Adobe Experience Platform Launch vs. Wufoo

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Experience Platform Launch
Score 7.8 out of 10
N/A
Adobe Experience Platform Launch is a new "next-gen" tag management solution. Like Adobe's other tag management product, Dynamic Tag Manager, Launch is based on the acquisition of Satellite from Search Discovery in 2013. But Launch is built to facilitate a more open, integrated marketing technology stack. Launch plays nicely with Adobe and non-Adobe products. It includes an open API and a catalog of extensions (like an app store of pre-built integrations to other platforms) so that data can flow…N/A
Wufoo
Score 9.0 out of 10
N/A
Wufoo is a web application for creating online forms. The tool automatically builds the database, backend and scripts needed making it easy to collect and understand data. Wufoo was acquired by SurveyMonkey in 2011.
$0
Pricing
Adobe Experience Platform LaunchWufoo
Editions & Modules
No answers on this topic
Free
$0
Starter
$14.08
per month
Professional
$29.08
per month
Advanced
$74.08
per month
Ultimate
$183.25
per month
Offerings
Pricing Offerings
Adobe Experience Platform LaunchWufoo
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Adobe Experience Platform LaunchWufoo
Features
Adobe Experience Platform LaunchWufoo
Security
Comparison of Security features of Product A and Product B
Adobe Experience Platform Launch
7.8
12 Ratings
7% below category average
Wufoo
-
Ratings
Role-based user permissions7.812 Ratings00 Ratings
Tag Management
Comparison of Tag Management features of Product A and Product B
Adobe Experience Platform Launch
7.8
14 Ratings
4% below category average
Wufoo
-
Ratings
Tag library8.513 Ratings00 Ratings
Tag variable mapping7.914 Ratings00 Ratings
Ease of writing custom tags7.714 Ratings00 Ratings
Rules-driven tag execution8.214 Ratings00 Ratings
Tag performance monitoring7.512 Ratings00 Ratings
Page load times7.613 Ratings00 Ratings
Mobile app tagging7.812 Ratings00 Ratings
Library of JavaScript extensions7.413 Ratings00 Ratings
Data Management & Integrity
Comparison of Data Management & Integrity features of Product A and Product B
Adobe Experience Platform Launch
8.0
14 Ratings
1% below category average
Wufoo
-
Ratings
Event tracking8.614 Ratings00 Ratings
Mobile event tracking7.711 Ratings00 Ratings
Data distribution management7.911 Ratings00 Ratings
Universal data layer8.513 Ratings00 Ratings
Automated error checking7.410 Ratings00 Ratings
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
Adobe Experience Platform Launch
-
Ratings
Wufoo
7.5
34 Ratings
6% below category average
Survey templates00 Ratings8.028 Ratings
Themes00 Ratings4.531 Ratings
Custom logo/branding00 Ratings10.033 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
Adobe Experience Platform Launch
-
Ratings
Wufoo
7.7
32 Ratings
10% below category average
Changes to live survey00 Ratings7.527 Ratings
Question design help00 Ratings7.028 Ratings
Multiple question types00 Ratings8.532 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
Adobe Experience Platform Launch
-
Ratings
Wufoo
8.0
30 Ratings
4% below category average
Survey logic flexibility00 Ratings8.030 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
Adobe Experience Platform Launch
-
Ratings
Wufoo
8.9
34 Ratings
10% above category average
Response tracking00 Ratings9.030 Ratings
Data export00 Ratings9.532 Ratings
Standard reports00 Ratings9.027 Ratings
Custom reports00 Ratings9.022 Ratings
Analytics00 Ratings8.026 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
Adobe Experience Platform Launch
-
Ratings
Wufoo
8.0
27 Ratings
7% below category average
Access controls00 Ratings8.027 Ratings
Compliance00 Ratings8.023 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
Adobe Experience Platform Launch
-
Ratings
Wufoo
7.5
18 Ratings
7% below category average
Vendor-offered crowdsourcing00 Ratings7.07 Ratings
Respondent restrictions00 Ratings8.018 Ratings
Best Alternatives
Adobe Experience Platform LaunchWufoo
Small Businesses
Google Tag Manager
Google Tag Manager
Score 9.3 out of 10
Square 9 Softworks
Square 9 Softworks
Score 9.7 out of 10
Medium-sized Companies
Google Tag Manager
Google Tag Manager
Score 9.3 out of 10
Qualaroo
Qualaroo
Score 7.0 out of 10
Enterprises
Tealium Customer Data Hub
Tealium Customer Data Hub
Score 8.4 out of 10
Verint Voice of the Customer
Verint Voice of the Customer
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe Experience Platform LaunchWufoo
Likelihood to Recommend
8.6
(14 ratings)
9.0
(64 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(32 ratings)
Usability
8.3
(13 ratings)
9.5
(7 ratings)
Performance
-
(0 ratings)
9.0
(1 ratings)
Support Rating
7.0
(13 ratings)
10.0
(5 ratings)
Online Training
-
(0 ratings)
8.0
(1 ratings)
Implementation Rating
-
(0 ratings)
9.0
(2 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
Adobe Experience Platform LaunchWufoo
Likelihood to Recommend
Adobe
It's great for reporting and putting data in one place. Building real-time profiles can help a business run better by understanding what is going on with its customers. I do not believe this would be as necessary for small businesses but would be good to implement with growth. I also wouldn't recommend this if you weren't going to put the work into fully utilizing their features.
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Momentive (SurveyMonkey, Inc)
Wufoo is well suited when someone needs to gather data from visitors. It's not so well suited when you need to have people send files over 25MB in size. That's the limit and it's pretty low. We use it for resumes and MS Word files, so the size is okay for us, but might not be the case for other needs.
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Pros
Adobe
  • Easy and intuitive interface
  • Having different environments for development and testing
  • Simple integration of other tools by using the built-in connectors
  • Vast pallet of options to use as trigger and actions of the rules
  • Great flexibility for the user
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Momentive (SurveyMonkey, Inc)
  • Flexible, multiple entry forms: Wufoo allows users to create forms with multiple options or formats (radio, single choice, checkbox, text, paragraph text)
  • Conditional forms: Need to ask a question that only applies to a specific group? Then Wufoo is for you - it allows you to create conditional logic that allows you to reserve specific paths for specific entrants.
  • Integrations: Wufoo integrates with EVERYTHING via Zapier. You can sync it to Google sheets, email ESPs / CRMs, payment gateways... All kinds of applications for this software with its flexible uses & integrations, including embeddable HTML or direct integration to your website.
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Cons
Adobe
  • The right amount of video tutorials.
  • While using Luma for learning purposes, it's hard because we do not have access to edit the script at the code end. If this is shown how we can extract data while we are learning it makes people learn faster.
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Momentive (SurveyMonkey, Inc)
  • I think the monthly submissions should increase. As of now, you get 100 submissions per month. That's not a whole lot.
  • I would like it if the Submissions that are emailed out would come in HTML format instead of text format. Sometimes it can be a little confusing.
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Likelihood to Renew
Adobe
No answers on this topic
Momentive (SurveyMonkey, Inc)
I only give it this mid-range rating because, since the 2014 Super Bowl is history, our company will be closing in a couple months. I hope in my next employment opportunity that I will be able to use Wufoo again. I will probably use it to a limited extent in my personal life to communicate with friends and contacts in a unique manner. I am also working on a Certificate in Web Development and I definitely use Wufoo as embedded forms in websites I build.
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Usability
Adobe
Adobe Experience Platform Launch is a difficult product to learn but once learnt, easy to jump from beginner to experienced level user very quickly. Every area of the product seems designed for the user, which translates to it being very usable and flexible. Product settings are always where you expect them to be, which makes things a lot easier to get used to!
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Momentive (SurveyMonkey, Inc)
Wufoo's usability from the user to the client is simple. The forms are simple to construct and they are easy for our clients to fill out. I have yet to really hit something that is difficult to do and even when I do get a little stumped their excellent support team helps me through it.
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Reliability and Availability
Adobe
No answers on this topic
Momentive (SurveyMonkey, Inc)
From all the time I've been using it (around 10 years) I've never seen an outage or application error.
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Performance
Adobe
No answers on this topic
Momentive (SurveyMonkey, Inc)
Every time I try to use a different Form Builder - I constantly go back to Wufoo, especially compared to WordPress Plugin Form Builders. The biggest reason is the reliability of the form notifications getting sent and delivered are better than form builder that rely on the Wordpress Mail Send Feature. The only feature that I have found over the last 3 years that Wufoo is missing is the ability to customize the layout of the notification emails. But that is minor in the grand scope of its reliability.
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Support Rating
Adobe
They are quick to respond and are part of the reason why this resource is such a great tool. I am able to get the response and feedback I need with any issue or when trying to learn how to use a new tool properly. Really grateful for their responsiveness
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Momentive (SurveyMonkey, Inc)
I will be completely honest - I have never needed to contact any specific support for Wufoo. This is because we've never had any problems with Wufoo that I'm aware of! It has proved to be a reliable and easy to use product, and therefore, we have not needed to reach out for any kind of support or assistance. I suppose this would speak to the exceptional quality of the product!
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Online Training
Adobe
No answers on this topic
Momentive (SurveyMonkey, Inc)
Good imbedded videos that visually demonstrate how to create an element within the form.
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Implementation Rating
Adobe
No answers on this topic
Momentive (SurveyMonkey, Inc)
Implementing Wufoo was a seamless process. It was an instantaneous transition from the old pdf forms and webforms we were using to the easier to understand Wufoo forms. Employees learned it with ease and the clients response was instantaneously positive. Adding Wufoo to your workflow is not only easy it is necessary.
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Alternatives Considered
Adobe
I was not actively involved in the process of actually buying the tool. What I know is that Adobe Experience Platform Launch covered "the majority of our tickbox." Moreover, our responsible people really enjoyed the discussions with the people from adobe and were reassured that what we need can and will be delivered on the agreed dates.
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Momentive (SurveyMonkey, Inc)
In terms of building reports, Wufoo is very similar to Google Forms. Both have the capability to edit live forms and immediately share them. Wufoo offers a few more features than Google Forms does as well. Overall, our department has looked at both options and continues to use Wufoo because of the data management and ease of building forms.
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Contract Terms and Pricing Model
Adobe
No answers on this topic
Momentive (SurveyMonkey, Inc)
I didn't help purchase this product.
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Scalability
Adobe
No answers on this topic
Momentive (SurveyMonkey, Inc)
I think it can be integrated with different software but not sure about its scalability.
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Return on Investment
Adobe
  • Improves ROI by allowing better data metrics to see what works/ doesn't work.
  • Increases productivity or number of emails sent out and drafted.
  • Decreases the amount of time it takes to draft emails and programs.
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Momentive (SurveyMonkey, Inc)
  • Wufoo has had a positive impact on our marketing department by allowing us to create and deploy forms on our websites and landing pages with significantly increased efficiency and speed.
  • Wufoo has also had a huge impact in reducing our reliance on IT support to build and deploy forms to our websites.
  • Wufoo has also empowered our marketing team to be able to try and solve our business problems through tons of integrations between Wufoo and other 3rd party systems (such as Salesforce and Zapier).
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ScreenShots