What users are saying about
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Top Rated
690 Ratings
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22 Ratings

ActiveCampaign

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Top Rated
690 Ratings
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Score 8.8 out of 100

Method:CRM

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22 Ratings
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Score 8.2 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is especially good for businesses that would like to connect their online store with their email marketing platform to maximize returns. What sets ActiveCampaign apart from all other email platforms is its ability to lead potential buyers through automated flows. If you are just looking to deliver your monthly newsletters ActiveCampaign is likely too much power, and price for what you need. But if you want the most customizable experience for your customers and potential customers then ActiveCampaign truly stands alone as the best available platform.
Tim Weatherall | TrustRadius Reviewer

Method:CRM

Method[:CRM] is well suited when you have a large company that needs to keep track of customers. It also connects with Quickbooks and that has really been nice for our organization. Our company is small so this really helps us stay on track and build our data base of customers.
Lauren Hamby | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.4
Method:CRM
WYSIWYG email editor
ActiveCampaign
8.1
Method:CRM
Dynamic content
ActiveCampaign
8.5
Method:CRM
Ability to test dynamic content
ActiveCampaign
8.0
Method:CRM
Landing pages
ActiveCampaign
7.1
Method:CRM
A/B testing
ActiveCampaign
8.7
Method:CRM
Mobile optimization
ActiveCampaign
8.2
Method:CRM
Email deliverability reporting
ActiveCampaign
8.9
Method:CRM
List management
ActiveCampaign
8.8
Method:CRM
Triggered drip sequences
ActiveCampaign
9.1
Method:CRM

Lead Management

ActiveCampaign
8.5
Method:CRM
Lead nurturing
ActiveCampaign
8.8
Method:CRM
Lead scoring and grading
ActiveCampaign
8.4
Method:CRM
Data quality management
ActiveCampaign
8.2
Method:CRM
Automated sales alerts and tasks
ActiveCampaign
8.6
Method:CRM

Campaign Management

ActiveCampaign
7.9
Method:CRM
Calendaring
ActiveCampaign
7.7
Method:CRM
Event/webinar marketing
ActiveCampaign
8.1
Method:CRM

Social Media Marketing

ActiveCampaign
8.3
Method:CRM
Social sharing and campaigns
ActiveCampaign
8.4
Method:CRM
Social profile integration
ActiveCampaign
8.1
Method:CRM

Reporting & Analytics

ActiveCampaign
8.5
Method:CRM
Dashboards
ActiveCampaign
8.5
Method:CRM
Standard reports
ActiveCampaign
8.6
Method:CRM
Custom reports
ActiveCampaign
8.3
Method:CRM

Platform & Infrastructure

ActiveCampaign
8.7
Method:CRM
API
ActiveCampaign
8.7
Method:CRM
Role-based workflow & approvals
ActiveCampaign
8.4
Method:CRM
Customizability
ActiveCampaign
8.6
Method:CRM
Integration with Salesforce.com
ActiveCampaign
8.6
Method:CRM
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
Method:CRM
Integration with SugarCRM
ActiveCampaign
8.8
Method:CRM

Sales Force Automation

ActiveCampaign
Method:CRM
7.1
Customer data management / contact management
ActiveCampaign
Method:CRM
8.8
Workflow management
ActiveCampaign
Method:CRM
7.0
Territory management
ActiveCampaign
Method:CRM
1.8
Opportunity management
ActiveCampaign
Method:CRM
8.5
Integration with email client (e.g., Outlook or Gmail)
ActiveCampaign
Method:CRM
6.4
Contract management
ActiveCampaign
Method:CRM
8.7
Quote & order management
ActiveCampaign
Method:CRM
8.0
Interaction tracking
ActiveCampaign
Method:CRM
7.3
Channel / partner relationship management
ActiveCampaign
Method:CRM
7.8

Customer Service & Support

ActiveCampaign
Method:CRM
10.0
Case management
ActiveCampaign
Method:CRM
10.0
Call center management
ActiveCampaign
Method:CRM
9.9
Help desk management
ActiveCampaign
Method:CRM
10.0

Marketing Automation

ActiveCampaign
Method:CRM
7.6
Lead management
ActiveCampaign
Method:CRM
8.7
Email marketing
ActiveCampaign
Method:CRM
6.5

CRM Project Management

ActiveCampaign
Method:CRM
7.9
Task management
ActiveCampaign
Method:CRM
8.0
Billing and invoicing management
ActiveCampaign
Method:CRM
9.0
Reporting
ActiveCampaign
Method:CRM
6.8

CRM Reporting & Analytics

ActiveCampaign
Method:CRM
6.1
Forecasting
ActiveCampaign
Method:CRM
5.4
Pipeline visualization
ActiveCampaign
Method:CRM
7.2
Customizable reports
ActiveCampaign
Method:CRM
5.7

Customization

ActiveCampaign
Method:CRM
7.5
Custom fields
ActiveCampaign
Method:CRM
8.1
Custom objects
ActiveCampaign
Method:CRM
9.0
Scripting environment
ActiveCampaign
Method:CRM
6.8
API for custom integration
ActiveCampaign
Method:CRM
6.1

Security

ActiveCampaign
Method:CRM
9.0
Single sign-on capability
ActiveCampaign
Method:CRM
9.0
Role-based user permissions
ActiveCampaign
Method:CRM
9.0

Integrations with 3rd-party Software

ActiveCampaign
Method:CRM
10.0
Marketing automation
ActiveCampaign
Method:CRM
10.0
Compensation management
ActiveCampaign
Method:CRM
10.0

Platform

ActiveCampaign
Method:CRM
8.5
Mobile access
ActiveCampaign
Method:CRM
8.5

Pros

ActiveCampaign

  • The automation triggers and workflow commands available are impressive. Very robust, it's so robust I don't know what's capable of doing since I stick to foundational triggers
  • The tagging system and segmentation approach is convenient since one can create segments from different places
  • I was relatively simple to navigate around the platform. (finding where are the lists, campaigns, automations.
  • I liked the quick ability to search for specific contacts based on status and tags.
Juan R. Arroyo Yap | TrustRadius Reviewer

Method:CRM

  • The customization team is brilliant!
  • The various integrations, QBO & Gmail, help me keep track of all customer interactions.
  • The more organized I am, the more time I have to take care of my clients!
  • I have nothing but praise for the support team and the rest of the crew at Method.
Dorothy Sela | TrustRadius Reviewer

Cons

ActiveCampaign

  • With the high level of customization, can be complex or overwhelming for some new users
  • Would like the ability to add some features a la carte instead of having to upgrade
  • Some reports can feel a little limited and the ability to create custom reports and charts/graphs would be nice
Kim McCumber | TrustRadius Reviewer

Method:CRM

  • We have no complaints Method: CRM has improved the workflow in the company.
  • All of the features are easy to use and with the 30day no obligation trial and hour consultation. We were really able to dig into all of its functionality with out any pressure of contracts while getting started.
  • The live chat support is great I get all my questions answered vs spending hours of my time getting passed around over the phone.
Denise D. BA  Website Developer | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 17 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Method:CRM

Method:CRM 8.0
Based on 2 answers
The things Method does well - QuickBooks data integration and extreme customization - it does very, very well. If you are looking for a CRM product or any business process automation software that integrates with QuickBooks, you have to look at Method CRM
Anonymous | TrustRadius Reviewer

Usability

ActiveCampaign

ActiveCampaign 8.1
Based on 33 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

Method:CRM

Method:CRM 8.5
Based on 10 answers
I believe there is room for improvements:
  1. Sync payments with the calendar so that reminders are automatically sent out
  2. Make the lead creation and entry a bit more user friendly and drag-and-drop
  3. Combine both activity and lead creation so it's less time consuming.
Anonymous | TrustRadius Reviewer

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 5 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Method:CRM

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 5 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Method:CRM

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 6.6
Based on 38 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

Method:CRM

Method:CRM 9.1
Based on 11 answers
Every single person I have dealt with at Method has been outstanding. Phuong helped with my initial introduction and orientation. She asked about our company and what I was hoping to accomplish, then focussed our time on meeting those goals. Khamil was able to work miracles in an hour of customization and the two webinars I've attended have been a wealth of information. Highly recommend.
Dorothy Sela | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 11 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Method:CRM

Method:CRM 9.0
Based on 1 answer
Be available to learn! There is a huge learning curve to this program. You have to be willing to take it all in. Be available to the Method expert and be patient.
Denice Castillo | TrustRadius Reviewer

Alternatives Considered

ActiveCampaign

MC was great but was too expensive and limited in scope for unlimited send caps. AWeber has a good email builder but at that time didn't have webhooks, making it difficult to use to meet our needs. ActiveCampaign solved both of these problems by giving us unlimited sends and providing a robust API to manage our registration process and offer our members a way to update their details in real-time.
Lee McIntosh | TrustRadius Reviewer

Method:CRM

Method is by far the easiest of all platforms. It brings a lot of great features that Salesforce has as well as email campaign features like constant contact, all in one. The only thing I would add would be more reporting and custom report capability.
Anonymous | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 4 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

Method:CRM

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

Method:CRM

  • Method:CRM has probably saved me about 6-10 hours per week over the past few years.
  • It has likely saved our company several hundred hours in the last 10 years.
  • It has specifically saved us countless hours with better data management vs. having separate spreadsheets for keeping track of things.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Method:CRM

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Method:CRM Editions & Modules

Edition
Contact Management$251
CRM Pro$441
  1. per user per month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.0
Method:CRM
9.9

Likelihood to Renew

ActiveCampaign
9.1
Method:CRM
8.0

Usability

ActiveCampaign
8.1
Method:CRM
8.5

Reliability and Availability

ActiveCampaign
9.1
Method:CRM

Performance

ActiveCampaign
8.6
Method:CRM

Support Rating

ActiveCampaign
6.6
Method:CRM
9.1

In-Person Training

ActiveCampaign
7.3
Method:CRM

Implementation Rating

ActiveCampaign
8.5
Method:CRM
9.0

Scalability

ActiveCampaign
8.8
Method:CRM

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