What users are saying about
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Top Rated
705 Ratings
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Top Rated
27 Ratings

ActiveCampaign

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Top Rated
705 Ratings
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Score 8.8 out of 100

Salesmate

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Top Rated
27 Ratings
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Score 9.3 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign works really well for managing traffic from social media adverts, or for triggering a marketing campaign to a distribution list and then managing all the steps that follow. The CRM part is still appropriate for all clients, but for some client types, the automation may not be appropriate, depending on the sector and client relationship.
Julie Barber | TrustRadius Reviewer

Salesmate

Nothing is perfect in life, but to give this a 9/10 wouldn't seem just as it's just such a good system. The features you get, for the price are just unbeatable...and I looked into a LOT of different systems before pulling the trigger on Salesmate. The app is smooth and works well, there is plenty of customizability and unlike most systems where I think 'It would be great if it did THIS' - with Salesmate 95% of the time, there is a way to do it, workaround or it is in the pipeline of tasks to implement. This is really well-architected software, at a great price, with great support. Not much more you could ask for. If you're looking at others mid-range software like Pipedrive, Freshsales, Agile or the like - I would strongly recommend Salesmate as the best solution...not sure how it would stack up to the Salesforce/HubSpot of the world, but the price to value ratio would likely put Salesmate in at #1.
Michael Eastwood | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.5
Salesmate
WYSIWYG email editor
ActiveCampaign
8.1
Salesmate
Dynamic content
ActiveCampaign
8.6
Salesmate
Ability to test dynamic content
ActiveCampaign
8.1
Salesmate
Landing pages
ActiveCampaign
7.2
Salesmate
A/B testing
ActiveCampaign
8.7
Salesmate
Mobile optimization
ActiveCampaign
8.4
Salesmate
Email deliverability reporting
ActiveCampaign
9.0
Salesmate
List management
ActiveCampaign
8.9
Salesmate
Triggered drip sequences
ActiveCampaign
9.3
Salesmate

Lead Management

ActiveCampaign
8.5
Salesmate
Lead nurturing
ActiveCampaign
8.8
Salesmate
Lead scoring and grading
ActiveCampaign
8.3
Salesmate
Data quality management
ActiveCampaign
8.4
Salesmate
Automated sales alerts and tasks
ActiveCampaign
8.6
Salesmate

Campaign Management

ActiveCampaign
8.3
Salesmate
Calendaring
ActiveCampaign
8.0
Salesmate
Event/webinar marketing
ActiveCampaign
8.6
Salesmate

Social Media Marketing

ActiveCampaign
8.6
Salesmate
Social sharing and campaigns
ActiveCampaign
8.7
Salesmate
Social profile integration
ActiveCampaign
8.5
Salesmate

Reporting & Analytics

ActiveCampaign
8.6
Salesmate
Dashboards
ActiveCampaign
8.7
Salesmate
Standard reports
ActiveCampaign
8.7
Salesmate
Custom reports
ActiveCampaign
8.5
Salesmate

Platform & Infrastructure

ActiveCampaign
8.8
Salesmate
API
ActiveCampaign
9.0
Salesmate
Role-based workflow & approvals
ActiveCampaign
8.5
Salesmate
Customizability
ActiveCampaign
8.7
Salesmate
Integration with Salesforce.com
ActiveCampaign
8.8
Salesmate
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
Salesmate
Integration with SugarCRM
ActiveCampaign
8.8
Salesmate

Sales Force Automation

ActiveCampaign
Salesmate
9.1
Customer data management / contact management
ActiveCampaign
Salesmate
9.7
Workflow management
ActiveCampaign
Salesmate
8.4
Territory management
ActiveCampaign
Salesmate
9.0
Opportunity management
ActiveCampaign
Salesmate
9.7
Integration with email client (e.g., Outlook or Gmail)
ActiveCampaign
Salesmate
9.7
Contract management
ActiveCampaign
Salesmate
8.4
Quote & order management
ActiveCampaign
Salesmate
8.7
Interaction tracking
ActiveCampaign
Salesmate
9.7
Channel / partner relationship management
ActiveCampaign
Salesmate
8.2

Marketing Automation

ActiveCampaign
Salesmate
8.9
Lead management
ActiveCampaign
Salesmate
9.7
Email marketing
ActiveCampaign
Salesmate
8.1

CRM Project Management

ActiveCampaign
Salesmate
8.3
Task management
ActiveCampaign
Salesmate
8.2
Reporting
ActiveCampaign
Salesmate
8.3

CRM Reporting & Analytics

ActiveCampaign
Salesmate
8.2
Forecasting
ActiveCampaign
Salesmate
8.2
Pipeline visualization
ActiveCampaign
Salesmate
8.3
Customizable reports
ActiveCampaign
Salesmate
8.2

Customization

ActiveCampaign
Salesmate
8.7
Custom fields
ActiveCampaign
Salesmate
9.4
Custom objects
ActiveCampaign
Salesmate
8.1
Scripting environment
ActiveCampaign
Salesmate
8.4
API for custom integration
ActiveCampaign
Salesmate
8.9

Security

ActiveCampaign
Salesmate
9.7
Single sign-on capability
ActiveCampaign
Salesmate
9.7
Role-based user permissions
ActiveCampaign
Salesmate
9.7

Integrations with 3rd-party Software

ActiveCampaign
Salesmate
8.0
Marketing automation
ActiveCampaign
Salesmate
8.0

Platform

ActiveCampaign
Salesmate
9.7
Mobile access
ActiveCampaign
Salesmate
9.7

Pros

ActiveCampaign

  • ActiveCampaign has high delivery rates.
  • ActiveCampaign allows for high levels of customization for content, as well as contact information.
  • ActiveCampaign uses contacts activity and preferences to deliver the right information at the most appropriate time.
  • ActiveCampaign is up to date with the latest needs of its clients. SMS, landing pages, as well as design options are all available.
Tim Weatherall | TrustRadius Reviewer

Salesmate

  • For each client, it tracks emails, text messages, activities, files, calendar events, phone calls, to-do items.
  • Customization is quite good -- you add fields you need. Like was discovery received, full payment, partial payment, etc. You can later run reports.
  • Integration with other apps is good; I use QuickBooks and DocuSign.
  • Customer service is very good.
Mark Kershek | TrustRadius Reviewer

Cons

ActiveCampaign

  • The email builder is annoying. Very slow at work and it constantly resets the cursor, font type and list continuation. It's one of the most frustrating things about it.
  • I am surprised there isn't an automatic "send to people who haven't opened the last x campaigns" trigger. Other competitors have this feature. Instead, I'm forced to use 2 automations that play the role of tagging after a certain amount of days have passed.
  • While it's a market practice, I think the cost can go up exponentially the more members one has. Maybe I don't understand the process enough but places like Sendgrid, MailerLite offer decent automations and 1,000 subscribers free. I know sendgrid charges per email sent but still I find the cost to pay for a list size odd.
  • The overall refresh rate of the platform seems to use a lot of CPU power because it lags every time I switch functions or create new steps. I can hear my fans go to high every time I start doing something. I know my CPU is old but I use other demanding software and I don't have that problem. I think the refresh rate and speed of the platform can be improved.
Juan R. Arroyo Yap | TrustRadius Reviewer

Salesmate

  • The search feature can be buggy and does not allow for highlighted text to be typed on. You must clear the box or hit backspace before typing. The only app in my life that does this.
  • The dashboard button is pointless if it still makes you choose between legacy or classic.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.0
Based on 16 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Salesmate

Salesmate 10.0
Based on 1 answer
Very happy with the customer service and the overall functionality of the program. With new features always being launched and discussed I'm looking fwd to growing with them
Matthew Gehrman | TrustRadius Reviewer

Usability

ActiveCampaign

ActiveCampaign 8.2
Based on 31 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

Salesmate

Salesmate 8.8
Based on 22 answers
The product is extremely well thought out. Most CRMs are too cluttered. They have an exhaustive feature set, which comes at a cost of not being able to do the basics well. From my perspective, Salesmate has focused on mastering the basics (database management, email tracking, task management, etc.), and only then has implemented more technical features on top. The design is also simple, but beautiful, which makes the product a joy to use.
Anonymous | TrustRadius Reviewer

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 3 answers
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Michelle Hill | TrustRadius Reviewer

Salesmate

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 3 answers
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
Michelle Hill | TrustRadius Reviewer

Salesmate

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 6.5
Based on 35 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

Salesmate

Salesmate 8.8
Based on 22 answers
They are amazing. They usually answer within five minutes. They have an extremely available and competent second level support. They are really open minded - They allowed me to use a functionnality from the superior plan for free for a few days! Could not be happier with a customer support.
Joachim Mérillat | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 9 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Salesmate

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

ActiveCampaign is the middle ground between the simpler platforms like Mailchimp and the significant complexity of platforms like Infusionsoft (now Keap). It provides custom fields, segmented automations and other options without the need to hire a consultant or company to create/manage the platform on your behalf that many businesses find with the enterprise platforms.
Kim McCumber | TrustRadius Reviewer

Salesmate

Every call, chat and email creates a support ticket which is usually 24-48 hours for a response. I accomplished more with Salesmate support than I did with a month of the entire Fresh Works Suite. Also - all components are separate with Freshworks i.e. contacts to not sync between fresh caller, fresh desk, fresh sales and fresh everything. I could go on and on, but I have also tried Salesforce, Pipedrive, Zoho and many others.
Sales.mate is the BEST, I love them! Seriously.
Alexander Ceranek | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 3 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

Salesmate

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

Salesmate

  • Making the switch to Salesmate has saved us a fair amount from our prior service where we had to pay for all the additional features we wanted, whereas Salesmate includes it right out the gate.
  • By utilizing this tool we're able to stay on top of the sales cycle and overall lead flow which directly impacts our bottom line.
  • In terms of ROI if you work the system and utilize the tool as it should then you will make sales.
Matthew Gehrman | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Salesmate

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Salesmate Editions & Modules

Edition
Starter$151
Growth$301
Boost$501
  1. per user monthly (20% off for annual subscriptions)
Additional Pricing Details
We offer built-in calling: Starting at $1.10 per month for your phone line & pay as you go credits

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.1
Salesmate
9.5

Likelihood to Renew

ActiveCampaign
9.0
Salesmate
10.0

Usability

ActiveCampaign
8.2
Salesmate
8.8

Reliability and Availability

ActiveCampaign
9.1
Salesmate

Performance

ActiveCampaign
8.6
Salesmate

Support Rating

ActiveCampaign
6.5
Salesmate
8.8

In-Person Training

ActiveCampaign
7.3
Salesmate

Implementation Rating

ActiveCampaign
8.5
Salesmate

Scalability

ActiveCampaign
8.8
Salesmate

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