What users are saying about

Adobe Social

39 Ratings

Shoutlet

39 Ratings

Adobe Social

39 Ratings
Score 6.7 out of 101

Shoutlet

39 Ratings
Score 7.7 out of 101

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Likelihood to Recommend

Adobe Social

Adobe Social is well suited for writing and scheduling most posts. It's less appropriate for Twitter video and social analytics depending on the needs of your client. Other products worth looking at are Hootsuite or Sprout Social
No photo available

Shoutlet

I think Shoutlet is an excellent tool for any mid-sized to larger company looking to improve their social strategy. While it does have some minor improvements that can be made, it's overall an impressive way to mass post to multiple networks and interact and engage with your followers in the social space. I feel at this time that a smaller company could probably benefit from a lesser in-depth version of this tool at this time
No photo available

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.4
Shoutlet
8.0
Boolean keyword searches
Adobe Social
2.2
Shoutlet
Filtering out noise/spam
Adobe Social
2.2
Shoutlet
8.0
Sentiment analysis
Adobe Social
2.2
Shoutlet
Broad channel coverage
Adobe Social
3.1
Shoutlet

Publishing

Adobe Social
3.3
Shoutlet
8.3
Content planning and scheduling
Adobe Social
4.2
Shoutlet
8.0
Audience targeting
Adobe Social
3.3
Shoutlet
8.0
Content optimization
Adobe Social
2.3
Shoutlet
Workflow management
Adobe Social
3.2
Shoutlet
9.0

Engagement

Adobe Social
2.2
Shoutlet
9.0
Automated routing and prioritization
Adobe Social
2.2
Shoutlet
9.0
Customer interaction histories
Adobe Social
2.3
Shoutlet
9.0
Bulk actions
Adobe Social
2.1
Shoutlet

Marketing

Adobe Social
2.1
Shoutlet
8.7
Lead generation
Adobe Social
2.1
Shoutlet
8.0
Content marketing
Adobe Social
2.2
Shoutlet
9.0
Paid media management
Adobe Social
2.1
Shoutlet
Campaigns and promotions
Adobe Social
2.2
Shoutlet
9.0

Channel coverage/integration

Adobe Social
3.0
Shoutlet
9.0
Twitter
Adobe Social
4.3
Shoutlet
9.0
Facebook
Adobe Social
3.3
Shoutlet
9.0
LinkedIn
Adobe Social
3.1
Shoutlet
9.0
Google+
Adobe Social
3.2
Shoutlet
9.0
Instagram
Adobe Social
3.0
Shoutlet
Pinterest
Adobe Social
3.0
Shoutlet
YouTube
Adobe Social
1.2
Shoutlet

Reporting/analytics

Adobe Social
2.2
Shoutlet
7.7
Campaign success analytics
Adobe Social
2.3
Shoutlet
8.0
Real-time tracking
Adobe Social
2.2
Shoutlet
8.0
Competitor analysis
Adobe Social
2.2
Shoutlet
7.0

Account management

Adobe Social
2.6
Shoutlet
Role-based user permissions & privileges
Adobe Social
3.2
Shoutlet
Mobile access
Adobe Social
2.0
Shoutlet

Pros

  • Integration with Site Catalyst could be of benefit as long as a subject matter expert in both platforms provides guidance
  • Some of the terms reporting can be useful at times to determine overall reach of a campaign across platforms
  • Recent update to newest version did bring some noticable improvements.
No photo available
  • Quick execution of social contests that easily adapt to mobile and can be launched on social channels and brand-channel websites simultaneously.
  • Identifying key influencers within a social community.
  • Planning and organizing effective content distribution for multiple brands and multiple social channels.
Dan Geary profile photo

Cons

  • Content calendar layout is hard to follow along with
  • Shared logins don't load data consistently into each dashboard
  • Can't mass delete comments from your social page
No photo available
  • We are hoping that in the near future there will be an area for Pinterest. However, we do understand that Pinterest is the one that needs to allow that.
Erika Ferguson profile photo

Likelihood to Renew

Adobe Social5.4
Based on 11 answers
Product is not evolving, gaps are never overcome, and reporting is poor. It's not an innovative product.
Chris Cartwright profile photo
Shoutlet1.3
Based on 24 answers
I would absolutely give Shoutlet a shot when it came to renewal. They release updates almost weekly and do have a running list of improvements they've made. It's a very competitive landscape with many innovative companies joining together every day so I would need to make sure it is still best in class in the categories we need it to prove ROI for.
Alissa Calomino profile photo

Usability

Adobe Social2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo
Shoutlet7.7
Based on 4 answers
While some things do require a little training, a quick phone training session or reading an online guide usually suffices. I've never needed multiple training sessions for any part of Shoutlet. As someone with very little coding/programming background (read: absolutely none), I am always able to accomplish what is needed without feeling over my head or needing help.
Lisa Adams profile photo

Performance

Adobe Social5.0
Based on 1 answer
No answer on this topic is available.
Shoutlet7.3
Based on 1 answer
In general, the software works really well. I get weird errors for time to time. Tech Therapy does a great job helping when things go awry
Lisa Adams profile photo

Support

Adobe Social8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
No photo available
Shoutlet7.3
Based on 1 answer
I feel that the level of support I get from Shoutlet is far beyond the level of support I've received from other companies in a variety of services. It would be nice to have a regular update from Tech Therapy that lists out any potential bugs they're working to fix for the various browsers they support. Sometimes I wonder if I'm experiencing an issue simply because I use Firefox vs. Chrome.
Lisa Adams profile photo

Online Training

Adobe Social6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Social5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

I would say that Adobe Social combines all the best qualities of its competitors into one platform. It has moderation capabilities similar to Buddy Media and publishing capabilities like Social Studio
No photo available
We evaluated over 10 products in addition to the one we were using at the time. I am not comfortable naming them but some were better in specific areas but less broadly focused. Our criteria focused on automation, approvals, record retention, legal discovery and reputation management. We also currently use Radian6 in conjunction with the tool.
Alissa Calomino profile photo

Return on Investment

  • efficiency
  • post performance
No photo available
  • Increased community management efficiency
  • Lower costs on contest and microsite development
  • Improved Consumer Affairs tracking
Tiffany Strobel profile photo

Pricing Details

Adobe Social

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Shoutlet

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details