforts from CS and Sales.
  • Saves us time inputting information into just Copper vs. multiple clicks and crappy integrations with other CRMs.
Kelly Wasden | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Copper

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Copper Editions & Modules

Edition
Basic$25.001
Professional$59.001
Business$119.001
  1. Per User/Per Month (billed annually)
Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.1
Copper
5.4

Likelihood to Renew

ActiveCampaign
9.0
Copper

Usability

ActiveCampaign
8.2
Copper
7.6

Reliability and Availability

ActiveCampaign
9.1
Copper

Performance

ActiveCampaign
8.6
Copper

Support Rating

ActiveCampaign
6.5
Copper
4.6

In-Person Training

ActiveCampaign
7.3
Copper

Implementation Rating

ActiveCampaign
8.5
Copper

Scalability

ActiveCampaign
8.8
Copper

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