What users are saying about

Adobe Analytics

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Top Rated
418 Ratings
8 Ratings

Adobe Analytics

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Top Rated
418 Ratings
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Score 7.6 out of 101
8 Ratings
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Score 8.3 out of 101

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Likelihood to Recommend

Adobe Analytics

Adobe Analytics is well-suited for quick analysis of our website/mobile app especially at a summarized level. Where we start using other tools is when we have to get really granular, such as at a single customer level, though this is partly a product of how our pages are tagged.
Albert Ihm profile photo

Hubble

I like the real time aspect of the Hubble reporting. I can have checks run and then immediately go into Hubble and run a check backup report, import it to Excel and send off to people who need it right away. It's great to be able to have updated records at the touch of button.
No photo available

Feature Rating Comparison

Budgeting, Planning, and Forecasting

Adobe Analytics
Hubble
8.5
Long-term financial planning
Adobe Analytics
Hubble
8.0
Financial budgeting
Adobe Analytics
Hubble
8.1
Forecasting
Adobe Analytics
Hubble
9.0
Management reporting
Adobe Analytics
Hubble
9.0

Consolidation and Close

Adobe Analytics
Hubble
8.6
Financial data consolidation
Adobe Analytics
Hubble
9.0
Journal entries and reports
Adobe Analytics
Hubble
8.0
Multi-currency management
Adobe Analytics
Hubble
8.2
Intercompany Eliminations
Adobe Analytics
Hubble
9.1
Local and consolidated reporting
Adobe Analytics
Hubble
8.2
Detailed Audit Trails
Adobe Analytics
Hubble
9.0

FInancial Reporting and Compliance

Adobe Analytics
Hubble
8.5
Financial Statement Reporting
Adobe Analytics
Hubble
8.1
Management Reporting
Adobe Analytics
Hubble
8.7
Excel-based Reporting
Adobe Analytics
Hubble
8.9

Analytics

Adobe Analytics
Hubble
9.0
Personalized dashboards
Adobe Analytics
Hubble
9.0

Integration

Adobe Analytics
Hubble
8.9
Excel data integration
Adobe Analytics
Hubble
9.8
Direct links to 3rd-party data sources
Adobe Analytics
Hubble
8.0

Pros

  • Once you learn how Adobe Analytics looks and is implemented on the page, it's fairly easy to spot issues with it that can be fixed. This is a strength in that it doesn't take a largely technical person to call out any issues during implementation.
  • Adobe Analytics is good with adding tracking to the page and providing strong and accurate analytics data for analysis.
  • There are numerous online tools to help with checking Adobe Analytics data for verification on a site. Firefox plugins such as Firebug, Omnibug, as well as any proxy debugger such as Fiddler and many others can be used.
Chris McCue profile photo
  • We run some check backup reports that can be imported in Excel.
  • Invoice reports that are imported into Excel.
  • Aging reports that are imported into Excel.
No photo available

Cons

  • It can take some time for someone to get comfortable with knowing what to look for when validating proper Adobe Analytics tags. I'm not sure if this is something that can be improved upon, it's just something that I have noticed can take some time when somebody is first learning how to check the tags.
  • Issues I find with implementation appear to be due to improperly inputting variables inside greater than and less than signs (<>). This may be more on the implementation side of things, but perhaps there is something that Adobe Analytics can do with alerting a developer that a variable is not receiving any values.
  • One big limitation with Adobe Analytics for me has been not being able to sort between different iPhone devices and iOS operating system versions. This is data that I always look for to see which users are accessing a site, but unfortunately Adobe Analytics doesn't appear to be able to filter this.
Chris McCue profile photo
  • I can't think of anything, this is a great product that keeps getting better.
No photo available

Likelihood to Renew

Adobe Analytics9.8
Based on 29 answers
I think SiteCatalyst is probably still one of the top web analytics platforms in the market and the fact that I already know how to use it makes it very likely that I would use it again and/or recommend its use
Ian Vaisman profile photo
Hubble9.1
Based on 1 answer
We have been using Hubble for almost 10 years and it has not let us down.
Greg Gall profile photo

Usability

Adobe Analytics6.8
Based on 9 answers
Based on new user feedback, everyone has found it challenging to find what they need and customize reports to meet their desired outcomes. Different interfaces have inconsistent presentations and layouts which compound the challenge.
Ahmad Rahman profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Analytics9.0
Based on 5 answers
I have never experienced downtime with this product
Nicholas Dragon profile photo
No score
No answers yet
No answers on this topic

Performance

Adobe Analytics8.5
Based on 4 answers
I have never experienced any sort of problem with this products speed or throughput
Nicholas Dragon profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Analytics5.7
Based on 9 answers
Customer service has always been the Achilles heel for this product. Support is often slow to respond, if at all. Account management has seemed to get better recently.
No photo available
No score
No answers yet
No answers on this topic

In-Person Training

Adobe Analytics3.6
Based on 3 answers
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
Nicholas Dragon profile photo
No score
No answers yet
No answers on this topic

Online Training

Adobe Analytics8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Analytics8.0
Based on 7 answers
The success of implementations depend primarily on the solution design, and also on the ability to work with developers to get the solution implemented correctly. This is not an aspect of the product per se.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Analytics and Google Analytics are most often compared. Google Analytics has become a favorite for ease and cost. But Adobe Analytics still is the most advanced for robust enterprise implementation. I recommend GA for smaller clients and Adobe Analytics when it is the legacy system or a much larger organization that has the internal resources to manage the software.
Rigel Cable profile photo
I haven't used any other tools like Hubble.
No photo available

Return on Investment

  • Allows us to put more resources into the pages that are getting used most
  • Helps us to pinpoint pain points in the user journey and then fix them, so users find what they want and then buy more products
  • Helps explain the effectiveness of a project with real data, which helps determine ROI
No photo available
  • Hubble helps us achieve our goals as a department and as a whole business.
No photo available

Pricing Details

Adobe Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Hubble

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details