ActiveCampaign vs. Zoho One

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ActiveCampaign
Score 8.0 out of 10
N/A
ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.
$19
per month
Zoho One
Score 8.3 out of 10
N/A
Zoho One is a suite product from Zoho Corporation, that combines their sales and marketing application, and also gives organizations a comprehensive set of tools to organize finances, track payables, and manage bills and expenses.
$45
per month per employee
Pricing
ActiveCampaignZoho One
Editions & Modules
No answers on this topic
All Employee Pricing
$444
per year per employee (Must purchase license for ALL employees)
Flexible User Pricing
$1080
per year Licenses for any no. of users
Offerings
Pricing Offerings
ActiveCampaignZoho One
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsMonth-to-month plans available.
More Pricing Information
Community Pulse
ActiveCampaignZoho One
Considered Both Products
ActiveCampaign
Chose ActiveCampaign
I moved to Zoho Campaigns and Zoho CRM on the basis that they were integrated with a wider package, but the graphics and fonts are far better with ActiveCampaign. Zoho Campaigns didn't even integrate as well with Zoho Forms as expected, and I missed a bunch of responses. …
Zoho One

No answer on this topic

Top Pros
Top Cons
Features
ActiveCampaignZoho One
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
ActiveCampaign
8.5
662 Ratings
10% above category average
Zoho One
-
Ratings
WYSIWYG email editor8.9579 Ratings00 Ratings
Dynamic content7.9518 Ratings00 Ratings
Ability to test dynamic content7.6469 Ratings00 Ratings
Landing pages8.8336 Ratings00 Ratings
A/B testing8.7379 Ratings00 Ratings
Mobile optimization8.9525 Ratings00 Ratings
Email deliverability reporting7.3629 Ratings00 Ratings
List management9.2648 Ratings00 Ratings
Triggered drip sequences9.4572 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
ActiveCampaign
8.5
523 Ratings
9% above category average
Zoho One
-
Ratings
Lead nurturing automation8.7490 Ratings00 Ratings
Lead scoring and grading7.4358 Ratings00 Ratings
Data quality management9.0400 Ratings00 Ratings
Automated sales alerts and tasks8.7355 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
ActiveCampaign
9.3
372 Ratings
20% above category average
Zoho One
-
Ratings
Calendaring9.3293 Ratings00 Ratings
Event/webinar marketing9.4285 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
ActiveCampaign
9.1
286 Ratings
20% above category average
Zoho One
-
Ratings
Social sharing and campaigns9.6253 Ratings00 Ratings
Social profile integration8.6249 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
ActiveCampaign
8.3
625 Ratings
10% above category average
Zoho One
-
Ratings
Dashboards8.0595 Ratings00 Ratings
Standard reports8.1582 Ratings00 Ratings
Custom reports8.9377 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
ActiveCampaign
9.0
489 Ratings
17% above category average
Zoho One
-
Ratings
API9.1390 Ratings00 Ratings
Role-based workflow & approvals9.1266 Ratings00 Ratings
Customizability9.0419 Ratings00 Ratings
Integration with Salesforce.com9.291 Ratings00 Ratings
Integration with Microsoft Dynamics CRM9.760 Ratings00 Ratings
Integration with SugarCRM9.756 Ratings00 Ratings
Third-party software integrations7.618 Ratings00 Ratings
Best Alternatives
ActiveCampaignZoho One
Small Businesses
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10

No answers on this topic

Medium-sized Companies
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10

No answers on this topic

Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10

No answers on this topic

All AlternativesView all alternativesView all alternatives
User Ratings
ActiveCampaignZoho One
Likelihood to Recommend
8.1
(673 ratings)
5.6
(3 ratings)
Likelihood to Renew
8.4
(25 ratings)
-
(0 ratings)
Usability
7.6
(38 ratings)
7.3
(1 ratings)
Availability
9.1
(5 ratings)
-
(0 ratings)
Performance
6.8
(5 ratings)
-
(0 ratings)
Support Rating
1.4
(41 ratings)
5.5
(1 ratings)
In-Person Training
9.1
(2 ratings)
-
(0 ratings)
Online Training
7.3
(1 ratings)
-
(0 ratings)
Implementation Rating
8.6
(14 ratings)
-
(0 ratings)
Configurability
6.5
(4 ratings)
-
(0 ratings)
Ease of integration
8.9
(4 ratings)
-
(0 ratings)
Product Scalability
1.9
(5 ratings)
-
(0 ratings)
Vendor post-sale
6.5
(4 ratings)
-
(0 ratings)
Vendor pre-sale
7.2
(4 ratings)
-
(0 ratings)
User Testimonials
ActiveCampaignZoho One
Likelihood to Recommend
ActiveCampaign
ActiveCampaign is brilliant for small businesses wanting a secure, reliable and user friendly email capture software that filters users emails into the appropriate category/tags and have endless options when it comes to having different lead magnets and ways users may sign up. It's been super handy for my small business to send regular emails and be able to analyse the success rates and open rates of emails and the ability to resend them with a different subject line. It's made email marketing really easy peasy.
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Zoho
Advantages
  • The price-quality ratio is excellent, even though Odoo has become very competitive.
  • The time to implementation is also great, if not one of the best.
  • Excellent billing and service desk apps
It is not the best solution if you are looking into a collaboration-focused software suite.
Read full review
Pros
ActiveCampaign
  • The graphic design is very good, especially fonts, colours and templates
  • Flexibility of design and functionality
  • Takes a little while to learn it, but generally user-friendly
  • Looks very professional but doesn't cost much to get started
  • There are masses of integrations for ActiveCampaign, and the ones I tried all worked well and didn't take long to figure out.
Read full review
Zoho
  • CRM integrates nicely using our Zapier environment.
  • The Lead to Contact/Account Conversion is very intuitive.
  • Deals, Sales Orders, and Contract Zoho Sign work well together.
Read full review
Cons
ActiveCampaign
  • The email designing part could be easier to use. There are certain simple shortcuts that don't work, for example, adding links is more complicated than it should be, moving blocks around is hard, etc.
  • There's no good way to filter by 'active' and 'inactive' subscribers when editing en-mass.
  • I'd like more reporting data on one page.
Read full review
Zoho
  • The integration is loose and needs to be more stable and a true integration
  • Development appears to take long periods of time to bring customer enhancements into the next release. I have seen numerous obvious business application needs to be brought to the attention that is still 2-3 years old without an update
  • Unified User Interface and back end functionality/configuration across applications
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Likelihood to Renew
ActiveCampaign
I am committed at the moment. Rebuilding the automations I have would be a huge time drain. Plus the cost of learning a new system and the risk to deliverability of porting a 6,000 person list to a new platform. Also, AC offers everything I need ast a reasonable (but a little high) price. So, why not a 10? Because, early 2023, AC dropped a massive 2x price hike on long-term customers. They knew few would shift, so this feels like a cynical cash grab and left a bad taste, If they do something like this again, this camel will have a broken back.
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Zoho
No answers on this topic
Usability
ActiveCampaign
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
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Zoho
While the software is easy to use and pick up, the different user interfaces and limits across the application make it difficult and slow to implement additional applications quickly and seamlessly across the organization. If the User interface was more consistent we would be able to pick up and train on new apps more efficiently
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Reliability and Availability
ActiveCampaign
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
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Zoho
No answers on this topic
Performance
ActiveCampaign
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
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Zoho
No answers on this topic
Support Rating
ActiveCampaign
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
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Zoho
Support is great as a customer, as a partner I get moved to that team more often and find issues in the support being provided. It also appears that the support agents do not take into account all the information provided and default back to the "step 1 of the playbook" instead of taking into account the business reason the support is being requested and understanding the steps already taken.
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Implementation Rating
ActiveCampaign
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
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Zoho
No answers on this topic
Alternatives Considered
ActiveCampaign
I moved to ActiveCampaign from Mailchimp. Admittedly, I was using the free version of Mailchimp, but I had numerous episodes of subscriber data NOT being added to Mailchimp, despite using API to integrate with my mailing list. Obviously, I couldn't pay for clicks and not capture subscriber data, so I had to find something else. ActiveCampaign has been 100% reliable in testing.
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Zoho
5 years ago, we decided to use Odoo. At that time, the enterprise version of Odoo was not competitive enough for a small company with minor integration needs when it comes to the pricing per user. Nowadays, pricing is almost equal. The effort of integration processes with Odoo is still higher even though it delivers more potential. A decision between both today would be more difficult for us.
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Scalability
ActiveCampaign
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
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Zoho
No answers on this topic
Return on Investment
ActiveCampaign
  • I haven't monetized my list yet so no clear ROI but great from a list-building perspective
  • The software is not cheap so at times I feel like I may not be getting the most out of the product because I'm not using all of the features
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Zoho
  • It has had an overall negative impact since we migrated from HubSpot due to the overall lack of support.
  • Our users are frustrated with the complexity and lack of consistency in the admin portals.
  • CRM is the only tool that is ready for business at scale.
Read full review
ScreenShots

ActiveCampaign Screenshots

Screenshot of tagging, that when combined with conditional content helps to put the right message in front of each customer.Screenshot of marketing automationScreenshot of audience segmentation based on engagement, purchase activity, lead score, or any other dimensionScreenshot of live chat, site messaging, email, and a unified inbox that can be used to build relationships with customers.Screenshot of the CRM, which helps sales reps to get more done in less time