ActiveCampaign vs Freshsales CRM

ActiveCampaign

ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).

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Ben Gelsey

Staff Engineer

InsigniacLeisure, Travel & Tourism, 1-10 employees

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Freshsales CRM

Freshsales is great for a CRM with integrated telephony, where users are of an entirely Inside Sales team. It is also very strong if you value a CRM that allows you to customise fields, descriptions, and displayed information for all of your Leads/Customers/Accounts/Deals.It is also great if your users have technical backgrounds, as the customisation and manual configuration of automation steps can be somewhat cumbersome.It isn't great if you are not happy to use their webapp to replace your email client (It works well for sending and receiving emails, but if you switch back to Gmail and open a sent message it is marked as read by the recipient, so it is important to only stay within the Freshsales client for reviewing sent emails - at the time of writing).For those who rely on outside sales teams, or want a solution that plays nice 'out of the box', I imagine you might find Freshsales to be a little difficult to use.

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Verified User

Manager in Sales

Information Technology and Services Company, 1-10 employees

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Feature Rating Comparison

ActiveCampaign

7.7

Freshsales CRM

—

WYSIWYG email editor

7.7

—

Dynamic content

7.3

—

Ability to test dynamic content

7.4

—

Landing pages

6.7

—

A/B testing

7.1

—

Mobile optimization

7.7

—

Email deliverability

8.3

—

List management

8.2

—

Triggered drip sequences

9.3

—

ActiveCampaign

7.0

Freshsales CRM

—

Dashboards

7.0

—

Standard reports

7.2

—

Custom reports

6.8

—

ActiveCampaign

—

Freshsales CRM

8.2

Customer data management / contact management

—

9.1

Workflow management

—

7.4

Territory management

—

8.2

Opportunity management

—

8.3

Integration with email client (e.g., Outlook or Gmail)

—

8.5

Interaction tracking

—

8.8

Channel / partner relationship management

—

6.8

ActiveCampaign

—

Freshsales CRM

7.8

Lead management

—

8.8

Email marketing

—

6.8

ActiveCampaign

—

Freshsales CRM

7.3

Task management

—

7.9

Reporting

—

6.7

ActiveCampaign

—

Freshsales CRM

7.5

Forecasting

—

6.6

Pipeline visualization

—

9.1

Customizable reports

—

6.7

ActiveCampaign

—

Freshsales CRM

8.2

Custom fields

—

8.7

Custom objects

—

8.0

API for custom integration

—

8.0

ActiveCampaign

—

Freshsales CRM

8.5

Single sign-on capability

—

8.3

Role-based user permissions

—

8.6

ActiveCampaign

—

Freshsales CRM

7.5

Mobile access

—

7.5

Pros

Email Automation
CRM
Sales Pipelines

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Adam Middlesworth

Managing Agency Director

Arsenal MKGComputer Software, 11-50 employees

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Easily integrates with your email program. I use Office/Outlook, and it syncs very easily.
Very easy to schedule and manage prospecting efforts.
Generates customized reporting, and is easy to modify based on your needs.

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Verified User

Account Manager in Sales

Transportation/Trucking/Railroad Company, 1-10 employees

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Cons

ActiveCampaign is still a relatively small and new company. As such, there are some features missing. For example, there is currently no way to change the design of any internal emails or notifications sent. This means if you are a reseller, any notifications your clients get from the system will be stuck with the blue color scheme.
Another big feature missing if the support for SSL on custom domains. Again, if you are a reseller and want your clients to access their system on a custom subdomain, the connection won't be secure unless you use ActiveCampaigns generated domain.

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Verified User

Project Manager in Information Technology

Hospital & Health Care Company, 51-200 employees

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My only frustration with Freshsales is that it is taking a little longer than I anticipated to integrate with my VOIP phone provider (Ring Central). It is in process, but it has taken longer than I had hoped to be one of the selected phone providers that they integrate with.

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Verified User

Account Manager in Sales

Transportation/Trucking/Railroad Company, 1-10 employees

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Alternatives Considered

ActiveCampaign is reasonably priced and provides the most powerful suite of features for email marketing, email automation, and CRM features. I love the power of integrating my email marketing tool with my website and sales funnels. The automation options are endless and almost overwhelming. This is exactly the type of tool we need to creatively create solutions for our clients. ActiveCampaign is ahead of the curve when it comes to the future of relationship marketing.

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Lauren Lopez

Co Founder

Web of ArcMarketing and Advertising, 1-10 employees

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I like Freshsales because the UI is more appealing, which makes the functionality even more accessible.

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James E. Heyward CPA

Principal

Heyward CPA PLLCAccounting, 1-10 employees

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Return on Investment

It allowed us to work with clients who objected to spending bigger amounts on CRM systems.
It requires additional work due to all integrations - that could be a negative if you don't account for that when you create your pricing structure.

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Verified User

C-Level Executive in Marketing

Marketing and Advertising Company, 11-50 employees

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Freshsales is helping us manage our sales process completely.
Freshsales is allowing us to standardize our lead qualification process.
We still have to explore the rest of the features to see how we can incorporate it better.

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James E. Heyward CPA

Principal

Heyward CPA PLLCAccounting, 1-10 employees

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Pricing Details

ActiveCampaign

General

Free Trial

—

Free/Freemium Version

Yes

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

ActiveCampaign Editions & Modules

ActiveCampaign

—

Additional Pricing Details

—

Freshsales CRM

General

Free Trial

Yes

Free/Freemium Version

Yes

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

No

Freshsales CRM Editions & Modules

Freshsales CRM

Edition

SPROUT

$01

BLOSSOM

$121

GARDEN

$251

ESTATE

$491

1. /user/month

Additional Pricing Details

—

Rating Summary

ActiveCampaign vs Freshsales CRM

Add comparison

Likelihood to Recommend

ActiveCampaign

Freshsales CRM

Feature Rating Comparison

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability

List management

Triggered drip sequences

Dashboards

Standard reports

Custom reports

Customer data management / contact management

Workflow management

Territory management

Opportunity management

Integration with email client (e.g., Outlook or Gmail)

Interaction tracking

Channel / partner relationship management

Lead management

Email marketing

Task management

Reporting

Forecasting

Pipeline visualization

Customizable reports

Custom fields

Custom objects

API for custom integration

Single sign-on capability

Role-based user permissions

Mobile access

Pros

Cons

Alternatives Considered

Return on Investment

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

ActiveCampaign Editions & Modules

Additional Pricing Details

Freshsales CRM

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Freshsales CRM Editions & Modules

Edition

Additional Pricing Details

Rating Summary