What users are saying about
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Top Rated
298 Ratings
38 Ratings

ActiveCampaign

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Top Rated
298 Ratings
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Score 8.9 out of 100
38 Ratings
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Score 8.3 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampain is a full-featured enterprise-level email system, with integrations for any number of automations with any length of sequencing. Due to the depth of features and abilities, it isn't a lightweight email platform that can be learned in a weekend. If you just need to send out a monthly or weekly email blast to all of your contacts, this isn't the system for you. However, if you need to be able to tag and segment each and every one of your contacts—no matter how many—based on interests, page visits to your website, buying history, and interests in your emails while being able to create personalized, highly segmented emails to educate and inspire more visits and loyalty while increasing amount and frequency of purchases, then this should be in your final list for review and testing.
Stephen Scott | TrustRadius Reviewer

Copper

Copper is the perfect CRM for businesses and organizations that use G-Suite. It integrates seamlessly with Google products and makes data entry a thing of the past. With a simple click, you can import leads from your Gmail conversations or import a prebuilt list in a matter of minutes. Copper is truly customizable and is very easy to make the CRM work for you. It is very easy to create custom fields, manage leads, people and opportunities, and run reports on user activity, pipelines, and more. I think Copper is less appropriate for organizations that may need very complex CRM environments and do not leverage Gmail or G-suite products. Copper is the CRM for Google users.
Erik Viager | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.3
Copper
WYSIWYG email editor
ActiveCampaign
8.1
Copper
Dynamic content
ActiveCampaign
8.3
Copper
Ability to test dynamic content
ActiveCampaign
7.9
Copper
Landing pages
ActiveCampaign
7.1
Copper
A/B testing
ActiveCampaign
8.5
Copper
Mobile optimization
ActiveCampaign
8.2
Copper
Email deliverability reporting
ActiveCampaign
8.8
Copper
List management
ActiveCampaign
8.6
Copper
Triggered drip sequences
ActiveCampaign
9.4
Copper

Lead Management

ActiveCampaign
7.8
Copper
Lead nurturing
ActiveCampaign
7.7
Copper
Lead scoring and grading
ActiveCampaign
7.8
Copper
Data quality management
ActiveCampaign
7.2
Copper
Automated sales alerts and tasks
ActiveCampaign
8.3
Copper

Campaign Management

ActiveCampaign
7.9
Copper
Calendaring
ActiveCampaign
7.1
Copper
Event/webinar marketing
ActiveCampaign
8.7
Copper

Social Media Marketing

ActiveCampaign
8.2
Copper
Social sharing and campaigns
ActiveCampaign
8.8
Copper
Social profile integration
ActiveCampaign
7.6
Copper

Reporting & Analytics

ActiveCampaign
7.8
Copper
Dashboards
ActiveCampaign
7.9
Copper
Standard reports
ActiveCampaign
7.8
Copper
Custom reports
ActiveCampaign
7.7
Copper

Platform & Infrastructure

ActiveCampaign
8.2
Copper
API
ActiveCampaign
8.8
Copper
Role-based workflow & approvals
ActiveCampaign
7.9
Copper
Customizability
ActiveCampaign
7.9
Copper
Integration with Salesforce.com
ActiveCampaign
8.1
Copper
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.3
Copper
Integration with SugarCRM
ActiveCampaign
8.2
Copper

Sales Force Automation

ActiveCampaign
Copper
7.7
Customer data management / contact management
ActiveCampaign
Copper
8.4
Workflow management
ActiveCampaign
Copper
7.1
Territory management
ActiveCampaign
Copper
8.0
Opportunity management
ActiveCampaign
Copper
8.5
Integration with email client (e.g., Outlook or Gmail)
ActiveCampaign
Copper
7.9
Contract management
ActiveCampaign
Copper
7.8
Quote & order management
ActiveCampaign
Copper
6.3
Interaction tracking
ActiveCampaign
Copper
7.9
Channel / partner relationship management
ActiveCampaign
Copper
7.8

Customer Service & Support

ActiveCampaign
Copper
8.1
Case management
ActiveCampaign
Copper
8.0
Call center management
ActiveCampaign
Copper
8.0
Help desk management
ActiveCampaign
Copper
8.3

Marketing Automation

ActiveCampaign
Copper
8.3
Lead management
ActiveCampaign
Copper
8.2
Email marketing
ActiveCampaign
Copper
8.4

CRM Project Management

ActiveCampaign
Copper
7.9
Task management
ActiveCampaign
Copper
8.1
Billing and invoicing management
ActiveCampaign
Copper
8.0
Reporting
ActiveCampaign
Copper
7.6

CRM Reporting & Analytics

ActiveCampaign
Copper
7.2
Forecasting
ActiveCampaign
Copper
7.3
Pipeline visualization
ActiveCampaign
Copper
8.4
Customizable reports
ActiveCampaign
Copper
6.0

Customization

ActiveCampaign
Copper
7.5
Custom fields
ActiveCampaign
Copper
8.3
Custom objects
ActiveCampaign
Copper
8.1
Scripting environment
ActiveCampaign
Copper
8.0
API for custom integration
ActiveCampaign
Copper
5.5

Security

ActiveCampaign
Copper
8.3
Single sign-on capability
ActiveCampaign
Copper
8.4
Role-based user permissions
ActiveCampaign
Copper
8.2

Social CRM

ActiveCampaign
Copper
7.8
Social data
ActiveCampaign
Copper
6.5
Social engagement
ActiveCampaign
Copper
9.0

Integrations with 3rd-party Software

ActiveCampaign
Copper
7.7
Marketing automation
ActiveCampaign
Copper
7.7

Platform

ActiveCampaign
Copper
8.1
Mobile access
ActiveCampaign
Copper
8.1

Pros

ActiveCampaign

  • Email automation - Automated email marketing to potential customers, follow up with existing customers, and automated messaging to outside parties.
  • Flow building - This software allows companies to build simple or complicated sequences in a visual builder so that you can see exactly where people are in the sequence of messages.
  • CRM - Customer relationship data. Maintaining data points across a user journey (tagging a UTM source, current activity. If you have someone - and want to know where they are in the journey, there's a way to find that data and label a profile with that).
  • Integrations - ActiveCampaign integrates with almost everything. Seamlessly. You can trigger behaviors in other apps through Zapier, or import data from other software you use. It's a very easy experience to integrate with others.
  • Customer support - Every team member I've encountered has been exceptionally helpful. They are probably the bar for customer support in the tech industry, to be honest.
  • Email systems for the long-haul (and for sequences and emails that are expected to bring in a lot of $$$). Email marketing should be 30-50% of revenue for most businesses. It's THE platform that we recommend for coaches and other businesses to help them earn 6 & 7 figures from email. You can track A LOT of data through this software as a platform, which makes it a great candidate for businesses who want to grow and visualize where their customers are in the overall purchase process, as well as maintaining them as multiple purchases customers.
page V | TrustRadius Reviewer

Copper

  • ProsperWorks UI and integration with Gmail is just unmatched. It's beautiful, easy, straight forward, and a delight to use.
  • Their kanban flow for deals is awesome, and the ability to link any deal/company/person/document/calendar event with just about any other one makes drawing connections between things really simple.
  • Their reporting for activity is awesome. I used this for a period of 7 months to manage a collections team and it was invaluable to watch daily call volumes, and pull live reports to show the team at the end of the day.
Scott Entwistle | TrustRadius Reviewer

Cons

ActiveCampaign

  • ActiveCampaign is so powerful and so versatile that it can sometimes be a challenge to use. There are certainly plenty of online resources available to help you get up to speed, but there are times when the process can seem a little overwhelming. I got a lot of help by attending a "Study Hall" in-person classroom session that was sponsored by the company. Chris Davis was the instructor; he did an amazing job of clarifying priorities and procedures for getting the most out of ActiveCampaign. After going to that session my productivity with ActiveCampaign increased enormously, but in retrospect, I felt like I should have been able to get that kind of expert guidance with the software much earlier, instead of using ActiveCampaign at far less than its maximum capability for several years before feeling like I was really getting my feet on the ground.
  • There doesn't seem to be a way to create or accommodate multiple email addresses for a single contact in the system. When people get into the system with multiple email addresses, they show up as multiple contacts. This can create problems with proper list segmentation; it should be easy enough to resolve this problem, but it's a nagging headache whenever it pops up.
Tim Bost | TrustRadius Reviewer

Copper

  • I have zero visibility into any of my feature requests. I submit them frequently to my customer success person and I don't know whether they are being worked on or will ever be worked on. I'd like to see some kind of roadmap.
  • The Google Sheets add on is a nice tool but it's frustrating having to continually refresh it, I wish it would just refresh daily by itself.
  • The analytics and forecasting is not very robust, it needs a lot of number fudging on the Google Sheets add-on to give you actionable results.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 8 answers
I've tried over half a dozen email autoresponders and ActiveCampaign is by far my favorite. The ability to send emails is the backbone of my business. The "cheap" email marketing tools designed for the mass market are not powerful or intuitive to set up and also don't have the best deliverability. And the "expensive" ones are usually super confusing to use.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Copper

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 8.2
Based on 6 answers
It's a lovely clean interface and easy to customize! It can sometimes be a little slow in that some elements require multiple clicks (eg: selecting an email to edit as part of an automation) but overall it's quick and easy.
Arlene Caffrey | TrustRadius Reviewer

Copper

Copper 7.8
Based on 2 answers
Any more today, I think CRM's come in at a dime a dozen. There are so many options to choose from today that it can make getting sucked in to a pretty UI rather easy. Don't be fooled since Copper is truly a Google-based CRM and we absolutely love the integrations it provides and ease of use. People just use it
Kelly Wasden | TrustRadius Reviewer

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.4
Based on 2 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Copper

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.1
Based on 2 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Copper

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 8.9
Based on 8 answers
There are a few different ways to get support:
  • Chatbox in the lower corner. This is tech support, and they can answer a slew of different questions on demand (during service hours).
  • 1:1 support calls - 30 minutes of 1:1 call with a team member to address your needs
  • Rep - You can have calls and emails into your rep.
Every person I've come in contact with really goes above and beyond to answer questions, and provide support for your needs. The owners of the company must have really invested in this part of their business, because it's the bar that all other companies should be evaluated by (personal opinion). One minor caveat - Our client does have a rep, and there was a misunderstanding (we were held accountable for information we didn't know, so there could still be some growth with expectation setting & understanding their company user journey), but the reason why they didn't set our expectations was because they were trying to support our needs (providing answers to questions). My understanding is that the company is working and growing in this area, and we've had many instances where a team member worked past hours or over and above to help us.
page V | TrustRadius Reviewer

Copper

Copper 7.0
Based on 4 answers
Overall the support for ProsperWorks CRM is OK. When I get hold of my reps they are pretty knowledgeable and usually solve my problems. When I first started using the software they were a lot harder to get hold of so this has improved. My biggest complaint though is that my feature requests seem to go into a black hole, I never hear the status of them and I have no idea if they have even been passed on.
Anonymous | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 7.4
Based on 3 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Copper

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

ActiveCampaign strikes the right balance of simplicity versus power. Unlike heavyweights such as AWeber, ActiveCampaign is a breeze to use. However, at the other side of the spectrum other easy to use tools like MailChimp are severely lacking in their ability to integrate automations with your website's business logic. Based on hitting the sweet spot, I can clearly recommend ActiveCampaign over it's competitors to most website businesses.
Ben Gelsey | TrustRadius Reviewer

Copper

I selected Copper because of its interface with all things Google, specifically the sync feature for calendar and capture of email correspondence. It made sense to use Copper because our corporate communications is built on the Google platform. Bloomerang is an excellent tool for tracking donor contributions, but not as facile as a CRM. I didn't work extensively in Zoho or Salesforce.
Jay Werth | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 9.4
Based on 2 answers
I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Copper

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • The fortune is in the follow through, and ActiveCampaign makes the follow through easier. Drip campaigns and triggers strengthen granular follow up opportunities.
  • The granular messaging options coupled with attractive pricing have made this our go to service for businesses who need more automation features, but are just getting started in the space.
Nicholas De Salvo | TrustRadius Reviewer

Copper

  • Being a paid user with many Copper team members, we have definitely reaped the benefit of reports by pipeline, along with financial projections, and determining ROI of paid media channels with opportunity lead sources.
  • Copper has also allowed us to have effective sales meetings where our team members go through their pipelines and collaborate together on opportunities and share learning points that help the rest of the sales team avoid similar mistakes.
Sam Lepak | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Copper

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.1
Copper
8.3

Likelihood to Renew

ActiveCampaign
9.1
Copper

Usability

ActiveCampaign
8.2
Copper
7.8

Reliability and Availability

ActiveCampaign
9.4
Copper

Performance

ActiveCampaign
8.1
Copper

Support Rating

ActiveCampaign
8.9
Copper
7.0

Implementation Rating

ActiveCampaign
7.4
Copper

Scalability

ActiveCampaign
9.4
Copper

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