What users are saying about
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Top Rated
350 Ratings
27 Ratings

ActiveCampaign

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Top Rated
350 Ratings
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Score 8.8 out of 100
27 Ratings
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Score 8.6 out of 100

Likelihood to Recommend

ActiveCampaign

I cannot speak for larger companies, but for a smaller company like ours, the automation / CRM native to [ActiveCampaign] work well for us. If you're not already on another CRM and plan to build out your marketing, automation and lead/sale management in one tool, it's worth it.
Aaron Steinberg | TrustRadius Reviewer

Mixmax

A great, affordable option for startups that are looking for *just* email automation, read receipts, campaigning, and general enhancement. This provides a fairly comprehensive marketing kit for early-stage startups doing sales. For larger companies that are experimenting with different CRM options, it makes sense to purchase a more contemporary CRM option, like HubSpot, because everything works together very well rather than trying to make Mixmax work with an already-existing CRM option.
Fedor Paretsky | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.2
Mixmax
WYSIWYG email editor
ActiveCampaign
8.0
Mixmax
Dynamic content
ActiveCampaign
8.4
Mixmax
Ability to test dynamic content
ActiveCampaign
7.8
Mixmax
Landing pages
ActiveCampaign
6.6
Mixmax
A/B testing
ActiveCampaign
8.5
Mixmax
Mobile optimization
ActiveCampaign
8.1
Mixmax
Email deliverability reporting
ActiveCampaign
8.7
Mixmax
List management
ActiveCampaign
8.4
Mixmax
Triggered drip sequences
ActiveCampaign
9.2
Mixmax

Lead Management

ActiveCampaign
7.9
Mixmax
Lead nurturing
ActiveCampaign
7.9
Mixmax
Lead scoring and grading
ActiveCampaign
8.0
Mixmax
Data quality management
ActiveCampaign
7.5
Mixmax
Automated sales alerts and tasks
ActiveCampaign
8.3
Mixmax

Campaign Management

ActiveCampaign
7.7
Mixmax
Calendaring
ActiveCampaign
7.0
Mixmax
Event/webinar marketing
ActiveCampaign
8.5
Mixmax

Social Media Marketing

ActiveCampaign
8.1
Mixmax
Social sharing and campaigns
ActiveCampaign
8.5
Mixmax
Social profile integration
ActiveCampaign
7.6
Mixmax

Reporting & Analytics

ActiveCampaign
8.0
Mixmax
Dashboards
ActiveCampaign
8.1
Mixmax
Standard reports
ActiveCampaign
7.9
Mixmax
Custom reports
ActiveCampaign
7.8
Mixmax

Platform & Infrastructure

ActiveCampaign
8.4
Mixmax
API
ActiveCampaign
8.6
Mixmax
Role-based workflow & approvals
ActiveCampaign
7.8
Mixmax
Customizability
ActiveCampaign
8.6
Mixmax
Integration with Salesforce.com
ActiveCampaign
8.3
Mixmax
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.6
Mixmax
Integration with SugarCRM
ActiveCampaign
8.4
Mixmax

Pros

ActiveCampaign

  • They have incredible customer service. There is a chat option right in your account, they are quick to reply, and always so kind and patient.
  • The whole system is so user friendly. Campaigns/emails are easy to write and design, and segments and tags are easy to manage.
  • I can also create incredibly good looking lead pages right in my account. They are quick to make because AC's templates are all really wonderful. Saves me a lot of time!
Cora Matheson | TrustRadius Reviewer

Mixmax

  • Mixmax notifies me the second someone opens an email or clicks a link I've sent them.
  • If I cannot respond to a particular email in the moment, the reminder feature lets me set a specific day and time to be reminded.
  • The support team has been very quick to respond to any issues.
Brandon Weaver | TrustRadius Reviewer

Cons

ActiveCampaign

  • I wish that I could use my own IP and a third party tool like SendGrid to manage deliverability
  • Some of the contact search capabilities are lacking
  • Ability to add additional users for a small fee would be preferable to needing to upgrade for a substantial monthly additional fee
Anonymous | TrustRadius Reviewer

Mixmax

  • MixMax's base package could improve by having tasks. This feature is only available in enterprise tiers, which is unfortunate if you have a 1-2 person marketing team and want to improve productivity.
  • It would be great if MixMax offered more customization around triggers and actions within a sequence. If I could add in a new sequence within an existing sequence based on an action a recipient takes, that would be very helpful.
  • I would love if MixMax integrated with LinkedIn Sales Navigator for a seamless transition from saved leads in LinkedIn being populated in MixMax.
Zach Ettelman | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 9 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Mixmax

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 8.0
Based on 26 answers
Very easy to use. I only give it a 9 instead of 10 because it would be best if you have some marketing knowledge before you start using it. Even if it's just a basic understanding of terms and best practices. However, the chat support is great and they even offered to send me videos of them doing what I needed help with.
Chesare Johnson | TrustRadius Reviewer

Mixmax

No score
No answers yet
No answers on this topic

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.2
Based on 3 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Mixmax

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 7.7
Based on 3 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Mixmax

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 6.9
Based on 29 answers
The chat is great and it’s pretty fast, I personally would like a phone agent at times to facilitate the process yet that’s just my preference; Again, the chat agents are quick, effective and do the actual work that support agents are hired to do. I’m happy with my subscription
Anonymous | TrustRadius Reviewer

Mixmax

Mixmax 9.0
Based on 6 answers
Every time I have reached out to Mixmax I automatically get an email from a trained professional who has perfect insight into my issue with an understandable reason to why I am having and issue offers me a solution. The wait time is only around 5 minutes and they are always offering sympathy in certain situations.
Anonymous | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 7.7
Based on 5 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Mixmax

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

I've used many ESP and CRM software that TrustRadius does not have listed (such as Kartra, ConvertKit, etc.). ActiveCampaign beats all of this in price, user-friendly implementation, ability to easily create complex subscriber-responsive campaigns/automation, and more.
Anonymous | TrustRadius Reviewer

Mixmax

I love Acuity & Mixmax for different purposes. Acuity is great for running something like a coaching business - or a calendar that gets lots of calls booked every day or every week. Mixmax is great for 10 or fewer calls per week, and for interacting with clients who aren't so tech savvy.
Chelsea Baldwin | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 9.2
Based on 2 answers
I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Mixmax

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • The ROI has been in my time. Its pretty easy to use and setup.
  • The live chat support is really helpful. The support staff seem to be really good. They quite often send short video screen recordings to show me how to do something.
Jim Harshaw Jr | TrustRadius Reviewer

Mixmax

  • Positive impact - Very cheap "starter" plan for startups (only $9/month/user). Provides all the capability necessary to get all the marketing/sales that are necessary done.
  • Negative impact - Some email (though rarely) get sorted as spam possibly because of Mixmax tracking.
  • Positive impact - Easy integration with existing CRM options makes it easy to integrate email automation into a workflow.
Fedor Paretsky | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Mixmax

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Mixmax Editions & Modules

Edition
Free PlanFree
Starter$122
SMB$292
Growth$652
EnterpriseContact sales team
  1. per user/per month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.0
Mixmax
9.0

Likelihood to Renew

ActiveCampaign
9.1
Mixmax

Usability

ActiveCampaign
8.0
Mixmax

Reliability and Availability

ActiveCampaign
9.2
Mixmax

Performance

ActiveCampaign
7.7
Mixmax

Support Rating

ActiveCampaign
6.9
Mixmax
9.0

Implementation Rating

ActiveCampaign
7.7
Mixmax

Scalability

ActiveCampaign
9.2
Mixmax

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