ActiveCampaign vs Freshsales CRM

• The automation interface is fairly intuitive to work through and offers powerful, flexible features.
• For the price and features it offers, it's the best value of any automation service that exists today.
• It has a TON of options for the advanced user to tinker and test with.

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• It really helps with prospecting and closing deals
• It has a great UI, far way better than much of the CRMs on the market
• It has an awesome points system for leads qualification
• It has an integrated phone number that you can activate so you can log and record your calls directly to the CRM platform
• It's really easy to use and understand
• Sales campaign and workflows really make your life easier when following up on prospects/contacts

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• Since it has so many options, a beginner might be overwhelmed by the choices available. This is hard to avoid when offering so much flexibility, but still, a new user would be well-served to watch some tutorials and have a clear idea about the workflow they want to get started.
• There is a point at which your list will outgrow the service (hopefully!) and you might want to think about switching to a service whose CRM and landing page functionality is more robust.

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• It would be great if you could manage the system scores for leads qualifications (like when a lead interacts with your emails it adds a point when it might be a cold lead)
• Support help could respond a little faster when having problems (we were almost a week with a problem and the answers we got from them were every two days when it was something urgent)

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• ActiveCampaign has saved us hundreds in work hours. Cutting out a lot of the grunt work and allowing our sales people to focus on what they do best has not only increased the overall quality in work done, but we have already been bringing in more high quality leads than before.

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• Increased visibility of open deals, as well as encouraging 'clean' data
• Faster data updating (if Freshsales is used as our sole source of data)
• Some follow-ups are missed, as sales staff forget to create new tasks after each follow up, depending on if the call was answered or not (for example)

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