Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management.
SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management.
Adobe Analytics also includes predictive marketing capabilities that help…
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Appsee
Score 4.6 out of 10
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Appsee is designed to offer mobile teams visual data on their app's user behavior. The vendor says they supply businesses with the actual "why's" behind their users' behaviors.
With Appsee's unique user recordings and touch heat maps, businesses can make better informed decisions regarding their app's user experience and spend less time sifting through mountains of data. Appsee also automatically detects all screens, buttons and user actions within an app without the need to select…
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Flutter
Score 8.7 out of 10
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Flutter is an open-source mobile application development framework created by Google. It is used to develop applications for Android and iOS, as well as being the primary method of creating applications for Google Fuchsia.
Adobe analytics provides great customer support with integration with third party apps very easily which makes it a reliable tool for analysing the data along with future forecasting of data using predictive analytics. It provides segment metrics which helps in understanding …
Maybe for a small company with small products for their thing, Adobe may be bit of an implementation too much for them, but when it comes to companies like us, like a life sciences or large enterprises and even small enterprises, but with more products, more analysis that they need to make their marketing experience better, maybe Adobe product is the best suitable.
Appsee was a great choice and addition before their struggle with Apple over user screen recording. Now that that's gone, its insights are rather basic and not worth the price point. This would be a perfect analytics platform for a company looking to increase its user experience, new on-boarding, or going through a redesign to see user activity and reactions, but not anymore.
Flutter by Google is well suited where you have to make an app across multiple platforms like iOS, Android, Web, Desktop and you don't have the bandwidth to create multiple teams for the Native app. This makes sure you have a faster development and you don't have to worry about how your product will look across different platforms. It is also very smooth/fast in response, making it close to feel like a Native app, this makes it an easy pick for a Fintech product where speed matters. Flutter by Google also has a huge library of Components, which are well tested and developed by Google's Flutter by Google team itself, making the development even more fast since the majority of required components are already available.
It summarizes large complex data better than any other analytics solution I've dealt with without the need for sampling, gives the right level of detail, does the right level of breakdowns, aggregation. I consistently not only use Adobe Analytics, but I use other data sets and compare against Adobe Analytics. And as I go into Adobe Analytics and compare, as long as I've done the query right and the other systems, they're very, very close. And if anything, with a lot of Adobe's newer products, they've gotten more accurate over time. So that's basically, you asked me what I liked about it. I like that it's accurate. I like that I don't have to do a lot of explaining. There's enough explaining in the world of web analytics to have to go back and explain why data's problematic. And so like I said, provided that the implementation is correct, it's a very easy conversation. Even if people may not like the answer.
Support. I mentioned this earlier and we don't know what we don't know. Researching the massive amounts of documentation isn't realistic with bandwidth constraints, and our rep getting frustrated with us when we go through what we are seeing is disappointing.
Education. More please, and designed more towards the "business side". I get with the many many many different implementations (every company is different!), that it's tough, but even a basic of the basics would be nice for situations that everyone is looking at, like the engagement with the merchandising on the home page (or any certain page).
The user screen recording was quickly shut down on Apple devices after about a week of us using Appsee. Now it's just basic boxes which aren't nearly as helpful or insightful in bettering our user experience. If we would have known this would happen, or that Appsee didn't have that feature, we wouldn't have gone with them.
No integration with Branch (the world's best and probably biggest attribution platform).
Occasionally updates to the Flutter SDK result in wide-sweeping changes that seem to not be thoroughly tested and considered. Flutter sometimes evolves too fast for its own good.
While the 3rd-party Flutter package ecosystem is vast and rich, 1st-party support for basic things (audio/video playback, battery information, Bluetooth services, etc.) are lacking. You are occasionally forced to rely on an open-source package for use-cases that other platforms have native support for.
Documentation, particularly around testing, is lacking. While there are some great docs, like the Dart Style Guide, many Flutter-focused support documents are lacking in quality and real-world usability.
Flutter allows you to architect an app however you want. While this is a great feature, it also adds complexity and leads to the current state of Flutter's state management, where there are 50+ options on how to organize your app, with very little official guidance or recommendations from the Flutter team. For a beginner, this can create decision paralysis.
We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.
Sometimes the processing times are very long. I have had reports or dashboards time out multiple times during presentations. It could be improved. It is understandable since there is a huge data set that the tool is processing before showing anything, however for a company that large they should invest in optimizing processing times.
Flutter by Google is very easy to start with. The initial setup they provide is very helpful and easy to understand. The default project setup is also good and can be deployed to production without changing much. Flutter by Google provides a huge library of components, which are created and tested by their own team, making the development of application much faster and robust. Flutter by Google also has a huge community support where we can find components built by the community and we can contribute our own components as well, which helps in faster dev time. Applications developed using Flutter by Google are very smooth, almost feels like native, which helps in creating good impression on customers/clients.
I do not ever recall a time when Adobe Analytics was unavailable to me to use in the 8 or so years I have been an end user of the product. My most-used day-to-day analytics tool Parse.ly however, generally has a multiple hours planned offline maintenance every two to four weeks, and sometimes has issues collecting realtime analytics that last anywhere between 15 minutes to an hour, and happen anywhere between 1 to 5 times a month.
Again, no issues here. Performance within the day updates hourly. other reports are updated overnight and available to access by the next morning. Pages load quickly, the site navigates easily and the UX is quite straightforward to get command over. On this front, I give Adobe kudos for building a great experience to work within
I barely see any communication from Adobe Analytics. The content on the web is also not that great or easy to read. I would recommend a better communication about the product and the new addons information to come to its user by a better mean.
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
One of the benefits and obstacles to successfully using Adobe Analytics is a great / more accurate implementation, make sure your analytics group is intimate with the details of the implementation and that the requirements are driven by the business.
Google Analytics comes across more of a reporting tool whereas Adobe Analytics is more of an Enterprise level analytics tool. Contentsquare provides some traffic and flow capabilities but not to the same level as Adobe Analytics. However, Contentsquare's major advantage is its Zoning (Heatmapping), Impact Quantification and Find 'n' Fix modules; none of which are knowingly available in Adobe Analytics.
Appsee set itself apart from competitors with the user screen recording, but since that is no longer a good feature on iOS, it makes Appsee's competitive advantage obsolete. Its data analytics, funnels, and crash reporting are relatively basic or haven't lead to any breakthroughs. I would stay away from Appsee, save your money, and go for a platform like Mixpanel if possible, which has analytics, attribution, and engagement for the same if not cheaper price.
I have experience with react and React Native. I would say that the idea behind all those frameworks are quite similar. However, I found the javascript-based frameworks a bit more accessible as you could utilise your javascript knowledge. Here, Flutter works with its own language. This has advantages and disadvantages sometimes. I found the community around javascript frameworks bigger and therefore sometimes more helpful. However, Flutter does a good job here as well. I think the main argument for Flutter is its usability for less experienced developers. If you do not have knowledge in javascript or other programming languages then I think it is much easier to start with Flutter than with another framework like react. I think the package that you get form scratch is better than in the other frameworks were you have to set up and learn a lot more before you can start.
Adobe Analytics is relatively affordable compared to other tools, given it provides a range of flexible variables to use that I have not found in any other tools so far. It is worth investing in if your company is medium or large-sized and brings a steady flow of revenue. For small companies, it can be overpriced.
My organization uses Adobe Analytics across a multitude of brand portfolios. Each brand has multiple websites, mobile apps and some even have connected TV apps/channels on Roku and similar devices. Adobe can handle the multitude of properties that have simple, small(ish) websites and the larger brand properties that include web, mobile and connected TVs/OTT devices.
Each of those larger brands has multiple categories and channels to keep track of. We can see the data by channel/device or aggregate all the data together. This gives our executive teams the full picture and the departmental teams the view they need to see their own performance.
The professional services team is one of the best teams for complex adobe analytics implementations, especially for clients having multiple website and mobile applications. However, the cost of professional services is a bit high which makes few clients opt out of it, but for large scale implementations they are very helpful
Adobe Analytics impacts nearly every aspect of a billion plus dollar revenue eCommerce business. From measuring the impact of new build features to marketing campaigns.
We are saving substantial money and resource effort by consolidating all of our properties to Adobe Analytics from alternative solutions, at which point we will finally be able to report on Total Digital, rather than disparate reports.
We support experimentation on every platform and the performance is only known through Adobe Analytics tagging.
The rapid development capabilities of Flutter allow us to build apps we could not have previously considered commercially viable, opening new revenue streams.
Free and open licensing made adoption very easy (ie. free/low cost!).
In comparison to Qt, our time spent arguing with build tools and perfecting development environments has decreased substantially.
