What users are saying about
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Top Rated
91 Ratings
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44 Ratings

ActiveCampaign

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Top Rated
91 Ratings
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Score 8.5 out of 101

Freshsales

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44 Ratings
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Score 7.4 out of 101

Likelihood to Recommend

ActiveCampaign

If you're looking for an affordable yet powerful way to bring together email list management, CRM, and marketing automation, then ActiveCampaign is a great choice. It's fabulous for effective list segmentation, extremely robust in its marketing automation features, and wonderfully reliable in delivering accountable actions and relevant data that can help your business expand. Allow the appropriate time for the learning curve required, get your business goals and marketing priorities straight, and ActiveCampaign will serve you extremely well.
Tim Bost profile photo

Freshsales

If you're looking for an extremely cheap, bare-bones CRM that will house a few hundred contacts that you manually enter, FreshSales is probably a fine solution for you. If you're running a sales or customer success team with any sort of scale or sophistication, this system will be unable to support your needs. I used to be an advocate of FreshSales as a good starter CRM, but due to all of their issues with downtime and bugs - and the fact that they deleted over half of our user data (20,000+ records) - I would strongly recommend that you avoid this company and spend a little extra to get something reliable.
No photo available

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.9
Freshsales
WYSIWYG email editor
ActiveCampaign
7.7
Freshsales
Dynamic content
ActiveCampaign
7.5
Freshsales
Ability to test dynamic content
ActiveCampaign
7.3
Freshsales
Landing pages
ActiveCampaign
6.2
Freshsales
A/B testing
ActiveCampaign
7.5
Freshsales
Mobile optimization
ActiveCampaign
7.9
Freshsales
Email deliverability
ActiveCampaign
8.5
Freshsales
List management
ActiveCampaign
8.5
Freshsales
Triggered drip sequences
ActiveCampaign
9.5
Freshsales

Reporting & Analytics

ActiveCampaign
7.1
Freshsales
Dashboards
ActiveCampaign
7.0
Freshsales
Standard reports
ActiveCampaign
7.3
Freshsales
Custom reports
ActiveCampaign
7.1
Freshsales

Sales Force Automation

ActiveCampaign
Freshsales
6.7
Customer data management / contact management
ActiveCampaign
Freshsales
7.0
Workflow management
ActiveCampaign
Freshsales
6.4
Territory management
ActiveCampaign
Freshsales
7.1
Opportunity management
ActiveCampaign
Freshsales
6.8
Integration with email client (e.g., Outlook or Gmail)
ActiveCampaign
Freshsales
7.2
Interaction tracking
ActiveCampaign
Freshsales
7.1
Channel / partner relationship management
ActiveCampaign
Freshsales
5.6

Marketing Automation

ActiveCampaign
Freshsales
6.7
Lead management
ActiveCampaign
Freshsales
7.2
Email marketing
ActiveCampaign
Freshsales
6.1

CRM Project Management

ActiveCampaign
Freshsales
6.4
Task management
ActiveCampaign
Freshsales
6.5
Reporting
ActiveCampaign
Freshsales
6.2

CRM Reporting & Analytics

ActiveCampaign
Freshsales
6.4
Forecasting
ActiveCampaign
Freshsales
6.0
Pipeline visualization
ActiveCampaign
Freshsales
7.3
Customizable reports
ActiveCampaign
Freshsales
5.9

Customization

ActiveCampaign
Freshsales
6.4
Custom fields
ActiveCampaign
Freshsales
6.9
Custom objects
ActiveCampaign
Freshsales
6.6
API for custom integration
ActiveCampaign
Freshsales
5.6

Security

ActiveCampaign
Freshsales
6.3
Single sign-on capability
ActiveCampaign
Freshsales
6.1
Role-based user permissions
ActiveCampaign
Freshsales
6.5

Platform

ActiveCampaign
Freshsales
5.6
Mobile access
ActiveCampaign
Freshsales
5.6

Pros

ActiveCampaign

  • Automations - We constantly use automations to do all kinds of things behind the scenes. Like move contact through the deals based upon actions they have taken, urls they have visited or emails they have opened.
  • Predictive Sending - We use predictive sending to enhance our open rates. We've seen a 20% increase in opens as a result.
  • Conversations - we use conversations instead of chatbot on our sites. While this feature is still in its early stages, we have made the switch now. My staff has the app downloaded to their phones and can interact as need. Not as robust as Intercom and some others, but it is a great personalization tool.
  • Deals/Tasks - We use the Deals and Tasks for all kinds of things. I can communicate with my VA using tasks related to clients in a way that keeps everything under the same hood.
  • Scoring - We use scoring to run "behind the scenes" context. We monitor the contacts actions, apply a score and send them rewards or reminders whichever is appropriate. This is a huge hit with our clients.
Eric Mulford profile photo

Freshsales

  • It has a comprehensive set of tools and gives me options for how I interact with prospects and clients.
  • It syncs both ways with email, which is a big timesaver.
  • It is easy to set up, and support has been very helpful.
Dan Styklunas profile photo

Cons

ActiveCampaign

  • Text message marketing. There are other tools that are specifically designed for text message marketing, but it would be great if ActiveCampaign took over this industry as well, with their same philosophy of simple and fast to build + super powerful.
  • It gets a bit expensive when you have a large list, because they charge in tiers based on the number of contacts. So does everyone else though, so if you have a big list it will be expensive to host.
Ben Marcoux Roofing Lead Generation Expert profile photo

Freshsales

  • Automation ('workflows') need a bit of work. In comparison to other sales CRMs that automatically 'nudge' sales staff when a phone call or email hasn't been returned (for example), these nudges can be created as 'tasks' in Freshsales, but only by someone who knows what they're doing, setting explicit trigger and action rules that don't always cover all scenarios.
  • Event tracking with Segment (or just with their JS library) is a little bit haphazard. I'm sure it works well for in-app actions, but if a user visits your website and interacts with you and you aren't using the Freshsales forms on your website, it can be hard to identify users and track website visits and actions etc.
  • Learning curve– seems to be aimed at users with a bit more technical know-how; so might work well for SaaS sales teams or sales engineers, but not so much for users in other industries. Our non-technical staff have found it to be confusing.
  • Mobile Application– works very well as a contact directory, retrieving a quick overview of interactions, and now you can place voice notes that sync with the web app; these features aren't necessarily critical to our field salespeople. A user will still need to 'come back to the office' to retrieve missed voicemails, update deals notes, as well as place calls from their VoIP number. Freshsales will forward calls to a mobile, but won't allow the sales staff to place calls from their mobile device using their VoIP numbers (or receive calls from these lines).
No photo available

Likelihood to Renew

ActiveCampaign

ActiveCampaign 8.5
Based on 2 answers
Our use case is primarily product-focused. We've adapted the functionality to work for our needs, but we don't use it as much for its intended marketing functions. Once we evolve our product to a more traditional LMS, we won't need ActiveCampaign anymore.
Josh Summerhays profile photo

Freshsales

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 9.0
Based on 1 answer
It's super easy and fast to set up automations and email lists. In under five minutes, you can be mailing your list. I'm not a fan of complexity, and I'm also not a fan of being hamstrung by weak tools, so I really like using ActiveCampaign. It's the perfect blend of simplicity and power.
Ben Marcoux Roofing Lead Generation Expert profile photo

Freshsales

Freshsales 8.2
Based on 1 answer
I'm only trained in one portion of it, and I find that easy enough to maneuver. It's not an everyday must use product for me, so the fact that I can come back after days off and still find my way very easily speaks to the UI of the product
No photo available

Reliability and Availability

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert profile photo

Freshsales

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert profile photo

Freshsales

No score
No answers yet
No answers on this topic

Support

ActiveCampaign

ActiveCampaign 9.0
Based on 2 answers
I have only had to reach out to ActiveCampaign support a couple of times, and every time they have helped me out quickly and efficiently. They get back to you pretty quickly and usually have the solution figured out within just a couple of message exchanges. Please keep in mind I use the simple features of ActiveCampaign, so if there's a complication solution you're looking for help with, your experience with support might be a little different.
Ben Marcoux Roofing Lead Generation Expert profile photo

Freshsales

No score
No answers yet
No answers on this topic

Implementation

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
If your email marketing strategy is clunky and confusing then it doesn't matter what tool you use or need to set up. It will take time to set it up. However, if you favor simple and effective email marketing strategies then you'll find that setting up ActiveCampaign is a breeze. And the results you'll get with it will far outweigh the time it takes to set it up.
Ben Marcoux Roofing Lead Generation Expert profile photo

Freshsales

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

ActiveCampaign strikes the right balance of simplicity versus power. Unlike heavyweights such as AWeber, ActiveCampaign is a breeze to use. However, at the other side of the spectrum other easy to use tools like MailChimp are severely lacking in their ability to integrate automations with your website's business logic. Based on hitting the sweet spot, I can clearly recommend ActiveCampaign over it's competitors to most website businesses.
Ben Gelsey profile photo

Freshsales

In simple words, Freshsales makes it a lot easier and effective but flexible. All of them are good but some have too many options while some miss out on some very important features and remains the same. Freshsales is not complicated, has a good support team who are dynamic and open to suggestions.
Lavanya Chandrasekharan profile photo

Scalability

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.
Ben Marcoux Roofing Lead Generation Expert profile photo

Freshsales

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • The fortune is in the follow through, and ActiveCampaign makes the follow through easier. Drip campaigns and triggers strengthen granular follow up opportunities.
  • The granular messaging options coupled with attractive pricing have made this our go to service for businesses who need more automation features, but are just getting started in the space.
Nicholas De Salvo profile photo

Freshsales

  • We currently have a pipeline which should enable us to meet our goals. The sales campaign alone has resulted in many more demos at this time of year than we would normally have. We feel that moving into the seasonal selling cycle we have, there will be several more touches which will have occurred and that will give us a sale edge.
Josette Skilling profile photo

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Additional Pricing Details

Freshsales

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Freshsales Editions & Modules

Edition
SPROUT$01
BLOSSOM$121
GARDEN$251
ESTATE$491
Forest$791
  1. /user/month
Additional Pricing Details
21-day FREE trial. No credit card required. Free to get started, affordable as you grow

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