Adobe Analytics vs. ThoughtSpot

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Analytics
Score 8.2 out of 10
N/A
Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management. Adobe Analytics also includes predictive marketing capabilities that help…N/A
ThoughtSpot
Score 8.2 out of 10
N/A
ThoughtSpot is an AI-Powered Analytics company, that aims to create a more fact-driven world with an easy to use analytics platform. ThoughtSpot enables users to leverage natural language search powered by large language models to ask and answer data questions. Users within an organization can limitlessly engage with live data in any popular cloud data platform to create and interact with granular, hyper…
$95
per month
Pricing
Adobe AnalyticsThoughtSpot
Editions & Modules
No answers on this topic
ThoughtSpot Analytics Team
$95
per month flat subscription
ThoughtSpot Analytics Pro
starts at $30,000
per year consumption-based pricing, pay for what you use
ThoughtSpot Analytics Enterprise
contact for pricing
per year consumption-based pricing, pay for what you use
ThoughtSpot Everywhere Pro
contact for pricing
per year consumption-based pricing, pay for what you use
ThoughtSpot Everywhere Enterprise
contact for pricing
per year consumption-based pricing, pay for what you use
Offerings
Pricing Offerings
Adobe AnalyticsThoughtSpot
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
Adobe AnalyticsThoughtSpot
Considered Both Products
Adobe Analytics
Chose Adobe Analytics
Adobe analytics intuitively feels easier to use than Google Analytics and the functionality that allows us to create unlimited custom segments and derived dimensions is incredibly useful.
ThoughtSpot

No answer on this topic

Top Pros
Top Cons
Features
Adobe AnalyticsThoughtSpot
Web Analytics
Comparison of Web Analytics features of Product A and Product B
Adobe Analytics
9.0
4 Ratings
15% above category average
ThoughtSpot
-
Ratings
Lead Conversion Tracking9.24 Ratings00 Ratings
Bounce Rate Measurement9.14 Ratings00 Ratings
Device and Browser Reporting9.34 Ratings00 Ratings
Pageview Tracking8.84 Ratings00 Ratings
Event Tracking9.24 Ratings00 Ratings
Reporting in real-time8.44 Ratings00 Ratings
Referral Source Tracking9.14 Ratings00 Ratings
Customizable Dashboards8.84 Ratings00 Ratings
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Adobe Analytics
-
Ratings
ThoughtSpot
6.8
77 Ratings
19% below category average
Pixel Perfect reports00 Ratings6.021 Ratings
Customizable dashboards00 Ratings6.777 Ratings
Report Formatting Templates00 Ratings7.725 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Adobe Analytics
-
Ratings
ThoughtSpot
6.9
78 Ratings
16% below category average
Drill-down analysis00 Ratings7.778 Ratings
Formatting capabilities00 Ratings5.877 Ratings
Integration with R or other statistical packages00 Ratings6.345 Ratings
Report sharing and collaboration00 Ratings7.976 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Adobe Analytics
-
Ratings
ThoughtSpot
7.7
73 Ratings
8% below category average
Publish to Web00 Ratings7.647 Ratings
Publish to PDF00 Ratings8.168 Ratings
Report Versioning00 Ratings7.918 Ratings
Report Delivery Scheduling00 Ratings8.656 Ratings
Delivery to Remote Servers00 Ratings6.629 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Adobe Analytics
-
Ratings
ThoughtSpot
7.2
74 Ratings
12% below category average
Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings8.073 Ratings
Location Analytics / Geographic Visualization00 Ratings7.569 Ratings
Predictive Analytics00 Ratings6.657 Ratings
Pattern Recognition and Data Mining00 Ratings6.86 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
Adobe Analytics
-
Ratings
ThoughtSpot
8.4
73 Ratings
2% below category average
Multi-User Support (named login)00 Ratings8.371 Ratings
Role-Based Security Model00 Ratings8.364 Ratings
Multiple Access Permission Levels (Create, Read, Delete)00 Ratings8.468 Ratings
Report-Level Access Control00 Ratings8.56 Ratings
Single Sign-On (SSO)00 Ratings8.360 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Adobe Analytics
-
Ratings
ThoughtSpot
7.7
45 Ratings
3% below category average
Responsive Design for Web Access00 Ratings7.943 Ratings
Mobile Application00 Ratings7.427 Ratings
Dashboard / Report / Visualization Interactivity on Mobile00 Ratings6.939 Ratings
Application Program Interfaces (APIs) / Embedding
Comparison of Application Program Interfaces (APIs) / Embedding features of Product A and Product B
Adobe Analytics
-
Ratings
ThoughtSpot
7.0
43 Ratings
12% below category average
REST API00 Ratings7.134 Ratings
Javascript API00 Ratings6.828 Ratings
iFrames00 Ratings7.026 Ratings
Java API00 Ratings7.013 Ratings
Themeable User Interface (UI)00 Ratings7.127 Ratings
Customizable Platform (Open Source)00 Ratings7.115 Ratings
Best Alternatives
Adobe AnalyticsThoughtSpot
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Siteimprove
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Score 8.7 out of 10
Reveal
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Score 9.9 out of 10
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Score 9.7 out of 10
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User Ratings
Adobe AnalyticsThoughtSpot
Likelihood to Recommend
8.3
(178 ratings)
8.2
(78 ratings)
Likelihood to Renew
10.0
(42 ratings)
9.7
(6 ratings)
Usability
6.7
(33 ratings)
8.5
(73 ratings)
Availability
8.3
(12 ratings)
8.7
(3 ratings)
Performance
7.9
(11 ratings)
7.7
(3 ratings)
Support Rating
3.9
(41 ratings)
8.0
(4 ratings)
In-Person Training
1.4
(5 ratings)
5.0
(1 ratings)
Online Training
7.0
(5 ratings)
4.0
(1 ratings)
Implementation Rating
8.0
(10 ratings)
7.0
(2 ratings)
Configurability
-
(0 ratings)
8.0
(1 ratings)
Contract Terms and Pricing Model
7.3
(6 ratings)
-
(0 ratings)
Ease of integration
-
(0 ratings)
9.0
(1 ratings)
Product Scalability
9.9
(2 ratings)
7.7
(3 ratings)
Professional Services
7.7
(5 ratings)
-
(0 ratings)
Vendor post-sale
-
(0 ratings)
8.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
9.0
(1 ratings)
User Testimonials
Adobe AnalyticsThoughtSpot
Likelihood to Recommend
Adobe
Adobe Analytics is better than some other tools as it feels better set up for actual "analysis", rather than simply "reporting". The power of Workspace allows you to drag 'n' drop at ease which makes you are far more in control of your own analysis/discovery/exploration. However, regards the final reports and dashboards' look 'n' feel the Workspace PDF output is lacking visually compared to other products like Google's Looker. To engage with less technical end users sometimes Looker feels the better, more polished option.
Read full review
ThoughtSpot
Well suited for my clients for a Macro view of business insights, credit risk, ESG insights, etc. However, I think ThoughtSpot needs to make exploring underlying data easier, adding a feature where you can click on charts and filters will help users and especially business users to easily understand the granularities as well.
Read full review
Pros
Adobe
  • They've been really an industry standard tool in analytics for a long, long time. They've got the trusted brand and the reputation, a wonderful community behind it. It is always nice, having that level of support where you can meet other practitioners. It's a great benefit because I can meet other people who have already pushed the tool a lot farther than I have. And it's a great place to get ideas in that way. We came from a world where we were running on a homegrown system that we'd use to do click tracking. You get some advantages on that of the customization, but losing out on community of support was one of the big reasons why we decided to move beyond that and implement Adobe Analytics instead.
Read full review
ThoughtSpot
  • Beautiful visualizations. The visuals are distinct, clean, and easy to discern from one another.
  • Intelligent querying functionality. When looking to manipulate the data, the search function makes it easy to manipulate the features in the data, along with aggregating them in the way you'd like.
  • Embedding! It has been a smooth process thus far for our product & technical teams to work with ThoughtSpot and bring it into our product.
Read full review
Cons
Adobe
  • Most of the problems that Adobe Analytics as of now is having, it is getting addressed in a newer tool called Web Desk DK from implementation. They are already addressing that issue with the new tool and also the time data with the customer general analytics. So there is something not in workspace analysis and this is what they're addressing in customer general analytics. Which is good.
Read full review
ThoughtSpot
  • Ability to build a single dashboard tile containing the main value, a sparkline, and a percent change over time
  • Easy way to build a user experience that allows for selecting different metrics to trend from a drop-down on a multi-axis graph
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Likelihood to Renew
Adobe
We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.
Read full review
ThoughtSpot
I give it just waiting because passport is brilliant and it has helped our organisation In advancing to the next stage in the age of AI. It has allowed or non-tech people to better service and clients in a cost-effective way. George port has allowed us to create new products for us and for our clients increasing our revenue streams and reducing clients churn
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Usability
Adobe
Sometimes the processing times are very long. I have had reports or dashboards time out multiple times during presentations. It could be improved. It is understandable since there is a huge data set that the tool is processing before showing anything, however for a company that large they should invest in optimizing processing times.
Read full review
ThoughtSpot
The tool is easy to use if you know what you are doing and looking for. I know as they work towards improvements and simple language it will become even easier, but as of now they are doing a great job but there is room for improvement.
Read full review
Reliability and Availability
Adobe
I do not ever recall a time when Adobe Analytics was unavailable to me to use in the 8 or so years I have been an end user of the product. My most-used day-to-day analytics tool Parse.ly however, generally has a multiple hours planned offline maintenance every two to four weeks, and sometimes has issues collecting realtime analytics that last anywhere between 15 minutes to an hour, and happen anywhere between 1 to 5 times a month.
Read full review
ThoughtSpot
it's available unless there is a server or system update etc. sometimes the timing of this is bad (for example during a month end close)
Read full review
Performance
Adobe
Again, no issues here. Performance within the day updates hourly. other reports are updated overnight and available to access by the next morning. Pages load quickly, the site navigates easily and the UX is quite straightforward to get command over. On this front, I give Adobe kudos for building a great experience to work within
Read full review
ThoughtSpot
It does what it is supposed to. Would be nice to have a bit more insights
Read full review
Support Rating
Adobe
I barely see any communication from Adobe Analytics. The content on the web is also not that great or easy to read. I would recommend a better communication about the product and the new addons information to come to its user by a better mean.
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ThoughtSpot
I give it this meeting because the team is not only help able to help us in the current solutions but also amazing and taking feedback and feeding it back to their development team which includes more products and features into ThoughtSpot
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In-Person Training
Adobe
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
Read full review
ThoughtSpot
inhouse in-person training. Took a bit to long to get the basics.
Read full review
Online Training
Adobe
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
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ThoughtSpot
poor instructions
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Implementation Rating
Adobe
One of the benefits and obstacles to successfully using Adobe Analytics is a great / more accurate implementation, make sure your analytics group is intimate with the details of the implementation and that the requirements are driven by the business.
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ThoughtSpot
Understand use case and model and design accordingly
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Alternatives Considered
Adobe
I think Adobe's been around longer as a product but Tealium, from when I did research, it has auto-tagging. So one of my biggest pet peeves is when I'm rolling out new features, and whether it's an app or a website, is that I have to go speak with our metrics team or tagging team and we have to come up with these different strategies. Okay, how are we gonna tag it? What are we going to name it? It just seems like a lot of wasted time in my opinion. I want to track everything. I want to know every single thing these people are doing. We shouldn't have to have this conversation if we tag this, you might not have time to tag this right away for MVP. It's like that to me right now. That shouldn't even be a conversation. I should be able to release a feature, I should be able to just automatically go pull reports on that. And just figure out exactly what they were doing.
Read full review
ThoughtSpot
We also explored Tableau Ask Data. Tableau is our standard for BI in our organization. We want to use the smallest amount of tools in our company to have the best adaption. ThoughSpot will fill a few gaps that we have with our current set up and will also enhance out offering for our employees in the transition of being more data driven within in near future
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Contract Terms and Pricing Model
Adobe
Adobe Analytics is relatively affordable compared to other tools, given it provides a range of flexible variables to use that I have not found in any other tools so far. It is worth investing in if your company is medium or large-sized and brings a steady flow of revenue. For small companies, it can be overpriced.
Read full review
ThoughtSpot
No answers on this topic
Scalability
Adobe
My organization uses Adobe Analytics across a multitude of brand portfolios. Each brand has multiple websites, mobile apps and some even have connected TV apps/channels on Roku and similar devices. Adobe can handle the multitude of properties that have simple, small(ish) websites and the larger brand properties that include web, mobile and connected TVs/OTT devices.
Each of those larger brands has multiple categories and channels to keep track of. We can see the data by channel/device or aggregate all the data together. This gives our executive teams the full picture and the departmental teams the view they need to see their own performance.
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ThoughtSpot
Because it is very reliable, inside the situation, we need strong internet connection to access a lot of data but easily never had any downtime except during the upgrades
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Professional Services
Adobe
The professional services team is one of the best teams for complex adobe analytics implementations, especially for clients having multiple website and mobile applications. However, the cost of professional services is a bit high which makes few clients opt out of it, but for large scale implementations they are very helpful
Read full review
ThoughtSpot
No answers on this topic
Return on Investment
Adobe
  • I like to think it's positive. It's a very steep learning curve, so we do face a lot of challenges with adoption inside of the companies. My team and I evangelize this and also who's in charge of data and advanced analytics, but it's very hard to leverage that with typical business analysis people. These are people who live their life in Excel and SQL and Power BI. They just use this very occasionally and by only looking at that sort of aggregate data, they miss out on behavior and what actually happens in execution. And because it's such a steep learning curve, we do have a challenge pushing it in there.
Read full review
ThoughtSpot
  • Positive ROI immediately seen for first POC.
  • Saved an immense amount of time for a sole analyst on a team by enabling the end-users to ask their own questions instead of always turning to her, allowing her to focus on other priorities.
  • Immediate answer to question on second POC that led to personnel changes.
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ScreenShots

ThoughtSpot Screenshots

Screenshot of ThoughtSpot home screenScreenshot of A Liveboard for drill downScreenshot of Live query, to connect to cloud data platformsScreenshot of Search to analyze and visualize dataScreenshot of A look at queries runScreenshot of Consuming insights on iOS app