What users are saying about

ActiveCampaign<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>

Top Rated
63 Ratings

Moosend

1 Ratings

ActiveCampaign<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>

Top Rated
63 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.5 out of 101

Moosend

1 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 9.1 out of 101

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Likelihood to Recommend

ActiveCampaign

ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).
Ben Gelsey profile photo

Moosend

I have recently migrated my email marketing campaigns over to Moosend and found throughout my trial the system to work very well. The interface is simple to understand and any queries I have had have been quickly answered by the team there. I am looking forward to a long relationship with them.
Darren Gilchrist profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.7
Moosend
7.0
WYSIWYG email editor
ActiveCampaign
7.7
Moosend
8.2
Dynamic content
ActiveCampaign
7.3
Moosend
4.5
Ability to test dynamic content
ActiveCampaign
7.4
Moosend
4.5
Landing pages
ActiveCampaign
6.7
Moosend
A/B testing
ActiveCampaign
7.1
Moosend
Mobile optimization
ActiveCampaign
7.7
Moosend
9.1
Email deliverability
ActiveCampaign
8.3
Moosend
8.2
List management
ActiveCampaign
8.1
Moosend
7.3
Triggered drip sequences
ActiveCampaign
9.3
Moosend

Reporting & Analytics

ActiveCampaign
7.0
Moosend
7.7
Dashboards
ActiveCampaign
7.0
Moosend
8.2
Standard reports
ActiveCampaign
7.2
Moosend
7.3
Custom reports
ActiveCampaign
6.7
Moosend

Pros

  • Automations (based on tagging a user from your codebase via their API, start sending that user an email sequence)
  • Campaign Builder (as good as other tools such as Mailchimp)
  • Pricing (pay per contact, not per email sent. AND email addresses can be added to multiple lists and only count as 1 contact, unlike Mailchimp which would consider that 2 contacts)
Ben Gelsey profile photo
  • Easy to use interface
  • Quick and helpful support team
  • Simple to import data
Darren Gilchrist profile photo

Cons

  • It's reporting functionality is terrible. I can't emphasize this enough. There is not a path for ad hoc reports; only canned system reports and some ability to use advanced search and filters to "try" and work around this.
  • The form tool does not have the best styling capabilities.
  • Their list building / segmentation features are difficult to confidently maneuver when trying to establish unique paths for individual contacts based on certain triggers / behavioral actions.
No photo available
  • Would like a more personalised sign up form
Darren Gilchrist profile photo

Alternatives Considered

I used to use MailChimp, and ActiveCampaign is just so much more flexible when it comes to things like segmenting your list. Now instead of sending everybody everything, I know that the emails I send are to people who are interested in that specific subject, which helps with engagement and ultimately sales.
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No answers on this topic

Return on Investment

  • Better engagement with my client base
  • Being able to take the lead on an educational journey that is automated and consistent
  • Simplified email communication and the take to email client sand leads
  • Save us a lot of time and we can recycle content and create new automations
Dr Olivier Becherel - Leadership and Executive Coaching profile photo
  • Monthly costs have reduced to about 1/3 of our previous supplier
  • No limit on number of emails sent, pricing is based on list size instead
  • CTR has remained the same as our previous supplier
Darren Gilchrist profile photo

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Moosend

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details