What users are saying about

Adobe Analytics

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Top Rated
418 Ratings
7 Ratings

Adobe Analytics

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Top Rated
418 Ratings
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Score 7.6 out of 101
7 Ratings
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Score 8.1 out of 101

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Likelihood to Recommend

Adobe Analytics

Overall it is a strong analytics tool and appears that it can do a good job for most scenarios. Cost is a factor, as it is a considerable investment.
Chris McCue profile photo

SessionCam

SessionCam is very good to identify struggles but requires time and patience to go through each session. It allows us to move the session faster so that we can look for something in particular. Heat maps are a wonderful tool to see where the points of interest are for the user experience (UX) and to focus on different devices. If time is an issue, they do provide consultancy. In general this is a good tool that will help users to not only identify issues for improvement but to understand how the issues affect the user journey which helps when prioritizing changes or tests to put in place on the website.
Debora Ramos profile photo

Pros

  • Reliable servers providing excellent uptime.
  • Extensive customization which includes a significant amount of custom variables, limited only by coding ability and imagination.
  • Continuous development with new features and enhancements released often.
Ahmad Rahman profile photo
  • We can watch recorded sessions and have the same experience as the user
  • I can view sessions related to feedback left by the users using another platform
  • It gives a good insight in large scale via heatmaps allowing for immediate recognition of what most users are more interested in
  • The technical team is quickly available to answer any questions
  • All heatmaps and sessions have a good number of filters to explore
Debora Ramos profile photo

Cons

  • Adobe's Click Map tool is unusable and they recommend you use ClickTale. Considering how much we pay it doesn't seem acceptable that you should pay for another 3rd party product, moreover it means we receive numerous internal requests for adding ClickTale tracking to pages which becomes a resource burden. I've been lead to believe from one of Adobe's product managers that something is being worked on - which could mean another Adobe acquisition.
  • Adobe's training and reference material needs an overhaul, much of it is outdated. I've also suggested to Adobe to improve or better promote the community as when you have an issue it would be easier to resolve questions with other knowledgeable Adobe customers opposed to Client Care.
  • There's no multi-channel attribution - this is great and free feature available in Google Analytics however Adobe try to upsell you the "Premium" version of Adobe Analytics for what should be available in the "Standard" version.
  • Adobe makes it confusing for everyone with their product name changing and re-branding - it's now called Adobe Analytics (I think), most people still refer to it as Omniture or SiteCatalyst. Documentation and URLs reference legacy names which adds to the confusion - especially new employees. It's only the people in Adobe's marketing/branding department that care about this stuff. How can Ad hoc analysis be a better name than Discover!?
Richard Hayes profile photo
  • It would be great if the tool had ways to quantify more specific observations
  • The struggle is a new tool that will take some time to improve as it is a logarithm and it is learning itself
  • The reporting facility is not very easy to understand and it might be able to provide more than what is visible
  • The sessions do not record third party tools like live chat, surveys, etc
Debora Ramos profile photo

Likelihood to Renew

Adobe Analytics9.8
Based on 29 answers
We've already done the hard work of implementing. We will certainly renew to continue to be able to see insights into our business and ways that we can improve our website
Elizabeth Gross profile photo
No score
No answers yet
No answers on this topic

Usability

Adobe Analytics6.8
Based on 9 answers
Again, learning how to use the system is difficult. It is nearly unusable if you haven't received training, and training from Adobe is EXTREMELY expensive
Nicholas Dragon profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Analytics9.0
Based on 5 answers
Adobe SiteCatalyst has a good up-time track record, but there are cases in which the interface reports a "Network Acceleration" issue, which can be frustrating. There are also times when data can be "latent" for customers, but most of these cases are due to spikes in traffic or temporary server issues.
No photo available
No score
No answers yet
No answers on this topic

Performance

Adobe Analytics8.5
Based on 4 answers
For the most part, Adobe SiteCatalyst reports work ok, but there are cases in which reports take a long time to return. These cases are usually when too much data has been stored in Conversion Variables (eVars).
No photo available
No score
No answers yet
No answers on this topic

Support

Adobe Analytics5.7
Based on 9 answers
I have had many clients that are not thrilled with some aspects of the support. I think the actual day-to-day technical support (ClientCare) is great, but I have heard (and experienced) complaints about the the longer-term services (initial implementation, account management).
No photo available
No score
No answers yet
No answers on this topic

In-Person Training

Adobe Analytics3.6
Based on 3 answers
Myself and others have found the in-person training ok, but not outstanding. Trainers are good at explaining how to use the product features, but sometimes lack "real-world" experience on how to use the product as they are people who have often not previously been web analysts. There is also a shortcoming in company-provided training on advanced uses of the product. The implementation training is very good.
No photo available
No score
No answers yet
No answers on this topic

Online Training

Adobe Analytics8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Analytics8.0
Based on 7 answers
The success of implementations depend primarily on the solution design, and also on the ability to work with developers to get the solution implemented correctly. This is not an aspect of the product per se.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Analytics has better features for finding problems and highlighting areas of improvement on a website, but the Google products seem to integrate better into third-party tools, which can be very valuable in a complex business environment. All of the listed tools take care of the basics of website and user tracking sufficiently.
No photo available
I have never used any other similar tool and I am happy to say they proved exactly what we need.
Debora Ramos profile photo

Return on Investment

  • Positive - Since implementation we've received more business
  • Positive - You can literally track your ROI using Adobe Analytics.
  • Negative - The first payment is a little hard to swallow, but you'll make that investment back.
No photo available
  • From this tool we can generate a hypothesis for A/B testing giving us the ability to gain more conversions without the risk of losing them
  • It's a great tool to give evidence to facts
  • Understanding the issues helps us with understanding the urgency of fixing them
Debora Ramos profile photo

Screenshots

Adobe Analytics

Pricing Details

Adobe Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

SessionCam

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details