What users are saying about

Marketo

Top Rated
1549 Ratings

Adobe Marketing Cloud

82 Ratings
Score 7.9 out of 101

Marketo

Top Rated
1549 Ratings
Score 8 out of 101

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Likelihood to Recommend

Adobe Marketing Cloud

If you have a rather large budget and/or several clients to take advantage of the AMC, you would likely benefit from its all-in-one solutions. There are a myriad of excellent tools for digital marketing professionals to take advantage of within the suite, and creating a campaign becomes much more manageable for collaboration and execution through to reporting thanks to the suite's vertically integrated nature.
Jorden Beatty profile photo

Marketo

Marketo is well-suited for a medium to a large enterprise that has people devoted to getting it set up and running. You have to really WANT to get it going, otherwise, you will not get great value out of the product. Once you get it up and running, it's a great product with lots of resources on the web for use. I would definitely recommend it to anyone looking for a full marketing automation suite.
David Portnowitz profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Marketing Cloud
Marketo
7.7
WYSIWYG email editor
Adobe Marketing Cloud
Marketo
7.4
Dynamic content
Adobe Marketing Cloud
Marketo
7.5
Ability to test dynamic content
Adobe Marketing Cloud
Marketo
7.3
Landing pages
Adobe Marketing Cloud
Marketo
7.5
A/B testing
Adobe Marketing Cloud
Marketo
7.4
Mobile optimization
Adobe Marketing Cloud
Marketo
7.2
Email deliverability
Adobe Marketing Cloud
Marketo
8.1
List management
Adobe Marketing Cloud
Marketo
8.6
Triggered drip sequences
Adobe Marketing Cloud
Marketo
8.6

Lead Management

Adobe Marketing Cloud
Marketo
8.3
Lead nurturing
Adobe Marketing Cloud
Marketo
8.6
Lead scoring and grading
Adobe Marketing Cloud
Marketo
8.4
Data quality management
Adobe Marketing Cloud
Marketo
7.7
Automated sales alerts and tasks
Adobe Marketing Cloud
Marketo
8.4

Campaign Management

Adobe Marketing Cloud
Marketo
7.4
Calendaring
Adobe Marketing Cloud
Marketo
6.6
Event/webinar marketing
Adobe Marketing Cloud
Marketo
8.1

Social Media Marketing

Adobe Marketing Cloud
Marketo
6.9
Social sharing and campaigns
Adobe Marketing Cloud
Marketo
7.0
Social profile integration
Adobe Marketing Cloud
Marketo
6.8

Reporting & Analytics

Adobe Marketing Cloud
Marketo
6.9
Dashboards
Adobe Marketing Cloud
Marketo
6.8
Standard reports
Adobe Marketing Cloud
Marketo
7.2
Custom reports
Adobe Marketing Cloud
Marketo
6.8

Platform & Infrastructure

Adobe Marketing Cloud
Marketo
7.8
API
Adobe Marketing Cloud
Marketo
8.0
Role-based workflow & approvals
Adobe Marketing Cloud
Marketo
7.8
Customizability
Adobe Marketing Cloud
Marketo
7.8
Integration with Salesforce.com
Adobe Marketing Cloud
Marketo
8.9
Integration with Microsoft Dynamics CRM
Adobe Marketing Cloud
Marketo
7.5
Integration with SugarCRM
Adobe Marketing Cloud
Marketo
7.0

Pros

  • Integration with several tools of the Adobe Suite and the main marketing platforms
  • Amazing analytics platform. It enables both simple day-to-day analyses and more robust analyses, with customized models of assignment, anomaly identification features, and others.
  • Customizable. The Marketing Cloud is moldable according to your business needs.
Luiz Lai profile photo
  • Marketo provides us with a quick tool for creating forms and LP's.
  • We track open/click rates.
  • We host a ton of images in Marketo.
Derrick Phipps profile photo

Cons

  • The analytics platform (old Omniture.) Not so friendly. There is a higher learning curve if we compare with other platforms in the segment.
  • Sometimes the integration with Adobe Media Optimization and Analytics has a big delay.
Luiz Lai profile photo
  • Marketo can run a bit slow across the organization
  • The interface is a bit clunky, and not very user intuitive
  • The WYSIWYG is not very good
Derrick Phipps profile photo

Likelihood to Renew

Adobe Marketing Cloud6.5
Based on 2 answers
Although a powerful tool, Google Analytics has been catching up in capabilities and is much simpler to use.As analytics move to the spotlight, more sections in a company want to have access to it. However, creating straightforward reports/dashboards and sharing them with different groups is not a strength of Adobe Marketing Cloud.
Rodrigo Domingues profile photo
Marketo8.1
Based on 137 answers
There is no question that this is the best tool on the market.
Frank Carpenter profile photo

Usability

No score
No answers yet
No answers on this topic
Marketo7.4
Based on 88 answers
I think it's extremely easy to use, based on the amount of new users that I've had to train and support and how quickly they're able to be self sufficient. It helps Marketing users understand what's possible so they dream bigger and think bigger than just the standard types of MA programs.
Robert Barrett, MBA profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
Marketo8.6
Based on 20 answers
We have never had Marketo not be up and running for us.
Amber Hobson profile photo

Performance

No score
No answers yet
No answers on this topic
Marketo7.8
Based on 26 answers
Pulling large lists takes more time than I think it should.. .sometimes loading emails, images, and other screens can take a decent amount of time
Kristi Eide profile photo

Support

No score
No answers yet
No answers on this topic
Marketo6.9
Based on 77 answers
Support is very good, but some of my more complicated requests have a hard time being answered.
Amber Hobson profile photo

In-Person Training

No score
No answers yet
No answers on this topic
Marketo7.0
Based on 10 answers
I took in-person training at their annual summit and loved the exposure it gave me to other Marketing users.
Robert Barrett, MBA profile photo

Online Training

No score
No answers yet
No answers on this topic
Marketo2.8
Based on 25 answers
Great training system- mostly just a matter of setting aside the time to get in there and learn the system
Kristi Eide profile photo

Implementation

No score
No answers yet
No answers on this topic
Marketo7.4
Based on 36 answers
Find someone who gets Marketing and is also tech savvy. You need a combination of these skills in your implementation partner.
Rajesh Talele profile photo

Alternatives Considered

As an agency, we are vendor agnostic so we typically recommend a tool based on our client's specific needs. Both Google Analytics 360 and Adobe Marketing Cloud are powerful tools, but if a client does not have the appropriate organizational pre-requisites to leverage the outputs, they should not invest in either and focus on that.
No photo available
Marketo's ability to have multiple brands/business units within a company in a single instance with the respective governance from users-roles and permissions, independent databases, independent content but with the facility of creating templates from headquarters to be shared through the multiple subsidiaries maintaining at the same time quality of the database is a no-brainer v.s. multiple instances out of control :)
Patricia Villalobos profile photo

Scalability

No score
No answers yet
No answers on this topic
Marketo7.3
Based on 6 answers
As we have grown, Marketo has grown with us. We started with simple single email campaigns and are now doing complex campaigns with multiple emails and tracks that we send a contact to if they take certain actions within our emails. We also have a complex integration with several systems and have the visibility into our marketing activities throughout our organization.
Amber Hobson profile photo

Return on Investment

  • Adobe Marketing Cloud has been a valuable customer-aquisition asset for several B2B companies I've had contact with. While return in investment depends on other variables surrounding the tool and the business, consistent increase in lead-to-conversion rates have been a good indication of increase in performance.
  • For B2C businesses, however, Adobe Marketing Cloud can be an overkill solution. Its high license, implementation and maintenance costs make it a hard investment to back, since cheaper solutions can provide the same kinds of insights.
  • If poorly implemented the tool can give you misleading information and discredit the marketing analytics professionals/section of the business.
Rodrigo Domingues profile photo
  • Efficiency - we are able to recreate campaigns and processes in an easier and faster process.
  • Lead generation - we have increased our lead gen with better landing pages and better lead tracking/conversion.
Christine Roberson profile photo

Pricing Details

Adobe Marketing Cloud

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Marketing Cloud Editions & Modules
Adobe Marketing Cloud
Additional Pricing Details

Marketo

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
TBD*
1.  depends on scope and complexity
Marketo Editions & Modules
Marketo
Edition
Spark
$8951
Standard
$1,7951
Select
$3,1951
1. per month up to 10,000 records
Additional Pricing Details
For the Enterprise edition, contact Marketo for a custom quote.