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40 Ratings
39 Ratings
40 Ratings
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Score 6.8 out of 101
39 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.8 out of 101

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Likelihood to Recommend

Adobe Social

Adobe Social is well suited for writing and scheduling most posts. It's less appropriate for Twitter video and social analytics depending on the needs of your client. Other products worth looking at are Hootsuite or Sprout Social
No photo available

Shoutlet

Simply put, without the depth and comprehensive set of tools contained within Shoutlet it would have been extremely difficult for a firm of our size to enter this vital area. As a firm devoted to creative design and production, Shoutlet's tools to execute contests and develop applications of use to our clients has been a lifesaver. Additionally, we were able to provide one client in particular real data and very specific conversation examples that led them to completely rethink their target markets for a multi-million dollar night club venue. We learned that they were targeting the absolutely wrong audience. Today, their presence and participation with the right audience has led the night club to become very successful. Just as important as the constantly evolving set of tools within Shoutlet is the opportunities for constant learning and training provided by the Shoutlet team. New opportunities to learn and become more immersed in the social space are available every day, and our own experience and skill sets with Proof's team has really expanded our ability to be an adviser and partner with our clients' social media programs. I couldn't be more pleased with Shoutlet as a platform, and the friendly dedicated team of professionals they've assembled. I urge you to meet with them, get to know Shoutlet and take your social media efforts to the next level.
Dan Geary profile photo

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.3
Shoutlet
8.0
Boolean keyword searches
Adobe Social
2.1
Shoutlet
Filtering out noise/spam
Adobe Social
2.1
Shoutlet
8.0
Sentiment analysis
Adobe Social
2.1
Shoutlet
Broad channel coverage
Adobe Social
3.1
Shoutlet

Publishing

Adobe Social
3.1
Shoutlet
8.3
Content planning and scheduling
Adobe Social
4.1
Shoutlet
8.0
Audience targeting
Adobe Social
3.1
Shoutlet
8.0
Content optimization
Adobe Social
2.1
Shoutlet
Workflow management
Adobe Social
3.1
Shoutlet
9.0

Engagement

Adobe Social
2.1
Shoutlet
9.0
Automated routing and prioritization
Adobe Social
2.1
Shoutlet
9.0
Customer interaction histories
Adobe Social
2.1
Shoutlet
9.0
Bulk actions
Adobe Social
2.1
Shoutlet

Marketing

Adobe Social
2.1
Shoutlet
8.7
Lead generation
Adobe Social
2.1
Shoutlet
8.0
Content marketing
Adobe Social
2.1
Shoutlet
9.0
Paid media management
Adobe Social
2.0
Shoutlet
Campaigns and promotions
Adobe Social
2.1
Shoutlet
9.0

Channel coverage/integration

Adobe Social
2.9
Shoutlet
9.0
Twitter
Adobe Social
4.1
Shoutlet
9.0
Facebook
Adobe Social
3.1
Shoutlet
9.0
LinkedIn
Adobe Social
3.1
Shoutlet
9.0
Google+
Adobe Social
3.1
Shoutlet
9.0
Instagram
Adobe Social
3.0
Shoutlet
Pinterest
Adobe Social
3.0
Shoutlet
YouTube
Adobe Social
1.1
Shoutlet

Reporting/analytics

Adobe Social
2.1
Shoutlet
7.7
Campaign success analytics
Adobe Social
2.1
Shoutlet
8.0
Real-time tracking
Adobe Social
2.1
Shoutlet
8.0
Competitor analysis
Adobe Social
2.1
Shoutlet
7.0

Account management

Adobe Social
2.6
Shoutlet
Role-based user permissions & privileges
Adobe Social
3.1
Shoutlet
Mobile access
Adobe Social
2.0
Shoutlet

Pros

  • The approval process for posts is very straightforward.
  • If permissions are properly set up, it is very easy to write and schedule most types of posts.
  • The ability to set up custom moderation feeds is great.
No photo available
  • The marketing team loved utilizing Shoutlet's Canvas tool which allows you to design and manage multi-channel social contests. These contests significantly increased our brand's engagement.
  • The customer support is great. Your account manager hosts monthly calls to update you of product enhancements and to suggest ways to enhance your social strategy for upcoming campaigns. The support team is helpful in teaching how to use the tool. They also have a library of resources to help you walk through each function of the tool.
  • Shoutlet provides frequent webinars on social media best practices. They are the best webinars out there.
No photo available

Cons

  • Tracking keywords: you have to know the keywords you want to track prior getting data on them. (ie. no retroactive data renders) In the fast paced world of social media where things change on a dime, this is an antiquated approach.
  • Very difficult to navigate and get up and running. Although I'd used similar community management and analytics systems before Adobe Social, it took 3 - 4 months to my team up to speed on the core features and functionality. Several other depts that had intended to use it gave up as a result of the difficulty.
  • The Mobile experience is horrendous. The service is inaccessible on mobile. So for posting it's atrocious.
No photo available
  • Waiting for a bookmarklet to share stories found on the web moreeasily, but it is in the works
Troy Sympson profile photo

Likelihood to Renew

Adobe Social5.4
Based on 11 answers
I can't control if they would renew the product, so I'm a bit inaccurate on this question
Stephanie Marx profile photo
Shoutlet1.3
Based on 24 answers
The rating given is optimistic that core issues will be addressed by the end of our contract. Fixing those issues would make us much more likely to maintain our relationship with Shoutlet. While the platform is intuitive to use, lack of function makes community management an extremely frustrating experience within Shoutlet
No photo available

Usability

Adobe Social2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo
Shoutlet7.7
Based on 4 answers
Shoutlet is continually updating the functionality of their software, often improving on things I didn't know COULD be improved!
Christine Lawrence profile photo

Performance

Adobe Social5.0
Based on 1 answer
No answer on this topic is available.
Shoutlet7.3
Based on 1 answer
In general, the software works really well. I get weird errors for time to time. Tech Therapy does a great job helping when things go awry
Lisa Adams profile photo

Support

Adobe Social8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
No photo available
Shoutlet7.3
Based on 1 answer
I feel that the level of support I get from Shoutlet is far beyond the level of support I've received from other companies in a variety of services. It would be nice to have a regular update from Tech Therapy that lists out any potential bugs they're working to fix for the various browsers they support. Sometimes I wonder if I'm experiencing an issue simply because I use Firefox vs. Chrome.
Lisa Adams profile photo

Online Training

Adobe Social6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Social5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Originally started with Radian 6 for social listening, however, it requires way too much hands-on time for small teams. Again, a robust systems for large B2C and ecommerce sites.
Sandy Adam profile photo
Other tools offer superior community management options. Shoutlet's reporting tools and integration with Kenshoo are superior. Integrated canvas pages make the platform stand out. The main reason we selected Shoutlet was due to the integrated canvas pages.
No photo available

Return on Investment

  • Scheduling posts for client approval has streamlined our process.
  • The inability to schedule video posts on Twitter has created extra work at times for Community Managers.
  • The analytics portion is hardly used anymore due to different algorithms, not a great return on investment.
  • Moderation through Adobe gives us a great way to keep track of engaged users on our pages.
No photo available
  • Positive: Hours saved from the ability to pre-schedule content and design landing pages.
  • Positive: Reporting features are useful for charting data to demonstrate ROI.
  • Negative: Hours lost due to buggy SCRM tools and reliance on native versions of social media platforms.
No photo available

Pricing Details

Adobe Social

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Shoutlet

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details