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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    ActiveCampaign

    Score8.6 out of 10
    N/AActiveCampaign is presented as an AI-first marketing platform for marketers, agencies, and entrepreneurs. It uses Active Intelligence for goal-aware automation and personalized experiences across email, SMS, and WhatsApp. ActiveCampaign integrates with 950+ apps and generates insights to optimize every workflow.

    $180

    per year (single user)

    Submittable

    Score8.9 out of 10
    N/ASubmittable offers tools to launch, measure, and grow social impact programs, locally and globally. From grants and scholarships to awards and CSR programs, Submittable partners with users to make a difference. The vendor states Submittable has supported over 95,000 social impact programs, receiving nearly 20 million applications, and that teams save an average of 12 hours per week and launch in an average of 14 days.

    $10,000

    per year

    Pricing
    ActiveCampaignSubmittable
    Editions & Modules
    Starter
    $15
    per month (billed annually)
    Pro
    $49
    per month (billed annually)
    Plus
    $79
    per month (billed annually)
    Enterprise
    $149
    per month (billed annually)
    No answers on this topic
    Offerings
    Pricing Offerings
    ActiveCampaignSubmittable
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    ActiveCampaignSubmittable
    Considered Both Products
    ActiveCampaign
    No answer on this topic
    Submittable
    No answer on this topic
    Key User Insights
    Would buy again
    98%
    Would buy again
    492 Answers
    90%
    Would buy again
    74 Answers
    Delivers good value for the price
    98%
    Delivers good value for the price
    471 Answers
    94%
    Delivers good value for the price
    61 Answers
    Happy with the feature set
    98%
    Happy with the feature set
    493 Answers
    89%
    Happy with the feature set
    73 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    454 Answers
    92%
    Lived up to sales and marketing promises
    55 Answers
    Implementation went as expected
    94%
    Implementation went as expected
    458 Answers
    90%
    Implementation went as expected
    61 Answers
    Features
    ActiveCampaignSubmittable
    Email & Online Marketing
    Comparison of Email & Online Marketing features of ActiveCampaign and Submittable
    Feature
    ActiveCampaign
    8.7
    690 Ratings
    12% above category average
    Submittable
    -
    Ratings
    WYSIWYG email editor8.4609 Ratings00 Ratings
    Dynamic content8.7541 Ratings00 Ratings
    Ability to test dynamic content8.4490 Ratings00 Ratings
    Landing pages7.6358 Ratings00 Ratings
    A/B testing8.4400 Ratings00 Ratings
    Mobile optimization9.2549 Ratings00 Ratings
    Email deliverability reporting8.6658 Ratings00 Ratings
    List management8.8677 Ratings00 Ratings
    Triggered drip sequences10.0596 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of ActiveCampaign and Submittable
    Feature
    ActiveCampaign
    8.3
    543 Ratings
    6% above category average
    Submittable
    -
    Ratings
    Lead nurturing automation8.6509 Ratings00 Ratings
    Lead scoring and grading8.5371 Ratings00 Ratings
    Data quality management8.6417 Ratings00 Ratings
    Automated sales alerts and tasks8.8366 Ratings00 Ratings
    Lead segmentation and distribution6.919 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of ActiveCampaign and Submittable
    Feature
    ActiveCampaign
    9.0
    390 Ratings
    20% above category average
    Submittable
    -
    Ratings
    Calendaring8.8311 Ratings00 Ratings
    Event/webinar marketing9.1293 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of ActiveCampaign and Submittable
    Feature
    ActiveCampaign
    6.8
    295 Ratings
    9% below category average
    Submittable
    -
    Ratings
    Social sharing and campaigns7.2262 Ratings00 Ratings
    Social profile integration6.4257 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of ActiveCampaign and Submittable
    Feature
    ActiveCampaign
    8.2
    652 Ratings
    11% above category average
    Submittable
    -
    Ratings
    Dashboards8.0623 Ratings00 Ratings
    Standard reports8.4611 Ratings00 Ratings
    Custom reports8.2397 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of ActiveCampaign and Submittable
    Feature
    ActiveCampaign
    8.7
    511 Ratings
    14% above category average
    Submittable
    -
    Ratings
    API8.6409 Ratings00 Ratings
    Role-based workflow & approvals8.6278 Ratings00 Ratings
    Customizability7.6437 Ratings00 Ratings
    Integration with Salesforce.com9.097 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM9.964 Ratings00 Ratings
    Integration with SugarCRM9.459 Ratings00 Ratings
    Third-party software integrations7.740 Ratings00 Ratings
    Best Alternatives
    ActiveCampaignSubmittable
    Small Businesses
    Vbout
    Score9.9 out of 10
    Blackbaud Grantmaking
    Score9 out of 10
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    No answers on this topic
    Enterprises
    Iterable
    Score8.2 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ActiveCampaignSubmittable
    Likelihood to Recommend
    8.6
    (703 ratings)
    9.0
    (83 ratings)
    Likelihood to Renew
    10.0
    (27 ratings)
    10.0
    (6 ratings)
    Usability
    9.3
    (66 ratings)
    7.9
    (79 ratings)
    Availability
    9.1
    (5 ratings)
    10.0
    (3 ratings)
    Performance
    7.3
    (5 ratings)
    10.0
    (3 ratings)
    Support Rating
    1.3
    (42 ratings)
    10.0
    (5 ratings)
    In-Person Training
    9.1
    (2 ratings)
    8.1
    (2 ratings)
    Online Training
    7.3
    (1 ratings)
    10.0
    (1 ratings)
    Implementation Rating
    10.0
    (16 ratings)
    10.0
    (4 ratings)
    Configurability
    6.4
    (4 ratings)
    7.0
    (3 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    8.3
    (4 ratings)
    Ease of integration
    9.1
    (4 ratings)
    -
    (0 ratings)
    Product Scalability
    1.0
    (5 ratings)
    7.0
    (3 ratings)
    Professional Services
    -
    (0 ratings)
    9.4
    (2 ratings)
    Vendor post-sale
    6.4
    (4 ratings)
    10.0
    (3 ratings)
    Vendor pre-sale
    7.3
    (4 ratings)
    9.0
    (3 ratings)
    User Testimonials
    ActiveCampaignSubmittable
    Likelihood to Recommend
    ActiveCampaign
    I've been using ActiveCampaign since around 2018-2019 and I've always been satisfied with the software. It's simple to use, connects with the other tools I use and makes it easy for me to duplicate automations, email templates and workflows as I need to. On top of that, any time I've had an issue (which I think is around twice in the past 5/6 years), the customer service has always been super helpful and my issue has been resolved quickly.
    Incentivized
    Read full review
    Submittable
    Submittable is great for grant management, grantmaking, and scholarship awards. It's a very useful tool also when there are multiple reviewers and committees involved in the assessment of the application. The table feature is helpful, but to download the information in a usable report is a pain. Overall a very useful tool for funding.
    Incentivized
    Read full review
    Pros
    ActiveCampaign
    • Collects and filters emails from various lead magnets exceptionally well (especially if a user wants to re-sign up to the same lead magnet and go through it again, they can)
    • Super easy to use email creation that is aesthetically pleasing and user friendly
    • Easy email sequences and user classification from a large range of opt in trigger options
    Incentivized
    Read full review
    Submittable
    • Form-logic: Allows application forms to adjust based on answers to crucial questions (if-then-else) so that all applications don't have to see extended questions that may not apply to them or their situation.
    • Messaging Platform: This platform allows interactions with applicants or internal review teams to be associated with the specific submission, allowing for an easier, complete view of an application being considered and as an audit trail.
    • Good Voting/Polling Management: It makes it easier to record the latest vote/feedback from assigned team members and allows customization of the vote/feedback review as a form. It also summarizes the votes for easy review in a submissions dashboard view.
    Incentivized
    Read full review
    Cons
    ActiveCampaign
    • It took me a while to get to understand where to find things, and I used a free online course from a consultant who specialises in AC to help me get the foundations set up more easily. That said, there were lots of onboarding workshops, which were good. It just felt like it required a lot of different angles of learning to just get started.
    • The customer support took longer than other software to get back to me via email, though once I found the chat option for my most recent query, that was fast.
    • I've ended up switching to another programme where more software is more naturally integrated, and the AC equivalent is included in the price, along with many other types of software. However, design-wise, ActiveCampaign is much better.
    • I also had a problem with a form used on my WordPress website, which has a BuddyBoss platform - the colours on the form would be overridden by colour choices for the website, so they were hard to read (pink text on purple background instead of the gold text it was meant to be)
    • I couldn't always find the templates I was looking for or how to access them for automation-based emails. I think when I used it, there was a new type of template for newsletters that weren't available for automations, so I had to recreate it, which added time.
    Incentivized
    Read full review
    Submittable
    • We are some of the earliest users of employee volunteerism, so there have been some things to work out. However, because of that, we've gotten a lot of one-on-one support to help make minor tweaks to the system in a way that works for us.
    Incentivized
    Read full review
    Likelihood to Renew
    ActiveCampaign
    I am committed at the moment. Rebuilding the automations I have would be a huge time drain. Plus the cost of learning a new system and the risk to deliverability of porting a 6,000 person list to a new platform. Also, AC offers everything I need ast a reasonable (but a little high) price. So, why not a 10? Because, early 2023, AC dropped a massive 2x price hike on long-term customers. They knew few would shift, so this feels like a cynical cash grab and left a bad taste, If they do something like this again, this camel will have a broken back.
    Incentivized
    Read full review
    Submittable
    We use this software annually to help with our grant processes. Without it, I'd be so lost! Our team relies on the data from our past years to sift applications and we try to prioritize those who have applied and been a finalist but perhaps didn't win in years prior
    Incentivized
    Read full review
    Usability
    ActiveCampaign
    ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
    Read full review
    Submittable
    A submittable requires a great deal of thought to set up. It would be best if you really did an outline and flowcharting. Once you have a detailed plan and set up the system, you have to think of the process that you would manually do step-by-step to deal with the what-ifs; it’s beautiful. The ability to Clone events is invaluable. The onboarding can be complex, but the ease of use afterward is worth it.
    Incentivized
    Read full review
    Reliability and Availability
    ActiveCampaign
    I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
    Incentivized
    Read full review
    Submittable
    We have thankfully never experienced an outage nor been affected by a technology issue on Submittable's side that has delayed our grant process. We have instead been able to distribute over $6M in donated dollars to AAPI small business owners because Submittable is trustworthy and available
    Incentivized
    Read full review
    Performance
    ActiveCampaign
    Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
    Incentivized
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    Submittable
    We've had a quick and efficient submittable experience that has always been easy to use. When we need a report it downloads within seconds, even the larger reports are 30 seconds or less to download. Pages are quick to load and reports complete in a more than reasonable time frame
    Incentivized
    Read full review
    Support Rating
    ActiveCampaign
    This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
    Incentivized
    Read full review
    Submittable
    I think that they are good at answering our questions and solving our problems. We occasionally get reports from applicants about problems the Submittable team has not solved, but I do not know what the applicant has done to get the problem solved.
    Incentivized
    Read full review
    In-Person Training
    ActiveCampaign
    No answers on this topic
    Submittable
    We have been using this for many years but my memory is that we had a
    human walk us through how to use basic features. We also used the
    resource library to learn about specific topics or issues as they came
    up.
    Incentivized
    Read full review
    Online Training
    ActiveCampaign
    No answers on this topic
    Submittable
    10/10 because we were able to meet virtually and still get all of our questions answered! Online was effective too because we could easily record the sessions and review them later. Since we had to onboard our reviewers virtually, it was actually convenient that this was the same method we learned how to use the entire program virtually too.
    Incentivized
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    Implementation Rating
    ActiveCampaign
    Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
    Incentivized
    Read full review
    Submittable
    I would say, provide Submittable as much detailed information on your planned use of the platform and your desires with the platform as possible, and the implementation will be tailored to accommodate your organization with minimal lag time and issues/problems.
    Incentivized
    Read full review
    Alternatives Considered
    ActiveCampaign
    I moved to ActiveCampaign from Mailchimp. Admittedly, I was using the free version of Mailchimp, but I had numerous episodes of subscriber data NOT being added to Mailchimp, despite using API to integrate with my mailing list. Obviously, I couldn't pay for clicks and not capture subscriber data, so I had to find something else. ActiveCampaign has been 100% reliable in testing.
    Incentivized
    Read full review
    Submittable
    Submittable isn't in the same league as these other platforms. It's trying to get there but it's been a rocky road. Neither customer support nor the account people we've dealt with at Submittable seem particularly knowledgeable about how the product actually works for foundations and can't provide detailed recommendations for how to use the product more effectively. The decision to use Submittable was made before I came on board. We are moving to another platform next year, probably SmartSimple.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    ActiveCampaign
    No answers on this topic
    Submittable
    I wish we could choose our own number of applications we want for the year and have the price be changed because we are in-between buyable numbers and always have to add more applications at the end of the year
    Incentivized
    Read full review
    Scalability
    ActiveCampaign
    My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
    Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
    At this point, I don't think I'd ever use any other platform!
    Incentivized
    Read full review
    Submittable
    We have been easily able to grow. Not only are we able to process different applications, but Submittable makes it easy to add applications onto our plan. Additionally, their eligibility form before the application does a good job of screening applicants so we do not pay for extra applications.
    Incentivized
    Read full review
    Professional Services
    ActiveCampaign
    No answers on this topic
    Submittable
    Very professional
    Incentivized
    Read full review
    Return on Investment
    ActiveCampaign
    • I haven't monetized my list yet so no clear ROI but great from a list-building perspective
    • The software is not cheap so at times I feel like I may not be getting the most out of the product because I'm not using all of the features
    Incentivized
    Read full review
    Submittable
    • Time is money! Submittable has eliminated many tasks I used to do manually, thus freeing my time for other work.
    • Decreased support calls and emails from applicants- Our applicants are able to successfully access and apply for our grants.
    • No internal IT support needed to use this platform. That team is able to focus on their larger business projects and needs.
    Incentivized
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    ScreenShots

    ActiveCampaign Screenshots

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