What users are saying about
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Top Rated
849 Ratings
Top Rated
40 Ratings

ActiveCampaign

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Top Rated
849 Ratings
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Score 8.6 out of 100
Top Rated
40 Ratings
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Score 9.3 out of 100

Feature Set Ratings

    Email & Online Marketing

    8.5

    ActiveCampaign

    85%

    Salesmate

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 9/9 features

    WYSIWYG email editor

    7.9
    79%
    561 Ratings
    N/A
    0 Ratings

    Dynamic content

    8.3
    83%
    500 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    8.3
    83%
    452 Ratings
    N/A
    0 Ratings

    Landing pages

    7.4
    74%
    324 Ratings
    N/A
    0 Ratings

    A/B testing

    8.6
    86%
    365 Ratings
    N/A
    0 Ratings

    Mobile optimization

    8.6
    86%
    509 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    9.3
    93%
    654 Ratings
    N/A
    0 Ratings

    List management

    9.0
    90%
    630 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    9.1
    91%
    556 Ratings
    N/A
    0 Ratings

    Lead Management

    8.7

    ActiveCampaign

    87%

    Salesmate

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 4/4 features

    Lead nurturing

    9.0
    90%
    476 Ratings
    N/A
    0 Ratings

    Lead scoring and grading

    8.6
    86%
    347 Ratings
    N/A
    0 Ratings

    Data quality management

    8.7
    87%
    390 Ratings
    N/A
    0 Ratings

    Automated sales alerts and tasks

    8.7
    87%
    344 Ratings
    N/A
    0 Ratings

    Campaign Management

    8.5

    ActiveCampaign

    85%

    Salesmate

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 2/2 features

    Calendaring

    8.4
    84%
    283 Ratings
    N/A
    0 Ratings

    Event/webinar marketing

    8.6
    86%
    275 Ratings
    N/A
    0 Ratings

    Social Media Marketing

    8.8

    ActiveCampaign

    88%

    Salesmate

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 2/2 features

    Social sharing and campaigns

    8.9
    89%
    246 Ratings
    N/A
    0 Ratings

    Social profile integration

    8.6
    86%
    242 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    8.6

    ActiveCampaign

    86%

    Salesmate

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 3/3 features

    Dashboards

    8.6
    86%
    578 Ratings
    N/A
    0 Ratings

    Standard reports

    8.8
    88%
    565 Ratings
    N/A
    0 Ratings

    Custom reports

    8.4
    84%
    363 Ratings
    N/A
    0 Ratings

    Platform & Infrastructure

    8.7

    ActiveCampaign

    87%

    Salesmate

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 7/7 features

    API

    9.2
    92%
    379 Ratings
    N/A
    0 Ratings

    Role-based workflow & approvals

    8.6
    86%
    257 Ratings
    N/A
    0 Ratings

    Customizability

    8.9
    89%
    402 Ratings
    N/A
    0 Ratings

    Integration with Salesforce.com

    8.7
    87%
    85 Ratings
    N/A
    0 Ratings

    Integration with Microsoft Dynamics CRM

    8.9
    89%
    55 Ratings
    N/A
    0 Ratings

    Integration with SugarCRM

    8.8
    88%
    51 Ratings
    N/A
    0 Ratings

    Third-party software integrations

    7.7
    77%
    2 Ratings
    N/A
    0 Ratings

    Sales Force Automation

    ActiveCampaign

    Feature Set Not Supported
    N/A
    9.2

    Salesmate

    92%
    Salesmate ranks higher in 9/9 features

    Customer data management / contact management

    N/A
    0 Ratings
    9.4
    94%
    35 Ratings

    Workflow management

    N/A
    0 Ratings
    9.1
    91%
    35 Ratings

    Territory management

    N/A
    0 Ratings
    9.0
    90%
    9 Ratings

    Opportunity management

    N/A
    0 Ratings
    9.5
    95%
    31 Ratings

    Integration with email client (e.g., Outlook or Gmail)

    N/A
    0 Ratings
    9.3
    93%
    36 Ratings

    Contract management

    N/A
    0 Ratings
    9.6
    96%
    21 Ratings

    Quote & order management

    N/A
    0 Ratings
    8.6
    86%
    19 Ratings

    Interaction tracking

    N/A
    0 Ratings
    9.3
    93%
    31 Ratings

    Channel / partner relationship management

    N/A
    0 Ratings
    9.1
    91%
    22 Ratings

    Customer Service & Support

    ActiveCampaign

    Feature Set Not Supported
    N/A
    9.5

    Salesmate

    95%
    Salesmate ranks higher in 2/2 features

    Case management

    N/A
    0 Ratings
    9.5
    95%
    11 Ratings

    Call center management

    N/A
    0 Ratings
    9.5
    95%
    10 Ratings

    Marketing Automation

    ActiveCampaign

    Feature Set Not Supported
    N/A
    9.2

    Salesmate

    92%
    Salesmate ranks higher in 2/2 features

    Lead management

    N/A
    0 Ratings
    9.0
    90%
    34 Ratings

    Email marketing

    N/A
    0 Ratings
    9.4
    94%
    33 Ratings

    CRM Project Management

    ActiveCampaign

    Feature Set Not Supported
    N/A
    9.3

    Salesmate

    93%
    Salesmate ranks higher in 2/2 features

    Task management

    N/A
    0 Ratings
    9.4
    94%
    33 Ratings

    Reporting

    N/A
    0 Ratings
    9.2
    92%
    29 Ratings

    CRM Reporting & Analytics

    ActiveCampaign

    Feature Set Not Supported
    N/A
    9.2

    Salesmate

    92%
    Salesmate ranks higher in 3/3 features

    Forecasting

    N/A
    0 Ratings
    9.1
    91%
    24 Ratings

    Pipeline visualization

    N/A
    0 Ratings
    9.1
    91%
    34 Ratings

    Customizable reports

    N/A
    0 Ratings
    9.4
    94%
    29 Ratings

    Customization

    ActiveCampaign

    Feature Set Not Supported
    N/A
    9.5

    Salesmate

    95%
    Salesmate ranks higher in 4/4 features

    Custom fields

    N/A
    0 Ratings
    9.5
    95%
    35 Ratings

    Custom objects

    N/A
    0 Ratings
    9.6
    96%
    24 Ratings

    Scripting environment

    N/A
    0 Ratings
    9.4
    94%
    15 Ratings

    API for custom integration

    N/A
    0 Ratings
    9.4
    94%
    21 Ratings

    Security

    ActiveCampaign

    Feature Set Not Supported
    N/A
    9.5

    Salesmate

    95%
    Salesmate ranks higher in 2/2 features

    Single sign-on capability

    N/A
    0 Ratings
    9.5
    95%
    27 Ratings

    Role-based user permissions

    N/A
    0 Ratings
    9.6
    96%
    31 Ratings

    Integrations with 3rd-party Software

    ActiveCampaign

    Feature Set Not Supported
    N/A
    8.7

    Salesmate

    87%
    Salesmate ranks higher in 1/1 features

    Marketing automation

    N/A
    0 Ratings
    8.7
    87%
    28 Ratings

    Platform

    ActiveCampaign

    Feature Set Not Supported
    N/A
    9.4

    Salesmate

    94%
    Salesmate ranks higher in 1/1 features

    Mobile access

    N/A
    0 Ratings
    9.4
    94%
    33 Ratings

    Attribute Ratings

    • Salesmate is rated higher in 5 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Support Rating, Implementation Rating

    Likelihood to Recommend

    9.1

    ActiveCampaign

    91%
    650 Ratings
    9.3

    Salesmate

    93%
    36 Ratings

    Likelihood to Renew

    8.8

    ActiveCampaign

    88%
    19 Ratings
    9.1

    Salesmate

    91%
    2 Ratings

    Usability

    8.0

    ActiveCampaign

    80%
    35 Ratings
    9.6

    Salesmate

    96%
    35 Ratings

    Availability

    9.1

    ActiveCampaign

    91%
    4 Ratings

    Salesmate

    N/A
    0 Ratings

    Performance

    6.4

    ActiveCampaign

    64%
    4 Ratings

    Salesmate

    N/A
    0 Ratings

    Support Rating

    6.0

    ActiveCampaign

    60%
    39 Ratings
    9.7

    Salesmate

    97%
    35 Ratings

    In-Person Training

    7.3

    ActiveCampaign

    73%
    1 Rating

    Salesmate

    N/A
    0 Ratings

    Implementation Rating

    8.7

    ActiveCampaign

    87%
    10 Ratings
    9.1

    Salesmate

    91%
    1 Rating

    Configurability

    7.7

    ActiveCampaign

    77%
    3 Ratings

    Salesmate

    N/A
    0 Ratings

    Ease of integration

    8.1

    ActiveCampaign

    81%
    3 Ratings

    Salesmate

    N/A
    0 Ratings

    Product Scalability

    8.4

    ActiveCampaign

    84%
    4 Ratings

    Salesmate

    N/A
    0 Ratings

    Vendor post-sale

    7.7

    ActiveCampaign

    77%
    3 Ratings

    Salesmate

    N/A
    0 Ratings

    Vendor pre-sale

    7.2

    ActiveCampaign

    72%
    3 Ratings

    Salesmate

    N/A
    0 Ratings

    Likelihood to Recommend

    ActiveCampaign

    I think ActiveCampaign is very useful for setting up newsletters, forms, and automated responses that are nicely branded, with good functionality. It's also useful if you are starting small and want something both inexpensive to get started but also very scaleable as you grow. Do use the double security because I got a lot of spam through forms, even with a captcha.
    Read full review

    RapidOps, Inc.

    Salesmate is an excellent choice for small and medium businesses looking for an incredibly powerful CRM platform. The only use case where it may not be best suited is for larger companies or enterprise applications. For those unique cases that need robust custom-built solutions, Salesforce may be a better fit. However, for most companies, this platform features incredible capabilities.
    Read full review

    Pros

    ActiveCampaign

    • Contact management is robust and reliable, and provides all the capabilities I was looking for.
    • Marketing automation takes a little figuring out, but it's easy to learn and easy to use.
    • Deals are highly customizable and incredibly easy to use. I love that you can use it to create all kinds of workflows, not just sales pipelines.
    • Training videos and webinars are top notch. I've learned a lot from them and always appreciate the email notifications when a new video/webinar is available.
    Read full review

    RapidOps, Inc.

    • For each client, it tracks emails, text messages, activities, files, calendar events, phone calls, to-do items.
    • Customization is quite good -- you add fields you need. Like was discovery received, full payment, partial payment, etc. You can later run reports.
    • Integration with other apps is good; I use QuickBooks and DocuSign.
    • Customer service is very good.
    Read full review

    Cons

    ActiveCampaign

    • The email designing part could be easier to use. There are certain simple shortcuts that don't work, for example, adding links is more complicated than it should be, moving blocks around is hard, etc.
    • There's no good way to filter by 'active' and 'inactive' subscribers when editing en-mass.
    • I'd like more reporting data on one page.
    Read full review

    RapidOps, Inc.

    • The search feature can be buggy and does not allow for highlighted text to be typed on. You must clear the box or hit backspace before typing. The only app in my life that does this.
    • The dashboard button is pointless if it still makes you choose between legacy or classic.
    Read full review

    Pricing Details

    ActiveCampaign

    Starting Price

    $9 per month

    Editions & Modules

    ActiveCampaign editions and modules pricing
    EditionModules
    Lite$9.001
    Plus$492
    Professional$1293
    Enterprise$2294

    Footnotes

    1. Per Month [3 Users]
    2. Per Month [25 Users]
    3. Per Month [50 Users]
    4. Per Month [Unlimited Users]

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Salesmate

    Starting Price

    $0

    Editions & Modules

    Salesmate editions and modules pricing
    EditionModules
    Starter151
    Growth302
    Boost503
    EnterpriseCustom4

    Footnotes

    1. per user monthly (20% off for annual subscriptions)
    2. per user monthly (20% off for annual subscriptions)
    3. per user monthly (20% off for annual subscriptions)
    4. none

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    Optional

    Additional Details

    We offer built-in calling: Starting at $1.10 per month for your phone line & pay as you go credits

    Likelihood to Renew

    ActiveCampaign

    For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
    • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
    • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
    • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
    • Reporting - The ability to see specific open, click, and conversion rates in one place.
    • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
    Read full review

    RapidOps, Inc.

    Very happy with the customer service and the overall functionality of the program. With new features always being launched and discussed I'm looking fwd to growing with them
    Read full review

    Usability

    ActiveCampaign

    ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
    Read full review

    RapidOps, Inc.

    Really solid UX both for sales representatives, and management. Very intuitive and easy to get used to. Our sales reps have had a bit of a learning curve with this, but that's also due to the level of customization we implemented specific to our business. Once trained, the system will allow you to track pretty much anything natively...from calls, to times on calls, appointments, agreements...you name it, it can be tracked if setup correctly. As the implementor of the software, the support team have been invaluable in their assistance and are never too far away
    Read full review

    Reliability and Availability

    ActiveCampaign

    I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
    Read full review

    RapidOps, Inc.

    No answers on this topic

    Performance

    ActiveCampaign

    Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
    Read full review

    RapidOps, Inc.

    No answers on this topic

    Support Rating

    ActiveCampaign

    This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
    Read full review

    RapidOps, Inc.

    This is where Salesmate, in my opinion, is most lacking. With other CRMs, I have been able to chat directly to the tech team, but with Salesmate it appears you have to go through customer service first, which honestly doesn't cut it. In fairness, Salesmate's online guides are very helpful and are usually sufficient to help you get the simple things done. However, as soon as you have a question of any complexity, getting customer service to understand the issue and help out has been like pulling teeth. I have experienced this half a dozen times. One example of this was when trying to migrate from our previous CRM. I had an issue migrating custom fields and notes from our old CRM. Only by the third support agent was I advised that what I was trying to do was not possible. Even then, the solution provided was initially incorrect, and even when I found the solution, it effectively meant me having to import our database 10 times (as each import could only take 1 note at a time). In the end, I had to manually import our database around 30 times before getting it right, costing our company many hours of lost time. We have now saved far more time than this using Salesmate, but that was one frustrating day! Overall I would advise using Salesmate only if you have a fairly simple CRM use case, or you are technologically capable to ride through the issues when trying to do something complex.
    Read full review

    Implementation Rating

    ActiveCampaign

    Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
    Read full review

    RapidOps, Inc.

    No - All very straightforward and simple.
    Read full review

    Alternatives Considered

    ActiveCampaign

    I felt like ActiveCampaign had the most features for the value I was expecting. I looked at other reviews just like this to see whether it would meet my needs. I also considered price. As a startup, I wanted to make sure I could have a platform that could grow to what I needed it to be without paying too much at the beginning.
    Read full review

    RapidOps, Inc.

    Every call, chat and email creates a support ticket which is usually 24-48 hours for a response. I accomplished more with Salesmate support than I did with a month of the entire Fresh Works Suite. Also - all components are separate with Freshworks i.e. contacts to not sync between fresh caller, fresh desk, fresh sales and fresh everything. I could go on and on, but I have also tried Salesforce, Pipedrive, Zoho and many others.
    Sales.mate is the BEST, I love them! Seriously.
    Read full review

    Scalability

    ActiveCampaign

    My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
    Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
    At this point, I don't think I'd ever use any other platform!
    Read full review

    RapidOps, Inc.

    No answers on this topic

    Return on Investment

    ActiveCampaign

    • ActiveCampaign saved us thousands of dollars over our previous CRM platform.
    • We are able to track leads through the sales pipeline, seeing exactly how much our efforts are bringing in.
    • We are able to provide better customer service by quickly responding to forms completed on our website no matter the time/day.
    • We can run reports to find areas we may be deficient in marketing or sales, and also see our strengths, which is important to our C Suite.
    • ActiveCampaign Automations save us a significant amount of time.
    Read full review

    RapidOps, Inc.

    • It saved me so much time following up with leads. I move them to the next stage, and Salesmate does the rest.
    • It does a whole load of outreach for me. It's seamless.
    • I get a lot more responses from people in my pipeline - especially using SMS to follow up.
    Read full review

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