What users are saying about
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
838 Ratings

ActiveCampaign

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
838 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.5 out of 100
34 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.9 out of 100

Feature Set Ratings

  • ActiveCampaign ranks higher in 1 feature set: Reporting & Analytics
  • ActiveCampaign and Drip Ecommerce CRM are tied in 1 feature set: Email & Online Marketing

Email & Online Marketing

8.4

ActiveCampaign

84%
8.4

Drip Ecommerce CRM

84%
Drip Ecommerce CRM ranks higher in 5/9 features

WYSIWYG email editor

8.0
80%
555 Ratings
9.4
94%
7 Ratings

Dynamic content

8.2
82%
492 Ratings
7.0
70%
6 Ratings

Ability to test dynamic content

8.1
81%
446 Ratings
5.1
51%
6 Ratings

Landing pages

7.4
74%
317 Ratings
N/A
0 Ratings

A/B testing

8.6
86%
360 Ratings
8.9
89%
7 Ratings

Mobile optimization

8.4
84%
503 Ratings
7.1
71%
8 Ratings

Email deliverability reporting

9.2
92%
647 Ratings
10.0
100%
16 Ratings

List management

8.9
89%
623 Ratings
10.0
100%
8 Ratings

Triggered drip sequences

9.0
90%
550 Ratings
10.0
100%
8 Ratings

Lead Management

8.6

ActiveCampaign

86%

Drip Ecommerce CRM

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 4/4 features

Lead nurturing

8.8
88%
470 Ratings
N/A
0 Ratings

Lead scoring and grading

8.5
85%
343 Ratings
N/A
0 Ratings

Data quality management

8.5
85%
385 Ratings
N/A
0 Ratings

Automated sales alerts and tasks

8.6
86%
340 Ratings
N/A
0 Ratings

Campaign Management

8.4

ActiveCampaign

84%

Drip Ecommerce CRM

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 2/2 features

Calendaring

8.3
83%
278 Ratings
N/A
0 Ratings

Event/webinar marketing

8.5
85%
271 Ratings
N/A
0 Ratings

Social Media Marketing

8.5

ActiveCampaign

85%

Drip Ecommerce CRM

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 2/2 features

Social sharing and campaigns

8.6
86%
244 Ratings
N/A
0 Ratings

Social profile integration

8.4
84%
239 Ratings
N/A
0 Ratings

Reporting & Analytics

8.6

ActiveCampaign

86%
6.9

Drip Ecommerce CRM

69%
ActiveCampaign ranks higher in 3/3 features

Dashboards

8.6
86%
571 Ratings
7.7
77%
8 Ratings

Standard reports

8.7
87%
558 Ratings
7.9
79%
7 Ratings

Custom reports

8.4
84%
360 Ratings
5.0
50%
5 Ratings

Platform & Infrastructure

8.7

ActiveCampaign

87%

Drip Ecommerce CRM

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 6/6 features

API

9.1
91%
374 Ratings
N/A
0 Ratings

Role-based workflow & approvals

8.3
83%
253 Ratings
N/A
0 Ratings

Customizability

8.6
86%
395 Ratings
N/A
0 Ratings

Integration with Salesforce.com

8.7
87%
85 Ratings
N/A
0 Ratings

Integration with Microsoft Dynamics CRM

8.8
88%
55 Ratings
N/A
0 Ratings

Integration with SugarCRM

8.7
87%
51 Ratings
N/A
0 Ratings

Attribute Ratings

  • Drip Ecommerce CRM is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

9.0

ActiveCampaign

90%
642 Ratings
9.4

Drip Ecommerce CRM

94%
8 Ratings

Likelihood to Renew

8.8

ActiveCampaign

88%
19 Ratings

Drip Ecommerce CRM

N/A
0 Ratings

Usability

8.2

ActiveCampaign

82%
34 Ratings

Drip Ecommerce CRM

N/A
0 Ratings

Availability

9.1

ActiveCampaign

91%
4 Ratings

Drip Ecommerce CRM

N/A
0 Ratings

Performance

6.7

ActiveCampaign

67%
4 Ratings

Drip Ecommerce CRM

N/A
0 Ratings

Support Rating

6.0

ActiveCampaign

60%
38 Ratings

Drip Ecommerce CRM

N/A
0 Ratings

In-Person Training

7.3

ActiveCampaign

73%
1 Rating

Drip Ecommerce CRM

N/A
0 Ratings

Implementation Rating

8.7

ActiveCampaign

87%
10 Ratings

Drip Ecommerce CRM

N/A
0 Ratings

Configurability

7.7

ActiveCampaign

77%
3 Ratings

Drip Ecommerce CRM

N/A
0 Ratings

Ease of integration

8.1

ActiveCampaign

81%
3 Ratings

Drip Ecommerce CRM

N/A
0 Ratings

Product Scalability

8.5

ActiveCampaign

85%
4 Ratings

Drip Ecommerce CRM

N/A
0 Ratings

Vendor post-sale

7.7

ActiveCampaign

77%
3 Ratings

Drip Ecommerce CRM

N/A
0 Ratings

Vendor pre-sale

7.3

ActiveCampaign

73%
3 Ratings

Drip Ecommerce CRM

N/A
0 Ratings

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is great for anyone who wants loads of flexibility for building automations. They really excel at allowing you do build any automation you want.
However, because it's slightly more expensive than some other options for email marketing, if you're sending general newsletters or don't need complicated automations, you could go for a cheaper alternative.
Read full review

Leadpages

If you're looking to take your email program to the next level with automation, you definitely need to consider Drip. Their support team is always timely and helpful whenever we've needed guidance on the platform or using the API. They are constantly improving their tools. It never feels stagnant or lacking in critical features. Their prebuilt workflows make getting started very easy and you can start driving more revenue almost immediately.
Read full review

Pros

ActiveCampaign

  • Contact management is robust and reliable, and provides all the capabilities I was looking for.
  • Marketing automation takes a little figuring out, but it's easy to learn and easy to use.
  • Deals are highly customizable and incredibly easy to use. I love that you can use it to create all kinds of workflows, not just sales pipelines.
  • Training videos and webinars are top notch. I've learned a lot from them and always appreciate the email notifications when a new video/webinar is available.
Read full review

Leadpages

  • Simplicity + power. Drip is one of the quickest platforms to use in terms of setting up simple drip email sequences. Yet it also packs enormous power if you need to do complex automation.
  • Drip's direct integrations with other systems mean you can easily create hyper-personalized communications and anybody can set this up.
  • Drip's Javascript embed is easy to setup and great for helping to build deeper insights into customer behavior as well as triggering automation.
Read full review

Cons

ActiveCampaign

  • I use the ecommerce feature for email template design and there's been a bug where I can't change the colours of the shopping block to match a theme. Which is annoying in of itself and is actually quite critical but beyond that it would be nice if they could either fix it quickly or keep me up to date on the progress of the fix.
  • It could be a little bit easier to find pricing online.
  • Support isn't online at all times of the day, which is understandable but definitely would be a nice thing to have.
Read full review

Leadpages

  • Possibly more email design templates for "new" users to automation, HTML coding, integrations, webhooks, etc.
  • Any supported integration partners are always good to see. They have expanded in this area, recently.
  • Some sort of WYSIWYG, drag-and-drop email editor, wouldn't hurt.
  • Sometimes, when trying to implement advanced HTML coding to an email template, the code doesn't stick, save or format as "native HTML."
Read full review

Pricing Details

ActiveCampaign

Starting Price

$9 per month

Editions & Modules

ActiveCampaign editions and modules pricing
EditionModules
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294

Footnotes

  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Drip Ecommerce CRM

Starting Price

$19 per month

Editions & Modules

Drip Ecommerce CRM editions and modules pricing
EditionModules
Up to 500 people in account191
550 - 2,000292
2,001 - 5,000893
5,001 - 8,0001244
8,001 - 15,0002095
15,001 - 22,5003296
22,501 - 27,5004097
27,501 - 35,0005298
35,001 - 50,0006999

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

Optional

Additional Details

Likelihood to Renew

ActiveCampaign

For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
Read full review

Leadpages

No answers on this topic

Usability

ActiveCampaign

ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Read full review

Leadpages

No answers on this topic

Reliability and Availability

ActiveCampaign

I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Read full review

Leadpages

No answers on this topic

Performance

ActiveCampaign

Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
Read full review

Leadpages

No answers on this topic

Support Rating

ActiveCampaign

This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Read full review

Leadpages

No answers on this topic

Implementation Rating

ActiveCampaign

Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
Read full review

Leadpages

No answers on this topic

Alternatives Considered

ActiveCampaign

I felt like ActiveCampaign had the most features for the value I was expecting. I looked at other reviews just like this to see whether it would meet my needs. I also considered price. As a startup, I wanted to make sure I could have a platform that could grow to what I needed it to be without paying too much at the beginning.
Read full review

Leadpages

Again, this is dependent on the use case. If you are a small- to medium-sized business that doesn't have a sales team, this is likely a great product for you. It is also a good price compared to larger enterprise software. Other software I have used worked better for other companies I worked for, but Drip fits best for my current company.
Read full review

Scalability

ActiveCampaign

My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Read full review

Leadpages

No answers on this topic

Return on Investment

ActiveCampaign

  • ActiveCampaign saved us thousands of dollars over our previous CRM platform.
  • We are able to track leads through the sales pipeline, seeing exactly how much our efforts are bringing in.
  • We are able to provide better customer service by quickly responding to forms completed on our website no matter the time/day.
  • We can run reports to find areas we may be deficient in marketing or sales, and also see our strengths, which is important to our C Suite.
  • ActiveCampaign Automations save us a significant amount of time.
Read full review

Leadpages

  • Saves hours of typing redundant emails
  • Helps with our retention based on the constant contact with our current clients
  • Keeps our prospects up to date as we move through the stages of the sales cycle which also increases our capacity to handle more volume.
Read full review

Screenshots

Add comparison