ActiveCampaign vs. Postmark

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ActiveCampaign
Score 7.9 out of 10
N/A
ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.
$15
per month
Postmark
Score 7.2 out of 10
N/A
Postmark from Wildbit in Philadelphia sends and tracks transactional emails.
$15
per month
Pricing
ActiveCampaignPostmark
Editions & Modules
Starter
$15
per month
Plus
$49
per month
Pro
$79
per month
Enterprise
$145
per month
Basic (10,000 Emails per Month)
$15.00
per month
Pro (50,000 Emails per Month)
$60.50
per month
Platform (120,000 Emails per Month)
$138.00
per month
Offerings
Pricing Offerings
ActiveCampaignPostmark
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsNo matter what plan you choose, our services are designed to help you get the most out of your investment — so you can focus on running your business. ActiveCampaign services included in all plan tiers: ActiveTraining Community access Contact migration Customer enablement workshops Video tutorials Chat and ticket support Knowledge base & help guides
More Pricing Information
Features
ActiveCampaignPostmark
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
ActiveCampaign
8.2
679 Ratings
7% above category average
Postmark
-
Ratings
WYSIWYG email editor7.4596 Ratings00 Ratings
Dynamic content6.8532 Ratings00 Ratings
Ability to test dynamic content6.6482 Ratings00 Ratings
Landing pages6.2349 Ratings00 Ratings
A/B testing9.9391 Ratings00 Ratings
Mobile optimization8.5538 Ratings00 Ratings
Email deliverability reporting8.4645 Ratings00 Ratings
List management9.9664 Ratings00 Ratings
Triggered drip sequences9.9586 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
ActiveCampaign
8.4
534 Ratings
7% above category average
Postmark
-
Ratings
Lead nurturing automation9.9500 Ratings00 Ratings
Lead scoring and grading8.3366 Ratings00 Ratings
Data quality management8.5407 Ratings00 Ratings
Automated sales alerts and tasks7.9361 Ratings00 Ratings
Lead segmentation and distribution7.29 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
ActiveCampaign
9.8
383 Ratings
27% above category average
Postmark
-
Ratings
Calendaring9.8303 Ratings00 Ratings
Event/webinar marketing9.9289 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
ActiveCampaign
7.7
292 Ratings
2% above category average
Postmark
-
Ratings
Social sharing and campaigns7.9259 Ratings00 Ratings
Social profile integration7.5254 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
ActiveCampaign
7.3
642 Ratings
0% below category average
Postmark
-
Ratings
Dashboards7.3611 Ratings00 Ratings
Standard reports7.3599 Ratings00 Ratings
Custom reports7.3387 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
ActiveCampaign
9.1
503 Ratings
19% above category average
Postmark
-
Ratings
API9.1401 Ratings00 Ratings
Role-based workflow & approvals9.1274 Ratings00 Ratings
Customizability7.9429 Ratings00 Ratings
Integration with Salesforce.com9.895 Ratings00 Ratings
Integration with Microsoft Dynamics CRM9.962 Ratings00 Ratings
Integration with SugarCRM9.958 Ratings00 Ratings
Third-party software integrations7.830 Ratings00 Ratings
Best Alternatives
ActiveCampaignPostmark
Small Businesses
Vbout
Vbout
Score 9.9 out of 10
Brevo
Brevo
Score 8.8 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.2 out of 10
Mailjet
Mailjet
Score 8.8 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.2 out of 10

No answers on this topic

All AlternativesView all alternativesView all alternatives
User Ratings
ActiveCampaignPostmark
Likelihood to Recommend
8.6
(691 ratings)
10.0
(10 ratings)
Likelihood to Renew
8.8
(25 ratings)
-
(0 ratings)
Usability
8.6
(52 ratings)
9.0
(1 ratings)
Availability
9.1
(5 ratings)
-
(0 ratings)
Performance
7.2
(5 ratings)
-
(0 ratings)
Support Rating
1.3
(41 ratings)
9.4
(3 ratings)
In-Person Training
9.1
(2 ratings)
-
(0 ratings)
Online Training
7.3
(1 ratings)
-
(0 ratings)
Implementation Rating
8.7
(14 ratings)
-
(0 ratings)
Configurability
6.4
(4 ratings)
-
(0 ratings)
Ease of integration
9.1
(4 ratings)
-
(0 ratings)
Product Scalability
1.0
(5 ratings)
-
(0 ratings)
Vendor post-sale
6.4
(4 ratings)
-
(0 ratings)
Vendor pre-sale
7.3
(4 ratings)
-
(0 ratings)
User Testimonials
ActiveCampaignPostmark
Likelihood to Recommend
ActiveCampaign
I've been using ActiveCampaign since around 2018-2019 and I've always been satisfied with the software. It's simple to use, connects with the other tools I use and makes it easy for me to duplicate automations, email templates and workflows as I need to. On top of that, any time I've had an issue (which I think is around twice in the past 5/6 years), the customer service has always been super helpful and my issue has been resolved quickly.
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ActiveCampaign Postmark
If email deliverability is important, then Postmark is king. I've used all sorts of providers, with dedicated IPs and without. Postmark has always had the best deliverability and has resulted in the least amount of customer service time wasted dealing with users who simply did not receive an important email from us. It is pricier than other options, but it's well worth it if deliverability is at all important to you.
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Pros
ActiveCampaign
  • Collects and filters emails from various lead magnets exceptionally well (especially if a user wants to re-sign up to the same lead magnet and go through it again, they can)
  • Super easy to use email creation that is aesthetically pleasing and user friendly
  • Easy email sequences and user classification from a large range of opt in trigger options
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ActiveCampaign Postmark
  • Great, helpful customer support (rarely needed)
  • Reliable product
  • Well thought out interface, easy setup
  • Great ongoing visibility into status of emails sent through Postmark
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Cons
ActiveCampaign
  • It took me a while to get to understand where to find things, and I used a free online course from a consultant who specialises in AC to help me get the foundations set up more easily. That said, there were lots of onboarding workshops, which were good. It just felt like it required a lot of different angles of learning to just get started.
  • The customer support took longer than other software to get back to me via email, though once I found the chat option for my most recent query, that was fast.
  • I've ended up switching to another programme where more software is more naturally integrated, and the AC equivalent is included in the price, along with many other types of software. However, design-wise, ActiveCampaign is much better.
  • I also had a problem with a form used on my WordPress website, which has a BuddyBoss platform - the colours on the form would be overridden by colour choices for the website, so they were hard to read (pink text on purple background instead of the gold text it was meant to be)
  • I couldn't always find the templates I was looking for or how to access them for automation-based emails. I think when I used it, there was a new type of template for newsletters that weren't available for automations, so I had to recreate it, which added time.
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ActiveCampaign Postmark
  • Not many cons since it's pretty straightforward, and if email delivery service was often impacted, we'd most likely find a new provider.
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Likelihood to Renew
ActiveCampaign
I am committed at the moment. Rebuilding the automations I have would be a huge time drain. Plus the cost of learning a new system and the risk to deliverability of porting a 6,000 person list to a new platform. Also, AC offers everything I need ast a reasonable (but a little high) price. So, why not a 10? Because, early 2023, AC dropped a massive 2x price hike on long-term customers. They knew few would shift, so this feels like a cynical cash grab and left a bad taste, If they do something like this again, this camel will have a broken back.
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ActiveCampaign Postmark
No answers on this topic
Usability
ActiveCampaign
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
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ActiveCampaign Postmark
The only thing that confused me initially was that if you don't put a specific sender email into the Wordpress plugin settings (I use Postmark exclusively with Wordpress site), it won't send emails. I thought that having selected the option to send via any @domain.com email, I wouldn't need to fill out a specific email to send from, but that isn't the case. I sorted that out quickly with support.
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Reliability and Availability
ActiveCampaign
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
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ActiveCampaign Postmark
No answers on this topic
Performance
ActiveCampaign
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
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ActiveCampaign Postmark
No answers on this topic
Support Rating
ActiveCampaign
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
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ActiveCampaign Postmark
Postmark has been an excellent solution for our business needs. We have been with them for years and have no intention of changing providers anytime soon. Support was excellent as we were getting started and their API documentation made implementation quick and easy
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Implementation Rating
ActiveCampaign
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
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ActiveCampaign Postmark
No answers on this topic
Alternatives Considered
ActiveCampaign
I moved to ActiveCampaign from Mailchimp. Admittedly, I was using the free version of Mailchimp, but I had numerous episodes of subscriber data NOT being added to Mailchimp, despite using API to integrate with my mailing list. Obviously, I couldn't pay for clicks and not capture subscriber data, so I had to find something else. ActiveCampaign has been 100% reliable in testing.
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ActiveCampaign Postmark
We felt Postmark's focus on transactional emails and their use of shared domain reputation made them stand out. We also like their user interface and ability to have many virtual email servers. Pricing was competitive and after a trial we saw a big increase in deliverability rates. Therefore it was an easy decision to use Postmark over other providers.
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Scalability
ActiveCampaign
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
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ActiveCampaign Postmark
No answers on this topic
Return on Investment
ActiveCampaign
  • I haven't monetized my list yet so no clear ROI but great from a list-building perspective
  • The software is not cheap so at times I feel like I may not be getting the most out of the product because I'm not using all of the features
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ActiveCampaign Postmark
  • It is really "set and forget." I have not had any issues that I've needed to deal with. It just works.
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ScreenShots

ActiveCampaign Screenshots

Screenshot of tagging, that when combined with conditional content helps to put the right message in front of each customer.Screenshot of marketing automationScreenshot of audience segmentation based on engagement, purchase activity, lead score, or any other dimensionScreenshot of live chat, site messaging, email, and a unified inbox that can be used to build relationships with customers.Screenshot of the CRM, which helps sales reps to get more done in less time