What users are saying about
Top Rated
387 Ratings
176 Ratings
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Score 8.2 out of 100
Top Rated
387 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.5 out of 100

Likelihood to Recommend

Adobe Experience Manager

Adobe Experience Manager is well suited for large organizations that need a powerful, comprehensive and robust CMS to manage multiple websites/translations of websites. It is also well suited for those who need a CMS that is well integrated with other systems such as analytics, targeting and email marketing, or those who want some fancy add ons like Adobe smart tags or AI-enhanced capabilities.It is also an expensive product with a steep learning curve, so it is less appropriate for smaller companies/individuals or those that don't need an overly robust system that is integrated with other digital marketing tools. If you're looking for a more affordable solution that is easy to pick up and play, go with a more basic WordPress or Joomla type option.
Anonymous | TrustRadius Reviewer

Optimizely

Optimizely is a great A/B testing tool for any size business. The Optimizely platform democratizes A/B testing through a simple interface, excellent training tools, easy implementation and low dependence on IT resources. Utilizing Optimizely I've been able to run robust experimentation programs with a variety of resources (acting as a 1-person team with limited access to IT resources as well as managing a team with high access to resources). Additionally, Optimizely is well-priced and positioned to be affordable for a variety of business sizes.
Emily Emmer | TrustRadius Reviewer

Feature Rating Comparison

Security

Adobe Experience Manager
8.4
Optimizely
Role-based user permissions
Adobe Experience Manager
8.4
Optimizely

Platform & Infrastructure

Adobe Experience Manager
8.0
Optimizely
API
Adobe Experience Manager
7.8
Optimizely
Internationalization / multi-language
Adobe Experience Manager
8.2
Optimizely

Web Content Creation

Adobe Experience Manager
7.1
Optimizely
WYSIWYG editor
Adobe Experience Manager
6.7
Optimizely
Code quality / cleanliness
Adobe Experience Manager
6.9
Optimizely
Admin section
Adobe Experience Manager
7.3
Optimizely
Page templates
Adobe Experience Manager
7.4
Optimizely
Library of website themes
Adobe Experience Manager
7.0
Optimizely
Mobile optimization / responsive design
Adobe Experience Manager
7.3
Optimizely
Publishing workflow
Adobe Experience Manager
7.3
Optimizely
Form generator
Adobe Experience Manager
7.0
Optimizely

Web Content Management

Adobe Experience Manager
6.8
Optimizely
Content taxonomy
Adobe Experience Manager
7.8
Optimizely
SEO support
Adobe Experience Manager
6.3
Optimizely
Bulk management
Adobe Experience Manager
6.8
Optimizely
Availability / breadth of extensions
Adobe Experience Manager
6.4
Optimizely
Community / comment management
Adobe Experience Manager
6.8
Optimizely

Testing and Experimentation

Adobe Experience Manager
Optimizely
7.0
a/b experiment testing
Adobe Experience Manager
Optimizely
8.0
Split URL testing
Adobe Experience Manager
Optimizely
7.7
Multivariate testing
Adobe Experience Manager
Optimizely
7.6
Multi-page/funnel testing
Adobe Experience Manager
Optimizely
7.3
Cross-browser testing
Adobe Experience Manager
Optimizely
7.1
Mobile app testing
Adobe Experience Manager
Optimizely
6.3
Test significance
Adobe Experience Manager
Optimizely
6.9
Visual / WYSIWYG editor
Adobe Experience Manager
Optimizely
7.1
Advanced code editor
Adobe Experience Manager
Optimizely
6.5
Page surveys
Adobe Experience Manager
Optimizely
6.4
Visitor recordings
Adobe Experience Manager
Optimizely
7.2
Preview mode
Adobe Experience Manager
Optimizely
6.7
Test duration calculator
Adobe Experience Manager
Optimizely
6.2
Experiment scheduler
Adobe Experience Manager
Optimizely
7.9
Experiment workflow and approval
Adobe Experience Manager
Optimizely
7.0
Dynamic experiment activation
Adobe Experience Manager
Optimizely
7.4
Client-side tests
Adobe Experience Manager
Optimizely
7.4
Server-side tests
Adobe Experience Manager
Optimizely
6.8
Mutually exclusive tests
Adobe Experience Manager
Optimizely
6.4

Audience Segmentation & Targeting

Adobe Experience Manager
Optimizely
7.4
Standard visitor segmentation
Adobe Experience Manager
Optimizely
7.7
Behavioral visitor segmentation
Adobe Experience Manager
Optimizely
7.3
Traffic allocation control
Adobe Experience Manager
Optimizely
8.0
Website personalization
Adobe Experience Manager
Optimizely
6.8

Results and Analysis

Adobe Experience Manager
Optimizely
7.1
Heatmap tool
Adobe Experience Manager
Optimizely
6.7
Click analytics
Adobe Experience Manager
Optimizely
7.3
Scroll maps
Adobe Experience Manager
Optimizely
7.1
Form fill analysis
Adobe Experience Manager
Optimizely
6.5
Conversion tracking
Adobe Experience Manager
Optimizely
7.5
Goal tracking
Adobe Experience Manager
Optimizely
7.5
Test reporting
Adobe Experience Manager
Optimizely
7.6
Results segmentation
Adobe Experience Manager
Optimizely
7.1
CSV export
Adobe Experience Manager
Optimizely
6.5
Experiments results dashboard
Adobe Experience Manager
Optimizely
7.1

Pros

Adobe Experience Manager

  • Adobe Experience Manager keeps your content separate from your layout which allows for a lot of flexibility in how you display your content.
  • Adobe Experience Manager integrates really well with other Adobe products like Adobe Analytics.
  • Adobe Experience Manager 's drag and drop interface makes it fairly easy to utilize with minimal familiarity.
Tolulope Lawal | TrustRadius Reviewer

Optimizely

  • Optimizely makes it extremely easy to setup almost any type of split or multi-variate testing experiment. It has a variety of test triggers types & many ways to segment incoming visitors.
  • I believe Optimizely's results dashboard is one of the best among split testing software. It allowed my team to get insights into the running of tests, like time to significance and a view of metric changes over time.
  • Optimizely is very easy to use for non-engineers. It has a powerful visual interface that allows marketers and advertisers to setup complex variations without 1 line of code.
  • In terms of documentation and implementation, I believe Optimizely is ahead of its competitors in terms of its focus on reliability and speed.
Alec Dibble | TrustRadius Reviewer

Cons

Adobe Experience Manager

  • Upgrading and applying patches can be hit or miss - I recommend backups because of the potential to damage the existing infrastructure
  • Space management is an issue - every change or request takes up space that can be reclaimed, but only through a complicated procedure done through command prompts. There was no documentation for this on their site and we had to use a third party to create the procedure. It has to be run manually.
  • There isn't a good backup system, particularly one that can be scheduled to run reliably.
Diana Williams | TrustRadius Reviewer

Optimizely

  • Assistance with on-boarding the tool as opossed to using a partner.
  • Dedicated training on the tool for internal business users both on the development and consultancy side.
  • Impression usage should be applied to running AB tests only - Development teams need to take some time to implement a winning variation and so using impressions to temporarily run a winning experience is not ideal.
Ashley Smith | TrustRadius Reviewer

Likelihood to Renew

Adobe Experience Manager

Adobe Experience Manager 9.0
Based on 5 answers
We had and still have a fantastic experience using Adobe CQ. Lots of flexibility, great integration with other Adobe products we already use and a powerful technology make it a great fit for our corporate environment. Also as the community grows, it makes it easier to network with other developers and users to get new ideas on how to continue to get the best out of the software.
Fernando Galeano | TrustRadius Reviewer

Optimizely

Optimizely 9.0
Based on 42 answers
Because it's an incredible and essential tool for my line of work as a conversion optimization specialist. Really couldn't do my job nearly as effectively without it. It's paid for itself many times over and I feel like I'm only beginning to unlock the tools potential.
Jeremy Bradford | TrustRadius Reviewer

Usability

Adobe Experience Manager

Adobe Experience Manager 10.0
Based on 2 answers
I personally feel that AEM is very intuitive to use from an authoring standpoint. The entire CMS was engineered around the author. Everything about AEM is geared to helping authors generate and maintain content. There are ways that tool tips can be customized so that any individual could simply hover over and be guided step by step on how to author web content
Vagner Polund | TrustRadius Reviewer

Optimizely

Optimizely 7.3
Based on 56 answers
I've heard great feedback from the Marketing and Development team who use the tool. I am not particularly great with code but find it easy to set up tests on my own and feel confident putting them live using the preview tool.
Fay Dawson | TrustRadius Reviewer

Reliability and Availability

Adobe Experience Manager

No score
No answers yet
No answers on this topic

Optimizely

Optimizely 9.0
Based on 6 answers
Web interface is nearly always available. Javascript snippet (which actually runs the test) is distributed on a CDN for near-constant availability.
Albert Wavering | TrustRadius Reviewer

Performance

Adobe Experience Manager

No score
No answers yet
No answers on this topic

Optimizely

Optimizely 6.0
Based on 6 answers
We have had some issues with screen flicker when loading experiment content. We had to dial back some of the creative changes to load smaller files.
Shawn Daley | TrustRadius Reviewer

Support Rating

Adobe Experience Manager

Adobe Experience Manager 9.0
Based on 1 answer
Its so far the best Content Management System, available in market.
Anonymous | TrustRadius Reviewer

Optimizely

Optimizely 9.1
Based on 15 answers
They always are quick to respond, and are so friendly and helpful. They always answer the phone right away. And [they are] always willing to not only help you with your problem, but if you need ideas they have suggestions as well.
Sean Cleveland | TrustRadius Reviewer

Implementation Rating

Adobe Experience Manager

Adobe Experience Manager 8.7
Based on 2 answers
Depending on your individual needs, It is really quite simple to create an authoring experience for a website that looks really good. I have been part of many implementations and many teams and have seen many projects that were super successful and others that were not implemented well. AEM has room for a lot of flexibility in the implementation process compared to other CMS like SharePoint
Vagner Polund | TrustRadius Reviewer

Optimizely

Optimizely 8.0
Based on 12 answers
Ensure that your Optimizely JS script is loaded in the header of the page. The reason for this is that the DOM loads the page, and if you are changing elements on the page in your variation, Optimizely needs to know this before the page loads so that it can make those changes for your variation.
Douglas Wright | TrustRadius Reviewer

Alternatives Considered

Adobe Experience Manager

I think AEM is specific to the client's needs and is not necessarily comparable to all other platforms. However, when compared feature to feature I think AEM many times is a leader in the industry. While WordPress has progressed in the WYSIWYG interface it is not there still today and this is truly where AEM shines against all of the other CMS platforms.
Mike Plant | TrustRadius Reviewer

Optimizely

I think that Optimizely is more user-friendly than Adobe and Monetate, for example - Adobe is really suited for people with deep pockets and a distinct technical acumen that may not be suitable for a small business. Montetate is not user-friendly - even for seasoned marketers. Apptemize is a pretty great product but they killed their free product. Like Optimzely, they seem to be shooting for enterprise-level clients.
Sylvia Flores | TrustRadius Reviewer

Scalability

Adobe Experience Manager

No score
No answers yet
No answers on this topic

Optimizely

Optimizely 7.0
Based on 49 answers
Optimizely offers excellent testing features and incredible technical support and training resources enabling non-technical teams most benefited by experimentation to truly own this function. Optimizely is easy to implement and use, has simple integration with other technologies making it a staple in our marketing technology stack. Finally, Optimizely continues to innovate around its core technology to add new features and capabilities to improve the overall experimentation process (such as acquiring Experimentation Engine in 2018). In a dynamic and ever-changing marketing technology landscape expect to continue using Optimizely in my marketing technology stack for many years to come.
Emily Emmer | TrustRadius Reviewer

Return on Investment

Adobe Experience Manager

  • Our brand requires a high level of polish and crisp functionality. AEM provides that for us. We do look as good as possible and it reflects well on our brand.
  • We can product new pages rapidly with our modules and so we can keep our content fresh and relevant.
  • Our brand value has risen considerably since we polished our web properties with AEM.
Saren Sakurai | TrustRadius Reviewer

Optimizely

  • Before using Optimizely, we were shooting in the dark with our design decisions. We'd make a change, then have to wait to see our user numbers drop over the course of a couple weeks, then roll back the changes. Our front end team would get frustrated with the wasted time, and try again. With Optimizely, our decisions are data-driven, morale doesn't take a hit, and we are always moving forward with our site.
Benjamin Himley | TrustRadius Reviewer

Pricing Details

Adobe Experience Manager

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Optimizely

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Experience Manager
8.0
Optimizely
8.7

Likelihood to Renew

Adobe Experience Manager
9.0
Optimizely
9.0

Usability

Adobe Experience Manager
10.0
Optimizely
7.3

Reliability and Availability

Adobe Experience Manager
Optimizely
9.0

Performance

Adobe Experience Manager
Optimizely
6.0

Support Rating

Adobe Experience Manager
9.0
Optimizely
9.1

Online Training

Adobe Experience Manager
Optimizely
3.0

Implementation Rating

Adobe Experience Manager
8.7
Optimizely
8.0

Scalability

Adobe Experience Manager
Optimizely
7.0

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