What users are saying about
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Top Rated
850 Ratings
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Top Rated
67 Ratings

ActiveCampaign

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Top Rated
850 Ratings
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Score 8.6 out of 100

Creatio

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Top Rated
67 Ratings
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Score 9 out of 100

Feature Set Ratings

    Email & Online Marketing

    8.5

    ActiveCampaign

    85%

    Creatio

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 9/9 features

    WYSIWYG email editor

    7.9
    79%
    562 Ratings
    N/A
    0 Ratings

    Dynamic content

    8.3
    83%
    501 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    8.3
    83%
    453 Ratings
    N/A
    0 Ratings

    Landing pages

    7.4
    74%
    325 Ratings
    N/A
    0 Ratings

    A/B testing

    8.6
    86%
    366 Ratings
    N/A
    0 Ratings

    Mobile optimization

    8.6
    86%
    510 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    9.3
    93%
    655 Ratings
    N/A
    0 Ratings

    List management

    9.0
    90%
    631 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    9.1
    91%
    557 Ratings
    N/A
    0 Ratings

    Lead Management

    8.7

    ActiveCampaign

    87%

    Creatio

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 4/4 features

    Lead nurturing

    9.0
    90%
    477 Ratings
    N/A
    0 Ratings

    Lead scoring and grading

    8.6
    86%
    348 Ratings
    N/A
    0 Ratings

    Data quality management

    8.7
    87%
    391 Ratings
    N/A
    0 Ratings

    Automated sales alerts and tasks

    8.7
    87%
    345 Ratings
    N/A
    0 Ratings

    Campaign Management

    8.5

    ActiveCampaign

    85%

    Creatio

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 2/2 features

    Calendaring

    8.4
    84%
    284 Ratings
    N/A
    0 Ratings

    Event/webinar marketing

    8.6
    86%
    276 Ratings
    N/A
    0 Ratings

    Social Media Marketing

    8.8

    ActiveCampaign

    88%

    Creatio

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 2/2 features

    Social sharing and campaigns

    8.9
    89%
    247 Ratings
    N/A
    0 Ratings

    Social profile integration

    8.6
    86%
    242 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    8.6

    ActiveCampaign

    86%

    Creatio

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 3/3 features

    Dashboards

    8.6
    86%
    579 Ratings
    N/A
    0 Ratings

    Standard reports

    8.8
    88%
    566 Ratings
    N/A
    0 Ratings

    Custom reports

    8.4
    84%
    364 Ratings
    N/A
    0 Ratings

    Platform & Infrastructure

    8.7

    ActiveCampaign

    87%

    Creatio

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 7/7 features

    API

    9.2
    92%
    380 Ratings
    N/A
    0 Ratings

    Role-based workflow & approvals

    8.6
    86%
    258 Ratings
    N/A
    0 Ratings

    Customizability

    8.9
    89%
    403 Ratings
    N/A
    0 Ratings

    Integration with Salesforce.com

    8.7
    87%
    86 Ratings
    N/A
    0 Ratings

    Integration with Microsoft Dynamics CRM

    8.9
    89%
    56 Ratings
    N/A
    0 Ratings

    Integration with SugarCRM

    8.8
    88%
    52 Ratings
    N/A
    0 Ratings

    Third-party software integrations

    7.6
    76%
    3 Ratings
    N/A
    0 Ratings

    Low-Code Development

    ActiveCampaign

    Feature Set Not Supported
    N/A
    9.2

    Creatio

    92%
    Creatio ranks higher in 6/6 features

    Visual Modeling

    N/A
    0 Ratings
    9.2
    92%
    27 Ratings

    Drag-and-drop Interfaces

    N/A
    0 Ratings
    9.3
    93%
    29 Ratings

    Platform Security

    N/A
    0 Ratings
    9.4
    94%
    28 Ratings

    Platform User Management

    N/A
    0 Ratings
    9.1
    91%
    30 Ratings

    Reusability

    N/A
    0 Ratings
    8.9
    89%
    28 Ratings

    Platform Scalability

    N/A
    0 Ratings
    9.1
    91%
    29 Ratings

    Attribute Ratings

    • Creatio is rated higher in 3 areas: Likelihood to Renew, Usability, Support Rating
    • ActiveCampaign and Creatio are tied in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    9.1

    ActiveCampaign

    91%
    651 Ratings
    9.1

    Creatio

    91%
    52 Ratings

    Likelihood to Renew

    8.8

    ActiveCampaign

    88%
    19 Ratings
    9.1

    Creatio

    91%
    2 Ratings

    Usability

    8.0

    ActiveCampaign

    80%
    35 Ratings
    9.1

    Creatio

    91%
    36 Ratings

    Availability

    9.1

    ActiveCampaign

    91%
    4 Ratings

    Creatio

    N/A
    0 Ratings

    Performance

    6.4

    ActiveCampaign

    64%
    4 Ratings

    Creatio

    N/A
    0 Ratings

    Support Rating

    6.1

    ActiveCampaign

    61%
    39 Ratings
    9.1

    Creatio

    91%
    35 Ratings

    In-Person Training

    7.3

    ActiveCampaign

    73%
    1 Rating

    Creatio

    N/A
    0 Ratings

    Implementation Rating

    8.7

    ActiveCampaign

    87%
    10 Ratings

    Creatio

    N/A
    0 Ratings

    Configurability

    7.7

    ActiveCampaign

    77%
    3 Ratings

    Creatio

    N/A
    0 Ratings

    Ease of integration

    8.1

    ActiveCampaign

    81%
    3 Ratings

    Creatio

    N/A
    0 Ratings

    Product Scalability

    8.4

    ActiveCampaign

    84%
    4 Ratings

    Creatio

    N/A
    0 Ratings

    Vendor post-sale

    7.7

    ActiveCampaign

    77%
    3 Ratings

    Creatio

    N/A
    0 Ratings

    Vendor pre-sale

    7.2

    ActiveCampaign

    72%
    3 Ratings

    Creatio

    N/A
    0 Ratings

    Likelihood to Recommend

    ActiveCampaign

    I think ActiveCampaign is very useful for setting up newsletters, forms, and automated responses that are nicely branded, with good functionality. It's also useful if you are starting small and want something both inexpensive to get started but also very scaleable as you grow. Do use the double security because I got a lot of spam through forms, even with a captcha.
    Read full review

    Creatio

    Contracts are a big part of our business, and being able to create tracking and dashboards for this has made our contracts process so much smoother. Also, being able to integrate docu-sign means you can do everything through the system, rather than having to go back and forth and duplicate things.
    Read full review

    Pros

    ActiveCampaign

    • Contact management is robust and reliable, and provides all the capabilities I was looking for.
    • Marketing automation takes a little figuring out, but it's easy to learn and easy to use.
    • Deals are highly customizable and incredibly easy to use. I love that you can use it to create all kinds of workflows, not just sales pipelines.
    • Training videos and webinars are top notch. I've learned a lot from them and always appreciate the email notifications when a new video/webinar is available.
    Read full review

    Creatio

    • Creatio's client success team is super. The team is collaborative, solution-oriented, and client-driven. We have weekly meetings with the team. They show up prepared with solutions/ideas to business requests and they are clearly engaged.
    • Creatio's infrastructure team has been critical to our ability to execute our cloud strategy. They have worked with us to set up our testing and production environments within Azure, assisted in testing, and are responsive and flexible to our unique requirements.
    • Creatio has been very flexible to requests for customization. We have taken their low-code out-of-the-box solution and "Ringlerized" it. The benefit for us is an application that meets our niche business needs.
    Read full review

    Cons

    ActiveCampaign

    • The email designing part could be easier to use. There are certain simple shortcuts that don't work, for example, adding links is more complicated than it should be, moving blocks around is hard, etc.
    • There's no good way to filter by 'active' and 'inactive' subscribers when editing en-mass.
    • I'd like more reporting data on one page.
    Read full review

    Creatio

    • Documentation could sometimes be more intuitive
    • Lots of third-party applications, so frustrating when only the connector you need is missing
    • The possibilities are very large, so it is difficult to properly channel resources and needs within the company regarding this platform
    Read full review

    Pricing Details

    ActiveCampaign

    Starting Price

    $9 per month

    Editions & Modules

    ActiveCampaign editions and modules pricing
    EditionModules
    Lite$9.001
    Plus$492
    Professional$1293
    Enterprise$2294

    Footnotes

    1. Per Month [3 Users]
    2. Per Month [25 Users]
    3. Per Month [50 Users]
    4. Per Month [Unlimited Users]

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Creatio

    Starting Price

    $0 per month per user

    Editions & Modules

    Creatio editions and modules pricing
    EditionModules
    Studio Creatio Enterprise251
    Studio Creatio Free02
    Studio Creatio Free03
    Studio Creatio Enterprise254
    Sales Creatio Team Edition305
    Sales Creatio Commerce Edition356
    Sales Creatio Enterprise Edition607

    Footnotes

    1. per user/per month
    2. per user/per month
    3. per month per user
    4. per month per user
    5. per month per user
    6. per month per user
    7. per month per user

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Pricing Info

    Likelihood to Renew

    ActiveCampaign

    For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
    • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
    • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
    • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
    • Reporting - The ability to see specific open, click, and conversion rates in one place.
    • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
    Read full review

    Creatio

    I don't think we could be without it now.
    Read full review

    Usability

    ActiveCampaign

    ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
    Read full review

    Creatio

    The user interface of Creatio is quite friendly. It is intuitive for new users to start using the software. It is also fairly straightforward to setup. Business users are able to become productive with Creatio in a short amount of time due to an easy to use design. I find the design intuitive overall.
    Read full review

    Reliability and Availability

    ActiveCampaign

    I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
    Read full review

    Creatio

    No answers on this topic

    Performance

    ActiveCampaign

    Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
    Read full review

    Creatio

    No answers on this topic

    Support Rating

    ActiveCampaign

    This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
    Read full review

    Creatio

    Support is really good. Maybe it is because we had a dedicated support manager. But still, all issues were resolved timely. There were too many at the beginning, but now when we solved most of the problems we contact our support manager mostly before the updates. We have a testing platform to test all updates.
    Read full review

    Implementation Rating

    ActiveCampaign

    Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
    Read full review

    Creatio

    No answers on this topic

    Alternatives Considered

    ActiveCampaign

    I felt like ActiveCampaign had the most features for the value I was expecting. I looked at other reviews just like this to see whether it would meet my needs. I also considered price. As a startup, I wanted to make sure I could have a platform that could grow to what I needed it to be without paying too much at the beginning.
    Read full review

    Creatio

    The user-friendliness of Creatio was a big selling point along with the low-code initiatives, both of which were important to our business. With Salesforce, unlimited wasn't really unlimited. You couldn't deploy an on-site instance and the overall cost of the system far outweighed the ROI. These are all things Creatio offers, out-of-the-box.
    Read full review

    Scalability

    ActiveCampaign

    My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
    Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
    At this point, I don't think I'd ever use any other platform!
    Read full review

    Creatio

    No answers on this topic

    Return on Investment

    ActiveCampaign

    • ActiveCampaign saved us thousands of dollars over our previous CRM platform.
    • We are able to track leads through the sales pipeline, seeing exactly how much our efforts are bringing in.
    • We are able to provide better customer service by quickly responding to forms completed on our website no matter the time/day.
    • We can run reports to find areas we may be deficient in marketing or sales, and also see our strengths, which is important to our C Suite.
    • ActiveCampaign Automations save us a significant amount of time.
    Read full review

    Creatio

    • Communication between sales representatives, vendors, and customers helps improve sales.
    • Automating the sales process has allowed us to land more deals via opportunity management tools.
    • No coding or manual sales processes are involved, hence we make zero errors when enhancing sales procedures.
    Read full review

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