What users are saying about

ActiveCampaign

Top Rated
59 Ratings

Listrak

12 Ratings

ActiveCampaign

Top Rated
59 Ratings
Score 8.5 out of 101

Listrak

12 Ratings
Score 8.9 out of 101

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Likelihood to Recommend

ActiveCampaign

ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).
Ben Gelsey profile photo

Listrak

Listrak is wonderful if your company has a large email database with a goal of increasing customer engagement. The wide variety of analytics & reports you can produce makes Listrak extremely useful for data driven marketing techniques. As I stated previously, Listrak is slighly behind its competition with their drag & drop editor, 'Composer.' If you're looking for ease-of-use for email design and a variety of responsive templates to choose from, Listrak may not be your best option, but a little bit of email coding knowledge makes that problem irrelevant
Taylor Patton profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.8
Listrak
WYSIWYG email editor
ActiveCampaign
7.7
Listrak
Dynamic content
ActiveCampaign
7.4
Listrak
Ability to test dynamic content
ActiveCampaign
7.5
Listrak
Landing pages
ActiveCampaign
6.7
Listrak
A/B testing
ActiveCampaign
7.2
Listrak
Mobile optimization
ActiveCampaign
7.7
Listrak
Email deliverability
ActiveCampaign
8.3
Listrak
List management
ActiveCampaign
8.1
Listrak
Triggered drip sequences
ActiveCampaign
9.3
Listrak

Reporting & Analytics

ActiveCampaign
7.0
Listrak
Dashboards
ActiveCampaign
7.1
Listrak
Standard reports
ActiveCampaign
7.3
Listrak
Custom reports
ActiveCampaign
6.7
Listrak

Pros

  • Automations (based on tagging a user from your codebase via their API, start sending that user an email sequence)
  • Campaign Builder (as good as other tools such as Mailchimp)
  • Pricing (pay per contact, not per email sent. AND email addresses can be added to multiple lists and only count as 1 contact, unlike Mailchimp which would consider that 2 contacts)
Ben Gelsey profile photo
  • E-commerce: The focus they have on e-commerce businesses is incredible! We can offer up recommendations to our subscribers based on what they've browsed, abandoned, and/or purchased... all in one email or web page! It makes the process of merchandising in emails that much more personal and simplified.
  • Simplicity: While there are many components to the Listrak platform, each area is simplified in a way to make it easy to use. For example, there are a ton of analytics data, but they offer various visual formats to hone in on what metric(s) you're looking to view.
  • Success: What good is an investment if you're not getting a solid return? Listrak has everything we need (plus some) to be successful. Their team is highly knowledgeable too, and if one person doesn't know something, they'll find the answer for you. They are always very helpful!
Steffany Winkelmann profile photo

Cons

  • Since it has so many options, a beginner might be overwhelmed by the choices available. This is hard to avoid when offering so much flexibility, but still, a new user would be well-served to watch some tutorials and have a clear idea about the workflow they want to get started.
  • There is a point at which your list will outgrow the service (hopefully!) and you might want to think about switching to a service whose CRM and landing page functionality is more robust.
Nicholas De Salvo profile photo
  • Some functions are displayed in small screen areas, necessitating much scrolling.
  • Would like analytics within "conversations" that match those of conventional message analytics.
  • Needs flexibility in designing the pass along message screen.
Mark Vogel profile photo

Alternatives Considered

ActiveCampaign is closest in proximity to Infusionsoft but falls short of in most every area except price. It is not in the same ballpark as Pardot, Marketo and HubSpot. To be fair, however, one also has to pay a great deal more for those solutions.
No photo available
Listrak stands out from the listed companies for a variety of reasons, but there are 3 main areas that make Listrak my go to platform. 1. Superior control over your Database & Lists2. Excellent deliverability rate for businesses that possess a large database. 3. Pricing: I know I mentioned this as one of Listrak's semi-weak points - but the monthly rate negotiated with our account manager for 1,000,000 email sends /month is definitely lower than the listed competition (based on online estimates, not speaking with an account representative.)
Taylor Patton profile photo

Return on Investment

  • It's overall price point is a positive attribute, but the phrase "you get what you pay for" certainly applies here.
  • The negative impact comes with having to answer "I'm not sure I'm able to get that data" when posed with a question from clients or one's own leadership group.
No photo available
  • High deliverability yields higher ROI
  • The speed of message development and quality of user interface means marketing campaigns are delivered faster.
  • Complex conversations help deliver highly-relevant messaging, yielding better ROI.
Mark Vogel profile photo

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Listrak

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details