What users are saying about

Adobe Experience Manager

Top Rated
147 Ratings

Google Analytics

Top Rated
1875 Ratings

Adobe Experience Manager

Top Rated
147 Ratings
Score 8 out of 101

Google Analytics

Top Rated
1875 Ratings
Score 8.5 out of 101

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Likelihood to Recommend

Adobe Experience Manager

If you have a number of smaller parts of your organization that you want to maintain the same look & feel as the rest of the organization, it is easy to create a base site and then let them customize. Also, if you have contributors of content who are not involved in the web site maintenance - our professors, for example - they can enter the text on a basic page which is then incorporated through tagging
Diana Williams profile photo

Google Analytics

For optimizations of anonymous tracking, google analytics is second to none--and it's free! Unless you have extremely high traffic... then it get's very expensive very fast. It is well suited for tracking multiple sales channels, across multiple devices, and allows for very granular tracking. GA supports annotations, providing invaluable context when viewing trends.
Kyle Reichelt profile photo

Feature Rating Comparison

Security

Adobe Experience Manager
8.1
Google Analytics
Role-based user permissions
Adobe Experience Manager
8.1
Google Analytics

Platform & Infrastructure

Adobe Experience Manager
7.7
Google Analytics
API
Adobe Experience Manager
7.5
Google Analytics
Internationalization / multi-language
Adobe Experience Manager
7.9
Google Analytics

Web Content Creation

Adobe Experience Manager
7.1
Google Analytics
WYSIWYG editor
Adobe Experience Manager
8.3
Google Analytics
Code quality / cleanliness
Adobe Experience Manager
6.9
Google Analytics
Admin section
Adobe Experience Manager
7.2
Google Analytics
Page templates
Adobe Experience Manager
6.9
Google Analytics
Library of website themes
Adobe Experience Manager
5.8
Google Analytics
Mobile optimization / responsive design
Adobe Experience Manager
8.0
Google Analytics
Publishing workflow
Adobe Experience Manager
7.8
Google Analytics
Form generator
Adobe Experience Manager
6.0
Google Analytics

Web Content Management

Adobe Experience Manager
6.2
Google Analytics
Content taxonomy
Adobe Experience Manager
7.2
Google Analytics
SEO support
Adobe Experience Manager
6.9
Google Analytics
Bulk management
Adobe Experience Manager
5.4
Google Analytics
Availability / breadth of extensions
Adobe Experience Manager
6.5
Google Analytics
Community / comment management
Adobe Experience Manager
5.3
Google Analytics

Pros

  • It is easy for people who are not web designers to achieve an attractive and useful website
  • It is easy to manage users and their permissions
  • It allows users to assemble their digital assets in one place, for use on the web site
Diana Williams profile photo
  • It effectively identifies what pages on your site are generating your web traffic.
  • It does a good job of telling you how these users arrived on your site (i.e. search, direct, social media, etc.).
  • It exports data really well, so you can support and defend your communications and marketing strategies.
Jonathan Miltimore profile photo

Cons

  • The move to the new interface for authoring is drastically different from the previous interface. Moving has been difficult.
  • Since it is so customizable, a talented web dev team is needed to make all the parts.
  • It is not easy to tell if the page is live or draft in the new interface.
  • Integration with non-Adobe marketing automation tools is very difficult.
No photo available
  • I was bummed that they moved some of the functions (keyword data, etc.) over to Google Webmaster tools. (On the bright side, this has prompted me to become more familiar with Google Search Console.)
  • A lot of functions are right there. But it's hard to tell which functions are most important or what they offer.
  • Perhaps this is related to number 2, but the UX is fairly intimidating. All of these tools and subsets of tools are right in front of you, and it's difficult to understand what ones are the most important. A simpler, streamlined format might be a better approach.
Jonathan Miltimore profile photo

Likelihood to Renew

Adobe Experience Manager9.0
Based on 5 answers
If I had the choice to renew, I would. Adobe CQ is one of the better CMS's I've been able to use. It's well organized, fast and easy to use. Although it is a little high in price, the fact that it does a good job justifies the decision to renew
Cassie Lyn Dusute profile photo
Google Analytics7.0
Based on 47 answers
Having used Google Analytics for the last 9 years, I have no intention of discontinuing my service. Google Analytics is a fantastic product that provides me with almost everything I could wish for. The positives in this product outweigh any negatives that you might find. I can not think of a single reason to not immediately start using Google Analytics for your business.
Joshua Van Horsen profile photo

Usability

Adobe Experience Manager10.0
Based on 2 answers
I personally feel that AEM is very intuitive to use from an authoring standpoint. The entire CMS was engineered around the author. Everything about AEM is geared to helping authors generate and maintain content. There are ways that tool tips can be customized so that any individual could simply hover over and be guided step by step on how to author web content
Vagner Polund profile photo
Google Analytics7.5
Based on 5 answers
Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
Victor Campos profile photo

Support

Adobe Experience Manager9.0
Based on 1 answer
Its so far the best Content Management System, available in market.
No photo available
Google Analytics4.0
Based on 5 answers
We typically have to go to a third party for support
Reita Silvis profile photo

Online Training

No score
No answers yet
No answers on this topic
Google Analytics10.0
Based on 2 answers
love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
  1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
  2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
  3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
  4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
  5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
  6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
Roy Morejon profile photo

Implementation

Adobe Experience Manager8.7
Based on 2 answers
Depending on your individual needs, It is really quite simple to create an authoring experience for a website that looks really good. I have been part of many implementations and many teams and have seen many projects that were super successful and others that were not implemented well. AEM has room for a lot of flexibility in the implementation process compared to other CMS like SharePoint
Vagner Polund profile photo
Google Analytics5.0
Based on 6 answers
I don't think we spent enough time work GA before switching from IBM
Reita Silvis profile photo

Alternatives Considered

It really comes down to how much money you are willing to spend (Adobe is more) and the skill set of your developers (Sitecore is .NET vs. Adobe is Java).
No photo available
I have been exclusively using Google Analytics for several years. Previous to that, I have used Hitbox from WebSideStory which is now owned by Adobe, so I cannot really make a fair comparison to the feature sets. At the time, Hitbox was a very powerful tool, but didn't have the capabilities that GA has today (or at least it wasn't as easy to implement.)
Christopher Corbett profile photo

Return on Investment

  • AEM implementation increased employee efficiency as users can drag and drop components and do in place editing. If you have a clear use case for targeting you can achieve those effectively.
Shishir Srivastava profile photo
  • Google Analytics (GA) has a googol of features, but it takes time and effort to find, understand, and set them up. Go for it, but do some internet reading to help you.
  • Hey, it's free. Even if you're just trying it out, free is nice. I often use GA in parallel with a commercial tool to self check results
  • Beware the SEO algorithm updates! With any tool like GA, changes to the way Google does search listings and implementations can drastically effect your reports and results. Before you panic about large drops in traffic, do your homework to see if it's real or SEO changes.
Rob Dautel profile photo

Pricing Details

Adobe Experience Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Google Analytics

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details