What users are saying about

Adobe Analytics

Top Rated
399 Ratings

Hubble

8 Ratings

Adobe Analytics

Top Rated
399 Ratings
Score 7.6 out of 101

Hubble

8 Ratings
Score 8.2 out of 101

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Likelihood to Recommend

Adobe Analytics

Adobe Analytics is great for customizing once you get used to the bogged down UI and the unhelpful location of items. we've used it to mimic paywall systems of costly companies. We have base reports set up to manage our paywalls set up in Adobe and they work great. But getting at the minute data is where the issue comes in and the add-ons are needed.
Nathan Collins profile photo

Hubble

I like the real time aspect of the Hubble reporting. I can have checks run and then immediately go into Hubble and run a check backup report, import it to Excel and send off to people who need it right away. It's great to be able to have updated records at the touch of button.
No photo available

Feature Rating Comparison

Budgeting, Planning, and Forecasting

Adobe Analytics
Hubble
8.5
Long-term financial planning
Adobe Analytics
Hubble
8.0
Financial budgeting
Adobe Analytics
Hubble
8.1
Forecasting
Adobe Analytics
Hubble
9.0
Management reporting
Adobe Analytics
Hubble
9.0

Consolidation and Close

Adobe Analytics
Hubble
8.6
Financial data consolidation
Adobe Analytics
Hubble
9.0
Journal entries and reports
Adobe Analytics
Hubble
8.0
Multi-currency management
Adobe Analytics
Hubble
8.2
Intercompany Eliminations
Adobe Analytics
Hubble
9.1
Local and consolidated reporting
Adobe Analytics
Hubble
8.2
Detailed Audit Trails
Adobe Analytics
Hubble
9.0

FInancial Reporting and Compliance

Adobe Analytics
Hubble
8.5
Financial Statement Reporting
Adobe Analytics
Hubble
8.1
Management Reporting
Adobe Analytics
Hubble
8.7
Excel-based Reporting
Adobe Analytics
Hubble
8.9

Analytics

Adobe Analytics
Hubble
9.0
Personalized dashboards
Adobe Analytics
Hubble
9.0

Integration

Adobe Analytics
Hubble
8.9
Excel data integration
Adobe Analytics
Hubble
9.7
Direct links to 3rd-party data sources
Adobe Analytics
Hubble
8.0

Pros

  • Custom implementation, which is not something you can easily get with Google Analytics, at least not the free version.
  • Ease to build custom reports, you just pick your metrics from any report and voil√†.
  • Segments and metric breakdowns.
Thais Guimaraes, OMCP profile photo
  • Ease of use - very straightforward, can start using the product on day 1.
  • Power - very fast and accurate data retriever.
  • Great customer service.
No photo available

Cons

  • The navigation, especially the left nav, has always been confusing, especially for new users. It has improved A LOT over the last few years, but there's still lots of room for improvement.
  • The charts are never good, it's really hard to get an out-of-the-box chart on Analytics that actually makes sense.
  • Account switching through marketing cloud is still a little buggy sometimes.
Thais Guimaraes, OMCP profile photo
  • Creating some reports can be tough.
  • When using reports, they can be slow sometimes.
  • Index builds can be cumbersome, if you are searching through many records.
No photo available

Likelihood to Renew

Adobe Analytics9.8
Based on 29 answers
We're embedded within the Adobe ecosystem with - Adobe Analytics, Target and CQ5/AEM. With all these tools implemented correctly and with the right team there's real opportunity to leverage insight and drive revenue. Moreover with the more advanced features enabled there's possibility to replace other reporting systems and reduce internal resources
Richard Hayes profile photo
Hubble9.1
Based on 1 answer
We have been using Hubble for almost 10 years and it has not let us down.
Greg Gall profile photo

Usability

Adobe Analytics6.8
Based on 9 answers
The user interface and business facing side is incredibly powerful and useful, the back end can be a pain point for many.
Jonathon Frampton profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Analytics9.0
Based on 5 answers
Adobe SiteCatalyst has a good up-time track record, but there are cases in which the interface reports a "Network Acceleration" issue, which can be frustrating. There are also times when data can be "latent" for customers, but most of these cases are due to spikes in traffic or temporary server issues.
No photo available
No score
No answers yet
No answers on this topic

Performance

Adobe Analytics8.5
Based on 4 answers
For the most part, Adobe SiteCatalyst reports work ok, but there are cases in which reports take a long time to return. These cases are usually when too much data has been stored in Conversion Variables (eVars).
No photo available
No score
No answers yet
No answers on this topic

Support

Adobe Analytics5.7
Based on 9 answers
I give the rating of a 4 just because it seems more like a process that is failing. Any time I have put a request in, they have taken days, sometimes weeks, to get back to me and even then, the issue may still persist. I believe this is the biggest weakness of the Adobe Analytics tool and has a lot of room for improvement.
Nathan Normand profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Adobe Analytics3.6
Based on 3 answers
Myself and others have found the in-person training ok, but not outstanding. Trainers are good at explaining how to use the product features, but sometimes lack "real-world" experience on how to use the product as they are people who have often not previously been web analysts. There is also a shortcoming in company-provided training on advanced uses of the product. The implementation training is very good.
No photo available
No score
No answers yet
No answers on this topic

Online Training

Adobe Analytics8.0
Based on 4 answers
Videos of the different tools plus the knowledge base articles, but you do have to take the initiative to do them yourself. There are also a few great books on the subject. *Nod to Adam Greco's SiteCatalyst Handbook
Jonathon Frampton profile photo
No score
No answers yet
No answers on this topic

Implementation

Adobe Analytics8.0
Based on 7 answers
The success of implementations depend primarily on the solution design, and also on the ability to work with developers to get the solution implemented correctly. This is not an aspect of the product per se.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe is fairly robust and similar to Google Analytics however as a paid service it is not exceptionally better. It provides much the same data that Google Analytics does and in some areas is not as strong. Page-level reports are more difficult in Adobe. Selecting a group of pages for a simple report that trends growth to a handful of similar pages, for instance, is more difficult in Adobe for our organization. Tracking revenue is also a challenge but this is a site-specific issue and occurs with Google Anlaytics as well. That being said, as a paid platform, Adobe should be able to work around this issue. Data Warehouse and report builder functions are great, but require another plug in, GA allows easier download of data in this regard.
Spencer Baselice profile photo
I haven't used any other tools like Hubble.
No photo available

Return on Investment

  • It has allowed us to generate stats for specific customers
  • It has showed us internally where traffic is being generated
  • It has showed us which pieces of content are most popular
No photo available
  • Easy access to real time invoice counts.
  • Easy importing into Excel.
  • Sharing of reports with other users.
No photo available

Pricing Details

Adobe Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Hubble

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details