What users are saying about

Adobe Experience Manager

Top Rated
147 Ratings

Optimizely

Top Rated
241 Ratings

Adobe Experience Manager

Top Rated
147 Ratings
Score 8 out of 101

Optimizely

Top Rated
241 Ratings
Score 7.8 out of 101

Add comparison

Likelihood to Recommend

Adobe Experience Manager

If you have a number of smaller parts of your organization that you want to maintain the same look & feel as the rest of the organization, it is easy to create a base site and then let them customize. Also, if you have contributors of content who are not involved in the web site maintenance - our professors, for example - they can enter the text on a basic page which is then incorporated through tagging
Diana Williams profile photo

Optimizely

Optimizely is a great tool to get you up and running with A/B testing quickly without sacrificing quality. The WYSIWYG editor mode is passable for someone without html and javascript knowledge, but to get the most out of the tool you'll definitely want to have a developer that is fluent in javascript. As of a few months ago Optimizely now offers server side (or full stack) testing in addition to their client side testing. This is an additional feature you have to pay for, but if you have the need and teams to support server side testing it allows you to test a lot of different things you won't get out of client side testing.
Grant Wilkins profile photo

Feature Rating Comparison

Security

Adobe Experience Manager
8.1
Optimizely
Role-based user permissions
Adobe Experience Manager
8.1
Optimizely

Platform & Infrastructure

Adobe Experience Manager
7.7
Optimizely
API
Adobe Experience Manager
7.5
Optimizely
Internationalization / multi-language
Adobe Experience Manager
7.9
Optimizely

Web Content Creation

Adobe Experience Manager
7.1
Optimizely
WYSIWYG editor
Adobe Experience Manager
8.3
Optimizely
Code quality / cleanliness
Adobe Experience Manager
6.9
Optimizely
Admin section
Adobe Experience Manager
7.2
Optimizely
Page templates
Adobe Experience Manager
6.9
Optimizely
Library of website themes
Adobe Experience Manager
5.8
Optimizely
Mobile optimization / responsive design
Adobe Experience Manager
8.0
Optimizely
Publishing workflow
Adobe Experience Manager
7.8
Optimizely
Form generator
Adobe Experience Manager
6.0
Optimizely

Web Content Management

Adobe Experience Manager
6.2
Optimizely
Content taxonomy
Adobe Experience Manager
7.2
Optimizely
SEO support
Adobe Experience Manager
6.9
Optimizely
Bulk management
Adobe Experience Manager
5.4
Optimizely
Availability / breadth of extensions
Adobe Experience Manager
6.5
Optimizely
Community / comment management
Adobe Experience Manager
5.3
Optimizely

Pros

  • Manages web content with an intuitive WYSIWYG authoring experience.
  • Manages Digital Assets used by your website such as images, audio, documents, etc.
  • Creates an simple easy to use experience to generate web content. Centers all web content generation around the author.
Vagner Polund profile photo
  • Quickly and easily set up new A/B tests. Some tests can be completed in only a few minutes.
  • A robust results engine. It automatically creates segments based off URL parameters and other common criteria (new vs returning) in addition to predefined criteria you set up.
  • The support of the Optimizely implementation team and customer care is fantastic. Optimizely easily ranks as one of our best third party software vendors. They provide not just knowledge of how to use the tool, but how to build a culture around testing and experimentation within your company.
  • Acts as a great lightweight content management system for making temporary changes. We use Optimizely to make changes for 100% of traffic for controlling scheduled promotions and also bug fix patches while waiting for permanent fixes.
Grant Wilkins profile photo

Cons

  • Steep learning curve for both Authors and Developers when it comes to customized components and workflows.
  • Development community is small and somewhat closed. It keeps growing with the years as CQ becomes more popular, which is a good thing.
  • Expensive, both to purchase, train and certify. This makes it harder to learn unless companies are willing to spend thousands on official training.
Fernando Galeano profile photo
  • Geo-targeting for tests does not allow you to use ZIP Codes.
  • URL targeting does not have a mass upload option for lists of unrelated URLs. It does have substring and regular expression matches that cover most other needs.
  • The preview feature rarely works as expected. We run tests on a dedicated testing environment to preview and do QA.
Grant Wilkins profile photo

Likelihood to Renew

Adobe Experience Manager9.0
Based on 5 answers
We had and still have a fantastic experience using Adobe CQ. Lots of flexibility, great integration with other Adobe products we already use and a powerful technology make it a great fit for our corporate environment. Also as the community grows, it makes it easier to network with other developers and users to get new ideas on how to continue to get the best out of the software.
Fernando Galeano profile photo
Optimizely6.0
Based on 41 answers
We are never done testing and Optimizely has been the best tool for us so far.
Alvin Ding profile photo

Usability

Adobe Experience Manager10.0
Based on 2 answers
I personally feel that AEM is very intuitive to use from an authoring standpoint. The entire CMS was engineered around the author. Everything about AEM is geared to helping authors generate and maintain content. There are ways that tool tips can be customized so that any individual could simply hover over and be guided step by step on how to author web content
Vagner Polund profile photo
Optimizely7.7
Based on 8 answers
It is easy to use and quickly learn. Setup is simple with the snippet and tracking is easy to interpret.
Brynn Arego profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
Optimizely9.0
Based on 5 answers
Optimizely is usually up 100% of the time. When there is downtime, it is usually very brief.
Douglas Wright profile photo

Performance

No score
No answers yet
No answers on this topic
Optimizely6.0
Based on 5 answers
We have had some issues with screen flicker when loading experiment content. We had to dial back some of the creative changes to load smaller files.
Shawn Daley profile photo

Support

Adobe Experience Manager9.0
Based on 1 answer
Its so far the best Content Management System, available in market.
No photo available
Optimizely5.4
Based on 13 answers
I've only had to use it a couple of times but response time isn't the fastest.
Brynn Arego profile photo

Implementation

Adobe Experience Manager8.7
Based on 2 answers
Depending on your individual needs, It is really quite simple to create an authoring experience for a website that looks really good. I have been part of many implementations and many teams and have seen many projects that were super successful and others that were not implemented well. AEM has room for a lot of flexibility in the implementation process compared to other CMS like SharePoint
Vagner Polund profile photo
Optimizely8.0
Based on 11 answers
In retrospect:- I think I should have stressed more demo's / workshopping with the Optimizely team at the start. I felt too confident during demo stages, and when came time to actually start, I was a bit lost. (The answer is likely I should have had them on-hand for our first install.. they offered but I thought I was OK.)- Really getting an understanding / asking them prior to install of how to make it really work for checkout pages / one that uses dynamic content or user interaction to determine what the UI does. Could have saved some time by addressing this at the beginning, as some things we needed to create on our site for Optimizely to "use" as a trigger for the variation test.- Having a number of planned/hoped-for tests already in-hand before working with Optimizely team. Sharing those thoughts with them would likely have started conversations on additional things we needed to do to make them work (rather than figuring that out during the actual builds). Since I had development time available, I could have added more things to the baseline installation since my developers were already "looking under the hood" of the site.
No photo available

Alternatives Considered

I had no involvement in the selection process of Adobe Experience Manager, however, from a user experience point of view, I would recommend it over other CMS due to its ease of use, user friendliness, and clean appearance. You can look at the pages by listing, or by structure. This makes it so easy to find pages
Vanessa Suarez profile photo
We went with Optimizely over Lift because it was more flexible with creating variants outside of the "blocks" of content that Lift handles. So for instance, if you wanted to test an entirely new area of content you cannot do that with Lift. You can only test images/text in existing content areas.
Brian Nizinsky profile photo

Return on Investment

  • AEM allows authors to push content live in a matter of minutes. This has greatly increased launch times for business.
  • Good integration with Adobe Marketing suite allows for analytics.
  • Poor documentation of the system proves a challenge for developers and administrators.
No photo available
  • It has a positive ROI overall on the organization. It has saved us from lowering our conversion rates due to the data we get from the test results.
Brian Nizinsky profile photo

Pricing Details

Adobe Experience Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Optimizely

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details