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Top Rated
150 Ratings

Google Analytics

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Top Rated
1985 Ratings
Top Rated
150 Ratings
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Score 7.9 out of 101

Google Analytics

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Top Rated
1985 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.5 out of 101

Add comparison

Likelihood to Recommend

Adobe Experience Manager

If you have a number of smaller parts of your organization that you want to maintain the same look & feel as the rest of the organization, it is easy to create a base site and then let them customize. Also, if you have contributors of content who are not involved in the web site maintenance - our professors, for example - they can enter the text on a basic page which is then incorporated through tagging
Diana Williams profile photo

Google Analytics

There's really no reason not to use Google Analytics. The fact that it's free is incredible - it is the very first program I suggest clients set up to start getting a real handle on their online presence. Just answering simple questions like "Where does my traffic come from?" would be impossible without GA
Lena Prickett profile photo

Feature Rating Comparison

Security

Adobe Experience Manager
8.2
Google Analytics
Role-based user permissions
Adobe Experience Manager
8.2
Google Analytics

Platform & Infrastructure

Adobe Experience Manager
7.6
Google Analytics
API
Adobe Experience Manager
7.5
Google Analytics
Internationalization / multi-language
Adobe Experience Manager
7.7
Google Analytics

Web Content Creation

Adobe Experience Manager
7.0
Google Analytics
WYSIWYG editor
Adobe Experience Manager
8.2
Google Analytics
Code quality / cleanliness
Adobe Experience Manager
7.0
Google Analytics
Admin section
Adobe Experience Manager
7.5
Google Analytics
Page templates
Adobe Experience Manager
6.9
Google Analytics
Library of website themes
Adobe Experience Manager
5.5
Google Analytics
Mobile optimization / responsive design
Adobe Experience Manager
7.0
Google Analytics
Publishing workflow
Adobe Experience Manager
8.0
Google Analytics
Form generator
Adobe Experience Manager
6.3
Google Analytics

Web Content Management

Adobe Experience Manager
6.1
Google Analytics
Content taxonomy
Adobe Experience Manager
6.6
Google Analytics
SEO support
Adobe Experience Manager
6.5
Google Analytics
Bulk management
Adobe Experience Manager
6.1
Google Analytics
Availability / breadth of extensions
Adobe Experience Manager
6.1
Google Analytics
Community / comment management
Adobe Experience Manager
5.4
Google Analytics

Pros

  • Media library and asset management is simplified, separating storage and also allowing developers to manage the workflow of the publishing process.
  • No addition of API services are required, using the same requests and data access layer for both front end and back end development simplifies the project lifecycle.
  • Duplicating code is easy, developers can simply copy components and reuse or rework for each use case.
Mike Plant profile photo
  • Provides quantitative insight into your web presence. Much of our online marketing would be guesswork without the hard data provided by Google Analytics - and decisions made based on data are generally better decisions.
  • Integrates different online marketing activities. Through integrating with our enewsletter client and providing data on referral sources like social media, search, and advertising, Google Analytics gives us a broad picture of how our various online activities work together to support our marketing goals.
  • Shows you where you're weak. The "Behavior Flow" display is a valuable window into how our visitors reach our site, which pages lead them where, and which pages result in exiting our website. This information helps us improve content and readjust our strategy as necessary to make sure the right visitors reach the right content and the right time.
Lena Prickett profile photo

Cons

  • A lot of the OOB (Out Of the Box) components are still a little buggy and not fully ready to go without some minor tweaks.
  • Since the software was acquired not too long ago by Adobe, a lot of Adobe integrated solutions are not fully baked yet. That is getting better with time.
Vagner Polund profile photo
  • GA still misses a few of the features some of the commercial tools do in regards to in depth data mining and trending.
  • It would be nice to see more Social sentiment in the GA system. This is an up and coming area that many are now adding to their tools, but most of the algorithms are so-so. Given the data Google captures they could build a good picture for social sentiment, but today are doing very little other than some social connectivity.
Rob Dautel profile photo

Likelihood to Renew

Adobe Experience Manager9.0
Based on 5 answers
We had and still have a fantastic experience using Adobe CQ. Lots of flexibility, great integration with other Adobe products we already use and a powerful technology make it a great fit for our corporate environment. Also as the community grows, it makes it easier to network with other developers and users to get new ideas on how to continue to get the best out of the software.
Fernando Galeano profile photo
Google Analytics7.0
Based on 47 answers
No cost - elegant solution.
Robert Goodman profile photo

Usability

Adobe Experience Manager10.0
Based on 2 answers
I personally feel that AEM is very intuitive to use from an authoring standpoint. The entire CMS was engineered around the author. Everything about AEM is geared to helping authors generate and maintain content. There are ways that tool tips can be customized so that any individual could simply hover over and be guided step by step on how to author web content
Vagner Polund profile photo
Google Analytics7.4
Based on 5 answers
Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
Victor Campos profile photo

Support

Adobe Experience Manager9.0
Based on 1 answer
Its so far the best Content Management System, available in market.
No photo available
Google Analytics4.0
Based on 5 answers
We typically have to go to a third party for support
Reita Silvis profile photo

Online Training

No score
No answers yet
No answers on this topic
Google Analytics10.0
Based on 2 answers
love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
  1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
  2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
  3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
  4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
  5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
  6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
Roy Morejon profile photo

Implementation

Adobe Experience Manager8.7
Based on 2 answers
Depending on your individual needs, It is really quite simple to create an authoring experience for a website that looks really good. I have been part of many implementations and many teams and have seen many projects that were super successful and others that were not implemented well. AEM has room for a lot of flexibility in the implementation process compared to other CMS like SharePoint
Vagner Polund profile photo
Google Analytics5.0
Based on 6 answers
I don't think we spent enough time work GA before switching from IBM
Reita Silvis profile photo

Alternatives Considered

We selected Adobe CQ mostly for the ease of page authoring in brought to our non-technical staff. Powerful and simple UI widgets made it very simple for our merchandiser to create, edit and publish new pages. It also allowed us to customize those widgets to fit their needs while keeping the same clean experience. We also saw a plus in the ability to run activation workflows based on our own organization hierarchy, which helped make sure the right pages were exposed to the right eyes before going live. Overall, it was the mixture of user-friendliness of the authoring interface with the robustness of the technology stack that convinced us to go with CQ.
Fernando Galeano profile photo
A sub-domain of our site is on WordPress. Google Analytics provides much more information on visitors than the WordPress tool's has available. We're able to incorporate both sites in out data with ease to measure the success of both sites as the WordPress site provides great deal of our back links to drive our main sales site
Fred Lunt profile photo

Return on Investment

  • I am not involved in the acquisition part of AEM as the client was the one involved in that decision.
Vanessa Suarez profile photo
  • Helped keep track of page visits
  • Helped focus website design on specific pages that are most frequented by users
  • Helped identify specific failing of website design and thus improve on them.
Daniel Murage profile photo

Pricing Details

Adobe Experience Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Google Analytics

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details