TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    ActiveCampaign

    Score8.6 out of 10
    N/AActiveCampaign is presented as an AI-first marketing platform for marketers, agencies, and entrepreneurs. It uses Active Intelligence for goal-aware automation and personalized experiences across email, SMS, and WhatsApp. ActiveCampaign integrates with 950+ apps and generates insights to optimize every workflow.

    $180

    per year (single user)

    Figma

    Score8.9 out of 10
    N/AFigma, headquartered in San Francisco, offers their collaborative design and prototyping application to support digital product and UI development.

    $15

    per month per editor

    Pricing
    ActiveCampaignFigma
    Editions & Modules
    Starter
    $15
    per month (billed annually)
    Pro
    $49
    per month (billed annually)
    Plus
    $79
    per month (billed annually)
    Enterprise
    $149
    per month (billed annually)
    Professional
    $144
    per year
    Organization
    $540
    per year
    Starter
    Free
    Offerings
    Pricing Offerings
    ActiveCampaignFigma
    Free Trial
    YesNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details——
    More Pricing Information
    Features
    ActiveCampaignFigma
    Email & Online Marketing
    Comparison of Email & Online Marketing features of ActiveCampaign and Figma
    Feature
    ActiveCampaign
    8.7
    690 Ratings
    11% above category average
    Figma
    -
    Ratings
    WYSIWYG email editor8.5609 Ratings00 Ratings
    Dynamic content8.7541 Ratings00 Ratings
    Ability to test dynamic content8.4490 Ratings00 Ratings
    Landing pages7.6358 Ratings00 Ratings
    A/B testing8.4400 Ratings00 Ratings
    Mobile optimization9.2549 Ratings00 Ratings
    Email deliverability reporting8.6658 Ratings00 Ratings
    List management8.8677 Ratings00 Ratings
    Triggered drip sequences10.0596 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of ActiveCampaign and Figma
    Feature
    ActiveCampaign
    8.3
    543 Ratings
    4% above category average
    Figma
    -
    Ratings
    Lead nurturing automation8.6509 Ratings00 Ratings
    Lead scoring and grading8.5371 Ratings00 Ratings
    Data quality management8.6417 Ratings00 Ratings
    Automated sales alerts and tasks8.8366 Ratings00 Ratings
    Lead segmentation and distribution6.919 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of ActiveCampaign and Figma
    Feature
    ActiveCampaign
    8.9
    390 Ratings
    16% above category average
    Figma
    -
    Ratings
    Calendaring8.8311 Ratings00 Ratings
    Event/webinar marketing9.1293 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of ActiveCampaign and Figma
    Feature
    ActiveCampaign
    6.8
    295 Ratings
    11% below category average
    Figma
    -
    Ratings
    Social sharing and campaigns7.2262 Ratings00 Ratings
    Social profile integration6.4257 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of ActiveCampaign and Figma
    Feature
    ActiveCampaign
    8.2
    652 Ratings
    9% above category average
    Figma
    -
    Ratings
    Dashboards8.0623 Ratings00 Ratings
    Standard reports8.4611 Ratings00 Ratings
    Custom reports8.2397 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of ActiveCampaign and Figma
    Feature
    ActiveCampaign
    8.7
    511 Ratings
    13% above category average
    Figma
    -
    Ratings
    API8.6409 Ratings00 Ratings
    Role-based workflow & approvals8.6278 Ratings00 Ratings
    Customizability7.6437 Ratings00 Ratings
    Integration with Salesforce.com9.097 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM9.964 Ratings00 Ratings
    Integration with SugarCRM9.459 Ratings00 Ratings
    Third-party software integrations7.740 Ratings00 Ratings
    Best Alternatives
    ActiveCampaignFigma
    Small Businesses
    Vbout
    Score9.9 out of 10
    Proto.io
    Score7 out of 10
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    UXPin
    Score7.9 out of 10
    Enterprises
    Iterable
    Score8.2 out of 10
    Marvel
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ActiveCampaignFigma
    Likelihood to Recommend
    8.6
    (703 ratings)
    8.6
    (209 ratings)
    Likelihood to Renew
    10.0
    (27 ratings)
    10.0
    (7 ratings)
    Usability
    9.3
    (66 ratings)
    7.9
    (41 ratings)
    Availability
    9.1
    (5 ratings)
    5.5
    (1 ratings)
    Performance
    7.3
    (5 ratings)
    8.2
    (1 ratings)
    Support Rating
    1.3
    (42 ratings)
    5.1
    (17 ratings)
    In-Person Training
    9.1
    (2 ratings)
    9.1
    (1 ratings)
    Online Training
    7.3
    (1 ratings)
    6.4
    (1 ratings)
    Implementation Rating
    10.0
    (16 ratings)
    -
    (0 ratings)
    Configurability
    6.4
    (4 ratings)
    6.4
    (1 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    7.3
    (1 ratings)
    Ease of integration
    9.1
    (4 ratings)
    6.4
    (1 ratings)
    Product Scalability
    1.0
    (5 ratings)
    7.3
    (1 ratings)
    Professional Services
    -
    (0 ratings)
    8.2
    (1 ratings)
    Vendor post-sale
    6.4
    (4 ratings)
    7.3
    (1 ratings)
    Vendor pre-sale
    7.3
    (4 ratings)
    7.3
    (1 ratings)
    User Testimonials
    ActiveCampaignFigma
    Likelihood to Recommend
    ActiveCampaign
    I've been using ActiveCampaign since around 2018-2019 and I've always been satisfied with the software. It's simple to use, connects with the other tools I use and makes it easy for me to duplicate automations, email templates and workflows as I need to. On top of that, any time I've had an issue (which I think is around twice in the past 5/6 years), the customer service has always been super helpful and my issue has been resolved quickly.
    Incentivized
    Read full review
    Figma
    I would recommend if you need to start from scratch a product UI or any customer journey that you need to implement that requires designing and visualizing different steps to complete a process. I would recommend that any design/UI/UX team brainstorm and make proposals that they can compare and discuss in a visual way.
    Incentivized
    Read full review
    Pros
    ActiveCampaign
    • Collects and filters emails from various lead magnets exceptionally well (especially if a user wants to re-sign up to the same lead magnet and go through it again, they can)
    • Super easy to use email creation that is aesthetically pleasing and user friendly
    • Easy email sequences and user classification from a large range of opt in trigger options
    Incentivized
    Read full review
    Figma
    • Figma allows us to create universal content. This means that if multiple designers want to re-use a piece of content, and if everyone's content should be dynamically updated from time to time, we can easily accomplish this by turning design elements into a universal instance. Then, if an update is needed, we can push the change out to all assets at once. It's very efficient and ensures we're all updating content accordingly.
    • Figma also allows us to set parameters for the company's brand guide and share them across various designers. This way, we can easily pull from approved brand fonts, colors, and more, which allows our assets to remain unified across multiple touchpoints.
    • Figma also allowed us to create and install our own plugin, which we use to export every slide we have in a frame at one time, versus the default export feature, which limits you to one slice at a time. This is particularly useful for us when we're working on email templates, since we tend to have a ton of slices in any given series.
    Incentivized
    Read full review
    Cons
    ActiveCampaign
    • It took me a while to get to understand where to find things, and I used a free online course from a consultant who specialises in AC to help me get the foundations set up more easily. That said, there were lots of onboarding workshops, which were good. It just felt like it required a lot of different angles of learning to just get started.
    • The customer support took longer than other software to get back to me via email, though once I found the chat option for my most recent query, that was fast.
    • I've ended up switching to another programme where more software is more naturally integrated, and the AC equivalent is included in the price, along with many other types of software. However, design-wise, ActiveCampaign is much better.
    • I also had a problem with a form used on my WordPress website, which has a BuddyBoss platform - the colours on the form would be overridden by colour choices for the website, so they were hard to read (pink text on purple background instead of the gold text it was meant to be)
    • I couldn't always find the templates I was looking for or how to access them for automation-based emails. I think when I used it, there was a new type of template for newsletters that weren't available for automations, so I had to recreate it, which added time.
    Incentivized
    Read full review
    Figma
    • It will be great if Figma will consider having the Pages where interactions can be stitched together among the Pages and not just one page with so many Frames to create the stand-alone clickable prototype that can be used to simulate the intended UX
    • Bring back the Inspect Mode tab right on the right-side panel of the main workspace instead of hiding behind the Dev Mode.
    • Figma Slides feature could be improved quite a bit more in order to be easier to assemble slides into a presentation deck and having pre-built templates for slides can be useful too.
    Incentivized
    Read full review
    Likelihood to Renew
    ActiveCampaign
    I am committed at the moment. Rebuilding the automations I have would be a huge time drain. Plus the cost of learning a new system and the risk to deliverability of porting a 6,000 person list to a new platform. Also, AC offers everything I need ast a reasonable (but a little high) price. So, why not a 10? Because, early 2023, AC dropped a massive 2x price hike on long-term customers. They knew few would shift, so this feels like a cynical cash grab and left a bad taste, If they do something like this again, this camel will have a broken back.
    Incentivized
    Read full review
    Figma
    Figma is a pretty cool tool in many areas. My team almost uses it on daily basis, such as, brainstorming on product/design topics, discussing prototypes created by designers. We even use it for retrospectives, which is super convenient and naturally keeps records of what the team discusses every month. Furthermore, I do see the potential of the product - currently we mainly use it for design topics, but it seems it is also a good fit for tech diagrams, which we probably will explore further in the future.
    Incentivized
    Read full review
    Usability
    ActiveCampaign
    ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
    Read full review
    Figma
    There's a bit of a learning curve, but generally I think it's both more powerful and intuitive that other UX design tools. Most of what I need to do as a designer can be done in this platform, from basic wireframes to creating a design system, to creating pixel perfect designs, to prototyping to dev handoff.
    Incentivized
    Read full review
    Reliability and Availability
    ActiveCampaign
    I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
    Incentivized
    Read full review
    Figma
    The only regret I have is, its not available when there is no internet
    Incentivized
    Read full review
    Performance
    ActiveCampaign
    Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
    Incentivized
    Read full review
    Figma
    I think its great, As there are many other software or systems which can be integrated with it as plugins or API's
    Incentivized
    Read full review
    Support Rating
    ActiveCampaign
    This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
    Incentivized
    Read full review
    Figma
    I haven't used their support lately but in the past, they had a chat that I used often. They often responded in a few hours and were able to give a satisfactory solution. I would imagine it's less personal now but the community has expanded drastically so there are more resources out there to self serve with a bit of Google magic.
    Incentivized
    Read full review
    In-Person Training
    ActiveCampaign
    No answers on this topic
    Figma
    In-person training has its own benefits - 1. It helps in resolving queries then and there during the training. 2. I find classroom or in-person training more interactive. 3. Classroom or in-person training could be more practical in nature where participants can have an hands on experience with tools and clarify their doubts with the trainer.
    Incentivized
    Read full review
    Online Training
    ActiveCampaign
    No answers on this topic
    Figma
    Online training has its own merits and demerits - 1. Sometimes we may face issues with connectivity or the training content 2. The way training is being delivered becomes very important because not everyone is comfortable taking online training and learning by themselves. 3. With the advancement of technology online training has become popular but there is a segment of people who still prefer class-room training over online one.
    Incentivized
    Read full review
    Implementation Rating
    ActiveCampaign
    Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
    Incentivized
    Read full review
    Figma
    No answers on this topic
    Alternatives Considered
    ActiveCampaign
    I moved to ActiveCampaign from Mailchimp. Admittedly, I was using the free version of Mailchimp, but I had numerous episodes of subscriber data NOT being added to Mailchimp, despite using API to integrate with my mailing list. Obviously, I couldn't pay for clicks and not capture subscriber data, so I had to find something else. ActiveCampaign has been 100% reliable in testing.
    Incentivized
    Read full review
    Figma
    Miro is more user-friendly than Figma, but is less robust in terms of web prototyping and graphic design. While Figma isn't made to be used as a design tool, our team has taken to using it as such because it's richer in functions and personalizations compared to Miro and Figma.
    Incentivized
    Read full review
    Scalability
    ActiveCampaign
    My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
    Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
    At this point, I don't think I'd ever use any other platform!
    Incentivized
    Read full review
    Figma
    I think this is great and as I mentioned at ADP we use Figma extensively whether by designers, researchers or content writers
    Incentivized
    Read full review
    Return on Investment
    ActiveCampaign
    • I haven't monetized my list yet so no clear ROI but great from a list-building perspective
    • The software is not cheap so at times I feel like I may not be getting the most out of the product because I'm not using all of the features
    Incentivized
    Read full review
    Figma
    • Allows us to get funding for further phases of the project (which is uncountable)
    • Well, it lets us show off when needed due to well suited UI-oriented character
    • Easily approachable by anyone (browser use)
    • User friendly interface
    • More advanced cooperation requires some of the users to have a license
    Incentivized
    Read full review
    ScreenShots

    ActiveCampaign Screenshots

    Product screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshot