ActiveCampaign vs Mixmax

What users are saying about

Score 8.6 out of 10

Based on 811 reviews and ratings

Score 9 out of 10

Based on 62 reviews and ratings

Feature Set Ratings

Email & Online Marketing

8.5

ActiveCampaign

85%

Mixmax

Feature Set Not Supported

N/A

ActiveCampaign ranks higher in 9/9 features

WYSIWYG email editor

8.0

80%

546 Ratings

N/A

0 Ratings

Dynamic content

8.4

84%

484 Ratings

N/A

0 Ratings

Ability to test dynamic content

8.2

82%

438 Ratings

N/A

0 Ratings

Landing pages

7.3

73%

307 Ratings

N/A

0 Ratings

A/B testing

8.6

86%

351 Ratings

N/A

0 Ratings

Mobile optimization

8.4

84%

492 Ratings

N/A

0 Ratings

Email deliverability reporting

9.2

92%

635 Ratings

N/A

0 Ratings

List management

8.9

89%

611 Ratings

N/A

0 Ratings

Triggered drip sequences

9.0

90%

538 Ratings

N/A

0 Ratings

Lead Management

8.7

ActiveCampaign

87%

Mixmax

Feature Set Not Supported

N/A

ActiveCampaign ranks higher in 4/4 features

Lead nurturing

9.0

90%

459 Ratings

N/A

0 Ratings

Lead scoring and grading

8.6

86%

336 Ratings

N/A

0 Ratings

Data quality management

8.6

86%

376 Ratings

N/A

0 Ratings

Automated sales alerts and tasks

8.7

87%

332 Ratings

N/A

0 Ratings

Campaign Management

8.5

ActiveCampaign

85%

Mixmax

Feature Set Not Supported

N/A

ActiveCampaign ranks higher in 2/2 features

Calendaring

8.3

83%

275 Ratings

N/A

0 Ratings

Event/webinar marketing

8.6

86%

267 Ratings

N/A

0 Ratings

Social Media Marketing

8.6

ActiveCampaign

86%

Mixmax

Feature Set Not Supported

N/A

ActiveCampaign ranks higher in 2/2 features

Social sharing and campaigns

8.7

87%

241 Ratings

N/A

0 Ratings

Social profile integration

8.5

85%

236 Ratings

N/A

0 Ratings

Reporting & Analytics

8.7

ActiveCampaign

87%

Mixmax

Feature Set Not Supported

N/A

ActiveCampaign ranks higher in 3/3 features

Dashboards

8.7

87%

559 Ratings

N/A

0 Ratings

Standard reports

8.8

88%

548 Ratings

N/A

0 Ratings

Custom reports

8.5

85%

350 Ratings

N/A

0 Ratings

Platform & Infrastructure

8.8

ActiveCampaign

88%

Mixmax

Feature Set Not Supported

N/A

ActiveCampaign ranks higher in 6/6 features

API

9.1

91%

367 Ratings

N/A

0 Ratings

Role-based workflow & approvals

8.5

85%

247 Ratings

N/A

0 Ratings

Customizability

8.8

88%

387 Ratings

N/A

0 Ratings

Integration with Salesforce.com

8.8

88%

81 Ratings

N/A

0 Ratings

Integration with Microsoft Dynamics CRM

8.8

88%

54 Ratings

N/A

0 Ratings

Integration with SugarCRM

8.7

87%

50 Ratings

N/A

0 Ratings

Attribute Ratings

Mixmax is rated higher in 2 areas: Likelihood to Recommend, Support Rating

ActiveCampaign

91%

629 Ratings

9.4

Mixmax

94%

24 Ratings

ActiveCampaign

89%

18 Ratings

Mixmax

N/A

0 Ratings

ActiveCampaign

82%

33 Ratings

Mixmax

N/A

0 Ratings

ActiveCampaign

91%

4 Ratings

Mixmax

N/A

0 Ratings

ActiveCampaign

69%

4 Ratings

Mixmax

N/A

0 Ratings

ActiveCampaign

60%

37 Ratings

9.0

Mixmax

90%

7 Ratings

ActiveCampaign

73%

1 Rating

Mixmax

N/A

0 Ratings

ActiveCampaign

87%

10 Ratings

Mixmax

N/A

0 Ratings

ActiveCampaign

85%

4 Ratings

Mixmax

N/A

0 Ratings

Pros

Contact management is robust and reliable, and provides all the capabilities I was looking for.
Marketing automation takes a little figuring out, but it's easy to learn and easy to use.
Deals are highly customizable and incredibly easy to use. I love that you can use it to create all kinds of workflows, not just sales pipelines.
Training videos and webinars are top notch. I've learned a lot from them and always appreciate the email notifications when a new video/webinar is available.

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Bill Kerschbaum

Owner

Good GnusMarketing & Advertising, 1-10 employees

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I have been using this platform in my company to handling the email tracking and engaging with the emails, it is far most the best help that I can have to actually do my work to great extent.
It helps me to create a pool in my own email inbox instead of creating in one system and then transferring it to others.
It also has amazing feature which is totally automated.

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Mallory Robinson

Senior Director - Head of Business Transformation

Capital OneFinancial Services, 10,001+ employees

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Cons

I use the ecommerce feature for email template design and there's been a bug where I can't change the colours of the shopping block to match a theme. Which is annoying in of itself and is actually quite critical but beyond that it would be nice if they could either fix it quickly or keep me up to date on the progress of the fix.
It could be a little bit easier to find pricing online.
Support isn't online at all times of the day, which is understandable but definitely would be a nice thing to have.

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Jack Foster

Founder

NWEBA Digital LTDMarketing & Advertising, 1-10 employees

View all 629 answers on this topic

No mobile integrations I know of yet. If you're sending emails from a third-party client, you lose the Mixmax tracking capability.
The installation was a bit difficult sometimes, and I've sometimes had some emails get sorted as spam possibly because of the Mixmax tracking.
There aren't that many CRM integration options right now, so it's not compatible with all companies.
There were some conflicts with using other CRM options at the same time, but they were quickly resolved.

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Fedor Paretsky

Co-Founder/CEO

aspace, Inc.Computer Software, 1-10 employees

View all 24 answers on this topic

Pricing Details

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

Starting Price

$9 per month

ActiveCampaign Editions & Modules

Edition

Lite	$9.00¹
Plus	$49²
Professional	$129³
Enterprise	$229⁴

Per Month [3 Users]
Per Month [25 Users]
Per Month [50 Users]
Per Month [Unlimited Users]

Additional Pricing Details

—

General

Free Trial

Yes

Free/Freemium Version

Yes

Premium Consulting/Integration Services

—

Entry-level set up fee?

Starting Price

$9 per month

Mixmax Editions & Modules

Edition

Free Plan	Free
Starter	$12²
SMB	$29²
Growth	$65²
Enterprise	Contact sales team

none
per user/per month
none

Additional Pricing Details

—

Likelihood to Renew

ActiveCampaign 8.9

Based on 18 answers

For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:

Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
Reporting - The ability to see specific open, click, and conversion rates in one place.
Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.

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page V

CEO (Chief Executive Officer)

Simply Heaven DesignMarketing and Advertising, 1-10 employees

View all 18 answers on this topic

No score

No answers yet

No answers on this topic

Usability

ActiveCampaign 8.2

Based on 33 answers

ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.

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Matt Dickerson

President of Catalyst Movies

Catalyst Resource GroupMarketing & Advertising, 11-50 employees

View all 33 answers on this topic

No score

No answers yet

No answers on this topic

Reliability and Availability

ActiveCampaign 9.1

Based on 4 answers

I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.

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Michelle Hill

Book & Publishing Consultant

Winning ProofWriting & Editing, 1-10 employees

View all 4 answers on this topic

No score

No answers yet

No answers on this topic

Performance

ActiveCampaign 6.9

Based on 4 answers

Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.

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Michelle Hill

Book & Publishing Consultant

Winning ProofWriting & Editing, 1-10 employees

View all 4 answers on this topic

No score

No answers yet

No answers on this topic

Support Rating

ActiveCampaign 6.0

Based on 37 answers

This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.

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Chesare Johnson

Producer/Audio Engineer

Silver Stoners Creative, LLCMusic, 1-10 employees

View all 37 answers on this topic

Mixmax 9.0

Based on 7 answers

Every time I have reached out to Mixmax I automatically get an email from a trained professional who has perfect insight into my issue with an understandable reason to why I am having and issue offers me a solution. The wait time is only around 5 minutes and they are always offering sympathy in certain situations.

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Verified User

Account Manager in Sales

Information Technology & Services Company, 51-200 employees

View all 7 answers on this topic

Implementation Rating

ActiveCampaign 8.7

Based on 10 answers

Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.

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William Ainslie

Practice Owner & Founder

William Ainslie BiokineticsAlternative Medicine, 1-10 employees

View all 10 answers on this topic

No score

No answers yet

No answers on this topic

Alternatives Considered

We switched away from both Mailchimp and Insightly because running two apps became unwieldy and the data wasn't very clean, there was a lot of duplicating of work. They are both excellent pieces of software in their own rights however ActiveCampaign does the job of both of them put together and while it's more expensive than both together I'd happily suck up the extra cost to save time and have more accurate data.

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Robin Waite

Founder

Fearless BusinessProfessional Training & Coaching, 1-10 employees

View all 629 answers on this topic

Mixmax is far better than HubSpot's alternative because when I used HubSpot, they did not have a "remind" feature, only basic email open tracking. The ability to select a date and time to be reminded with Mixmax and also track link clicks is superior in my experience. There may be other solutions out there with similar functionality but Mixmax is built specifically for Gmail, and I use Gmail for work and personal use.

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Brandon Weaver

Head of Content

InstapageInternet, 51-200 employees

View all 24 answers on this topic

Scalability

ActiveCampaign 8.5

Based on 4 answers

My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.

Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.

At this point, I don't think I'd ever use any other platform!

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Michelle Hill

Book & Publishing Consultant

Winning ProofWriting & Editing, 1-10 employees

View all 4 answers on this topic

No score

No answers yet

No answers on this topic

Return on Investment

ActiveCampaign saved us thousands of dollars over our previous CRM platform.
We are able to track leads through the sales pipeline, seeing exactly how much our efforts are bringing in.
We are able to provide better customer service by quickly responding to forms completed on our website no matter the time/day.
We can run reports to find areas we may be deficient in marketing or sales, and also see our strengths, which is important to our C Suite.
ActiveCampaign Automations save us a significant amount of time.

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Wendy Brodeur

CAD & Marketing Manager

Northwestern Ohio Security SystemsSecurity & Investigations, 51-200 employees

View all 629 answers on this topic

MixMax has saved us time in automating out outbound efforts. This has resulted in hundreds of hours saved.
MixMax has a positive impact on all of our linkbuilding strategies and helps fuel our overall marketing goals.
MixMax's low monthly cost means we get an immediate ROI if we close 1 deal for the month.

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Zach Ettelman

Account-Based Marketing Specialist

Spire DigitalMarketing and Advertising, 51-200 employees

View all 24 answers on this topic

Screenshots

See All (5) ActiveCampaign Screenshots

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ActiveCampaign

Mixmax

ActiveCampaign

Mixmax

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

ActiveCampaign

Mixmax

Lead nurturing

Lead scoring and grading

Data quality management

Automated sales alerts and tasks

ActiveCampaign

Mixmax

Calendaring

Event/webinar marketing

ActiveCampaign

Mixmax

Social sharing and campaigns

Social profile integration

ActiveCampaign

Mixmax

Dashboards

Standard reports

Custom reports

ActiveCampaign

Mixmax

API

Role-based workflow & approvals

Customizability

Integration with Salesforce.com

Integration with Microsoft Dynamics CRM

Integration with SugarCRM

ActiveCampaign

Mixmax

ActiveCampaign

Mixmax

ActiveCampaign

Mixmax

ActiveCampaign

Mixmax

ActiveCampaign

Mixmax

ActiveCampaign

Mixmax

ActiveCampaign

Mixmax

ActiveCampaign

Mixmax

ActiveCampaign

Mixmax

Likelihood to Recommend

ActiveCampaign

Mixmax

Pros

ActiveCampaign

Mixmax

Cons

ActiveCampaign

Mixmax

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Starting Price

ActiveCampaign Editions & Modules

Edition

Additional Pricing Details

General

Free Trial

Free/Freemium Version