What users are saying about
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Top Rated
696 Ratings
Top Rated
37 Ratings

ActiveCampaign

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Top Rated
696 Ratings
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Score 8.7 out of 100
Top Rated
37 Ratings
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Score 9 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is well suited for sending out email campaigns to sell products or services through single emails or automations. You can deliver access to products or lead magnets. This might be less appropriate for anyone that doesn't need as many options for different types of automation. It is simply way more than enough.
Marvin Mendez | TrustRadius Reviewer

Creatio

If you have an in-house expert, then this product, due to its customization abilities, is a great choice for a CRM. However, due to Creatio's low-code approach, there are areas where end-users can make their own changes and customizations without the need for a developer. One such case is building out team dashboards for real-time reporting.
Carl Moore | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.5
Creatio
WYSIWYG email editor
ActiveCampaign
8.0
Creatio
Dynamic content
ActiveCampaign
8.6
Creatio
Ability to test dynamic content
ActiveCampaign
8.1
Creatio
Landing pages
ActiveCampaign
7.2
Creatio
A/B testing
ActiveCampaign
8.7
Creatio
Mobile optimization
ActiveCampaign
8.3
Creatio
Email deliverability reporting
ActiveCampaign
9.0
Creatio
List management
ActiveCampaign
8.9
Creatio
Triggered drip sequences
ActiveCampaign
9.3
Creatio

Lead Management

ActiveCampaign
8.5
Creatio
Lead nurturing
ActiveCampaign
8.8
Creatio
Lead scoring and grading
ActiveCampaign
8.3
Creatio
Data quality management
ActiveCampaign
8.4
Creatio
Automated sales alerts and tasks
ActiveCampaign
8.6
Creatio

Campaign Management

ActiveCampaign
8.3
Creatio
Calendaring
ActiveCampaign
8.0
Creatio
Event/webinar marketing
ActiveCampaign
8.6
Creatio

Social Media Marketing

ActiveCampaign
8.6
Creatio
Social sharing and campaigns
ActiveCampaign
8.7
Creatio
Social profile integration
ActiveCampaign
8.5
Creatio

Reporting & Analytics

ActiveCampaign
8.6
Creatio
Dashboards
ActiveCampaign
8.7
Creatio
Standard reports
ActiveCampaign
8.6
Creatio
Custom reports
ActiveCampaign
8.5
Creatio

Platform & Infrastructure

ActiveCampaign
8.8
Creatio
API
ActiveCampaign
8.9
Creatio
Role-based workflow & approvals
ActiveCampaign
8.5
Creatio
Customizability
ActiveCampaign
8.7
Creatio
Integration with Salesforce.com
ActiveCampaign
8.8
Creatio
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
Creatio
Integration with SugarCRM
ActiveCampaign
8.8
Creatio

Low-Code Development

ActiveCampaign
Creatio
8.8
Visual Modeling
ActiveCampaign
Creatio
8.2
Drag-and-drop Interfaces
ActiveCampaign
Creatio
9.1
Platform Security
ActiveCampaign
Creatio
8.6
Platform User Management
ActiveCampaign
Creatio
8.8
Reusability
ActiveCampaign
Creatio
8.8
Platform Scalability
ActiveCampaign
Creatio
8.9

Pros

ActiveCampaign

  • ActiveCampaign has high delivery rates.
  • ActiveCampaign allows for high levels of customization for content, as well as contact information.
  • ActiveCampaign uses contacts activity and preferences to deliver the right information at the most appropriate time.
  • ActiveCampaign is up to date with the latest needs of its clients. SMS, landing pages, as well as design options are all available.
Tim Weatherall | TrustRadius Reviewer

Creatio

  • Customization: We have heavily customized the system. Creatio has been excellent in helping build requirements & see these through to implementation.
  • The system is really easy to use. Users pick it up & love it immediately.
  • Support is superb: If we have any issues or want to change the system at all, the team is always there helping by being fast, efficient & friendly
  • Cost: Definitely competitive.
Will Ludgate | TrustRadius Reviewer

Cons

ActiveCampaign

  • The email builder is annoying. Very slow at work and it constantly resets the cursor, font type and list continuation. It's one of the most frustrating things about it.
  • I am surprised there isn't an automatic "send to people who haven't opened the last x campaigns" trigger. Other competitors have this feature. Instead, I'm forced to use 2 automations that play the role of tagging after a certain amount of days have passed.
  • While it's a market practice, I think the cost can go up exponentially the more members one has. Maybe I don't understand the process enough but places like Sendgrid, MailerLite offer decent automations and 1,000 subscribers free. I know sendgrid charges per email sent but still I find the cost to pay for a list size odd.
  • The overall refresh rate of the platform seems to use a lot of CPU power because it lags every time I switch functions or create new steps. I can hear my fans go to high every time I start doing something. I know my CPU is old but I use other demanding software and I don't have that problem. I think the refresh rate and speed of the platform can be improved.
Juan R. Arroyo Yap | TrustRadius Reviewer

Creatio

  • Having more marketplace solutions that add to the system’s functionality would be great.
  • We look forward to further enhancements in ML (even though Creatio already has some AI-powered solutions in place).
  • We would also like to see some improvements to the customer portal.
Tatyana Yaroshenko | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.0
Based on 16 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Creatio

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 8.2
Based on 31 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

Creatio

Creatio 8.3
Based on 8 answers
Overall, the app is easy to use. The UI in each area is clear and the drop-downs and searches are helpful. You need to develop your own "process" for using the application for repetitive tasks, i.e. workflow, which is an area where some suggestions would be helpful.
Anonymous | TrustRadius Reviewer

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 3 answers
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Michelle Hill | TrustRadius Reviewer

Creatio

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 3 answers
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
Michelle Hill | TrustRadius Reviewer

Creatio

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 6.5
Based on 35 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

Creatio

Creatio 8.7
Based on 8 answers
Support is really good. Maybe it is because we had a dedicated support manager. But still, all issues were resolved timely. There were too many at the beginning, but now when we solved most of the problems we contact our support manager mostly before the updates. We have a testing platform to test all updates.
Anonymous | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 9 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Creatio

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

ActiveCampaign is the middle ground between the simpler platforms like Mailchimp and the significant complexity of platforms like Infusionsoft (now Keap). It provides custom fields, segmented automations and other options without the need to hire a consultant or company to create/manage the platform on your behalf that many businesses find with the enterprise platforms.
Kim McCumber | TrustRadius Reviewer

Creatio

The system’s UI, rich functionality, and a great potential for scalability made the system stand out among other vendors. It is a fully-fledged solution that allowed us to work with customer data way more efficiently and improve our processes on a regular basis.
Vladlen Manastiretskiy | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 3 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

Creatio

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

Creatio

  • bpm'online is a bit pricey, so utilizing it in place of other tools to help on your ROI is important.
  • Users are seeing the value of a consolidated information source and buy-in is quicker than it was with Salesforce or GoldMine.
  • The automation of internal notifications when particular fields are marked has increased productivity and decreased human error overall.
Kenneth Harrington-Colon | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Creatio

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$3,000

Creatio Editions & Modules

Edition
Sales Creatio Team edition$301
Sales Creatio Commerce Edition$351
Sales Creatio Enterprise Edition$601
Studio Creatio Enterprise$251
Studio Creatio Free$01
  1. per user/per month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.1
Creatio
9.1

Likelihood to Renew

ActiveCampaign
9.0
Creatio

Usability

ActiveCampaign
8.2
Creatio
8.3

Reliability and Availability

ActiveCampaign
9.1
Creatio

Performance

ActiveCampaign
8.6
Creatio

Support Rating

ActiveCampaign
6.5
Creatio
8.7

In-Person Training

ActiveCampaign
7.3
Creatio

Implementation Rating

ActiveCampaign
8.5
Creatio

Scalability

ActiveCampaign
8.8
Creatio

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