What users are saying about
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Top Rated
98 Ratings
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46 Ratings

ActiveCampaign

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Top Rated
98 Ratings
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Score 8.7 out of 100

Freshsales

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46 Ratings
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Score 7.4 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampain is a full-featured enterprise-level email system, with integrations for any number of automations with any length of sequencing. Due to the depth of features and abilities, it isn't a lightweight email platform that can be learned in a weekend. If you just need to send out a monthly or weekly email blast to all of your contacts, this isn't the system for you. However, if you need to be able to tag and segment each and every one of your contacts—no matter how many—based on interests, page visits to your website, buying history, and interests in your emails while being able to create personalized, highly segmented emails to educate and inspire more visits and loyalty while increasing amount and frequency of purchases, then this should be in your final list for review and testing.
Stephen Scott profile photo

Freshsales

If you're looking for an extremely cheap, bare-bones CRM that will house a few hundred contacts that you manually enter, FreshSales is probably a fine solution for you. If you're running a sales or customer success team with any sort of scale or sophistication, this system will be unable to support your needs. I used to be an advocate of FreshSales as a good starter CRM, but due to all of their issues with downtime and bugs - and the fact that they deleted over half of our user data (20,000+ records) - I would strongly recommend that you avoid this company and spend a little extra to get something reliable.
No photo available

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.2
Freshsales
WYSIWYG email editor
ActiveCampaign
7.9
Freshsales
Dynamic content
ActiveCampaign
7.9
Freshsales
Ability to test dynamic content
ActiveCampaign
7.8
Freshsales
Landing pages
ActiveCampaign
6.9
Freshsales
A/B testing
ActiveCampaign
8.1
Freshsales
Mobile optimization
ActiveCampaign
8.2
Freshsales
Email deliverability
ActiveCampaign
8.8
Freshsales
List management
ActiveCampaign
8.8
Freshsales
Triggered drip sequences
ActiveCampaign
9.6
Freshsales

Reporting & Analytics

ActiveCampaign
7.5
Freshsales
Dashboards
ActiveCampaign
7.4
Freshsales
Standard reports
ActiveCampaign
7.7
Freshsales
Custom reports
ActiveCampaign
7.4
Freshsales

Sales Force Automation

ActiveCampaign
Freshsales
7.0
Customer data management / contact management
ActiveCampaign
Freshsales
7.2
Workflow management
ActiveCampaign
Freshsales
6.7
Territory management
ActiveCampaign
Freshsales
7.3
Opportunity management
ActiveCampaign
Freshsales
7.1
Integration with email client (e.g., Outlook or Gmail)
ActiveCampaign
Freshsales
7.4
Interaction tracking
ActiveCampaign
Freshsales
7.3
Channel / partner relationship management
ActiveCampaign
Freshsales
6.2

Marketing Automation

ActiveCampaign
Freshsales
6.9
Lead management
ActiveCampaign
Freshsales
7.4
Email marketing
ActiveCampaign
Freshsales
6.5

CRM Project Management

ActiveCampaign
Freshsales
6.7
Task management
ActiveCampaign
Freshsales
6.7
Reporting
ActiveCampaign
Freshsales
6.6

CRM Reporting & Analytics

ActiveCampaign
Freshsales
6.7
Forecasting
ActiveCampaign
Freshsales
6.4
Pipeline visualization
ActiveCampaign
Freshsales
7.5
Customizable reports
ActiveCampaign
Freshsales
6.3

Customization

ActiveCampaign
Freshsales
6.7
Custom fields
ActiveCampaign
Freshsales
7.2
Custom objects
ActiveCampaign
Freshsales
6.9
API for custom integration
ActiveCampaign
Freshsales
6.1

Security

ActiveCampaign
Freshsales
6.7
Single sign-on capability
ActiveCampaign
Freshsales
6.5
Role-based user permissions
ActiveCampaign
Freshsales
6.8

Platform

ActiveCampaign
Freshsales
6.0
Mobile access
ActiveCampaign
Freshsales
6.0

Pros

ActiveCampaign

  • Email automation - Automated email marketing to potential customers, follow up with existing customers, and automated messaging to outside parties.
  • Flow building - This software allows companies to build simple or complicated sequences in a visual builder so that you can see exactly where people are in the sequence of messages.
  • CRM - Customer relationship data. Maintaining data points across a user journey (tagging a UTM source, current activity. If you have someone - and want to know where they are in the journey, there's a way to find that data and label a profile with that).
  • Integrations - ActiveCampaign integrates with almost everything. Seamlessly. You can trigger behaviors in other apps through Zapier, or import data from other software you use. It's a very easy experience to integrate with others.
  • Customer support - Every team member I've encountered has been exceptionally helpful. They are probably the bar for customer support in the tech industry, to be honest.
  • Email systems for the long-haul (and for sequences and emails that are expected to bring in a lot of $$$). Email marketing should be 30-50% of revenue for most businesses. It's THE platform that we recommend for coaches and other businesses to help them earn 6 & 7 figures from email. You can track A LOT of data through this software as a platform, which makes it a great candidate for businesses who want to grow and visualize where their customers are in the overall purchase process, as well as maintaining them as multiple purchases customers.
page V profile photo

Freshsales

  • It has a comprehensive set of tools and gives me options for how I interact with prospects and clients.
  • It syncs both ways with email, which is a big timesaver.
  • It is easy to set up, and support has been very helpful.
Dan Styklunas profile photo

Cons

ActiveCampaign

  • ActiveCampaign is so powerful and so versatile that it can sometimes be a challenge to use. There are certainly plenty of online resources available to help you get up to speed, but there are times when the process can seem a little overwhelming. I got a lot of help by attending a "Study Hall" in-person classroom session that was sponsored by the company. Chris Davis was the instructor; he did an amazing job of clarifying priorities and procedures for getting the most out of ActiveCampaign. After going to that session my productivity with ActiveCampaign increased enormously, but in retrospect, I felt like I should have been able to get that kind of expert guidance with the software much earlier, instead of using ActiveCampaign at far less than its maximum capability for several years before feeling like I was really getting my feet on the ground.
  • There doesn't seem to be a way to create or accommodate multiple email addresses for a single contact in the system. When people get into the system with multiple email addresses, they show up as multiple contacts. This can create problems with proper list segmentation; it should be easy enough to resolve this problem, but it's a nagging headache whenever it pops up.
Tim Bost profile photo

Freshsales

  • Automation ('workflows') need a bit of work. In comparison to other sales CRMs that automatically 'nudge' sales staff when a phone call or email hasn't been returned (for example), these nudges can be created as 'tasks' in Freshsales, but only by someone who knows what they're doing, setting explicit trigger and action rules that don't always cover all scenarios.
  • Event tracking with Segment (or just with their JS library) is a little bit haphazard. I'm sure it works well for in-app actions, but if a user visits your website and interacts with you and you aren't using the Freshsales forms on your website, it can be hard to identify users and track website visits and actions etc.
  • Learning curve– seems to be aimed at users with a bit more technical know-how; so might work well for SaaS sales teams or sales engineers, but not so much for users in other industries. Our non-technical staff have found it to be confusing.
  • Mobile Application– works very well as a contact directory, retrieving a quick overview of interactions, and now you can place voice notes that sync with the web app; these features aren't necessarily critical to our field salespeople. A user will still need to 'come back to the office' to retrieve missed voicemails, update deals notes, as well as place calls from their VoIP number. Freshsales will forward calls to a mobile, but won't allow the sales staff to place calls from their mobile device using their VoIP numbers (or receive calls from these lines).
No photo available

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.2
Based on 5 answers
I've tried over half a dozen email autoresponders and ActiveCampaign is by far my favorite. The ability to send emails is the backbone of my business. The "cheap" email marketing tools designed for the mass market are not powerful or intuitive to set up and also don't have the best deliverability. And the "expensive" ones are usually super confusing to use.
Ben Marcoux Roofing Lead Generation Expert profile photo

Freshsales

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 9.0
Based on 1 answer
It's super easy and fast to set up automations and email lists. In under five minutes, you can be mailing your list. I'm not a fan of complexity, and I'm also not a fan of being hamstrung by weak tools, so I really like using ActiveCampaign. It's the perfect blend of simplicity and power.
Ben Marcoux Roofing Lead Generation Expert profile photo

Freshsales

Freshsales 8.2
Based on 1 answer
I'm only trained in one portion of it, and I find that easy enough to maneuver. It's not an everyday must use product for me, so the fact that I can come back after days off and still find my way very easily speaks to the UI of the product
No photo available

Reliability and Availability

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert profile photo

Freshsales

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert profile photo

Freshsales

No score
No answers yet
No answers on this topic

Support

ActiveCampaign

ActiveCampaign 9.0
Based on 3 answers
There are a few different ways to get support:
  • Chatbox in the lower corner. This is tech support, and they can answer a slew of different questions on demand (during service hours).
  • 1:1 support calls - 30 minutes of 1:1 call with a team member to address your needs
  • Rep - You can have calls and emails into your rep.
Every person I've come in contact with really goes above and beyond to answer questions, and provide support for your needs. The owners of the company must have really invested in this part of their business, because it's the bar that all other companies should be evaluated by (personal opinion). One minor caveat - Our client does have a rep, and there was a misunderstanding (we were held accountable for information we didn't know, so there could still be some growth with expectation setting & understanding their company user journey), but the reason why they didn't set our expectations was because they were trying to support our needs (providing answers to questions). My understanding is that the company is working and growing in this area, and we've had many instances where a team member worked past hours or over and above to help us.
page V profile photo

Freshsales

No score
No answers yet
No answers on this topic

Implementation

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
If your email marketing strategy is clunky and confusing then it doesn't matter what tool you use or need to set up. It will take time to set it up. However, if you favor simple and effective email marketing strategies then you'll find that setting up ActiveCampaign is a breeze. And the results you'll get with it will far outweigh the time it takes to set it up.
Ben Marcoux Roofing Lead Generation Expert profile photo

Freshsales

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

ActiveCampaign strikes the right balance of simplicity versus power. Unlike heavyweights such as AWeber, ActiveCampaign is a breeze to use. However, at the other side of the spectrum other easy to use tools like MailChimp are severely lacking in their ability to integrate automations with your website's business logic. Based on hitting the sweet spot, I can clearly recommend ActiveCampaign over it's competitors to most website businesses.
Ben Gelsey profile photo

Freshsales

In simple words, Freshsales makes it a lot easier and effective but flexible. All of them are good but some have too many options while some miss out on some very important features and remains the same. Freshsales is not complicated, has a good support team who are dynamic and open to suggestions.
Lavanya Chandrasekharan profile photo

Scalability

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.
Ben Marcoux Roofing Lead Generation Expert profile photo

Freshsales

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • The fortune is in the follow through, and ActiveCampaign makes the follow through easier. Drip campaigns and triggers strengthen granular follow up opportunities.
  • The granular messaging options coupled with attractive pricing have made this our go to service for businesses who need more automation features, but are just getting started in the space.
Nicholas De Salvo profile photo

Freshsales

  • We currently have a pipeline which should enable us to meet our goals. The sales campaign alone has resulted in many more demos at this time of year than we would normally have. We feel that moving into the seasonal selling cycle we have, there will be several more touches which will have occurred and that will give us a sale edge.
Josette Skilling profile photo

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Additional Pricing Details

Freshsales

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Freshsales Editions & Modules

Edition
SPROUT$01
BLOSSOM$121
GARDEN$251
ESTATE$491
Forest$791
  1. /user/month
Additional Pricing Details
21-day FREE trial. No credit card required. Free to get started, affordable as you grow

Rating Summary

Likelihood to Recommend

ActiveCampaign
8.8
Freshsales
7.1

Likelihood to Renew

ActiveCampaign
9.2
Freshsales

Usability

ActiveCampaign
9.0
Freshsales
8.2

Reliability and Availability

ActiveCampaign
10.0
Freshsales

Performance

ActiveCampaign
10.0
Freshsales

Support

ActiveCampaign
9.0
Freshsales

Implementation

ActiveCampaign
10.0
Freshsales

Scalability

ActiveCampaign
10.0
Freshsales

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