What users are saying about
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Top Rated
446 Ratings
7 Ratings

Adobe Analytics

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Top Rated
446 Ratings
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Score 7.7 out of 101
7 Ratings
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Score 8.1 out of 101

Likelihood to Recommend

Adobe Analytics

Adobe Analytics is very well suited for medium to large e-commerce companies. If you are looking to get a better, more detailed view of your audience and how they interact with your brand across multiple channels, then Adobe Analytics is a great tool for that. Smaller companies with a limited reach may not find the return they are looking for with such a robust tool.
No photo available

DashThis

I have used DashThis with all my clients, because it is the fastest, easiest, and best-developed reporting platform. I have tried Google Data Studio and many other reporting integrations, but they just don't have the speed or capabilities of DashThis.With in-depth filtering, you can create reporting modules not available in any other dashboard, like deep source-medium targeting or landing page data, etc. Whatever data you need, you can get access.Their API integrations are increasing all the time, and if they don't currently connect to something, request access.
Aaron Metzger profile photo

Pros

Adobe Analytics

  • Adobe Analytics makes it very easy for anyone to quickly get in and get the information that they are looking for and pull a report if necessary.
  • Adobe Analytics allows us to tag thousands of events that we want to track and then see the data that is tracked based on these events. The set up is lengthy, but incredibly worth it once completed.
  • The audience segmentation tools in Adobe Analytics are great. We are able to get an incredibly detailed view of our customers and how they interact with our brand across our many channels.
No photo available

DashThis

  • Displaying data in a clear and aesthetically pleasing way
  • Integrating with most of the systems you use on a regular basis in web design and digital marketing
  • Allowing you to quickly create new charts/graphs/reports for clients
Vicki Lesage profile photo

Cons

Adobe Analytics

  • Adobe Analytics is one of the more expensive tools that we priced. However, we believe it is worth the money.
  • The initial implementation of Adobe Analytics was a very long process for us.
  • Adobe Analytics can be very complicated for new users that are not just looking to get a snapshot glance at our analytics. If you are looking to dive deeper, you can get lost very quickly.
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DashThis

  • I'd like the ability to archive a report so that it doesn't count against my dashboard total. There are a few reports we're not likely to use again, and if so we would gladly upgrade. But I'd hate to delete them just to free up space.
  • This is REALLY minor, but it would be nice to have more flexibility when uploading a client's logo to a report. Right now I have to resize it and add a transparent background if it's not the right shape to get it to the right dimensions before I can upload. It would be nice if they allowed for different dimensions.
Vicki Lesage profile photo

Likelihood to Renew

Adobe Analytics

Adobe Analytics 9.8
Based on 29 answers
We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.
Natasha Watts profile photo

DashThis

No score
No answers yet
No answers on this topic

Usability

Adobe Analytics

Adobe Analytics 6.8
Based on 9 answers
It has amazing functionalities but the usability is still far from friendly. You have to really want to use the tool to learn how it works and we've had several cases of people who are not as comfortable with data and reporting who just gave up using it because they can't understand how to.
Thais Guimaraes, OMCP profile photo

DashThis

No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Analytics

Adobe Analytics 9.0
Based on 5 answers
I have never experienced downtime with this product
Nicholas Dragon profile photo

DashThis

No score
No answers yet
No answers on this topic

Performance

Adobe Analytics

Adobe Analytics 8.5
Based on 4 answers
I have never experienced any sort of problem with this products speed or throughput
Nicholas Dragon profile photo

DashThis

No score
No answers yet
No answers on this topic

Support

Adobe Analytics

Adobe Analytics 5.7
Based on 9 answers
I give the rating of a 4 just because it seems more like a process that is failing. Any time I have put a request in, they have taken days, sometimes weeks, to get back to me and even then, the issue may still persist. I believe this is the biggest weakness of the Adobe Analytics tool and has a lot of room for improvement.
Nathan Normand profile photo

DashThis

No score
No answers yet
No answers on this topic

In-Person Training

Adobe Analytics

Adobe Analytics 3.6
Based on 3 answers
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
Nicholas Dragon profile photo

DashThis

No score
No answers yet
No answers on this topic

Online Training

Adobe Analytics

Adobe Analytics 8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
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DashThis

No score
No answers yet
No answers on this topic

Implementation

Adobe Analytics

Adobe Analytics 8.0
Based on 7 answers
I have found that initial SiteCatalyst implementations are too basic to be useful. Adobe professional services is usually tasked with the initial implementation using their "Fusion" methodology. This is good for vertical-based basics, but I find that many clients fail to go beyond this. This has the negative effect of selling SiteCatalyst short within the organization, since first impressions can be long-lasting.
No photo available

DashThis

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Analytics

I believe that Adobe Analytics really stands alone at the top of the reporting and analytics industry. They have a desire to be the best and are continually working to provide a more enhanced and real-time data analytics world that a lot of other reporting tools are lagging.
Nathan Normand profile photo

DashThis

I prefer DashThis to Google Data Studio because it's so much more well rounded. While Google is much more customizable with it's blank slate, I actually prefer the drag and drop features of DashThis for our smaller clients who don't necessarily need that level of customization. Another drawback is Google Data Studio can only reflect data relevant to Google. Email, paid social, and other crucial stats would have to be manually imported which prevents us from utilizing the tool as a "time saver."
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Return on Investment

Adobe Analytics

  • I would say it has allowed the main users to be more efficient in their day to day roles simply because they can set custom dashboards or schedule reports to run automatically on the frequency they desire which is a huge plus.
  • The tool has allowed other departments of the business to be able to start seeing their data housed in a centralized location as other departments to allow them more insight to consumer behavior in a quick glance.
Nathan Normand profile photo

DashThis

  • Cut down hours of data retrieval and analysis
  • Made more room in client budgets for bigger initiatives
No photo available

Screenshots

Adobe Analytics

Pricing Details

Adobe Analytics

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

DashThis

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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