Adobe Analytics vs FullStory | TrustRadius

What users are saying about

Score 7.8 out of 10

Based on 516 reviews and ratings

Score 8.5 out of 10

Based on 19 reviews and ratings

Pros

Next Page Flow reports provide a quick and easy way to see what path customers are taking on the website.
The flexibility that creating segments gives the user for analysis purposes is great. A lot of insights can be generated when different segments are compared.
The web interface allows for users to quickly pick up on how to use Adobe Analytics, which is a huge advantage over just pointing people to where the raw data can be found since middle management and executives shouldn't be spending time coding and trying to get the data into a visually useful format.

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Digital Analytics Lead

Capital One Auto FinanceFinancial Services, 10,001+ employees

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It's always on and monitoring, no need to enable and replicate, the data is always available.
Quickly search for a "story" by a number of unique identifiers.

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Verified User

Manager in Professional Services

Marketing and Advertising Company, 51-200 employees

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Cons

No proper governance on all the dashboards, users creates dozens of dashboards and leave it on the server with 100s of versions.
Overall implementation is cumbersome and time-consuming.
Need proper tagging on all of your platforms as well as all hits and instances.

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Verified User

Team Lead in Research & Development

Medical Devices Company, 51-200 employees

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Typing in a partial URL sometimes give more information and options as opposed to typing in a full URL.
It doesn't always pick up every session, making it very difficult to find the information I need.
It tends to assign users multiple IDs (which I don't think is their fault), making it hard to find a specific session from one user.

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Customer Engagement Supervisor

B&H PhotoRetail, 1001-5000 employees

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Likelihood to Renew

Adobe Analytics 9.8

Based on 29 answers

We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.

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UI/UX Designer

Sylvane, Inc.Retail, 11-50 employees

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No score

No answers yet

No answers on this topic

Usability

Adobe Analytics 10.0

Based on 10 answers

It has amazing functionalities but the usability is still far from friendly. You have to really want to use the tool to learn how it works and we've had several cases of people who are not as comfortable with data and reporting who just gave up using it because they can't understand how to.

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Verified User

Manager in Other

Financial Services Company, 10,001+ employees

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No score

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Reliability and Availability

Adobe Analytics 9.0

Based on 5 answers

Adobe SiteCatalyst has a good up-time track record, but there are cases in which the interface reports a "Network Acceleration" issue, which can be frustrating. There are also times when data can be "latent" for customers, but most of these cases are due to spikes in traffic or temporary server issues.

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Verified User

Consultant in Professional Services

Internet Company, 1-10 employees

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No score

No answers yet

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Performance

Adobe Analytics 8.5

Based on 4 answers

The speed with which visualizations and data sets are returned within the tool and or data warehouse can be dissapointing.

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Jonathon Frampton

Manager of Web Analytics

Academy Sports + Outdoors10,001+ employees

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No score

No answers yet

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Support Rating

Adobe Analytics 6.5

Based on 23 answers

I give the rating of a 4 just because it seems more like a process that is failing. Any time I have put a request in, they have taken days, sometimes weeks, to get back to me and even then, the issue may still persist. I believe this is the biggest weakness of the Adobe Analytics tool and has a lot of room for improvement.

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Analyst II - Tag & Database Management

TXU EnergyOil & Energy, 1001-5000 employees

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FullStory 7.8

Based on 5 answers

I've never had to use their support, but their help articles are a little confusing. Sometimes the information is out-of-date or they return search results I didn't want. For example, I was looking for help on setting up FullStory in our Dev environment and got articles about their Dev Tool product.

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Verified User

Manager in Other

Internet Company, 51-200 employees

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In-Person Training

Adobe Analytics 3.6

Based on 3 answers

It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive

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Nicholas Dragon

Regional Marketing Specialist

Intermountain Healthcare1001-5000 employees

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No score

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Online Training

Adobe Analytics 8.0

Based on 4 answers

The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.

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Verified User

Consultant in Professional Services

Internet Company, 1-10 employees

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No score

No answers yet

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Implementation Rating

Adobe Analytics 8.0

Based on 7 answers

It is a large effort to implement. Throwing a developer with zero experience with Adobe Analytics with no support is a REALLY BAD IDEA!!! Having experienced developers working as a team is crucial to a strong implementation. I say this because I have experienced both scenarios. I was the only developer on an implementation project and I had no experience with Adobe Analytics. As a result I made many architecturally bad decisions which lead to a rigid fragile implementation that eventually was scraped. It took some hard lessons to learn that Adobe Analytics was not as simple as their sales reps make it sound. Using the Adobe Dynamic Tag Manager made sequential implementations incredibly STRONG. Having a DTM to manage the code was a miracle and a life saver!!! If you plan on doing a big enterprise level implementation, please seriously consider using the Adobe Dynamic Tag Manager!!! it made code maintenance super slick and easy which is super important for a developer!!!

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Software developer

Axis4151-200 employees

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Alternatives Considered

Adobe Analytics runs a close 3 with Google Analytics and pales in comparison with Webtrends. I inherited management of Adobe, but if I had my choice I'd switch to Webtrends if not for their ease of SQL customization and their ability to easily create bitstream data without costly add-ons. When you work as an analyst, telling your boss that you need more money for software they've already purchased does not go over well. I could finagle it, but with so many key pieces relying on our web data, it's not worth it.

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CRM Analyst

Crain Communications IncNewspapers, 201-500 employees

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When we were looking for a solution, FullStory was the only one we could find that could do everything we wanted it to. I don't know if that's still the case or not.

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Chief of Staff

FormstackComputer Software, 51-200 employees

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Return on Investment

Positive impact is that the analytics data provided by Adobe Analytics allowed my former company to have great awareness on the most current browser and touch device usage that people were using to access our sites.
Positive impact is that the analytics department was able to provide a great range of information on how to approach a marketing campaign or strategy by targeting certain demographics that appeared to be interested in certain parts or aspects of the site.
Positive impact was increased employee efficiency, since we had better access to how to support customers and users accessing the site.

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QA Lead

JustFab Inc.Marketing and Advertising, 201-500 employees

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At the end of the day, we did not use this product quite as much as we intended.
We ended up canceling because we couldn't justify the value.
I would recommend having a solid usage plan in place before signing, so you can ensure you get the most out of this.

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Yocheved Schlachter

ecommerce marketing analyst

Global Healing CenterRetail, 51-200 employees

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Pricing Details

General

Free Trial

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Free/Freemium Version

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Premium Consulting/Integration Services

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Entry-level set up fee?

No

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

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