What users are saying about
ActiveCampaign
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Top Rated
69 Ratings
ActiveCampaign
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Top Rated
69 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>Score 8.5 out of 101
Based on 69 reviews and ratings
12 Ratings
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Based on 12 reviews and ratings
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Likelihood to Recommend
ActiveCampaign
ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).
Staff Engineer
InsigniacLeisure, Travel & Tourism, 1-10 employees
Freshsales CRM
Freshsales is great for a CRM with integrated telephony, where users are of an entirely Inside Sales team. It is also very strong if you value a CRM that allows you to customise fields, descriptions, and displayed information for all of your Leads/Customers/Accounts/Deals.It is also great if your users have technical backgrounds, as the customisation and manual configuration of automation steps can be somewhat cumbersome.It isn't great if you are not happy to use their webapp to replace your email client (It works well for sending and receiving emails, but if you switch back to Gmail and open a sent message it is marked as read by the recipient, so it is important to only stay within the Freshsales client for reviewing sent emails - at the time of writing).For those who rely on outside sales teams, or want a solution that plays nice 'out of the box', I imagine you might find Freshsales to be a little difficult to use.

Verified User
Manager in Sales
Information Technology and Services Company, 1-10 employeesFeature Rating Comparison
Email & Online Marketing
ActiveCampaign
7.7
Freshsales CRM
—
WYSIWYG email editor
ActiveCampaign
7.7
Freshsales CRM
—
Dynamic content
ActiveCampaign
7.3
Freshsales CRM
—
Ability to test dynamic content
ActiveCampaign
7.4
Freshsales CRM
—
Landing pages
ActiveCampaign
6.7
Freshsales CRM
—
A/B testing
ActiveCampaign
7.1
Freshsales CRM
—
Mobile optimization
ActiveCampaign
7.7
Freshsales CRM
—
Email deliverability
ActiveCampaign
8.3
Freshsales CRM
—
List management
ActiveCampaign
8.2
Freshsales CRM
—
Triggered drip sequences
ActiveCampaign
9.3
Freshsales CRM
—
Reporting & Analytics
ActiveCampaign
7.0
Freshsales CRM
—
Dashboards
ActiveCampaign
7.0
Freshsales CRM
—
Standard reports
ActiveCampaign
7.2
Freshsales CRM
—
Custom reports
ActiveCampaign
6.8
Freshsales CRM
—
Sales Force Automation
ActiveCampaign
—
Freshsales CRM
8.2
Customer data management / contact management
ActiveCampaign
—
Freshsales CRM
9.1
Workflow management
ActiveCampaign
—
Freshsales CRM
7.4
Territory management
ActiveCampaign
—
Freshsales CRM
8.2
Opportunity management
ActiveCampaign
—
Freshsales CRM
8.3
Integration with email client (e.g., Outlook or Gmail)
ActiveCampaign
—
Freshsales CRM
8.5
Interaction tracking
ActiveCampaign
—
Freshsales CRM
8.8
Channel / partner relationship management
ActiveCampaign
—
Freshsales CRM
6.8
Marketing Automation
ActiveCampaign
—
Freshsales CRM
7.8
Lead management
ActiveCampaign
—
Freshsales CRM
8.8
Email marketing
ActiveCampaign
—
Freshsales CRM
6.8
CRM Project Management
ActiveCampaign
—
Freshsales CRM
7.3
Task management
ActiveCampaign
—
Freshsales CRM
7.9
Reporting
ActiveCampaign
—
Freshsales CRM
6.7
CRM Reporting & Analytics
ActiveCampaign
—
Freshsales CRM
7.5
Forecasting
ActiveCampaign
—
Freshsales CRM
6.6
Pipeline visualization
ActiveCampaign
—
Freshsales CRM
9.1
Customizable reports
ActiveCampaign
—
Freshsales CRM
6.7
Customization
ActiveCampaign
—
Freshsales CRM
8.2
Custom fields
ActiveCampaign
—
Freshsales CRM
8.7
Custom objects
ActiveCampaign
—
Freshsales CRM
8.0
API for custom integration
ActiveCampaign
—
Freshsales CRM
8.0
Security
ActiveCampaign
—
Freshsales CRM
8.5
Single sign-on capability
ActiveCampaign
—
Freshsales CRM
8.3
Role-based user permissions
ActiveCampaign
—
Freshsales CRM
8.6
Platform
ActiveCampaign
—
Freshsales CRM
7.5
Mobile access
ActiveCampaign
—
Freshsales CRM
7.5
Pros
- Email Automation
- CRM
- Sales Pipelines
Managing Agency Director
Arsenal MKGComputer Software, 11-50 employees
- Easily integrates with your email program. I use Office/Outlook, and it syncs very easily.
- Very easy to schedule and manage prospecting efforts.
- Generates customized reporting, and is easy to modify based on your needs.

Verified User
Account Manager in Sales
Transportation/Trucking/Railroad Company, 1-10 employeesCons
- ActiveCampaign is still a relatively small and new company. As such, there are some features missing. For example, there is currently no way to change the design of any internal emails or notifications sent. This means if you are a reseller, any notifications your clients get from the system will be stuck with the blue color scheme.
- Another big feature missing if the support for SSL on custom domains. Again, if you are a reseller and want your clients to access their system on a custom subdomain, the connection won't be secure unless you use ActiveCampaigns generated domain.

Verified User
Project Manager in Information Technology
Hospital & Health Care Company, 51-200 employees- My only frustration with Freshsales is that it is taking a little longer than I anticipated to integrate with my VOIP phone provider (Ring Central). It is in process, but it has taken longer than I had hoped to be one of the selected phone providers that they integrate with.

Verified User
Account Manager in Sales
Transportation/Trucking/Railroad Company, 1-10 employeesAlternatives Considered
ActiveCampaign is reasonably priced and provides the most powerful suite of features for email marketing, email automation, and CRM features. I love the power of integrating my email marketing tool with my website and sales funnels. The automation options are endless and almost overwhelming. This is exactly the type of tool we need to creatively create solutions for our clients. ActiveCampaign is ahead of the curve when it comes to the future of relationship marketing.
Co Founder
Web of ArcMarketing and Advertising, 1-10 employees
I like Freshsales because the UI is more appealing, which makes the functionality even more accessible.
Principal
Heyward CPA PLLCAccounting, 1-10 employees
Return on Investment
- It allowed us to work with clients who objected to spending bigger amounts on CRM systems.
- It requires additional work due to all integrations - that could be a negative if you don't account for that when you create your pricing structure.

Verified User
C-Level Executive in Marketing
Marketing and Advertising Company, 11-50 employees- Freshsales is helping us manage our sales process completely.
- Freshsales is allowing us to standardize our lead qualification process.
- We still have to explore the rest of the features to see how we can incorporate it better.
Principal
Heyward CPA PLLCAccounting, 1-10 employees
Screenshots
ActiveCampaign—
Pricing Details
ActiveCampaign
General
Free Trial
—Free/Freemium Version
Yes
Premium Consulting/Integration Services
—Entry-level set up fee?
No
ActiveCampaign Editions & Modules
ActiveCampaign
—
Additional Pricing Details
—Freshsales CRM
General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Freshsales CRM Editions & Modules
Freshsales CRM
Edition
SPROUT
$01
BLOSSOM
$121
GARDEN
$251
ESTATE
$491
1. /user/month