Adobe Social vs. Shoutlet (Discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Social
Score 6.3 out of 10
N/A
Adobe Social, incorporates technology from Context Optional and Efficient Frontier. Adobe acquired Facebook advertising-management platform Efficient Frontier in November. Six months earlier, Efficient Frontier had acquired Facebook page-management platform Context Optional. Adobe Social is an enterprise social platform competing with Buddy Media and Involver, enabling things like automated content marketing and social sweepstakes and competitions. Customers tend to be medium to large…N/A
Shoutlet (Discontinued)
Score 2.0 out of 10
N/A
Shoutlet is a cloud-based social relationship platform that enables marketers to publish, engage and measure social marketing campaigns and activities on social media platforms such as Facebook, Twitter, LinkedIn, Foursquare, Google+, and YouTube. The product’s focus is on quantifying return on social, integrating social data into business and scaling social across the enterprise. Features include tools for social CRM, creative design, social listening, ads, workflow management, contest design…N/A
Pricing
Adobe SocialShoutlet (Discontinued)
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe SocialShoutlet (Discontinued)
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Adobe SocialShoutlet (Discontinued)
Considered Both Products
Adobe Social
Chose Adobe Social
Adobe Social is a unified platform; Salesforce's Buddy Media & Radian6 is not.
Adobe Social easily integrates with Adobe Analytics and the rest of their Marketing Cloud.
Shoutlet (Discontinued)

No answer on this topic

Top Pros
Top Cons
Features
Adobe SocialShoutlet (Discontinued)
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Adobe Social
7.4
9 Ratings
3% below category average
Shoutlet (Discontinued)
8.0
1 Ratings
4% above category average
Boolean keyword searches7.58 Ratings00 Ratings
Filtering out noise/spam7.57 Ratings8.01 Ratings
Sentiment analysis7.58 Ratings00 Ratings
Broad channel coverage7.09 Ratings00 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Adobe Social
7.4
9 Ratings
7% below category average
Shoutlet (Discontinued)
8.3
1 Ratings
5% above category average
Content planning and scheduling7.09 Ratings8.01 Ratings
Audience targeting7.58 Ratings8.01 Ratings
Content optimization7.59 Ratings00 Ratings
Workflow management7.59 Ratings9.01 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Adobe Social
7.7
8 Ratings
5% below category average
Shoutlet (Discontinued)
9.0
1 Ratings
11% above category average
Automated routing and prioritization7.58 Ratings9.01 Ratings
Customer interaction histories8.08 Ratings9.01 Ratings
Bulk actions7.58 Ratings00 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Adobe Social
8.0
8 Ratings
4% above category average
Shoutlet (Discontinued)
8.7
1 Ratings
13% above category average
Lead generation8.07 Ratings8.01 Ratings
Content marketing8.08 Ratings9.01 Ratings
Paid media management8.07 Ratings00 Ratings
Campaigns and promotions8.08 Ratings9.01 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Adobe Social
7.9
9 Ratings
7% below category average
Shoutlet (Discontinued)
9.0
1 Ratings
6% above category average
Twitter8.08 Ratings9.01 Ratings
Facebook8.09 Ratings9.01 Ratings
LinkedIn7.57 Ratings9.01 Ratings
Google+7.09 Ratings9.01 Ratings
Instagram8.57 Ratings00 Ratings
Pinterest8.04 Ratings00 Ratings
YouTube8.07 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Adobe Social
7.8
9 Ratings
1% below category average
Shoutlet (Discontinued)
7.7
1 Ratings
2% below category average
Campaign success analytics8.09 Ratings8.01 Ratings
Real-time tracking7.58 Ratings8.01 Ratings
Competitor analysis8.08 Ratings7.01 Ratings
Account management
Comparison of Account management features of Product A and Product B
Adobe Social
7.3
8 Ratings
11% below category average
Shoutlet (Discontinued)
-
Ratings
Role-based user permissions & privileges7.58 Ratings00 Ratings
Mobile access7.07 Ratings00 Ratings
Best Alternatives
Adobe SocialShoutlet (Discontinued)
Small Businesses
Publer
Publer
Score 9.8 out of 10
Publer
Publer
Score 9.8 out of 10
Medium-sized Companies
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe SocialShoutlet (Discontinued)
Likelihood to Recommend
7.5
(16 ratings)
8.0
(25 ratings)
Likelihood to Renew
5.4
(11 ratings)
1.3
(24 ratings)
Usability
8.5
(4 ratings)
7.7
(4 ratings)
Availability
7.0
(1 ratings)
7.3
(1 ratings)
Performance
5.0
(1 ratings)
7.3
(1 ratings)
Support Rating
8.0
(3 ratings)
7.3
(1 ratings)
Online Training
6.0
(1 ratings)
-
(0 ratings)
Implementation Rating
5.0
(1 ratings)
-
(0 ratings)
User Testimonials
Adobe SocialShoutlet (Discontinued)
Likelihood to Recommend
Adobe
I used Adobe Social when I use to have my own business on social media. After many months I was having no success in finding the correct clients for my products. Using Adobe Social I was able to market and discover different ways of searching for the correct clients and later on helped my business grow.
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Spredfast
I think Shoutlet is an excellent tool for any mid-sized to larger company looking to improve their social strategy. While it does have some minor improvements that can be made, it's overall an impressive way to mass post to multiple networks and interact and engage with your followers in the social space. I feel at this time that a smaller company could probably benefit from a lesser in-depth version of this tool at this time
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Pros
Adobe
  • Adobe Social lacks strengths, as I believe Adobe themselves have acknowledged, given their decision not to continue support or development. But if I need to list three strengths, the first would be it can publish to some social media platforms with a success rate of over 50%. If that's a strength.
  • It has workflow processes, but they are over-complicated and poorly designed.
  • It has some basic analytics, but Adobe consultants usually recommend referring to Adobe Analytics instead. Which is great if you actually use Adobe Analytics.
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Spredfast
  • The ability to manage and publish to various social accounts from one platform. This feature helped us to have a cohesive social strategy and saved us a lot of time having to go back and forth between accounts.
  • The module that allowed us to build contests and custom landing pages was perhaps my favorite part. For the contests, it proved to be ultra convenient to be able to build, host and run social promotions through the same platform that housed our social accounts and lists. From a landing-page-design standpoint, it was also wonderful and time-effective for each individual department to be able to build professional and dynamic pages themselves rather than tasking it to our web designers who really didn't have the time.
  • I was also very pleased with the customer service we received from the Shoulet team. From the original demo, to the training sessions, all the way through to back-end service maintenance, everyone we dealt with was available, accommodating and friendly. Not entirely common in this day in age.
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Cons
Adobe
  • It would be great if Adobe scheduled video uploads for Twitter.
  • A time change in a social post automatically puts the post back to Level 1 of approvals. It can be a big hassle to have to start the process over for such a small change.
  • Adobe uses a different algorithm to measure engagement our company does. It would be great to upload your own algorithm into Adobe.
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Spredfast
  • I would like to see Shoutlet improve the usability of their "Shoutlet Profiles" module. It has improved over time, but I would like to see more individual user metrics such as affinity, time spent engaged per user, and monthly interactions by user.
  • I would also like to see Shoutlet redesign their "manage urls" module and URL shortener. The shortener works well, but I would like the interface to be more user friendly, and be able to access it throughout the rest of the tool. Perhaps in a slide out drawer.
  • Unfortunately, Shoutlet does not offer a Pin scheduling tool at this time. This would be a HUGE asset for them to have.
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Likelihood to Renew
Adobe
I wasn't in charge of making the actual management decision, but I would absolutely renew Adobe Social. As I mentioned, it provides strong and in-depth analytics and listening tools. The reports that it generates are very thorough and easy to read. I loved the platform and would recommend it to anyone
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Spredfast
While I do not have direct control over the renewal of our contract, I am definitely lobbying to not only renew the contract, but expand our contract with Shoutlet to include more of our company's accounts in our Shoutlet account for the many reasons already stated. By pulling all of our accounts, pages and platforms into one media management tool, we'll be able to better serve our fans, members, patients and employees. It will cut down time it takes for us to post across our entire company's breadth of social media options while sharing more easily between locations and entities. For medium and large scale enterprises, Shoutlet is hard to beat.
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Usability
Adobe
The reason why I give this rating is that the overall platform is simple to use. You don't need to be tech-savvy or have a vast understanding of how to work a marketing tool. It is very simple to use compared to different platforms and you learn a lot of different ways to build your business.
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Spredfast
While some things do require a little training, a quick phone training session or reading an online guide usually suffices. I've never needed multiple training sessions for any part of Shoutlet. As someone with very little coding/programming background (read: absolutely none), I am always able to accomplish what is needed without feeling over my head or needing help.
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Performance
Adobe
No answers on this topic
Spredfast
In general, the software works really well. I get weird errors for time to time. Tech Therapy does a great job helping when things go awry
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Support Rating
Adobe
The reason why I give this a 9 out of 10 in terms of support is because of the mobile app functionality. I have had many issues in terms of logging in and also loading pages. The app overall is easy to use but at what cost? Other than that it is great and I still enjoy Adobe Social.
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Spredfast
I feel that the level of support I get from Shoutlet is far beyond the level of support I've received from other companies in a variety of services. It would be nice to have a regular update from Tech Therapy that lists out any potential bugs they're working to fix for the various browsers they support. Sometimes I wonder if I'm experiencing an issue simply because I use Firefox vs. Chrome.
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Online Training
Adobe
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
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Spredfast
No answers on this topic
Implementation Rating
Adobe
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
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Spredfast
No answers on this topic
Alternatives Considered
Adobe
Hootsuite Enterprise is superior in many ways, but the biggest factor is probably that it is constantly evolving and adding new features, working directly with social media companies ahead of new releases. Adobe seems to have stopped developing their product.
Read full review
Spredfast
Shoutlet is infinitely more advanced than SocialMadeSimple. It is a much more complex and in-depth platform. We actually changed to SocialMadeSimple after Shoutlet and I miss how easy to use and advanced it was in comparison. It was a money decision but if they were the same price, I would absolutely insist we go back
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Return on Investment
Adobe
  • Although we chose Adobe Social believing it could provide ROI metrics we could not get elsewhere, that turned out not to be the case. Site Catalyst can give us everything we need without Adobe Social
  • Adobe Social did not create greater efficiencies and speed up our activity within social media. In fact, it has done the oppposite. It is very cumbersome with little clear benefit.
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Spredfast
  • Allows our small staff to provide our clients with world-class service and data.
  • Exponentially improved fan base expansion for our clients.
  • Rapid response for customer service issues for clients - allowing us to help our clients prevent their social media presence from becoming the Complaint Department, rather a true community of fans and supporters of a brand.
Read full review
ScreenShots