What users are saying about

ActiveCampaign

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Top Rated
76 Ratings
2 Ratings

ActiveCampaign

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Top Rated
76 Ratings
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Score 8.6 out of 101
2 Ratings
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Score 8.1 out of 101

Add comparison

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).
Ben Gelsey profile photo

Revinate

Revinate is very appropriate for any business that monitors, answers and utilizes guest or customer reviews on a daily basis. It assists with drilling down to core areas that a business either excels in or the opposite: does poorly. It is a great tool to track your scores and what people are saying about your product and service. Adversely, it is not appropriate for businesses that do not need the ability to track guest reviews and scores.
Stephanie MacMillan profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.9
Revinate
WYSIWYG email editor
ActiveCampaign
7.7
Revinate
Dynamic content
ActiveCampaign
7.6
Revinate
Ability to test dynamic content
ActiveCampaign
7.7
Revinate
Landing pages
ActiveCampaign
6.8
Revinate
A/B testing
ActiveCampaign
7.4
Revinate
Mobile optimization
ActiveCampaign
7.8
Revinate
Email deliverability
ActiveCampaign
8.3
Revinate
List management
ActiveCampaign
8.3
Revinate
Triggered drip sequences
ActiveCampaign
9.3
Revinate

Reporting & Analytics

ActiveCampaign
7.2
Revinate
Dashboards
ActiveCampaign
7.2
Revinate
Standard reports
ActiveCampaign
7.4
Revinate
Custom reports
ActiveCampaign
7.0
Revinate

Pros

  • Creating emails or templates is VERY easy as well as the automation builder is easy to use.
  • Affordable for small companies. Even if your database is growing, the price will of course increase but it is still affordable.
Audréa Trinh profile photo
  • Filters all guests reviews into one place.
  • Allows us to respond to guest reviews easily.
  • Revinate has a multitude of reporting options and functionality that allow us to dig down to key areas of interest.
Stephanie MacMillan profile photo

Cons

  • You can't add a contact without an email address.
  • Site tracking of visitors sometimes doesn't work, so when they submit a form their activity prior to form submission is lost.
  • Sales/CRM reporting is very limited. Anyone coming from a proper CRM like Salesforce would find reporting unusable, especially sales teams.
  • Email builder needs some work, it has certain limitations and doesn't allow custom designs to be editable in the builder.
  • No Android app for CRM (suppose to be in the works as we were told).
Viktor Nagornyy profile photo
  • Streamline how we answer reviews further. I feel like we should not have to log into Revinate and log into third party sites to answer reviews. Revinate would have partnerships with these third parties to streamline the review answering process.
  • I also don't like how Revinate will not give direct access to Wyndham franchise users. We have to log into a MyPortal account and then into Revinate using the MyPortal link. It would be more efficient to have direct access and capabilities.
  • Make your report creation area user-friendly. You don't offer much training or help assistance in learning to create reports.
Stephanie MacMillan profile photo

Likelihood to Renew

ActiveCampaign10.0
Based on 1 answer
I've tried over half a dozen email autoresponders and ActiveCampaign is by far my favorite. The ability to send emails is the backbone of my business. The "cheap" email marketing tools designed for the mass market are not powerful or intuitive to set up and also don't have the best deliverability. And the "expensive" ones are usually super confusing to use.
Ben Marcoux Roofing Lead Generation Expert profile photo
No score
No answers yet
No answers on this topic

Usability

ActiveCampaign9.0
Based on 1 answer
It's super easy and fast to set up automations and email lists. In under five minutes, you can be mailing your list. I'm not a fan of complexity, and I'm also not a fan of being hamstrung by weak tools, so I really like using ActiveCampaign. It's the perfect blend of simplicity and power.
Ben Marcoux Roofing Lead Generation Expert profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

ActiveCampaign10.0
Based on 1 answer
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert profile photo
No score
No answers yet
No answers on this topic

Performance

ActiveCampaign10.0
Based on 1 answer
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert profile photo
No score
No answers yet
No answers on this topic

Support

ActiveCampaign9.0
Based on 1 answer
I have only had to reach out to ActiveCampaign support a couple of times, and every time they have helped me out quickly and efficiently. They get back to you pretty quickly and usually have the solution figured out within just a couple of message exchanges. Please keep in mind I use the simple features of ActiveCampaign, so if there's a complication solution you're looking for help with, your experience with support might be a little different.
Ben Marcoux Roofing Lead Generation Expert profile photo
No score
No answers yet
No answers on this topic

Implementation

ActiveCampaign10.0
Based on 1 answer
If your email marketing strategy is clunky and confusing then it doesn't matter what tool you use or need to set up. It will take time to set it up. However, if you favor simple and effective email marketing strategies then you'll find that setting up ActiveCampaign is a breeze. And the results you'll get with it will far outweigh the time it takes to set it up.
Ben Marcoux Roofing Lead Generation Expert profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign is the only option (compared to ConstantContact and MailChimp) for creating marketing automations and drip campaigns. If you don't need automation, Constant Contact and MailChimp are a lot easier to use.
Tracy Beers profile photo
Survey Monkey pales in comparison to Revinate because of the depths Revinate has to offer. Survey Monkey is good for surface level tallying if you can get your client to fill out the surveys. But again, it is a simple survey tool wheres Revinate offers in depth analysis.
Stephanie MacMillan profile photo

Scalability

ActiveCampaign10.0
Based on 1 answer
I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.
Ben Marcoux Roofing Lead Generation Expert profile photo
No score
No answers yet
No answers on this topic

Return on Investment

  • Positive ROI: ActiveCampaign has allowed us to use tags and automation to segment our subscribers based on purchases so that we can keep those buyer engaged with emails and information that pertains to the specific things they are interested in, and not bother them with things they are not. Thereby increasing open rates and click-throughs and decreasing unsubscribe rates which thereby increases sales.
  • Negative ROI: Learning the program takes some time as do setting up the automations, so you need to be willing to make the investment in time to do so. Initially, this may adversely affect your ROI.
Tracy Beers profile photo
  • I would not know this financial information directly.
  • I can tell you that Revinate is a vital tool in tracking all the possible reviews being sent in my our guests. We receive over 600 reviews per month from outlets all over the web and this program helps us monitor all of them in one place.
  • We receive data from all over (i.e. booking.com, Orbitz, Expedia, Travelocity, WynReview, TripAdvisor, Google, etc.)
Stephanie MacMillan profile photo

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Revinate

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details