What users are saying about

AdRoll

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74 Ratings
34 Ratings

AdRoll

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74 Ratings
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Score 7.5 out of 101
34 Ratings
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Score 8.3 out of 101

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Likelihood to Recommend

AdRoll

AdRoll is great for more advanced Marketing organizations with a robust CRM and Marketing Automation platform as it provides a scalable platform for targeting multiple different audiences along their entire customer journey. Those just starting out may not be able to leverage the tool to its potential without robust training/support
No photo available

Demandbase

My experience is only within B2B. Great technology to use for B2B marketing to named accounts. I recommend working with their customer success team during implementation
Tom Berger profile photo

Feature Rating Comparison

Ad Network Integration

AdRoll
7.5
Demandbase
Data Transfer
AdRoll
7.7
Demandbase
DSP integration
AdRoll
7.4
Demandbase

Ad Campaigns

AdRoll
7.9
Demandbase
Ad campaign creation
AdRoll
8.2
Demandbase
Ad deployment
AdRoll
8.4
Demandbase
Display advertising
AdRoll
8.3
Demandbase
Ad display and retargeting segmentation
AdRoll
8.1
Demandbase
Sequence targeting
AdRoll
6.5
Demandbase

Ad Reporting & Analytics

AdRoll
7.0
Demandbase
Ad dashboards
AdRoll
7.6
Demandbase
Ad performance reports
AdRoll
7.4
Demandbase
Ad conversion tracking
AdRoll
6.5
Demandbase
Ad attribution reporting
AdRoll
6.8
Demandbase
Cross-channel ad management
AdRoll
7.4
Demandbase
Ad forecasting and optimization
AdRoll
6.1
Demandbase

Pros

  • Simple retargeting via integration with Marketing Automation platforms
  • Cross-platform ad personalization capabilities
  • Simplified campaign management and optimization
No photo available
  • ABM Enablement, Account Insights.
  • Orchestration of a full ABM campaign (Digital, Media, Enablement).
  • ABM focused web strategies.
Jaimie Bakas (Crandell) profile photo

Cons

  • They could make their documentation more easy to understand such that it is more user-friendly for first time users, so we don't have to reach out to support for more information.
  • They could have the functionality of more design options on the page. I had to externally make the ad have the background I wanted and upload it. But having editing capabilities on site would be easier.
  • I would like to see them expand into other aspects of advertising, not just remarketing and retargeting ads.
No photo available
  • The growth of the Target Advertising platform could allow users to build their own ads without the requirement of the ad management team. This would streamline speed to market and testing methodologies while freeing up internal resources to build product and consult with clients for optimized success.
John Dering profile photo

Likelihood to Renew

AdRoll6.5
Based on 4 answers
Account management is a big issue for us, its something we were looking for but we didn't get too many big ideas or big strategies to move the needle.
No photo available
Demandbase9.3
Based on 10 answers
We expect to see good success in creating personalized experiences using Demandbase. This has allowed us to create industry specific visitor site experience as well as account specific site experience. This is expected to lead to higher conversion on the site.Therefore, we are very much likely to continue to use it.
Naveen Jain profile photo

Usability

AdRoll10.0
Based on 3 answers
Honestly, AdRoll is like every other ad management system. In fact, all ad management systems are pretty much identical with a few proprietary tweaks. Creating a campaign is done in one seamless screen with everything you need right there. The ability to add creative and even order AdRoll to create ads for you is also easy. The monitoring of a live campaign is easy as you can see all the necessary information from the main screen. Super easy to use and reliable deliverability
Stefanie Cash profile photo
No score
No answers yet
No answers on this topic

Support

AdRoll10.0
Based on 3 answers
Really reliable support. Dependable, easy to understand billing. I rarely have any issues, but if I do they are super quick to respond
No photo available
Demandbase9.5
Based on 4 answers
I send all of my questions to our rep and I get quick responses and she is great about also following up with the support team to make sure my questions were answered.
Elizabeth Lawson profile photo

Online Training

No score
No answers yet
No answers on this topic
Demandbase9.0
Based on 1 answer
We were able to implement quickly.
No photo available

Implementation

AdRoll6.0
Based on 1 answer
It was easy to implement.
Alya Grinberg profile photo
Demandbase10.0
Based on 3 answers
The consultant did a fantastic job in integrating Demandbase with Adobe Insight so we could leverage it to full potential. We also customized the industry groups specific to our company.
Kinjal Shah profile photo

Alternatives Considered

Cheaper and easier to use!
No photo available
DB was the only company we considered for reverse IP lookup.
Elizabeth Lawson profile photo

Return on Investment

  • On a positive front, we've been able to measure some impact from AdRoll campaigns - we actually did an A/B test to look at how many view-through conversions were recorded for people who saw our ads vs seeing PSA's and saw a significant lift.
  • On a more negative front, the large majority of conversions we've seen through AdRoll have been view through conversions, which has made it more difficult to track which conversions specifically were due to AdRoll, and measuring has been more difficult (although their Enhanced Conversion Tracking helps some, although it only works for a subset of campaigns we run).
  • It's honestly hard to tell what the overall impact has been, as we actually haven't been running with it the past few months, and it's been hard to measure a noticeable decrease in overall signups/volume.
Justin Higgins profile photo
  • Higher conversion rates on forms
  • Lower abandonment rates
  • Increase in leads
No photo available

Pricing Details

AdRoll

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Demandbase

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details