What users are saying about
Top Rated
150 Ratings

Optimizely

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Top Rated
250 Ratings
Top Rated
150 Ratings
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Score 7.9 out of 101

Optimizely

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Top Rated
250 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8 out of 101

Add comparison

Likelihood to Recommend

Adobe Experience Manager

If you have a number of smaller parts of your organization that you want to maintain the same look & feel as the rest of the organization, it is easy to create a base site and then let them customize. Also, if you have contributors of content who are not involved in the web site maintenance - our professors, for example - they can enter the text on a basic page which is then incorporated through tagging
Diana Williams profile photo

Optimizely

This tool is really robust. It is great for mid to large companies with a marketing budget. This is not going to be friendly for bootstrapped small businesses or startup. They really need to change that, because who better to use this tool than a startup to determine their messaging through testing? This is a fundamentally awesome tool for A/B testing messages and for personalization. Also, determining if a feature that you are purchasing is a good feature for your customers or a bad one. Overall, I would give Optimzely a B+/A-. I really want this for my small clients. It kicks ass.
Sylvia Flores profile photo

Feature Rating Comparison

Security

Adobe Experience Manager
8.2
Optimizely
Role-based user permissions
Adobe Experience Manager
8.2
Optimizely

Platform & Infrastructure

Adobe Experience Manager
7.6
Optimizely
API
Adobe Experience Manager
7.5
Optimizely
Internationalization / multi-language
Adobe Experience Manager
7.7
Optimizely

Web Content Creation

Adobe Experience Manager
7.0
Optimizely
WYSIWYG editor
Adobe Experience Manager
8.2
Optimizely
Code quality / cleanliness
Adobe Experience Manager
7.0
Optimizely
Admin section
Adobe Experience Manager
7.5
Optimizely
Page templates
Adobe Experience Manager
6.9
Optimizely
Library of website themes
Adobe Experience Manager
5.5
Optimizely
Mobile optimization / responsive design
Adobe Experience Manager
7.0
Optimizely
Publishing workflow
Adobe Experience Manager
8.0
Optimizely
Form generator
Adobe Experience Manager
6.3
Optimizely

Web Content Management

Adobe Experience Manager
6.1
Optimizely
Content taxonomy
Adobe Experience Manager
6.6
Optimizely
SEO support
Adobe Experience Manager
6.5
Optimizely
Bulk management
Adobe Experience Manager
6.1
Optimizely
Availability / breadth of extensions
Adobe Experience Manager
6.1
Optimizely
Community / comment management
Adobe Experience Manager
5.4
Optimizely

Pros

  • Media library and asset management is simplified, separating storage and also allowing developers to manage the workflow of the publishing process.
  • No addition of API services are required, using the same requests and data access layer for both front end and back end development simplifies the project lifecycle.
  • Duplicating code is easy, developers can simply copy components and reuse or rework for each use case.
Mike Plant profile photo
  • Battle testing marketing messages.
  • Personalization to prospects and customers.
  • Product feature testing.
  • Their user experience in Bang On!
Sylvia Flores profile photo

Cons

  • Styling the front-end of the author interface can sometimes be challenging. Built in styles and HTML can be overwhelming until you get used to it. Having a less intrusive author output or defining a standard output per site could speed development.
  • Documentation is often outdated, keeping docs up to date and readily available is needed.
  • The local build process is slow and takes a lot of space. Reducing the overhead with local testing would be great!
Mike Plant profile photo
  • Geo-targeting for tests does not allow you to use ZIP Codes.
  • URL targeting does not have a mass upload option for lists of unrelated URLs. It does have substring and regular expression matches that cover most other needs.
  • The preview feature rarely works as expected. We run tests on a dedicated testing environment to preview and do QA.
Grant Wilkins profile photo

Likelihood to Renew

Adobe Experience Manager9.0
Based on 5 answers
We had and still have a fantastic experience using Adobe CQ. Lots of flexibility, great integration with other Adobe products we already use and a powerful technology make it a great fit for our corporate environment. Also as the community grows, it makes it easier to network with other developers and users to get new ideas on how to continue to get the best out of the software.
Fernando Galeano profile photo
Optimizely9.0
Based on 43 answers
Because it's an incredible and essential tool for my line of work as a conversion optimization specialist. Really couldn't do my job nearly as effectively without it. It's paid for itself many times over and I feel like I'm only beginning to unlock the tools potential.
Jeremy Bradford profile photo

Usability

Adobe Experience Manager10.0
Based on 2 answers
I personally feel that AEM is very intuitive to use from an authoring standpoint. The entire CMS was engineered around the author. Everything about AEM is geared to helping authors generate and maintain content. There are ways that tool tips can be customized so that any individual could simply hover over and be guided step by step on how to author web content
Vagner Polund profile photo
Optimizely7.7
Based on 8 answers
Though you don't need to be technically savvy to use Optimizely, it can help. Understanding what a DOM (Document Object Model) is and how the web basically works will help you to create variations and goals much more easily.
Douglas Wright profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
Optimizely9.0
Based on 5 answers
Optimizely is usually up 100% of the time. When there is downtime, it is usually very brief.
Douglas Wright profile photo

Performance

No score
No answers yet
No answers on this topic
Optimizely6.0
Based on 5 answers
Javascript-heavy design means page loads can be slow.
Albert Wavering profile photo

Support

Adobe Experience Manager9.0
Based on 1 answer
Its so far the best Content Management System, available in market.
No photo available
Optimizely5.3
Based on 13 answers
Questions are generally answered promptly and accurately.
Albert Wavering profile photo

Implementation

Adobe Experience Manager8.7
Based on 2 answers
Depending on your individual needs, It is really quite simple to create an authoring experience for a website that looks really good. I have been part of many implementations and many teams and have seen many projects that were super successful and others that were not implemented well. AEM has room for a lot of flexibility in the implementation process compared to other CMS like SharePoint
Vagner Polund profile photo
Optimizely8.0
Based on 11 answers
We use a third-party tagging tool that allows business users to insert JavaScript into pages. I don't holistically recommend this because it can slow page loads. It's best to implement directly on the page.Also, it can be difficult to carry the reporting variables over to Google Analytics and Crazy Egg.
Colby Gilmore profile photo

Alternatives Considered

We selected Adobe CQ mostly for the ease of page authoring in brought to our non-technical staff. Powerful and simple UI widgets made it very simple for our merchandiser to create, edit and publish new pages. It also allowed us to customize those widgets to fit their needs while keeping the same clean experience. We also saw a plus in the ability to run activation workflows based on our own organization hierarchy, which helped make sure the right pages were exposed to the right eyes before going live. Overall, it was the mixture of user-friendliness of the authoring interface with the robustness of the technology stack that convinced us to go with CQ.
Fernando Galeano profile photo
Prior to Optimizely, we used Test & Target (now Adobe, formerly Omniture and before that, Offermatica). Optimizely is better in every way. It's much easier to use (interface), and it's MUCH easier to have tests run since it requires just one code snippet (where T&T often requires separate code for each test, meaning getting development/engineering involved much more often). We are able to run MORE tests and be much more efficient with Optimizely. We always had problems trying to set up true conversion tests with T&T, since we could track click goals but never 'submission' goals. We worked with T&T support/consultants and still could not manage to get tests working like we wanted. With Optimizely this was a snap. The support team is heads and shoulders better than T&T/Adobe - SO very knowledgeable, and very easy and fun/flexible to work with.
Renee Thompson profile photo

Return on Investment

  • I am not involved in the acquisition part of AEM as the client was the one involved in that decision.
Vanessa Suarez profile photo
  • Testing has helped us increase conversion rates substantially and Optimizely has made that process a lot easier.
Thue Lægdsgaard Madsen profile photo

Pricing Details

Adobe Experience Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Optimizely

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details