What users are saying about
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Top Rated
349 Ratings
105 Ratings

ActiveCampaign

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Top Rated
349 Ratings
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Score 8.8 out of 100
105 Ratings
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Score 7.6 out of 100

Likelihood to Recommend

ActiveCampaign

I cannot speak for larger companies, but for a smaller company like ours, the automation / CRM native to [ActiveCampaign] work well for us. If you're not already on another CRM and plan to build out your marketing, automation and lead/sale management in one tool, it's worth it.
Aaron Steinberg | TrustRadius Reviewer

Twilio SendGrid

Twilio SendGrid Email Marketing is perfect for organizations both big and small that may be on a lower budget. It is a very affordable solution for users with a large number of email addresses. While other providers may offer "free" storage for email contacts... the cost to send campaigns to those contacts can be very costly. While they do not offer widgets or other integrations for websites/social media... it is very easy to import and manage contacts. Additionally, they offer a comprehensive self-help support section online, but it's also easy to hop on the phone or on chat with a rep if you ever need technical support or assistance. Twilio SendGrid Email Marketing may not be the most affordable solution for users who are not currently sending email campaigns to their users, but are simply storing email contacts
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.2
Twilio SendGrid
6.2
WYSIWYG email editor
ActiveCampaign
8.0
Twilio SendGrid
6.4
Dynamic content
ActiveCampaign
8.4
Twilio SendGrid
5.9
Ability to test dynamic content
ActiveCampaign
7.8
Twilio SendGrid
5.8
Landing pages
ActiveCampaign
6.6
Twilio SendGrid
5.4
A/B testing
ActiveCampaign
8.4
Twilio SendGrid
5.8
Mobile optimization
ActiveCampaign
8.1
Twilio SendGrid
6.6
Email deliverability reporting
ActiveCampaign
8.7
Twilio SendGrid
8.3
List management
ActiveCampaign
8.4
Twilio SendGrid
6.6
Triggered drip sequences
ActiveCampaign
9.3
Twilio SendGrid
5.2

Lead Management

ActiveCampaign
7.9
Twilio SendGrid
Lead nurturing
ActiveCampaign
7.9
Twilio SendGrid
Lead scoring and grading
ActiveCampaign
8.0
Twilio SendGrid
Data quality management
ActiveCampaign
7.5
Twilio SendGrid
Automated sales alerts and tasks
ActiveCampaign
8.3
Twilio SendGrid

Campaign Management

ActiveCampaign
7.7
Twilio SendGrid
Calendaring
ActiveCampaign
7.0
Twilio SendGrid
Event/webinar marketing
ActiveCampaign
8.5
Twilio SendGrid

Social Media Marketing

ActiveCampaign
8.1
Twilio SendGrid
Social sharing and campaigns
ActiveCampaign
8.5
Twilio SendGrid
Social profile integration
ActiveCampaign
7.6
Twilio SendGrid

Reporting & Analytics

ActiveCampaign
7.9
Twilio SendGrid
5.8
Dashboards
ActiveCampaign
8.1
Twilio SendGrid
6.8
Standard reports
ActiveCampaign
7.9
Twilio SendGrid
6.3
Custom reports
ActiveCampaign
7.8
Twilio SendGrid
4.3

Platform & Infrastructure

ActiveCampaign
8.4
Twilio SendGrid
API
ActiveCampaign
8.6
Twilio SendGrid
Role-based workflow & approvals
ActiveCampaign
7.8
Twilio SendGrid
Customizability
ActiveCampaign
8.6
Twilio SendGrid
Integration with Salesforce.com
ActiveCampaign
8.3
Twilio SendGrid
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.6
Twilio SendGrid
Integration with SugarCRM
ActiveCampaign
8.4
Twilio SendGrid

Pre-Send Testing

ActiveCampaign
Twilio SendGrid
1.0
URL Validation
ActiveCampaign
Twilio SendGrid
1.0
Link Tracking
ActiveCampaign
Twilio SendGrid
1.0
Image Validation
ActiveCampaign
Twilio SendGrid
1.0
Inbox Display
ActiveCampaign
Twilio SendGrid
1.0
Email Accessibility Tools
ActiveCampaign
Twilio SendGrid
1.0
Spelling and Grammar Check
ActiveCampaign
Twilio SendGrid
1.0
Spam Testing
ActiveCampaign
Twilio SendGrid
1.0
Email Previews
ActiveCampaign
Twilio SendGrid
1.0

Pros

ActiveCampaign

  • They have incredible customer service. There is a chat option right in your account, they are quick to reply, and always so kind and patient.
  • The whole system is so user friendly. Campaigns/emails are easy to write and design, and segments and tags are easy to manage.
  • I can also create incredibly good looking lead pages right in my account. They are quick to make because AC's templates are all really wonderful. Saves me a lot of time!
Cora Matheson | TrustRadius Reviewer

Twilio SendGrid

  • Drag and drop email designer for transactional emails - super nice even though I do code, it's much quicker and easier to implement without code.
  • Very simple implementation. Only a few lines of code need to be added in our backend and boom we were up and running in less than a day.
  • Listening to customer feedback. They regularly send emails about new features and ask for feedback to improve their software.
  • Some of the cheapest and best dedicated IPs.
  • Easy integration and setup between marketing and transactional emails. Super helpful to have everything in one place.
Evan Laird | TrustRadius Reviewer

Cons

ActiveCampaign

  • I wish that I could use my own IP and a third party tool like SendGrid to manage deliverability
  • Some of the contact search capabilities are lacking
  • Ability to add additional users for a small fee would be preferable to needing to upgrade for a substantial monthly additional fee
Anonymous | TrustRadius Reviewer

Twilio SendGrid

  • Actually viewing previous emails dispatched. SendGrid does not have this feature - although it provides numbers on emails dispatched within 3 days for the cheapest plan.
  • The service asks you to pay more (although a minimal amount) to have visibility on email activity upto 30 days in the past.
  • The API doesn't allow an export of a report of email activity over a period of time. It can be quite frustrating at times to be limited in this way.
  • Their customer support isn't the best. Certainly some room for improvement there.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 9 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Twilio SendGrid

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 8.0
Based on 26 answers
Very easy to use. I only give it a 9 instead of 10 because it would be best if you have some marketing knowledge before you start using it. Even if it's just a basic understanding of terms and best practices. However, the chat support is great and they even offered to send me videos of them doing what I needed help with.
Chesare Johnson | TrustRadius Reviewer

Twilio SendGrid

Twilio SendGrid 1.0
Based on 4 answers
It has the potential to be really cool. However, it feels as if it was created by developers for developers (and I work with developers, yet even for me the instrument was somewhat not easy to use - just read SendGrid's help manuals...) However, if you are into data and your way of thinking is more mathematical rather than lyrical, you'll enjoy this instrument
Zee Gimon | TrustRadius Reviewer

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.2
Based on 3 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Twilio SendGrid

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 7.7
Based on 3 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Twilio SendGrid

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 6.9
Based on 29 answers
The chat is great and it’s pretty fast, I personally would like a phone agent at times to facilitate the process yet that’s just my preference; Again, the chat agents are quick, effective and do the actual work that support agents are hired to do. I’m happy with my subscription
Anonymous | TrustRadius Reviewer

Twilio SendGrid

Twilio SendGrid 7.0
Based on 13 answers
Twilio SendGrid Email API is everything we want it to be, and we have no reason to look for any other solution. Features and pricing match exactly what we need. As developers for SaaS products, Twilio SendGrid Email API provides a great service. I hope that they stay this way and don't inflate the service with too many marketing oriented features, because there are other tools for that and Twilio SendGrid Email API is a API for sending email first and foremost.
Bryan McAnulty | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 7.7
Based on 5 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Twilio SendGrid

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

I've used many ESP and CRM software that TrustRadius does not have listed (such as Kartra, ConvertKit, etc.). ActiveCampaign beats all of this in price, user-friendly implementation, ability to easily create complex subscriber-responsive campaigns/automation, and more.
Anonymous | TrustRadius Reviewer

Twilio SendGrid

With ExpressPigeon, SendGrid stacks up very well and actually provides just as much functionality for us as ExpressPigeon, but costs surrounding that use was advantageous with ExpressPigeon. SendGrid has recently added functionality that brings it closer to Act-On, specifically on the marketing automation end. This really allows users to create long-term campaigns.
Anonymous | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 9.2
Based on 2 answers
I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Twilio SendGrid

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • The ROI has been in my time. Its pretty easy to use and setup.
  • The live chat support is really helpful. The support staff seem to be really good. They quite often send short video screen recordings to show me how to do something.
Jim Harshaw Jr | TrustRadius Reviewer

Twilio SendGrid

  • Our clients experience significant ROI from their web forms - without receipt of forms, many of them would not still be in business.
  • As a solution for clients' sites, we find SendGrid is a fast installation and a 1 stop problem solver, saving us man-hours.
Darcy Knapp, MBA | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Twilio SendGrid

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Twilio SendGrid Editions & Modules

Edition
FreeFree
Basic15.002
Advanced60.002
  1. Per Month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.0
Twilio SendGrid
7.2

Likelihood to Renew

ActiveCampaign
9.1
Twilio SendGrid

Usability

ActiveCampaign
8.0
Twilio SendGrid
1.0

Reliability and Availability

ActiveCampaign
9.2
Twilio SendGrid

Performance

ActiveCampaign
7.7
Twilio SendGrid

Support Rating

ActiveCampaign
6.9
Twilio SendGrid
7.0

Implementation Rating

ActiveCampaign
7.7
Twilio SendGrid

Scalability

ActiveCampaign
9.2
Twilio SendGrid

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