Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Analytics
Score 8.3 out of 10
N/A
Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management. Adobe Analytics also includes predictive marketing capabilities that help…N/A
Tealium Customer Data Hub
Score 8.6 out of 10
Enterprise companies (1,001+ employees)
The Tealium Customer Data Hub powers capabilities across the data supply chain. Tealium universally collects customer data from any source including; websites, mobile applications, devices, kiosks, servers, and files. Data collected is then standardized in the data layer, which drives usage of data for customer engagement and analysis.N/A
Pricing
Adobe AnalyticsTealium Customer Data Hub
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe AnalyticsTealium Customer Data Hub
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Adobe AnalyticsTealium Customer Data Hub
Considered Both Products
Adobe Analytics
Chose Adobe Analytics
I think Adobe's been around longer as a product but Tealium, from when I did research, it has auto-tagging. So one of my biggest pet peeves is when I'm rolling out new features, and whether it's an app or a website, is that I have to go speak with our metrics team or tagging …
Chose Adobe Analytics
When it comes to reporting on a website, Adobe Analytics is by far the most superior tool in my opinion. It is also very good when you have several platforms like web, mweb and app. Then you can see the customer data across all platforms in one tool.

But if it's just an app you …
Chose Adobe Analytics
Adobe and Google are the market leaders and way ahead in market share as compared to other providers in the market. Between Adobe and Google, there are few nuances that differentiate at the feature level. If an organization is using other products of Adobe experience cloud, …
Chose Adobe Analytics
Adobe has good journey monitoring and is easy to connect to marketing automation, has a strong API and good visualization.
Tealium Customer Data Hub
Chose Tealium Customer Data Hub
Tealium Customer Data Hub is the clear leader in real-time capabilities, its platform agnostic approach means that it works well with everybody and doesn't require necessary features to be built or still be on the roadmap, or require custom workarounds to function.
Chose Tealium Customer Data Hub
Privacy features that Tealium Customer Data Hub offers that Adobe was lacking.
Chose Tealium Customer Data Hub
Tealium has a more robust visitor profile than Target has, and we can pass in Tealium data into Target as opposed to the other way around.
Chose Tealium Customer Data Hub
Tealium Customer Data Hub is superior as it’s not a science project.
Chose Tealium Customer Data Hub
We were not happy with Ensighten support model and they lacked timely updates.
Chose Tealium Customer Data Hub
Tealium offers integrations between our various tech stack vendors without having to go "all-in" with one specific SaaS company.
Chose Tealium Customer Data Hub
Tealium is better than Google Tag Manager from every angle:
  • Tealium offers world class support while GTM has no support.
  • Tealium offers the ability to fully customize the data being collected and sent to tags.
Chose Tealium Customer Data Hub
Superior and knowledgeable
Chose Tealium Customer Data Hub
The Tealium CDP brings flexibility for configuration and customization that is not easily matched. Along with this comes the need for spending time for designing carefully the CDP attributes before deploying. So having a first version can take some time but pays off with …
Chose Tealium Customer Data Hub
Tealium Customer Data Hub can use 1P IDs and that is the main reason we selected it. with hindsight it was a good choice in this respect Tealium Customer Data Hub can process and forward event data via api, which AAM cannot AAM connectors can be set up with a few clicks …
Chose Tealium Customer Data Hub
Tealium Customer Data Hub was able to meet our needs at a price point which was on par with our incumbent software.
Chose Tealium Customer Data Hub
Neither Adobe Tag Manager nor UberTags had what we considered to be an enterprise worthy platform at the time we evaluated them. Although I believe that's changed for both Adobe and UberTags, Tealium is highly focused on TM as well as being forward-looking regarding data …
Chose Tealium Customer Data Hub
Google tag manager. Tealium offers a much more user friendly interface, as well as capabilities.
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
Adobe AnalyticsTealium Customer Data Hub
Web Analytics
Comparison of Web Analytics features of Product A and Product B
Adobe Analytics
9.0
8 Ratings
15% above category average
Tealium Customer Data Hub
-
Ratings
Lead Conversion Tracking9.08 Ratings00 Ratings
Bounce Rate Measurement8.68 Ratings00 Ratings
Device and Browser Reporting8.78 Ratings00 Ratings
Pageview Tracking9.18 Ratings00 Ratings
Event Tracking9.38 Ratings00 Ratings
Reporting in real-time9.18 Ratings00 Ratings
Referral Source Tracking8.98 Ratings00 Ratings
Customizable Dashboards9.48 Ratings00 Ratings
Tag Management
Comparison of Tag Management features of Product A and Product B
Adobe Analytics
-
Ratings
Tealium Customer Data Hub
8.2
12 Ratings
5% below category average
Tag library00 Ratings9.012 Ratings
Tag variable mapping00 Ratings8.012 Ratings
Ease of writing custom tags00 Ratings8.012 Ratings
Rules-driven tag execution00 Ratings9.012 Ratings
Tag performance monitoring00 Ratings4.411 Ratings
Page load times00 Ratings8.911 Ratings
Mobile app tagging00 Ratings8.05 Ratings
Library of JavaScript extensions00 Ratings9.911 Ratings
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Adobe AnalyticsTealium Customer Data Hub
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Medium-sized Companies
Siteimprove
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Score 8.9 out of 10
SALESmanago
SALESmanago
Score 8.8 out of 10
Enterprises
Contentsquare
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Score 8.8 out of 10
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Score 8.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe AnalyticsTealium Customer Data Hub
Likelihood to Recommend
8.5
(182 ratings)
8.7
(126 ratings)
Likelihood to Renew
10.0
(42 ratings)
10.0
(15 ratings)
Usability
6.7
(33 ratings)
9.4
(12 ratings)
Availability
8.2
(12 ratings)
9.3
(2 ratings)
Performance
7.9
(11 ratings)
9.3
(4 ratings)
Support Rating
3.8
(41 ratings)
8.9
(79 ratings)
In-Person Training
1.3
(5 ratings)
-
(0 ratings)
Online Training
7.0
(5 ratings)
8.0
(1 ratings)
Implementation Rating
8.1
(10 ratings)
10.0
(2 ratings)
Configurability
-
(0 ratings)
10.0
(1 ratings)
Contract Terms and Pricing Model
7.3
(6 ratings)
8.0
(1 ratings)
Ease of integration
-
(0 ratings)
10.0
(1 ratings)
Product Scalability
9.9
(2 ratings)
9.3
(2 ratings)
Professional Services
7.8
(5 ratings)
10.0
(1 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
Adobe AnalyticsTealium Customer Data Hub
Likelihood to Recommend
Adobe
Adobe Analytics is better than some other tools as it feels better set up for actual "analysis", rather than simply "reporting". The power of Workspace allows you to drag 'n' drop at ease which makes you are far more in control of your own analysis/discovery/exploration. However, regards the final reports and dashboards' look 'n' feel the Workspace PDF output is lacking visually compared to other products like Google's Looker. To engage with less technical end users sometimes Looker feels the better, more polished option.
Read full review
Tealium
For more suited, I'll say highly regulated industry around data like healthcare, insurance, finance, where Tealium can be very helpful and for clients that don't have much different channels where they interact with their clients. So companies that only sell on internet and are a small company, I can see Tealium being the best usage for these clients, for these companies.
Read full review
Pros
Adobe
  • They've been really an industry standard tool in analytics for a long, long time. They've got the trusted brand and the reputation, a wonderful community behind it. It is always nice, having that level of support where you can meet other practitioners. It's a great benefit because I can meet other people who have already pushed the tool a lot farther than I have. And it's a great place to get ideas in that way. We came from a world where we were running on a homegrown system that we'd use to do click tracking. You get some advantages on that of the customization, but losing out on community of support was one of the big reasons why we decided to move beyond that and implement Adobe Analytics instead.
Read full review
Tealium
  • Simple tag management that is tough to beat. So many solutions that are incredibly simple to setup and gather data for.
  • Security around the data is key and Tealium excels in this area.
  • The speed impact of the tag setup is key to optimizing and allowing our web properties to run more effectively, which is a better experience for the end user.
Read full review
Cons
Adobe
  • Most of the problems that Adobe Analytics as of now is having, it is getting addressed in a newer tool called Web Desk DK from implementation. They are already addressing that issue with the new tool and also the time data with the customer general analytics. So there is something not in workspace analysis and this is what they're addressing in customer general analytics. Which is good.
Read full review
Tealium
  • Audiences—don't they technically exist in Tealium? They are just streamed—no count, no backfill, etc.
  • Working backward to identify issues involves lots of clicking in the UI, going from audience to audience attribute, badge to event attribute, and so on.
  • You have to wait for a Real-Time event to see the payload. There is no sample or other option.
Read full review
Likelihood to Renew
Adobe
We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.
Read full review
Tealium
Tealium continues to impress us with their focus on innovation and continuous improvement. Their support team makes use feel as though we are their one and only client. They exceed our expectations from both a product and people perspective, so we have no reason to look elsewhere!
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Usability
Adobe
Sometimes the processing times are very long. I have had reports or dashboards time out multiple times during presentations. It could be improved. It is understandable since there is a huge data set that the tool is processing before showing anything, however for a company that large they should invest in optimizing processing times.
Read full review
Tealium
Tealium iQ Tag Management System does exactly what it is intended for, it manages vendortags. Changes can be made to websites and apps in minutes. The frontend is well structured, updates are easy to carry out, and Tealium support is available at all times.
Read full review
Reliability and Availability
Adobe
I do not ever recall a time when Adobe Analytics was unavailable to me to use in the 8 or so years I have been an end user of the product. My most-used day-to-day analytics tool Parse.ly however, generally has a multiple hours planned offline maintenance every two to four weeks, and sometimes has issues collecting realtime analytics that last anywhere between 15 minutes to an hour, and happen anywhere between 1 to 5 times a month.
Read full review
Tealium
It's been flawless as far as I am concerned.
Read full review
Performance
Adobe
Again, no issues here. Performance within the day updates hourly. other reports are updated overnight and available to access by the next morning. Pages load quickly, the site navigates easily and the UX is quite straightforward to get command over. On this front, I give Adobe kudos for building a great experience to work within
Read full review
Tealium
Sometimes publishing can take longer than expected
Read full review
Support Rating
Adobe
I barely see any communication from Adobe Analytics. The content on the web is also not that great or easy to read. I would recommend a better communication about the product and the new addons information to come to its user by a better mean.
Read full review
Tealium
The support team often is so quick to respond and so helpful when it comes to working with the needs of my clients and being able to resolve potential shortcomings or technical issues or surrounding the tool. There have been times more recently that I’ve gotten more generic service rather than the tailored experience that I have come to expect.
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In-Person Training
Adobe
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
Read full review
Tealium
No answers on this topic
Online Training
Adobe
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
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Tealium
Did what we needed to onboard us onto the platform
Read full review
Implementation Rating
Adobe
One of the benefits and obstacles to successfully using Adobe Analytics is a great / more accurate implementation, make sure your analytics group is intimate with the details of the implementation and that the requirements are driven by the business.
Read full review
Tealium
Implementation had some bumps in the road and it was new for all of us, but for the most part, it was easier than many other implementations we've done with other technologies.
Read full review
Alternatives Considered
Adobe
I think Adobe's been around longer as a product but Tealium, from when I did research, it has auto-tagging. So one of my biggest pet peeves is when I'm rolling out new features, and whether it's an app or a website, is that I have to go speak with our metrics team or tagging team and we have to come up with these different strategies. Okay, how are we gonna tag it? What are we going to name it? It just seems like a lot of wasted time in my opinion. I want to track everything. I want to know every single thing these people are doing. We shouldn't have to have this conversation if we tag this, you might not have time to tag this right away for MVP. It's like that to me right now. That shouldn't even be a conversation. I should be able to release a feature, I should be able to just automatically go pull reports on that. And just figure out exactly what they were doing.
Read full review
Tealium
Tealium Customer Data Hub can do it all in one. Whereas, I think by using multiple Tealium Customer Data Hubs, we can utilize what each tool is really good at. In an ideal world, we'd like to use Tealium Customer Data Hub for everything, but one thing that we struggle with is Audience Segmentation, and we are looking for a one touch solution, without a lot of the work since the data is already there.
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Contract Terms and Pricing Model
Adobe
Adobe Analytics is relatively affordable compared to other tools, given it provides a range of flexible variables to use that I have not found in any other tools so far. It is worth investing in if your company is medium or large-sized and brings a steady flow of revenue. For small companies, it can be overpriced.
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Tealium
Like anything it could be cheaper but we still feel we get value from it.
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Scalability
Adobe
My organization uses Adobe Analytics across a multitude of brand portfolios. Each brand has multiple websites, mobile apps and some even have connected TV apps/channels on Roku and similar devices. Adobe can handle the multitude of properties that have simple, small(ish) websites and the larger brand properties that include web, mobile and connected TVs/OTT devices.
Each of those larger brands has multiple categories and channels to keep track of. We can see the data by channel/device or aggregate all the data together. This gives our executive teams the full picture and the departmental teams the view they need to see their own performance.
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Tealium
Never had an issue, scales as we use it.
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Professional Services
Adobe
The professional services team is one of the best teams for complex adobe analytics implementations, especially for clients having multiple website and mobile applications. However, the cost of professional services is a bit high which makes few clients opt out of it, but for large scale implementations they are very helpful
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Tealium
Very easy to work with and relatively cost effective
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Return on Investment
Adobe
  • I like to think it's positive. It's a very steep learning curve, so we do face a lot of challenges with adoption inside of the companies. My team and I evangelize this and also who's in charge of data and advanced analytics, but it's very hard to leverage that with typical business analysis people. These are people who live their life in Excel and SQL and Power BI. They just use this very occasionally and by only looking at that sort of aggregate data, they miss out on behavior and what actually happens in execution. And because it's such a steep learning curve, we do have a challenge pushing it in there.
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Tealium
  • I do not have a view into this kind of information, however the things that Tealium Customer Data Hub can deploy would surely take many more man-hours to complete without it. We probably would just not be able to do them.
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ScreenShots

Tealium Customer Data Hub Screenshots

Screenshot of Data Supply ChainScreenshot of Data LayerScreenshot of Connector MarketplaceScreenshot of Live Event TrackingScreenshot of AudienceStream Dashboard