ActiveCampaign vs Freshsales

• Automations - We constantly use automations to do all kinds of things behind the scenes. Like move contact through the deals based upon actions they have taken, urls they have visited or emails they have opened.
• Predictive Sending - We use predictive sending to enhance our open rates. We've seen a 20% increase in opens as a result.
• Conversations - we use conversations instead of chatbot on our sites. While this feature is still in its early stages, we have made the switch now. My staff has the app downloaded to their phones and can interact as need. Not as robust as Intercom and some others, but it is a great personalization tool.
• Deals/Tasks - We use the Deals and Tasks for all kinds of things. I can communicate with my VA using tasks related to clients in a way that keeps everything under the same hood.
• Scoring - We use scoring to run "behind the scenes" context. We monitor the contacts actions, apply a score and send them rewards or reminders whichever is appropriate. This is a huge hit with our clients.

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• It has a comprehensive set of tools and gives me options for how I interact with prospects and clients.
• It syncs both ways with email, which is a big timesaver.
• It is easy to set up, and support has been very helpful.

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• Text message marketing. There are other tools that are specifically designed for text message marketing, but it would be great if ActiveCampaign took over this industry as well, with their same philosophy of simple and fast to build + super powerful.
• It gets a bit expensive when you have a large list, because they charge in tiers based on the number of contacts. So does everyone else though, so if you have a big list it will be expensive to host.

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• Automation ('workflows') need a bit of work. In comparison to other sales CRMs that automatically 'nudge' sales staff when a phone call or email hasn't been returned (for example), these nudges can be created as 'tasks' in Freshsales, but only by someone who knows what they're doing, setting explicit trigger and action rules that don't always cover all scenarios.
• Event tracking with Segment (or just with their JS library) is a little bit haphazard. I'm sure it works well for in-app actions, but if a user visits your website and interacts with you and you aren't using the Freshsales forms on your website, it can be hard to identify users and track website visits and actions etc.
• Learning curve– seems to be aimed at users with a bit more technical know-how; so might work well for SaaS sales teams or sales engineers, but not so much for users in other industries. Our non-technical staff have found it to be confusing.
• Mobile Application– works very well as a contact directory, retrieving a quick overview of interactions, and now you can place voice notes that sync with the web app; these features aren't necessarily critical to our field salespeople. A user will still need to 'come back to the office' to retrieve missed voicemails, update deals notes, as well as place calls from their VoIP number. Freshsales will forward calls to a mobile, but won't allow the sales staff to place calls from their mobile device using their VoIP numbers (or receive calls from these lines).

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• The fortune is in the follow through, and ActiveCampaign makes the follow through easier. Drip campaigns and triggers strengthen granular follow up opportunities.
• The granular messaging options coupled with attractive pricing have made this our go to service for businesses who need more automation features, but are just getting started in the space.

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• We currently have a pipeline which should enable us to meet our goals. The sales campaign alone has resulted in many more demos at this time of year than we would normally have. We feel that moving into the seasonal selling cycle we have, there will be several more touches which will have occurred and that will give us a sale edge.

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