What users are saying about
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Top Rated
446 Ratings
8 Ratings

Adobe Analytics

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Top Rated
446 Ratings
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Score 7.7 out of 101
8 Ratings
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Score 9.1 out of 101

Likelihood to Recommend

Adobe Analytics

I think Adobe Analytics is well suited for small or large businesses with the brain power to understand how the platform works and then use it to its full extent. It is a powerful platform that can become costly. I would not recommend AA to people who are beginners or have a limited budget for analytics.
Liz Wade profile photo

Siteimprove

Siteimprove is the best value for the cost. While there are other systems that give you similar feedback, they cost a lot more and their interfaces seem dated. Siteimprove is constantly adding new features or improving their existing ones. Their customer support is fantastic and their online training and documentation is excellent.
John Dezember profile photo

Pros

Adobe Analytics

  • Next Page Flow reports provide a quick and easy way to see what path customers are taking on the website.
  • The flexibility that creating segments gives the user for analysis purposes is great. A lot of insights can be generated when different segments are compared.
  • The web interface allows for users to quickly pick up on how to use Adobe Analytics, which is a huge advantage over just pointing people to where the raw data can be found since middle management and executives shouldn't be spending time coding and trying to get the data into a visually useful format.
Albert Ihm profile photo

Siteimprove

  • Great reporting
  • Easy to use interface
  • Integrates with many content management systems
John Dezember profile photo

Cons

Adobe Analytics

  • The navigation, especially the left nav, has always been confusing, especially for new users. It has improved A LOT over the last few years, but there's still lots of room for improvement.
  • The charts are never good, it's really hard to get an out-of-the-box chart on Analytics that actually makes sense.
  • Account switching through marketing cloud is still a little buggy sometimes.
Thais Guimaraes, OMCP profile photo

Siteimprove

  • The reports can be overwhelming if not properly filtered
John Dezember profile photo

Likelihood to Renew

Adobe Analytics

Adobe Analytics 9.8
Based on 29 answers
We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.
Natasha Watts profile photo

Siteimprove

No score
No answers yet
No answers on this topic

Usability

Adobe Analytics

Adobe Analytics 6.8
Based on 9 answers
Based on new user feedback, everyone has found it challenging to find what they need and customize reports to meet their desired outcomes. Different interfaces have inconsistent presentations and layouts which compound the challenge.
Ahmad Rahman profile photo

Siteimprove

No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Analytics

Adobe Analytics 9.0
Based on 5 answers
I have never experienced downtime with this product
Nicholas Dragon profile photo

Siteimprove

No score
No answers yet
No answers on this topic

Performance

Adobe Analytics

Adobe Analytics 8.5
Based on 4 answers
The speed with which visualizations and data sets are returned within the tool and or data warehouse can be dissapointing.
Jonathon Frampton profile photo

Siteimprove

No score
No answers yet
No answers on this topic

Support

Adobe Analytics

Adobe Analytics 5.7
Based on 9 answers
I give the rating of a 4 just because it seems more like a process that is failing. Any time I have put a request in, they have taken days, sometimes weeks, to get back to me and even then, the issue may still persist. I believe this is the biggest weakness of the Adobe Analytics tool and has a lot of room for improvement.
Nathan Normand profile photo

Siteimprove

No score
No answers yet
No answers on this topic

In-Person Training

Adobe Analytics

Adobe Analytics 3.6
Based on 3 answers
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
Nicholas Dragon profile photo

Siteimprove

No score
No answers yet
No answers on this topic

Online Training

Adobe Analytics

Adobe Analytics 8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
No photo available

Siteimprove

No score
No answers yet
No answers on this topic

Implementation

Adobe Analytics

Adobe Analytics 8.0
Based on 7 answers
I have found that initial SiteCatalyst implementations are too basic to be useful. Adobe professional services is usually tasked with the initial implementation using their "Fusion" methodology. This is good for vertical-based basics, but I find that many clients fail to go beyond this. This has the negative effect of selling SiteCatalyst short within the organization, since first impressions can be long-lasting.
No photo available

Siteimprove

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Analytics

There is no competition. Adobe Analytics is superior in all aspects. If you want something free that will solve some marketing issues than go with Google. If you want to market your products and services and easily manage data, campaigns, audience, ROI, employee use, targeting, segmenting, positioning, budget, increase conversions and users, than go with Adobe. Bottomline: if you want to make money off of online marketing Adobe is the only way
Carlos Barrios profile photo

Siteimprove

We have used or tested other tools that get installed on a computer or that are hosted online, but none of them offer the features that come with Siteimprove. TotalValidator Pro will check your site for accessibility issues, but it is a manual check and there is no historical reporting. I can;t remember the names of the other online solutions, but even if they offered similar features as Siteimprove, they were all very expensive .
John Dezember profile photo

Return on Investment

Adobe Analytics

  • Adobe SiteCatalyst derives its ROI from improvements made to the website and conversion rate increases that can be attributed directly to use of SiteCatalyst.
No photo available

Siteimprove

  • Allowing us to address accessibility concerns ensures that EVERYONE can access our content - and that is good for business.
John Dezember profile photo

Pricing Details

Adobe Analytics

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Siteimprove

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Add comparison