Adobe Test and Target is an A/B, multi-variate testing platform which Adobe acquired as part of the Omniture platform in 2009. It is now part of the Adobe Marketing Cloud. It offers tight integration with Adobe analytics and content management products.
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Jahia Digital Experience Platform
Score 8.0 out of 10
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Jahia is a Java-based enterprise content management system. It features an integrated user portal, web publishing and content management, document management, collaboration, and multi-channel publishing.
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Progress Sitefinity
Score 7.6 out of 10
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Progress Sitefinity is a content management and customer analytics platform. It supports content management, tailored marketing, multi-channel management, and ecommerce sites.
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Pricing
Adobe Target
Jahia Digital Experience Platform
Progress Sitefinity
Editions & Modules
No answers on this topic
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe Target
Jahia Digital Experience Platform
Progress Sitefinity
Free Trial
No
Yes
Yes
Free/Freemium Version
No
Yes
No
Premium Consulting/Integration Services
No
Yes
Yes
Entry-level Setup Fee
No setup fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Community Pulse
Adobe Target
Jahia Digital Experience Platform
Progress Sitefinity
Features
Adobe Target
Jahia Digital Experience Platform
Progress Sitefinity
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
Adobe Target
8.1
18 Ratings
3% below category average
Jahia Digital Experience Platform
-
Ratings
Progress Sitefinity
-
Ratings
a/b experiment testing
9.318 Ratings
00 Ratings
00 Ratings
Split URL testing
8.617 Ratings
00 Ratings
00 Ratings
Multivariate testing
7.917 Ratings
00 Ratings
00 Ratings
Multi-page/funnel testing
8.314 Ratings
00 Ratings
00 Ratings
Cross-browser testing
8.39 Ratings
00 Ratings
00 Ratings
Mobile app testing
8.57 Ratings
00 Ratings
00 Ratings
Test significance
8.415 Ratings
00 Ratings
00 Ratings
Visual / WYSIWYG editor
7.415 Ratings
00 Ratings
00 Ratings
Advanced code editor
6.614 Ratings
00 Ratings
00 Ratings
Page surveys
8.77 Ratings
00 Ratings
00 Ratings
Visitor recordings
8.49 Ratings
00 Ratings
00 Ratings
Preview mode
8.216 Ratings
00 Ratings
00 Ratings
Test duration calculator
8.016 Ratings
00 Ratings
00 Ratings
Experiment scheduler
8.415 Ratings
00 Ratings
00 Ratings
Experiment workflow and approval
7.612 Ratings
00 Ratings
00 Ratings
Dynamic experiment activation
7.412 Ratings
00 Ratings
00 Ratings
Client-side tests
8.015 Ratings
00 Ratings
00 Ratings
Server-side tests
7.510 Ratings
00 Ratings
00 Ratings
Mutually exclusive tests
7.716 Ratings
00 Ratings
00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Adobe Target
8.2
18 Ratings
7% below category average
Jahia Digital Experience Platform
-
Ratings
Progress Sitefinity
-
Ratings
Standard visitor segmentation
8.018 Ratings
00 Ratings
00 Ratings
Behavioral visitor segmentation
7.517 Ratings
00 Ratings
00 Ratings
Traffic allocation control
8.418 Ratings
00 Ratings
00 Ratings
Website personalization
9.216 Ratings
00 Ratings
00 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Adobe Target
8.1
18 Ratings
6% below category average
Jahia Digital Experience Platform
-
Ratings
Progress Sitefinity
-
Ratings
Heatmap tool
7.88 Ratings
00 Ratings
00 Ratings
Click analytics
7.615 Ratings
00 Ratings
00 Ratings
Scroll maps
8.88 Ratings
00 Ratings
00 Ratings
Form fill analysis
8.28 Ratings
00 Ratings
00 Ratings
Conversion tracking
8.615 Ratings
00 Ratings
00 Ratings
Goal tracking
8.117 Ratings
00 Ratings
00 Ratings
Test reporting
8.018 Ratings
00 Ratings
00 Ratings
Results segmentation
8.316 Ratings
00 Ratings
00 Ratings
CSV export
8.215 Ratings
00 Ratings
00 Ratings
Experiments results dashboard
7.318 Ratings
00 Ratings
00 Ratings
Security
Comparison of Security features of Product A and Product B
Adobe Target
-
Ratings
Jahia Digital Experience Platform
8.0
34 Ratings
1% below category average
Progress Sitefinity
8.1
163 Ratings
0% below category average
Role-based user permissions
00 Ratings
8.034 Ratings
8.1163 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Adobe Target
-
Ratings
Jahia Digital Experience Platform
8.5
35 Ratings
5% above category average
Progress Sitefinity
8.1
144 Ratings
0% below category average
API
00 Ratings
7.93 Ratings
8.1137 Ratings
Internationalization / multi-language
00 Ratings
9.035 Ratings
8.1106 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Adobe Target
-
Ratings
Jahia Digital Experience Platform
6.6
35 Ratings
8% below category average
Progress Sitefinity
8.0
170 Ratings
11% above category average
WYSIWYG editor
00 Ratings
9.034 Ratings
8.1160 Ratings
Code quality / cleanliness
00 Ratings
1.130 Ratings
8.0151 Ratings
Admin section
00 Ratings
8.333 Ratings
8.0168 Ratings
Page templates
00 Ratings
8.034 Ratings
8.1164 Ratings
Library of website themes
00 Ratings
4.12 Ratings
8.0104 Ratings
Mobile optimization / responsive design
00 Ratings
8.033 Ratings
8.0155 Ratings
Publishing workflow
00 Ratings
7.133 Ratings
8.1152 Ratings
Form generator
00 Ratings
7.026 Ratings
8.0140 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
If you're using the Adobe stack and tools to power your website, Target is a great solution to implement. I've utilized Target within two organizations, one running on Adobe Experience Manager (AEM), and the other on Adobe Magento. I don't see how companies could harness the full capacity of Target without also having Adobe Analytics integrated. This is their 'secret sauce' and might not be a good solution for companies who are invested in Google Analytics 360. Integration was straightforward but did require support from the Adobe team to implement successfully. While Target is a great tool for digital teams to support, you'll need your tech team aligned and available to support implementation.
In my experience, Jahia Digital Experience Platform as a CMS platform is excellent when you have a large amount of content that needs to be customized. It is also good for when you have templated content that has minor variations. I would say it is less appropriate when the content has numerous mathematical computations, or a large amount of business logic that comes into play with data processing.
Progress Sitefinity remains a little heavyweight for sites that require basic text content, or a limited number of pages. However, its flexibility (including the range of different content types if supports) make it a good choice for any organization requiring advanced content management capabilities at an affordable price.
This application gives us an incredible integration with Adobe Analytics that allows its operation to be the best and determine the performance of our website.
It offers us an analysis based on user behavior and a web page customization option to adapt and meet the needs of those users.
'Low-code structured content' (dynamic content types) is one of Sitefinity's most powerful features that allows you to structure content according to business needs, while at the same time dampening editorial freedom to ensure accessibility, meta enhancement, SEO and API consumption can be achieved.
Sitefinity's content provider model allows us to flexibly (by means of admin interface) easily aggregate or separate content sharing within a multi-site instance.
This proofs particularly powerful in emerging situations where there suddenly is a demand for content sharing across countries or regions.
Adaptability at its core.
While there's never a perfect fit for everything, it allows for easy code customization and extension being a .NET application at heart. Giving it a corporate edge over other custom solutions, whether it is on the development side or deployment side (on premise, IaaS or Azure DevOps Paas). And it has enabled us to put the system to use in its core feature - which is to manage content, where on other occasions we were able to take full advantage of its features such as A/B testing and personalization.
This is something a lot of testing tools struggle with, but I think the WYSIWYG ("What you see is what you get") editor - or Visual Experience Composer (VEC) in Adobe terminology - could definitely use some work. It's a struggle to execute many tests beyond simple copy, color, placement changes, and even the features that do exist are often clunky if not altogether broken.
The interface itself can be a bit counterintuitive in certain parts. If you are familiar with other tools, it's likely middle of the road in this respect; think much easier to understand than Monetate for instance, but a far cry from the simplicity of an Optimizely.
It can be a bit buggy from time to time. The worst example is the frequency at which the tool will fail to save due to an error, but not inform you of this until you try to save, at which point your only option is to log out, log back in, and make all of your updates once again. It can become an extreme pain point at times, and I personally have just gotten into the habit of saving every couple of minutes to avoid a massive loss of productivity.
It lacks the ability to manage multiple versions of a page or content in general.
The back office interface sometimes encounters bugs or display problems.
It's difficult to keep pre-production sites up to date in terms of content compared to production, because the time required to import/export sites is very long once the site is rich in content.
Diagram or illustrate more use cases for server setups, and managing of upgrades.
I'd like to see the ability to synchronize from one server to multiple others at once.
Implementation assistance as part of the purchase rather than farming out to 3rd party, although they did answer every question we asked in order to determine our best architecture setup.
We have a team of people trained on how to use the application and it integrates well with the other Adobe products we use. Our future roadmap of testing will require some complex scenarios which we hope Target will be able to accomplish
I would not use Jahia as it proved too complex for our needs and didn't help our over goal of customer satisfaction. Along with the man hours to build and execute, it wasn't worth the hassle
The recent UI update is a complete mess. It is difficult to navigate and find features that previously existed. The reactiveness of the page depending on window size is also ridiculous and it is absurd that depending on how large your window is, entire columns of functions will disappear with no indication that they are missing. The usability of the tool has fallen off a cliff.
The interface and ergonomics are designed to facilitate the use of the product. The creation of template is easy which allows to minimize the actions necessary for the provision of content.
Very big fan of this CMS, as it allows scalability, performance, and everything else. The support is great whenever we need it. As a marketer, the digital/marketing side of things is very easy to use and we've seen strong results from an SEO and marketing perspective. I can't speak to the developer/creative side too much, but in talking with these teams, they do recommend the tool as well.
[I give it this rating because it] was up most of the time. There are so many scheduled reboots that I don't think it would be a good choice for a 95% SLA.
On several occasions, we have had the need to ask for help from the Adobe Target support team, and I must say that they have provided us with an excellent experience, as they take care of solving the problems quickly and with high precision
As I was saying, the support makes sure to be available for any question, or any technical point that we may need to discuss about. Moreover, whenever we have an issue with the platform they get alerted and also send us an email so that we are aware. We had multiple complex topics to work on in the past, but they always have been answering our question
Support can be pretty good, even though, depending on the level of licensing, it can take longer to hear back from their team. They do have a phone option, which works well. Overall, they are knowledgeable, and helpful when needed. At times, support is able to access the system directly and troubleshoot critical items when needed.
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Implement using a global mBox on the page so you can change any and everything over the traditional method. Traditional method is good if you do not have technical web dev resources, do not know Javascript/jQuery, or you have money to blow on mBox calls. Global deployment reduces mBox calls and allows you to touch many parts of the page easily. A lot more customizable
N/A - I was not part of the implementation team. We have had this internally for over 5 years. Based on my experience, ensure that you have documentation on the initial implementation and subsequent upgrades. I would also recommend to have all the documentation on how and why the system was implemented the way it was
We seriously considered another software but because we use so many other Adobe products this made the most sense for us. If you are not dependent on other Adobe software and are a smaller company, in my opinion, Target may not be the best fit.
Jahia provides a similar user experience to other CMS I have used in the past - it features a simple interface that makes navigating and learning how to use the platform easy and the ability to copy and paste content saves time and effort when building new pages. The ease in which you can manage the site in different languages is also a big plus!
It is hands down just easier for our customers to use. The interface and the page builder experience is much better than what we have used in the past and has many enterprise features even in the lower price-point
We have been able to run specific A/B tests that have shown an increase in conversion, which in turn has led to very large banked sales numbers for the year.
We have been able to prove that using and automated Merchandising process did not decrease conversion. This allowed us to greatly increase efficiency by opening up resource time.