What users are saying about
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Top Rated
778 Ratings
142 Ratings

ActiveCampaign

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Top Rated
778 Ratings
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Score 8.6 out of 100
142 Ratings
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Score 7.8 out of 100

Feature Set Ratings

  • ActiveCampaign ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

8.5

ActiveCampaign

85%
5.9

Twilio SendGrid

59%
ActiveCampaign ranks higher in 9/9 features

WYSIWYG email editor

8.0
80%
526 Ratings
5.8
58%
29 Ratings

Dynamic content

8.5
85%
466 Ratings
6.4
64%
32 Ratings

Ability to test dynamic content

8.2
82%
422 Ratings
7.1
71%
31 Ratings

Landing pages

7.2
72%
292 Ratings
1.5
15%
19 Ratings

A/B testing

8.7
87%
336 Ratings
5.8
58%
24 Ratings

Mobile optimization

8.4
84%
472 Ratings
6.2
62%
32 Ratings

Email deliverability reporting

9.2
92%
612 Ratings
8.3
83%
75 Ratings

List management

8.9
89%
587 Ratings
6.5
65%
36 Ratings

Triggered drip sequences

9.1
91%
517 Ratings
5.7
57%
18 Ratings

Lead Management

8.7

ActiveCampaign

87%

Twilio SendGrid

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 4/4 features

Lead nurturing

9.0
90%
440 Ratings
N/A
0 Ratings

Lead scoring and grading

8.6
86%
319 Ratings
N/A
0 Ratings

Data quality management

8.7
87%
359 Ratings
N/A
0 Ratings

Automated sales alerts and tasks

8.7
87%
314 Ratings
N/A
0 Ratings

Campaign Management

8.5

ActiveCampaign

85%

Twilio SendGrid

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 2/2 features

Calendaring

8.3
83%
263 Ratings
N/A
0 Ratings

Event/webinar marketing

8.6
86%
253 Ratings
N/A
0 Ratings

Social Media Marketing

8.6

ActiveCampaign

86%

Twilio SendGrid

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 2/2 features

Social sharing and campaigns

8.8
88%
230 Ratings
N/A
0 Ratings

Social profile integration

8.5
85%
225 Ratings
N/A
0 Ratings

Reporting & Analytics

8.7

ActiveCampaign

87%
6.3

Twilio SendGrid

63%
ActiveCampaign ranks higher in 3/3 features

Dashboards

8.7
87%
535 Ratings
6.9
69%
40 Ratings

Standard reports

8.9
89%
526 Ratings
7.8
78%
40 Ratings

Custom reports

8.5
85%
335 Ratings
4.2
42%
26 Ratings

Platform & Infrastructure

8.9

ActiveCampaign

89%

Twilio SendGrid

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 6/6 features

API

9.1
91%
352 Ratings
N/A
0 Ratings

Role-based workflow & approvals

8.6
86%
234 Ratings
N/A
0 Ratings

Customizability

8.8
88%
368 Ratings
N/A
0 Ratings

Integration with Salesforce.com

8.9
89%
76 Ratings
N/A
0 Ratings

Integration with Microsoft Dynamics CRM

9.0
90%
51 Ratings
N/A
0 Ratings

Integration with SugarCRM

8.9
89%
47 Ratings
N/A
0 Ratings

Pre-Send Testing

ActiveCampaign

Feature Set Not Supported
N/A
5.1

Twilio SendGrid

51%
Twilio SendGrid ranks higher in 8/8 features

URL Validation

N/A
0 Ratings
6.1
61%
5 Ratings

Link Tracking

N/A
0 Ratings
7.2
72%
6 Ratings

Image Validation

N/A
0 Ratings
5.0
50%
5 Ratings

Inbox Display

N/A
0 Ratings
4.7
47%
5 Ratings

Email Accessibility Tools

N/A
0 Ratings
5.8
58%
5 Ratings

Spelling and Grammar Check

N/A
0 Ratings
1.0
10%
3 Ratings

Spam Testing

N/A
0 Ratings
5.0
50%
5 Ratings

Email Previews

N/A
0 Ratings
6.1
61%
5 Ratings

Attribute Ratings

  • ActiveCampaign is rated higher in 4 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Support Rating

Likelihood to Recommend

9.1

ActiveCampaign

91%
605 Ratings
6.6

Twilio SendGrid

66%
52 Ratings

Likelihood to Renew

8.9

ActiveCampaign

89%
18 Ratings
7.0

Twilio SendGrid

70%
1 Rating

Usability

8.2

ActiveCampaign

82%
33 Ratings
1.0

Twilio SendGrid

10%
4 Ratings

Availability

9.1

ActiveCampaign

91%
4 Ratings

Twilio SendGrid

N/A
0 Ratings

Performance

6.9

ActiveCampaign

69%
4 Ratings

Twilio SendGrid

N/A
0 Ratings

Support Rating

6.0

ActiveCampaign

60%
37 Ratings
2.5

Twilio SendGrid

25%
14 Ratings

In-Person Training

7.3

ActiveCampaign

73%
1 Rating

Twilio SendGrid

N/A
0 Ratings

Implementation Rating

8.6

ActiveCampaign

86%
10 Ratings

Twilio SendGrid

N/A
0 Ratings

Product Scalability

8.5

ActiveCampaign

85%
4 Ratings

Twilio SendGrid

N/A
0 Ratings

Likelihood to Recommend

ActiveCampaign

For managing my sales pipeline the dashboard in ActiveCampaign is fantastic. It's like a Kanban board where you can simply move clients from one step onto the next which automatically tags the prospect and adds or removes them in specific automation. I'd say it's perfect for a small business like mine but wouldn't be suitable if we scaled, and it's quite expensive compared to most CRM platforms available.
Robin Waite | TrustRadius Reviewer

Twilio SendGrid

Twilio SendGrid Email Marketing is perfect for organizations both big and small that may be on a lower budget. It is a very affordable solution for users with a large number of email addresses. While other providers may offer "free" storage for email contacts... the cost to send campaigns to those contacts can be very costly. While they do not offer widgets or other integrations for websites/social media... it is very easy to import and manage contacts. Additionally, they offer a comprehensive self-help support section online, but it's also easy to hop on the phone or on chat with a rep if you ever need technical support or assistance. Twilio SendGrid Email Marketing may not be the most affordable solution for users who are not currently sending email campaigns to their users, but are simply storing email contacts
Anonymous | TrustRadius Reviewer

Pros

ActiveCampaign

  • ActiveCampaign is great for creating simple and complex automations easily and for almost any use case you can think of.
  • No code Email template design. ActiveCampaign allows you to quickly create stunning email marketing templates with no code (though I think you also have the option to use code if you want to).
  • ActiveCampaign as CRM may not be the most powerful although when combined with their automations it may well be. But typically we use it in its most basic form and this allows our clients to manage their clients very easily with little interference or even education from us.
Jack Foster | TrustRadius Reviewer

Twilio SendGrid

  • Drag and drop email designer for transactional emails - super nice even though I do code, it's much quicker and easier to implement without code.
  • Very simple implementation. Only a few lines of code need to be added in our backend and boom we were up and running in less than a day.
  • Listening to customer feedback. They regularly send emails about new features and ask for feedback to improve their software.
  • Some of the cheapest and best dedicated IPs.
  • Easy integration and setup between marketing and transactional emails. Super helpful to have everything in one place.
Evan Laird | TrustRadius Reviewer

Cons

ActiveCampaign

  • Attribution - we have to manually set up UT parameters to learn how leads are coming to our website.
  • Contact sorting - Contacts are automatically sorted alphabetically by email, which is absurd. In order to view contacts by most recent (which to me would be the most desired view), we have to click "Date Created" twice every time we go to the contacts screen.
Wendy Brodeur | TrustRadius Reviewer

Twilio SendGrid

  • Actually viewing previous emails dispatched. SendGrid does not have this feature - although it provides numbers on emails dispatched within 3 days for the cheapest plan.
  • The service asks you to pay more (although a minimal amount) to have visibility on email activity upto 30 days in the past.
  • The API doesn't allow an export of a report of email activity over a period of time. It can be quite frustrating at times to be limited in this way.
  • Their customer support isn't the best. Certainly some room for improvement there.
Anonymous | TrustRadius Reviewer

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

$9 per month

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Twilio SendGrid

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

$0

Twilio SendGrid Editions & Modules

Edition
FreeFree
Basic15.002
Advanced60.002
  1. none
  2. per month
Additional Pricing Details

Likelihood to Renew

ActiveCampaign

ActiveCampaign 8.9
Based on 18 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Twilio SendGrid

Twilio SendGrid 7.0
Based on 1 answer
No answer on this topic is available.

Usability

ActiveCampaign

ActiveCampaign 8.2
Based on 33 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

Twilio SendGrid

Twilio SendGrid 1.0
Based on 4 answers
It has the potential to be really cool. However, it feels as if it was created by developers for developers (and I work with developers, yet even for me the instrument was somewhat not easy to use - just read SendGrid's help manuals...) However, if you are into data and your way of thinking is more mathematical rather than lyrical, you'll enjoy this instrument
Zee Gimon | TrustRadius Reviewer

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 4 answers
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Michelle Hill | TrustRadius Reviewer

Twilio SendGrid

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 6.9
Based on 4 answers
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
Michelle Hill | TrustRadius Reviewer

Twilio SendGrid

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 6.0
Based on 37 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

Twilio SendGrid

Twilio SendGrid 2.5
Based on 14 answers
Twilio SendGrid Email API is everything we want it to be, and we have no reason to look for any other solution. Features and pricing match exactly what we need. As developers for SaaS products, Twilio SendGrid Email API provides a great service. I hope that they stay this way and don't inflate the service with too many marketing oriented features, because there are other tools for that and Twilio SendGrid Email API is a API for sending email first and foremost.
Bryan McAnulty | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 8.6
Based on 10 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Twilio SendGrid

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

ActiveCampaign has a huge advantage over the other platforms in that there is enough power under the hood to offer the same automation as the other platforms but without creating a headache in the process of organizing it all. Mailchimp at its heart is still a freemium tool that fails to bring together true marketing automation, Keap/Infusionsoft was wildly powerful but so complex to use that no one could figure it out, ConvertKit is very simple and focused on blogger types and Ontraport had extremely powerful landing page builders but without the ability to create complex automatons. ActiveCampaign does a good job of addressing a lot of the negative points of other platforms in an easy-to-use way.
Devin Ambron | TrustRadius Reviewer

Twilio SendGrid

With ExpressPigeon, SendGrid stacks up very well and actually provides just as much functionality for us as ExpressPigeon, but costs surrounding that use was advantageous with ExpressPigeon. SendGrid has recently added functionality that brings it closer to Act-On, specifically on the marketing automation end. This really allows users to create long-term campaigns.
Anonymous | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.5
Based on 4 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

Twilio SendGrid

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • It has saved us days of work both in setting up and running campaigns.
  • It allows us to see what's working and what isn't from our marketing efforts using hard data - this is saving us time and money as we can course-correct quickly if something isn't working, or up the ante, if it is!
Julie Barber | TrustRadius Reviewer

Twilio SendGrid

  • Our clients experience significant ROI from their web forms - without receipt of forms, many of them would not still be in business.
  • As a solution for clients' sites, we find SendGrid is a fast installation and a 1 stop problem solver, saving us man-hours.
Darcy Knapp, MBA | TrustRadius Reviewer

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