What users are saying about

ActiveCampaign

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Top Rated
69 Ratings
2 Ratings

ActiveCampaign

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Top Rated
69 Ratings
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Score 8.5 out of 101
2 Ratings
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Score 7.5 out of 101

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Likelihood to Recommend

ActiveCampaign

ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).
Ben Gelsey profile photo

Moosend

I have recently migrated my email marketing campaigns over to Moosend and found throughout my trial the system to work very well. The interface is simple to understand and any queries I have had have been quickly answered by the team there. I am looking forward to a long relationship with them.
Darren Gilchrist profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.7
Moosend
7.0
WYSIWYG email editor
ActiveCampaign
7.7
Moosend
8.2
Dynamic content
ActiveCampaign
7.3
Moosend
4.5
Ability to test dynamic content
ActiveCampaign
7.4
Moosend
4.5
Landing pages
ActiveCampaign
6.7
Moosend
A/B testing
ActiveCampaign
7.1
Moosend
Mobile optimization
ActiveCampaign
7.7
Moosend
9.1
Email deliverability
ActiveCampaign
8.3
Moosend
8.2
List management
ActiveCampaign
8.2
Moosend
7.3
Triggered drip sequences
ActiveCampaign
9.3
Moosend

Reporting & Analytics

ActiveCampaign
7.0
Moosend
7.7
Dashboards
ActiveCampaign
7.0
Moosend
8.2
Standard reports
ActiveCampaign
7.2
Moosend
7.3
Custom reports
ActiveCampaign
6.8
Moosend

Pros

  • It features easily deployable email campaigns.
  • Its lead scoring component is easy to set up and configure.
  • Its form tool is straightforward and provides for easy embedding on websites and landing pages.
No photo available
  • Easy to use interface
  • Quick and helpful support team
  • Simple to import data
Darren Gilchrist profile photo

Cons

  • As of January 2017... There were a few integrations that were not there that Infusionsoft had but ActiveCampaign didn't . One of those was SendOutCards. We had wanted a trigger to send people who purchased a physical card in the mail thanking them for their purchase. We had to manually input each sale since there was not an integration. (There may have been a way to do it, we just couldn't figure it out in time)
  • They charge based on number of contacts in your list. At the time we were working with a list around 30k. The tiers go from 500, 1000, 2500, 5000, 10k, 25k, 50k etc. So it got a little pricey per month to get the features we wanted. But we found it to be worth it with the number of sales that came in.
  • Again as of January 2017 - the backend interface or User Experience could be a bit nicer. It definitely looked like it was designed by engineers, not UX people.
Andy Ryan profile photo
  • Would like a more personalised sign up form
Darren Gilchrist profile photo

Alternatives Considered

ActiveCampaign is a great solution for the business that has a few thousand contacts. It allows you to segment your list and send them relative information. This way you aren't sending out a blanket email to the whole group. Each person in your group can receive information based on their actions. This creates a perceived custom experience. We see a much higher conversion rate this way.
Andy Ryan profile photo
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Return on Investment

  • Through ActiveCampaign we were able to sell out our first ever business conference we ever held, and by keeping in touch with them through ActiveCampaign we were able to get 6 - 10 new clients in the first few months of implementation.
Mitchell Terpstra profile photo
  • Monthly costs have reduced to about 1/3 of our previous supplier
  • No limit on number of emails sent, pricing is based on list size instead
  • CTR has remained the same as our previous supplier
Darren Gilchrist profile photo

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Moosend

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details