Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management.
SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management.
Adobe Analytics also includes predictive marketing capabilities that help…
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ChiroTouch
Score 2.0 out of 10
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ChiroTouch is cloud chiropractic software offering an integrated EHR software built for chiropractors, top to bottom. ChiroTouch is an integrated system for payment processing and insurance claims management.
Maybe for a small company with small products for their thing, Adobe may be bit of an implementation too much for them, but when it comes to companies like us, like a life sciences or large enterprises and even small enterprises, but with more products, more analysis that they need to make their marketing experience better, maybe Adobe product is the best suitable.
ChiroTouch has helped us maintain more accurate records, notes, billing, and the text reminders help to ensure the patients remember their appointment which keeps our numbers good.
It summarizes large complex data better than any other analytics solution I've dealt with without the need for sampling, gives the right level of detail, does the right level of breakdowns, aggregation. I consistently not only use Adobe Analytics, but I use other data sets and compare against Adobe Analytics. And as I go into Adobe Analytics and compare, as long as I've done the query right and the other systems, they're very, very close. And if anything, with a lot of Adobe's newer products, they've gotten more accurate over time. So that's basically, you asked me what I liked about it. I like that it's accurate. I like that I don't have to do a lot of explaining. There's enough explaining in the world of web analytics to have to go back and explain why data's problematic. And so like I said, provided that the implementation is correct, it's a very easy conversation. Even if people may not like the answer.
Support. I mentioned this earlier and we don't know what we don't know. Researching the massive amounts of documentation isn't realistic with bandwidth constraints, and our rep getting frustrated with us when we go through what we are seeing is disappointing.
Education. More please, and designed more towards the "business side". I get with the many many many different implementations (every company is different!), that it's tough, but even a basic of the basics would be nice for situations that everyone is looking at, like the engagement with the merchandising on the home page (or any certain page).
There is quite a bit to learn, even if you have experience with other EHR systems like I did, and required our staff and providers time and patience to get accustomed to it. It may be helpful for the Chirotouch team to develop a curriculum of sorts to navigate practices through learning the system in a logical way.
The EHR system is higher in price than other comparable systems, especially with all the add-ons - it would be nice if Chirotouch were a little more transparent about what you get when purchasing the item off the shelf, and, more importantly, what features are not included without a package upgrade.
The graphic layout and color scheme isn't as "pretty" as other EHR systems I've worked with, and actually looks quite outdated. It might be worthwhile for Chirotouch to work with graphic designers to make the interface a little more aesthetically pleasing.
We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.
Sometimes the processing times are very long. I have had reports or dashboards time out multiple times during presentations. It could be improved. It is understandable since there is a huge data set that the tool is processing before showing anything, however for a company that large they should invest in optimizing processing times.
It is fine once it is up and running, but the customization takes a long time, does not have some things setup in advance that seem very straight forward, and for most people the learning curve is very high for learning the system even once it is properly setup and customized. However, it is "fine" not particularly impressive. Additionally, their customer support and training is substandard.
I do not ever recall a time when Adobe Analytics was unavailable to me to use in the 8 or so years I have been an end user of the product. My most-used day-to-day analytics tool Parse.ly however, generally has a multiple hours planned offline maintenance every two to four weeks, and sometimes has issues collecting realtime analytics that last anywhere between 15 minutes to an hour, and happen anywhere between 1 to 5 times a month.
Sometimes we get weird error messages. We have been having a problem with our check-in computer and ChiroTouch hasn't been able to figure out the problem
Again, no issues here. Performance within the day updates hourly. other reports are updated overnight and available to access by the next morning. Pages load quickly, the site navigates easily and the UX is quite straightforward to get command over. On this front, I give Adobe kudos for building a great experience to work within
Generally we never have problems with speed. If we have, it's been because we needed to perform software updates, and then it went back to working quickly.
I barely see any communication from Adobe Analytics. The content on the web is also not that great or easy to read. I would recommend a better communication about the product and the new addons information to come to its user by a better mean.
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
The particular person we were assigned was not very well versed in the software. Several things we asked about we were told we not possible, and then I later figure out how to do them by myself after getting to know the software. I guess that is what comes from trainers who use the system in theory but not in an actual office. They are basically reading off a script that guides you how to set things up, nothing more. If she didn't know the answer, she didn't research it, she just told us it wasn't possible. However, it was a multi-session training spread out over a couple weeks and they did walk you through all the basics. It does take a lot of customization, so this was appreciated. It would have been very intimidating to do without guided support sessions.
One of the benefits and obstacles to successfully using Adobe Analytics is a great / more accurate implementation, make sure your analytics group is intimate with the details of the implementation and that the requirements are driven by the business.
Google Analytics comes across more of a reporting tool whereas Adobe Analytics is more of an Enterprise level analytics tool. Contentsquare provides some traffic and flow capabilities but not to the same level as Adobe Analytics. However, Contentsquare's major advantage is its Zoning (Heatmapping), Impact Quantification and Find 'n' Fix modules; none of which are knowingly available in Adobe Analytics.
We had been using medisoft before and it wasn't organized enough or clear enough for insurance billing, coding and doctors notes. Chirotouch solved all of these problems with the additional bonus of being customizable
Adobe Analytics is relatively affordable compared to other tools, given it provides a range of flexible variables to use that I have not found in any other tools so far. It is worth investing in if your company is medium or large-sized and brings a steady flow of revenue. For small companies, it can be overpriced.
My organization uses Adobe Analytics across a multitude of brand portfolios. Each brand has multiple websites, mobile apps and some even have connected TV apps/channels on Roku and similar devices. Adobe can handle the multitude of properties that have simple, small(ish) websites and the larger brand properties that include web, mobile and connected TVs/OTT devices.
Each of those larger brands has multiple categories and channels to keep track of. We can see the data by channel/device or aggregate all the data together. This gives our executive teams the full picture and the departmental teams the view they need to see their own performance.
It's reliable, though occasionally has connectivity issues. Their support says it's our computing issue, not the software, but we don't have similar problems with other software. Definitely needs to be backed up daily. We use ChiroTouch's backup and it works well
The professional services team is one of the best teams for complex adobe analytics implementations, especially for clients having multiple website and mobile applications. However, the cost of professional services is a bit high which makes few clients opt out of it, but for large scale implementations they are very helpful
Adobe Analytics impacts nearly every aspect of a billion plus dollar revenue eCommerce business. From measuring the impact of new build features to marketing campaigns.
We are saving substantial money and resource effort by consolidating all of our properties to Adobe Analytics from alternative solutions, at which point we will finally be able to report on Total Digital, rather than disparate reports.
We support experimentation on every platform and the performance is only known through Adobe Analytics tagging.
