ActiveCampaign vs Mixmax | TrustRadius

What users are saying about

Score 8.8 out of 10

Based on 350 reviews and ratings

Score 8.6 out of 10

Based on 27 reviews and ratings

Feature Rating Comparison

ActiveCampaign

Mixmax

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

ActiveCampaign

Mixmax

Lead nurturing

Lead scoring and grading

Data quality management

Automated sales alerts and tasks

ActiveCampaign

Mixmax

Calendaring

Event/webinar marketing

ActiveCampaign

Mixmax

Social sharing and campaigns

Social profile integration

ActiveCampaign

Mixmax

Dashboards

Standard reports

Custom reports

ActiveCampaign

Mixmax

API

Role-based workflow & approvals

Customizability

Integration with Salesforce.com

Integration with Microsoft Dynamics CRM

Integration with SugarCRM

Pros

They have incredible customer service. There is a chat option right in your account, they are quick to reply, and always so kind and patient.
The whole system is so user friendly. Campaigns/emails are easy to write and design, and segments and tags are easy to manage.
I can also create incredibly good looking lead pages right in my account. They are quick to make because AC's templates are all really wonderful. Saves me a lot of time!

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Health Coach

Coming Back WholeHealth, Wellness and Fitness, 1-10 employees

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Mixmax notifies me the second someone opens an email or clicks a link I've sent them.
If I cannot respond to a particular email in the moment, the reminder feature lets me set a specific day and time to be reminded.
The support team has been very quick to respond to any issues.

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Head of Content

InstapageInternet, 51-200 employees

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Cons

I wish that I could use my own IP and a third party tool like SendGrid to manage deliverability
Some of the contact search capabilities are lacking
Ability to add additional users for a small fee would be preferable to needing to upgrade for a substantial monthly additional fee

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Verified User

Manager in Other

E-Learning Company, 1-10 employees

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MixMax's base package could improve by having tasks. This feature is only available in enterprise tiers, which is unfortunate if you have a 1-2 person marketing team and want to improve productivity.
It would be great if MixMax offered more customization around triggers and actions within a sequence. If I could add in a new sequence within an existing sequence based on an action a recipient takes, that would be very helpful.
I would love if MixMax integrated with LinkedIn Sales Navigator for a seamless transition from saved leads in LinkedIn being populated in MixMax.

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Account-Based Marketing Specialist

Spire DigitalMarketing and Advertising, 51-200 employees

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Likelihood to Renew

ActiveCampaign 9.1

Based on 9 answers

For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:

Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
Reporting - The ability to see specific open, click, and conversion rates in one place.
Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.

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CEO (Chief Executive Officer)

Simply Heaven DesignMarketing and Advertising, 1-10 employees

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No score

No answers yet

No answers on this topic

Usability

ActiveCampaign 8.0

Based on 26 answers

Very easy to use. I only give it a 9 instead of 10 because it would be best if you have some marketing knowledge before you start using it. Even if it's just a basic understanding of terms and best practices. However, the chat support is great and they even offered to send me videos of them doing what I needed help with.

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Chesare Johnson

Producer/Audio Engineer

Silver Stoners Creative, LLCMusic, 1-10 employees

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No score

No answers yet

No answers on this topic

Reliability and Availability

ActiveCampaign 9.2

Based on 3 answers

I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.

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Ben Marcoux Roofing Lead Generation Expert

Manager @ BMX Marketing LLC

BMX Marketing, LLCMarketing and Advertising, 1-10 employees

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No score

No answers yet

No answers on this topic

Performance

ActiveCampaign 7.7

Based on 3 answers

ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.

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Ben Marcoux Roofing Lead Generation Expert

Manager @ BMX Marketing LLC

BMX Marketing, LLCMarketing and Advertising, 1-10 employees

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No score

No answers yet

No answers on this topic

Support Rating

ActiveCampaign 6.9

Based on 29 answers

The chat is great and it’s pretty fast, I personally would like a phone agent at times to facilitate the process yet that’s just my preference; Again, the chat agents are quick, effective and do the actual work that support agents are hired to do. I’m happy with my subscription

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Verified User

Executive in Corporate

E-Learning Company, 1-10 employees

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Mixmax 9.0

Based on 6 answers

Every time I have reached out to Mixmax I automatically get an email from a trained professional who has perfect insight into my issue with an understandable reason to why I am having and issue offers me a solution. The wait time is only around 5 minutes and they are always offering sympathy in certain situations.

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Verified User

Account Manager in Sales

Information Technology & Services Company, 51-200 employees

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Implementation Rating

ActiveCampaign 7.7

Based on 5 answers

Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.

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William Ainslie

Practice Owner & Founder

William Ainslie BiokineticsAlternative Medicine, 1-10 employees

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No score

No answers yet

No answers on this topic

Alternatives Considered

I've used many ESP and CRM software that TrustRadius does not have listed (such as Kartra, ConvertKit, etc.). ActiveCampaign beats all of this in price, user-friendly implementation, ability to easily create complex subscriber-responsive campaigns/automation, and more.

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Verified User

Consultant in Other

Writing & Editing Company, 1-10 employees

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I love Acuity & Mixmax for different purposes. Acuity is great for running something like a coaching business - or a calendar that gets lots of calls booked every day or every week. Mixmax is great for 10 or fewer calls per week, and for interacting with clients who aren't so tech savvy.

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Chelsea Baldwin

Founder

Copy Power, LLCMarketing and Advertising, 1-10 employees

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Scalability

ActiveCampaign 9.2

Based on 2 answers

I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.

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Ben Marcoux Roofing Lead Generation Expert

Manager @ BMX Marketing LLC

BMX Marketing, LLCMarketing and Advertising, 1-10 employees

View all 2 answers on this topic

No score

No answers yet

No answers on this topic

Return on Investment

The ROI has been in my time. Its pretty easy to use and setup.
The live chat support is really helpful. The support staff seem to be really good. They quite often send short video screen recordings to show me how to do something.

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President

Jim Harshaw Jr. Performance CoachingManagement Consulting, 1-10 employees

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Positive impact - Very cheap "starter" plan for startups (only $9/month/user). Provides all the capability necessary to get all the marketing/sales that are necessary done.
Negative impact - Some email (though rarely) get sorted as spam possibly because of Mixmax tracking.
Positive impact - Easy integration with existing CRM options makes it easy to integrate email automation into a workflow.

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Co-Founder/CEO

aspace, Inc.Computer Software, 1-10 employees

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Screenshots

See All (5) ActiveCampaign Screenshots

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Pricing Details

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

ActiveCampaign Editions & Modules

Edition

Lite	$9.00¹
Plus	$49²
Professional	$129³
Enterprise	$229⁴

Per Month [3 Users]
Per Month [25 Users]
Per Month [50 Users]
Per Month [Unlimited Users]

Additional Pricing Details

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General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Mixmax Editions & Modules

Edition

Free Plan	Free
Starter	$12²
SMB	$29²
Growth	$65²
Enterprise	Contact sales team

per user/per month

Additional Pricing Details

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Rating Summary

ActiveCampaign

Mixmax

ActiveCampaign

Mixmax

ActiveCampaign

Mixmax

ActiveCampaign

Mixmax

ActiveCampaign

Mixmax

ActiveCampaign

Mixmax

ActiveCampaign

Mixmax

ActiveCampaign

Mixmax

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