What users are saying about

Marketo

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Top Rated
1579 Ratings
84 Ratings
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Score 7.9 out of 101

Marketo

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Top Rated
1579 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.9 out of 101

Add comparison

Likelihood to Recommend

Adobe Marketing Cloud

If you have a rather large budget and/or several clients to take advantage of the AMC, you would likely benefit from its all-in-one solutions. There are a myriad of excellent tools for digital marketing professionals to take advantage of within the suite, and creating a campaign becomes much more manageable for collaboration and execution through to reporting thanks to the suite's vertically integrated nature.
Jorden Beatty profile photo

Marketo

We love their forms, and the automation you're able to execute post form submission. I would say they are unparalleled in this area. The flexibility and power the automation provides is invaluable, and reduces the overhead with your Salesforce instance. Triggered actions are pretty fantastic as well - love that you're able to trigger things based on "in-time" actions - or now and when they happen in the future, AND you can trigger actions based on PAST actions, based on your custom timeline. Can't tell you how many times that's come in handy! Their data management is absolutely stellar, and the things you're able to do on that front are unrivaled. WYSIWYG is one of the better I've seen (love Unbounce in this area - they're close). Ability to inject forms into your webpages with ease - javascript or static HTML. Ability to capture utm parameters or cookie values is HUGE for us
Ian Nate profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Marketing Cloud
Marketo
7.8
WYSIWYG email editor
Adobe Marketing Cloud
Marketo
7.4
Dynamic content
Adobe Marketing Cloud
Marketo
7.6
Ability to test dynamic content
Adobe Marketing Cloud
Marketo
7.5
Landing pages
Adobe Marketing Cloud
Marketo
7.5
A/B testing
Adobe Marketing Cloud
Marketo
7.5
Mobile optimization
Adobe Marketing Cloud
Marketo
7.2
Email deliverability
Adobe Marketing Cloud
Marketo
8.2
List management
Adobe Marketing Cloud
Marketo
8.6
Triggered drip sequences
Adobe Marketing Cloud
Marketo
8.6

Lead Management

Adobe Marketing Cloud
Marketo
8.3
Lead nurturing
Adobe Marketing Cloud
Marketo
8.6
Lead scoring and grading
Adobe Marketing Cloud
Marketo
8.4
Data quality management
Adobe Marketing Cloud
Marketo
7.8
Automated sales alerts and tasks
Adobe Marketing Cloud
Marketo
8.3

Campaign Management

Adobe Marketing Cloud
Marketo
7.4
Calendaring
Adobe Marketing Cloud
Marketo
6.6
Event/webinar marketing
Adobe Marketing Cloud
Marketo
8.2

Social Media Marketing

Adobe Marketing Cloud
Marketo
6.8
Social sharing and campaigns
Adobe Marketing Cloud
Marketo
6.9
Social profile integration
Adobe Marketing Cloud
Marketo
6.6

Reporting & Analytics

Adobe Marketing Cloud
Marketo
7.0
Dashboards
Adobe Marketing Cloud
Marketo
6.8
Standard reports
Adobe Marketing Cloud
Marketo
7.2
Custom reports
Adobe Marketing Cloud
Marketo
6.8

Platform & Infrastructure

Adobe Marketing Cloud
Marketo
7.9
API
Adobe Marketing Cloud
Marketo
8.1
Role-based workflow & approvals
Adobe Marketing Cloud
Marketo
7.8
Customizability
Adobe Marketing Cloud
Marketo
7.9
Integration with Salesforce.com
Adobe Marketing Cloud
Marketo
9.0
Integration with Microsoft Dynamics CRM
Adobe Marketing Cloud
Marketo
7.6
Integration with SugarCRM
Adobe Marketing Cloud
Marketo
6.9

Pros

  • End-to-end digital marketing suite gives you all the tools you need to create, strategize, execute and track a digital campaign.
  • The Experience Manager is great for managing campaign assets and group collaboration.
  • Targeting has been solid to reach audiences with content that is personalized to their interests.
  • Adobe Analytics has proven to be quite competitive in showcasing our ROI to clients.
Jorden Beatty profile photo
  • Flexibility. If you can imagine it, you can automate it with Marketo. They make nearly every behavioral action and data point accessible for automation and workflows. Not all platforms, even the other market leaders do this.
  • An impressive roadmap. I started using Marketo when it was essentially a place for email and storing leads. They have an impressive vision that they've executed on fairly well. Specifically, web personalization tools and integrating AI. It gives me confidence in the future of the platform and their ability to innovate.
  • Integrations. The Salesforce integration is excellent. So much better than Pardot's despite being Salesforce owned. The ad bridge integrations with Facebook, LinkedIn, etc are really useful for building segments.
Austin Schmidt profile photo

Cons

  • The analytics platform (old Omniture.) Not so friendly. There is a higher learning curve if we compare with other platforms in the segment.
  • Sometimes the integration with Adobe Media Optimization and Analytics has a big delay.
Luiz Lai profile photo
  • The email builder is just not good. They've made some improvements, specifically around pre-built templates and making them modular, but, it's still weak. So many other SMB platforms have drag n drop builders. Marketo needs to catch up in this area.
  • The landing page builder is also lacking. Creating a simple landing page template necessitates hiring a developer or using a pre-built template. I just think a platform of Marketo's level should be more drag n drop.
  • Visualizing nurturing programs or other automation is tough. It works for me, but I speak to a lot of people who are frustrated by this. They need to find a way to clearly create logic paths that can be visualized in a connected fashion.
Austin Schmidt profile photo

Likelihood to Renew

Adobe Marketing Cloud6.5
Based on 2 answers
Although a powerful tool, Google Analytics has been catching up in capabilities and is much simpler to use.As analytics move to the spotlight, more sections in a company want to have access to it. However, creating straightforward reports/dashboards and sharing them with different groups is not a strength of Adobe Marketing Cloud.
Rodrigo Domingues profile photo
Marketo8.0
Based on 137 answers
There is no question that this is the best tool on the market.
Frank Carpenter profile photo

Usability

No score
No answers yet
No answers on this topic
Marketo7.4
Based on 88 answers
Marketo is best used for enterprise companies with large Marketing staffs who can attend to the multiple needs of the platform. A developer and designer are best to maximize the use of the platform.
Romy Ribitzky profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
Marketo8.5
Based on 21 answers
Marketo has never been unavailable that I've seen other than regularly scheduled maintenance which is announced in advance.
Robert Barrett, MBA profile photo

Performance

No score
No answers yet
No answers on this topic
Marketo7.9
Based on 27 answers
Pages do not load quickly and caching is not available with Marketo. Google PageSpeed ranks it pretty low, which is something I'm hoping they'll improve in future releases.
Robert Barrett, MBA profile photo

Support

No score
No answers yet
No answers on this topic
Marketo6.9
Based on 77 answers
On multiple occasions we've had Marketo support (technical and license based) issues. Technical issues were minor and resolved within a day. License based issues (even things encouraged by Marketo for partners, like provisioning another license) took WEEKS. They actually took so long to respond that the client we were working with withdrew from the contract because they were no longer convinced Marketo was capable of supporting their business. As an agency trying to sell the software, you can only explain away so much before they just made us look silly.
Emilee Anderson profile photo

In-Person Training

No score
No answers yet
No answers on this topic
Marketo7.0
Based on 10 answers
I took in-person training at their annual summit and loved the exposure it gave me to other Marketing users.
Robert Barrett, MBA profile photo

Online Training

No score
No answers yet
No answers on this topic
Marketo2.6
Based on 25 answers
Great training system- mostly just a matter of setting aside the time to get in there and learn the system
Kristi Eide profile photo

Implementation

No score
No answers yet
No answers on this topic
Marketo7.2
Based on 36 answers
Think long and hard about how you want your background programs/campaigns to run (those that score people who come to your site- what scores you give them, what campaigns you bucket people into, etc.) These form the basis of your system and are not necessarily easy to change down the road because it can mess up your overall company analytics, so make sure you have a well thought-out solid plan in place before you begin to achieve maximum success
Kristi Eide profile photo

Alternatives Considered

As an agency, we are vendor agnostic so we typically recommend a tool based on our client's specific needs. Both Google Analytics 360 and Adobe Marketing Cloud are powerful tools, but if a client does not have the appropriate organizational pre-requisites to leverage the outputs, they should not invest in either and focus on that.
No photo available
Marketo is a better value for enterprise level data management, automation, integrated functions, customization, list management, scheduling and reporting.
Nathan Lindsey profile photo

Scalability

No score
No answers yet
No answers on this topic
Marketo7.3
Based on 7 answers
We have noticed performance issues when large jobs are submitted. Typically involving imports or massive data changes but we've noticed slowdowns and bottlenecks.
Robert Barrett, MBA profile photo

Return on Investment

  • As an agency, we typically see the highest return with clients that are more sophisticated and that have the ability to invest in multiple components, as well as have the internal resources and processes to act on the data and insights.
  • I've also seen less sophisticated clients invest in one or two components without having a deep understanding of how to use them or the expertise to use them efficiently to have a significant business impact.
No photo available
  • Employee productivity went up a certain degree - but we came from hard coding every single page of our website and building new landing pages. And actually hardcoding forms. So all of those things improved, but then it was "how do I make Marketo do XYZ?" and then there's a time investment there. In the end, productivity went up, but time is spent rigging Marketo instead of doing what we want Marketo do to for us.
  • Increased efficiency for webinars. I suppose they did get a little easier when we finally figured out there was a GTW integration (after 18 months of using both tools separately, just happened to stumble across it one day).
Carissa Crittenden profile photo

Pricing Details

Adobe Marketing Cloud

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Marketing Cloud Editions & Modules
Adobe Marketing Cloud
Additional Pricing Details

Marketo

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
TBD*
1.  depends on scope and complexity
Marketo Editions & Modules
Marketo
Edition
Spark
$8951
Standard
$1,7951
Select
$3,1951
1. per month up to 10,000 records
Additional Pricing Details
For the Enterprise edition, contact Marketo for a custom quote.