What users are saying about
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Top Rated
705 Ratings
36 Ratings

ActiveCampaign

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Top Rated
705 Ratings
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Score 8.8 out of 100
36 Ratings
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Score 7.9 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign works really well for managing traffic from social media adverts, or for triggering a marketing campaign to a distribution list and then managing all the steps that follow. The CRM part is still appropriate for all clients, but for some client types, the automation may not be appropriate, depending on the sector and client relationship.
Julie Barber | TrustRadius Reviewer

Streak

If you receive a notification that a prospect just read your email and you don't receive a response, you're then aware they've received it and your pitch or product is on their mind -- making a call later that day all the more effective.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.5
Streak
WYSIWYG email editor
ActiveCampaign
8.1
Streak
Dynamic content
ActiveCampaign
8.6
Streak
Ability to test dynamic content
ActiveCampaign
8.1
Streak
Landing pages
ActiveCampaign
7.2
Streak
A/B testing
ActiveCampaign
8.7
Streak
Mobile optimization
ActiveCampaign
8.4
Streak
Email deliverability reporting
ActiveCampaign
9.0
Streak
List management
ActiveCampaign
8.9
Streak
Triggered drip sequences
ActiveCampaign
9.3
Streak

Lead Management

ActiveCampaign
8.5
Streak
Lead nurturing
ActiveCampaign
8.8
Streak
Lead scoring and grading
ActiveCampaign
8.3
Streak
Data quality management
ActiveCampaign
8.4
Streak
Automated sales alerts and tasks
ActiveCampaign
8.6
Streak

Campaign Management

ActiveCampaign
8.3
Streak
Calendaring
ActiveCampaign
8.0
Streak
Event/webinar marketing
ActiveCampaign
8.6
Streak

Social Media Marketing

ActiveCampaign
8.6
Streak
Social sharing and campaigns
ActiveCampaign
8.7
Streak
Social profile integration
ActiveCampaign
8.5
Streak

Reporting & Analytics

ActiveCampaign
8.6
Streak
Dashboards
ActiveCampaign
8.7
Streak
Standard reports
ActiveCampaign
8.7
Streak
Custom reports
ActiveCampaign
8.5
Streak

Platform & Infrastructure

ActiveCampaign
8.8
Streak
API
ActiveCampaign
9.0
Streak
Role-based workflow & approvals
ActiveCampaign
8.5
Streak
Customizability
ActiveCampaign
8.7
Streak
Integration with Salesforce.com
ActiveCampaign
8.8
Streak
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
Streak
Integration with SugarCRM
ActiveCampaign
8.8
Streak

Pros

ActiveCampaign

  • ActiveCampaign has high delivery rates.
  • ActiveCampaign allows for high levels of customization for content, as well as contact information.
  • ActiveCampaign uses contacts activity and preferences to deliver the right information at the most appropriate time.
  • ActiveCampaign is up to date with the latest needs of its clients. SMS, landing pages, as well as design options are all available.
Tim Weatherall | TrustRadius Reviewer

Streak

  • The e-mail tracking feature is easy to use and very handy.
  • The snippets feature are very good, have shortcuts to use and save a lot of time.
  • Having a CRM platform inside your Gmail/Gsuite account is great for improving the use in a day to day basis.
Raphael Sanguinete | TrustRadius Reviewer

Cons

ActiveCampaign

  • The email builder is annoying. Very slow at work and it constantly resets the cursor, font type and list continuation. It's one of the most frustrating things about it.
  • I am surprised there isn't an automatic "send to people who haven't opened the last x campaigns" trigger. Other competitors have this feature. Instead, I'm forced to use 2 automations that play the role of tagging after a certain amount of days have passed.
  • While it's a market practice, I think the cost can go up exponentially the more members one has. Maybe I don't understand the process enough but places like Sendgrid, MailerLite offer decent automations and 1,000 subscribers free. I know sendgrid charges per email sent but still I find the cost to pay for a list size odd.
  • The overall refresh rate of the platform seems to use a lot of CPU power because it lags every time I switch functions or create new steps. I can hear my fans go to high every time I start doing something. I know my CPU is old but I use other demanding software and I don't have that problem. I think the refresh rate and speed of the platform can be improved.
Juan R. Arroyo Yap | TrustRadius Reviewer

Streak

  • Streak should work better with Microsoft. Often you need to run your excel files through Sheets in order for them to be compatible.
  • Having a Dashboard rather than being a tab in your email might add to its usability.
  • Automated progression through the stages
Aaron Nielsen | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.0
Based on 16 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Streak

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 8.2
Based on 31 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

Streak

No score
No answers yet
No answers on this topic

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 3 answers
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Michelle Hill | TrustRadius Reviewer

Streak

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 3 answers
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
Michelle Hill | TrustRadius Reviewer

Streak

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 6.5
Based on 35 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

Streak

Streak 8.0
Based on 1 answer
They do a great job of explaining the product beforehand so support interaction is not needed as much.
Matthew Fox | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 9 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Streak

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

ActiveCampaign is the middle ground between the simpler platforms like Mailchimp and the significant complexity of platforms like Infusionsoft (now Keap). It provides custom fields, segmented automations and other options without the need to hire a consultant or company to create/manage the platform on your behalf that many businesses find with the enterprise platforms.
Kim McCumber | TrustRadius Reviewer

Streak

HubSpot was almost too freeform, I had a hard time grasping how it could work for me because there was so much that could be changed around. Streak was so easy to figure out without much time invested and I like that it just lives in my Gmail without needing to go to a separate website/login.
Stephanie Majeran | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 3 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

Streak

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

Streak

  • It has helped me save time on reaching out to people thinking that they didn't get my first email.
  • It had the positive return on investment in the fact that the time I spend using Streak is much less than the time I would spend not using it.
  • Streak has taught me the importance and ease of mail merges, since nothing else out there was as seamless to start with.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Streak

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Streak Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.1
Streak
5.9

Likelihood to Renew

ActiveCampaign
9.0
Streak

Usability

ActiveCampaign
8.2
Streak

Reliability and Availability

ActiveCampaign
9.1
Streak

Performance

ActiveCampaign
8.6
Streak

Support Rating

ActiveCampaign
6.5
Streak
8.0

In-Person Training

ActiveCampaign
7.3
Streak

Implementation Rating

ActiveCampaign
8.5
Streak

Scalability

ActiveCampaign
8.8
Streak

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