What users are saying about
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Top Rated
850 Ratings
25 Ratings

ActiveCampaign

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Top Rated
850 Ratings
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Score 8.6 out of 100
25 Ratings
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Score 6 out of 100

Feature Set Ratings

  • ActiveCampaign ranks higher in 6 feature sets: Email & Online Marketing, Lead Management, Campaign Management, Social Media Marketing, Reporting & Analytics, Platform & Infrastructure

Email & Online Marketing

8.5

ActiveCampaign

85%
6.3

eTrigue

63%
ActiveCampaign ranks higher in 8/9 features

WYSIWYG email editor

7.9
79%
562 Ratings
7.0
70%
15 Ratings

Dynamic content

8.3
83%
501 Ratings
6.0
60%
13 Ratings

Ability to test dynamic content

8.3
83%
453 Ratings
8.6
86%
12 Ratings

Landing pages

7.4
74%
325 Ratings
7.0
70%
15 Ratings

A/B testing

8.6
86%
366 Ratings
6.0
60%
10 Ratings

Mobile optimization

8.6
86%
510 Ratings
5.0
50%
11 Ratings

Email deliverability reporting

9.3
93%
655 Ratings
4.0
40%
32 Ratings

List management

9.0
90%
631 Ratings
6.0
60%
15 Ratings

Triggered drip sequences

9.1
91%
557 Ratings
7.0
70%
4 Ratings

Lead Management

8.7

ActiveCampaign

87%
6.3

eTrigue

63%
ActiveCampaign ranks higher in 4/4 features

Lead nurturing

9.0
90%
477 Ratings
6.0
60%
15 Ratings

Lead scoring and grading

8.6
86%
348 Ratings
7.0
70%
12 Ratings

Data quality management

8.7
87%
391 Ratings
6.0
60%
14 Ratings

Automated sales alerts and tasks

8.7
87%
345 Ratings
6.0
60%
14 Ratings

Campaign Management

8.5

ActiveCampaign

85%
6.8

eTrigue

68%
ActiveCampaign ranks higher in 1/2 features

Calendaring

8.4
84%
284 Ratings
8.6
86%
11 Ratings

Event/webinar marketing

8.6
86%
276 Ratings
5.0
50%
14 Ratings

Social Media Marketing

8.8

ActiveCampaign

88%
6.6

eTrigue

66%
ActiveCampaign ranks higher in 2/2 features

Social sharing and campaigns

8.9
89%
247 Ratings
5.0
50%
11 Ratings

Social profile integration

8.6
86%
242 Ratings
8.3
83%
8 Ratings

Reporting & Analytics

8.6

ActiveCampaign

86%
6.7

eTrigue

67%
ActiveCampaign ranks higher in 3/3 features

Dashboards

8.6
86%
579 Ratings
7.0
70%
16 Ratings

Standard reports

8.8
88%
566 Ratings
6.0
60%
16 Ratings

Custom reports

8.4
84%
364 Ratings
7.0
70%
13 Ratings

Platform & Infrastructure

8.7

ActiveCampaign

87%
4.8

eTrigue

48%
ActiveCampaign ranks higher in 6/7 features

API

9.2
92%
380 Ratings
6.0
60%
11 Ratings

Role-based workflow & approvals

8.6
86%
258 Ratings
6.0
60%
12 Ratings

Customizability

8.9
89%
403 Ratings
6.0
60%
14 Ratings

Integration with Salesforce.com

8.7
87%
86 Ratings
9.0
90%
11 Ratings

Integration with Microsoft Dynamics CRM

8.9
89%
56 Ratings
1.0
10%
6 Ratings

Integration with SugarCRM

8.8
88%
52 Ratings
1.0
10%
6 Ratings

Third-party software integrations

7.6
76%
3 Ratings
N/A
0 Ratings

Attribute Ratings

  • ActiveCampaign is rated higher in 2 areas: Likelihood to Recommend, Implementation Rating
  • eTrigue DemandCenter is rated higher in 4 areas: Likelihood to Renew, Usability, Performance, Support Rating

Likelihood to Recommend

9.1

ActiveCampaign

91%
651 Ratings
6.0

eTrigue

60%
24 Ratings

Likelihood to Renew

8.8

ActiveCampaign

88%
19 Ratings
9.7

eTrigue

97%
21 Ratings

Usability

8.0

ActiveCampaign

80%
35 Ratings
8.9

eTrigue

89%
4 Ratings

Availability

9.1

ActiveCampaign

91%
4 Ratings

eTrigue

N/A
0 Ratings

Performance

6.4

ActiveCampaign

64%
4 Ratings
9.1

eTrigue

91%
2 Ratings

Support Rating

6.1

ActiveCampaign

61%
39 Ratings
8.8

eTrigue

88%
8 Ratings

In-Person Training

7.3

ActiveCampaign

73%
1 Rating

eTrigue

N/A
0 Ratings

Implementation Rating

8.7

ActiveCampaign

87%
10 Ratings
8.4

eTrigue

84%
6 Ratings

Configurability

7.7

ActiveCampaign

77%
3 Ratings

eTrigue

N/A
0 Ratings

Ease of integration

8.1

ActiveCampaign

81%
3 Ratings

eTrigue

N/A
0 Ratings

Product Scalability

8.4

ActiveCampaign

84%
4 Ratings

eTrigue

N/A
0 Ratings

Vendor post-sale

7.7

ActiveCampaign

77%
3 Ratings

eTrigue

N/A
0 Ratings

Vendor pre-sale

7.2

ActiveCampaign

72%
3 Ratings

eTrigue

N/A
0 Ratings

Likelihood to Recommend

ActiveCampaign

I think ActiveCampaign is very useful for setting up newsletters, forms, and automated responses that are nicely branded, with good functionality. It's also useful if you are starting small and want something both inexpensive to get started but also very scaleable as you grow. Do use the double security because I got a lot of spam through forms, even with a captcha.
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eTrigue

The platform is most scalable-- works for small and large companies alike. Key for most of our clients is the little to no IT support required to implement and run the platform. I would definitely explore this when looking at a marketing automation platform beyond the "batch and blast" solutions. We've yet to have an issue working with our clients' sales and/or marketing teams to implement. And most of our clients work in the platform independent of the programs we run; are able to set up acampaign, upload lists and/or pull for CRM, and run reports on their own in very short turn.
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Pros

ActiveCampaign

  • Contact management is robust and reliable, and provides all the capabilities I was looking for.
  • Marketing automation takes a little figuring out, but it's easy to learn and easy to use.
  • Deals are highly customizable and incredibly easy to use. I love that you can use it to create all kinds of workflows, not just sales pipelines.
  • Training videos and webinars are top notch. I've learned a lot from them and always appreciate the email notifications when a new video/webinar is available.
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eTrigue

  • Really easy to use. We can build a campaign in about 30 minutes and our new hires can learn to use it very quickly.
  • Free phone support.
  • I can always get someone to help me and they actually return calls quicker than most all companies.
  • We are able to create campaigns before we finish all the assets. We can launch, then change the flow and add assets when they are ready.
  • Integration with Google AdWords is very easy to setup, and has lots of ROI and campaign peformance reporting.
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Cons

ActiveCampaign

  • The email designing part could be easier to use. There are certain simple shortcuts that don't work, for example, adding links is more complicated than it should be, moving blocks around is hard, etc.
  • There's no good way to filter by 'active' and 'inactive' subscribers when editing en-mass.
  • I'd like more reporting data on one page.
Read full review

eTrigue

  • I've never been too crazy about the reporting within DemandCenter. There is always a solution for any type of report I'm seeking, but it involves report designing (choosing data points dragging/dropping columns & rows) which is made difficult by the lack of descriptions & values for the data points. To their credit, they did release a new suite of simplified (and pretty) reports, dubbed "Marketing Effectiveness". Relegating the older, complicated (yet super-flexible) reports as "Business Analytics".
  • The UI will be a little unfamiliar at first. That is, where you think you should be clicking, you'll need to double-click or drag-and-drop. And I would say DemandCenter has always (and still does) have an issue with UI elements that are "windows within windows" or modal windows with scrolling. But, at least these UI components are consistent throughout the entire application - so once you're used to it, you can actually achieve some pretty impressive speeds.
  • One of DemandCenter's greatest features is being squished down to uselessness: Derived Data. As mentioned, I scrub our data on a regular basis, and this means filling/appending data, or extrapolating to fill missing data. DC released a feature called "Derived Data" that scours useful info from the prospect's IP address (mostly geographical info). Now, while you can create campaign & list conditions based on derived data, there is no easy way to simply extract that oh-so-valuable derived Country or State and have it map those values to the standard fields. Or at least let you export derived data. They have plans to fix this - but for now it's like dangling candy in front of a baby.
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Pricing Details

ActiveCampaign

Starting Price

$9 per month

Editions & Modules

ActiveCampaign editions and modules pricing
EditionModules
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294

Footnotes

  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

eTrigue

Starting Price

$600 per month

Editions & Modules

eTrigue editions and modules pricing
EditionModules
eTrigue DemandCenter pricing begins at:6001

Footnotes

  1. complete

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Likelihood to Renew

ActiveCampaign

For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
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eTrigue

We have tried other systems and eTrigue is the easiest to use, easiest to train new people on, and most responsive support team we have ever experienced. They ask our input on new features they are developing, and have implemented some of our suggestions in their product rollouts. We get new features almost every month. We get live support without any cost, and they return our phone calls within an hour every time. They treat us like a true partner.
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Usability

ActiveCampaign

ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
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eTrigue

Having used Marketo, Act-On, and Pardot, eTrigue is MUCH easier to use and easier to train new team members to use.
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Reliability and Availability

ActiveCampaign

I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
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eTrigue

No answers on this topic

Performance

ActiveCampaign

Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
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eTrigue

No answers on this topic

Support Rating

ActiveCampaign

This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
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eTrigue

Been very happy with their responsiveness and ability to resolve issues
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Implementation Rating

ActiveCampaign

Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
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eTrigue

You will need to think about which users you want to have each role, and the features allowed in each role. You should watch the training videos before you get live training. It saved us several hours as they had already answered 90% of our questions.
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Alternatives Considered

ActiveCampaign

I felt like ActiveCampaign had the most features for the value I was expecting. I looked at other reviews just like this to see whether it would meet my needs. I also considered price. As a startup, I wanted to make sure I could have a platform that could grow to what I needed it to be without paying too much at the beginning.
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eTrigue

Constant Contact offered now tracking, lead alerts. Marketo wasn't as flexible-- for example not easy to schedule campaigns in advance, to launch in the future. Also liked the interface and the DemandCenter lead alert format more than Marketo.
Read full review

Scalability

ActiveCampaign

My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
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eTrigue

No answers on this topic

Return on Investment

ActiveCampaign

  • ActiveCampaign saved us thousands of dollars over our previous CRM platform.
  • We are able to track leads through the sales pipeline, seeing exactly how much our efforts are bringing in.
  • We are able to provide better customer service by quickly responding to forms completed on our website no matter the time/day.
  • We can run reports to find areas we may be deficient in marketing or sales, and also see our strengths, which is important to our C Suite.
  • ActiveCampaign Automations save us a significant amount of time.
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eTrigue

  • We get the upper hand on follow-up with return visitors... not by reverse DNS lookup or pattern match but by direct cookie validation. Inside sales productivity is boosted by 33% easy with eTrigue.
  • The alerts and data are lightning fast, giving marketing immediate feedback on campaign data and prospects.
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