What users are saying about
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Top Rated
811 Ratings
ActiveCampaign
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Top Rated
811 Ratings
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Based on 811 reviews and ratings
Mixmax
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Top Rated
62 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 9 out of 100
Based on 62 reviews and ratings
Feature Set Ratings
Email & Online Marketing
8.5
ActiveCampaign
85%
Mixmax
Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 9/9 features
ActiveCampaign ranks higher in 9/9 features
WYSIWYG email editor
8.0
80%
546 Ratings
N/A
0 Ratings
Dynamic content
8.4
84%
484 Ratings
N/A
0 Ratings
Ability to test dynamic content
8.2
82%
438 Ratings
N/A
0 Ratings
Landing pages
7.3
73%
307 Ratings
N/A
0 Ratings
A/B testing
8.6
86%
351 Ratings
N/A
0 Ratings
Mobile optimization
8.4
84%
492 Ratings
N/A
0 Ratings
Email deliverability reporting
9.2
92%
635 Ratings
N/A
0 Ratings
List management
8.9
89%
611 Ratings
N/A
0 Ratings
Triggered drip sequences
9.0
90%
538 Ratings
N/A
0 Ratings
Lead Management
8.7
ActiveCampaign
87%
Mixmax
Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 4/4 features
ActiveCampaign ranks higher in 4/4 features
Lead nurturing
9.0
90%
459 Ratings
N/A
0 Ratings
Lead scoring and grading
8.6
86%
336 Ratings
N/A
0 Ratings
Data quality management
8.6
86%
376 Ratings
N/A
0 Ratings
Automated sales alerts and tasks
8.7
87%
332 Ratings
N/A
0 Ratings
Campaign Management
8.5
ActiveCampaign
85%
Mixmax
Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 2/2 features
ActiveCampaign ranks higher in 2/2 features
Calendaring
8.3
83%
275 Ratings
N/A
0 Ratings
Event/webinar marketing
8.6
86%
267 Ratings
N/A
0 Ratings
Social Media Marketing
8.6
ActiveCampaign
86%
Mixmax
Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 2/2 features
ActiveCampaign ranks higher in 2/2 features
Social sharing and campaigns
8.7
87%
241 Ratings
N/A
0 Ratings
Social profile integration
8.5
85%
236 Ratings
N/A
0 Ratings
Reporting & Analytics
8.7
ActiveCampaign
87%
Mixmax
Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 3/3 features
ActiveCampaign ranks higher in 3/3 features
Dashboards
8.7
87%
559 Ratings
N/A
0 Ratings
Standard reports
8.8
88%
548 Ratings
N/A
0 Ratings
Custom reports
8.5
85%
350 Ratings
N/A
0 Ratings
Platform & Infrastructure
8.8
ActiveCampaign
88%
Mixmax
Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 6/6 features
ActiveCampaign ranks higher in 6/6 features
API
9.1
91%
367 Ratings
N/A
0 Ratings
Role-based workflow & approvals
8.5
85%
247 Ratings
N/A
0 Ratings
Customizability
8.8
88%
387 Ratings
N/A
0 Ratings
Integration with Salesforce.com
8.8
88%
81 Ratings
N/A
0 Ratings
Integration with Microsoft Dynamics CRM
8.8
88%
54 Ratings
N/A
0 Ratings
Integration with SugarCRM
8.7
87%
50 Ratings
N/A
0 Ratings
Attribute Ratings
- Mixmax is rated higher in 2 areas: Likelihood to Recommend, Support Rating
Likelihood to Recommend
9.1
ActiveCampaign
91%
629 Ratings
9.4
Mixmax
94%
24 Ratings
Likelihood to Renew
8.9
ActiveCampaign
89%
18 Ratings
Mixmax
N/A
0 Ratings
Usability
8.2
ActiveCampaign
82%
33 Ratings
Mixmax
N/A
0 Ratings
Availability
9.1
ActiveCampaign
91%
4 Ratings
Mixmax
N/A
0 Ratings
Performance
6.9
ActiveCampaign
69%
4 Ratings
Mixmax
N/A
0 Ratings
Support Rating
6.0
ActiveCampaign
60%
37 Ratings
9.0
Mixmax
90%
7 Ratings
In-Person Training
7.3
ActiveCampaign
73%
1 Rating
Mixmax
N/A
0 Ratings
Implementation Rating
8.7
ActiveCampaign
87%
10 Ratings
Mixmax
N/A
0 Ratings
Product Scalability
8.5
ActiveCampaign
85%
4 Ratings
Mixmax
N/A
0 Ratings
Likelihood to Recommend
ActiveCampaign
I have ActiveCampaign integrated with my website so I can tag entry points for people and send specific emails based on those tags. I also have it integrated with Calendly so I can see who books a call and what their pathway to me was. There is way more that I could be doing but haven't used all the features yet.
CDO (Chief Development Officer)
Cherian Koshy (Personal Brand)Fundraising, 1-10 employees
Mixmax
Mixmax is very well suited for sharing calendar availability via email with a client. Multiple time blocks can be shared, and the bridge between Gmail and other colleagues allows you to hold a meeting time on calendars to prevent overbooking with colleagues. This is extremely helpful when scheduling a large call and juggling many people's schedules.
Lead Project Engineer
EnertivComputer Software, 11-50 employees
Pros
ActiveCampaign
- Contact management is robust and reliable, and provides all the capabilities I was looking for.
- Marketing automation takes a little figuring out, but it's easy to learn and easy to use.
- Deals are highly customizable and incredibly easy to use. I love that you can use it to create all kinds of workflows, not just sales pipelines.
- Training videos and webinars are top notch. I've learned a lot from them and always appreciate the email notifications when a new video/webinar is available.
Owner
Good GnusMarketing & Advertising, 1-10 employees
Mixmax
- I have been using this platform in my company to handling the email tracking and engaging with the emails, it is far most the best help that I can have to actually do my work to great extent.
- It helps me to create a pool in my own email inbox instead of creating in one system and then transferring it to others.
- It also has amazing feature which is totally automated.
Senior Director - Head of Business Transformation
Capital OneFinancial Services, 10,001+ employees
Cons
ActiveCampaign
- I use the ecommerce feature for email template design and there's been a bug where I can't change the colours of the shopping block to match a theme. Which is annoying in of itself and is actually quite critical but beyond that it would be nice if they could either fix it quickly or keep me up to date on the progress of the fix.
- It could be a little bit easier to find pricing online.
- Support isn't online at all times of the day, which is understandable but definitely would be a nice thing to have.
Founder
NWEBA Digital LTDMarketing & Advertising, 1-10 employees
Mixmax
- No mobile integrations I know of yet. If you're sending emails from a third-party client, you lose the Mixmax tracking capability.
- The installation was a bit difficult sometimes, and I've sometimes had some emails get sorted as spam possibly because of the Mixmax tracking.
- There aren't that many CRM integration options right now, so it's not compatible with all companies.
- There were some conflicts with using other CRM options at the same time, but they were quickly resolved.
Co-Founder/CEO
aspace, Inc.Computer Software, 1-10 employees
Pricing Details
ActiveCampaign
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$9 per month
ActiveCampaign Editions & Modules
Edition
Lite | $9.001 |
---|---|
Plus | $492 |
Professional | $1293 |
Enterprise | $2294 |
- Per Month [3 Users]
- Per Month [25 Users]
- Per Month [50 Users]
- Per Month [Unlimited Users]
Additional Pricing Details
—Mixmax
General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$9 per month
Mixmax Editions & Modules
Edition
Free Plan | Free |
---|---|
Starter | $122 |
SMB | $292 |
Growth | $652 |
Enterprise | Contact sales team |
- none
- per user/per month
- none
Additional Pricing Details
—Likelihood to Renew
ActiveCampaign
ActiveCampaign 8.9
Based on 18 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
- Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
- Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
- Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
- Reporting - The ability to see specific open, click, and conversion rates in one place.
- Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
CEO (Chief Executive Officer)
Simply Heaven DesignMarketing and Advertising, 1-10 employees
Mixmax
No score
No answers yet
No answers on this topic
Usability
ActiveCampaign
ActiveCampaign 8.2
Based on 33 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
President of Catalyst Movies
Catalyst Resource GroupMarketing & Advertising, 11-50 employees
Mixmax
No score
No answers yet
No answers on this topic
Reliability and Availability
ActiveCampaign
ActiveCampaign 9.1
Based on 4 answers
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Book & Publishing Consultant
Winning ProofWriting & Editing, 1-10 employees
Mixmax
No score
No answers yet
No answers on this topic
Performance
ActiveCampaign
ActiveCampaign 6.9
Based on 4 answers
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
Book & Publishing Consultant
Winning ProofWriting & Editing, 1-10 employees
Mixmax
No score
No answers yet
No answers on this topic
Support Rating
ActiveCampaign
ActiveCampaign 6.0
Based on 37 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Producer/Audio Engineer
Silver Stoners Creative, LLCMusic, 1-10 employees
Mixmax
Mixmax 9.0
Based on 7 answers
Every time I have reached out to Mixmax I automatically get an email from a trained professional who has perfect insight into my issue with an understandable reason to why I am having and issue offers me a solution. The wait time is only around 5 minutes and they are always offering sympathy in certain situations.

Verified User
Account Manager in Sales
Information Technology & Services Company, 51-200 employeesImplementation Rating
ActiveCampaign
ActiveCampaign 8.7
Based on 10 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
Practice Owner & Founder
William Ainslie BiokineticsAlternative Medicine, 1-10 employees
Mixmax
No score
No answers yet
No answers on this topic
Alternatives Considered
ActiveCampaign
We switched away from both Mailchimp and Insightly because running two apps became unwieldy and the data wasn't very clean, there was a lot of duplicating of work. They are both excellent pieces of software in their own rights however ActiveCampaign does the job of both of them put together and while it's more expensive than both together I'd happily suck up the extra cost to save time and have more accurate data.
Founder
Fearless BusinessProfessional Training & Coaching, 1-10 employees
Mixmax
Mixmax is far better than HubSpot's alternative because when I used HubSpot, they did not have a "remind" feature, only basic email open tracking. The ability to select a date and time to be reminded with Mixmax and also track link clicks is superior in my experience. There may be other solutions out there with similar functionality but Mixmax is built specifically for Gmail, and I use Gmail for work and personal use.
Head of Content
InstapageInternet, 51-200 employees
Scalability
ActiveCampaign
ActiveCampaign 8.5
Based on 4 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Book & Publishing Consultant
Winning ProofWriting & Editing, 1-10 employees
Mixmax
No score
No answers yet
No answers on this topic
Return on Investment
ActiveCampaign
- ActiveCampaign saved us thousands of dollars over our previous CRM platform.
- We are able to track leads through the sales pipeline, seeing exactly how much our efforts are bringing in.
- We are able to provide better customer service by quickly responding to forms completed on our website no matter the time/day.
- We can run reports to find areas we may be deficient in marketing or sales, and also see our strengths, which is important to our C Suite.
- ActiveCampaign Automations save us a significant amount of time.
CAD & Marketing Manager
Northwestern Ohio Security SystemsSecurity & Investigations, 51-200 employees
Mixmax
- MixMax has saved us time in automating out outbound efforts. This has resulted in hundreds of hours saved.
- MixMax has a positive impact on all of our linkbuilding strategies and helps fuel our overall marketing goals.
- MixMax's low monthly cost means we get an immediate ROI if we close 1 deal for the month.
Account-Based Marketing Specialist
Spire DigitalMarketing and Advertising, 51-200 employees