AdRoll vs. Demandbase One

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AdRoll
Score 4.0 out of 10
N/A
AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance, run reports, gather insights.
$40
per month
Demandbase One
Score 8.4 out of 10
N/A
Demandbase One is a a go-to-market platform that unites sales and marketing teams around rich, reliable Account Intelligence, activated wherever customers are interact with: in advertising, account-based experience (ABX), sales, and across systems. This helps users spot opportunities earlier, engage more intelligently, and close deals faster.N/A
Pricing
AdRollDemandbase One
Editions & Modules
Essentials
$12
per month
Growth
$25
per month
Starter
Free
No answers on this topic
Offerings
Pricing Offerings
AdRollDemandbase One
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AdRollDemandbase One
Top Pros
Top Cons
Features
AdRollDemandbase One
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
AdRoll
6.7
21 Ratings
10% below category average
Demandbase One
-
Ratings
Data Transfer6.721 Ratings00 Ratings
DSP integration6.815 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
AdRoll
5.5
44 Ratings
35% below category average
Demandbase One
8.5
5 Ratings
7% above category average
Ad campaign creation3.343 Ratings8.45 Ratings
Ad deployment8.144 Ratings00 Ratings
Display advertising5.541 Ratings9.15 Ratings
Ad display and retargeting segmentation5.544 Ratings00 Ratings
Sequence targeting5.026 Ratings00 Ratings
Contextual advertising00 Ratings8.24 Ratings
Social advertising00 Ratings8.24 Ratings
Ad reporting and analytics00 Ratings8.45 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
AdRoll
3.5
44 Ratings
76% below category average
Demandbase One
-
Ratings
Ad dashboards3.244 Ratings00 Ratings
Ad performance reports3.344 Ratings00 Ratings
Ad conversion tracking4.442 Ratings00 Ratings
Ad attribution reporting3.038 Ratings00 Ratings
Cross-channel ad management4.531 Ratings00 Ratings
Ad forecasting and optimization2.828 Ratings00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
AdRoll
-
Ratings
Demandbase One
8.7
5 Ratings
7% above category average
Automated routing and prioritization00 Ratings8.53 Ratings
Customer interaction histories00 Ratings8.65 Ratings
Syndicated content00 Ratings8.62 Ratings
Personalization00 Ratings9.05 Ratings
Engagement data tracking00 Ratings8.65 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
AdRoll
-
Ratings
Demandbase One
9.0
5 Ratings
13% above category average
Standard visitor segmentation00 Ratings8.85 Ratings
Behavioral visitor segmentation00 Ratings9.05 Ratings
ABM sales intelligence00 Ratings9.15 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
AdRoll
-
Ratings
Demandbase One
8.8
5 Ratings
12% above category average
3rd party intent signals00 Ratings9.05 Ratings
Downstream intent signals00 Ratings8.24 Ratings
Account identification00 Ratings9.15 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
AdRoll
-
Ratings
Demandbase One
9.1
5 Ratings
8% above category average
Automated workflow & orchestration00 Ratings9.15 Ratings
Best Alternatives
AdRollDemandbase One
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.6 out of 10
Leadfeeder
Leadfeeder
Score 7.2 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 8.0 out of 10
LeanData
LeanData
Score 9.7 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
Folloze
Folloze
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AdRollDemandbase One
Likelihood to Recommend
3.5
(49 ratings)
9.1
(50 ratings)
Likelihood to Renew
7.0
(6 ratings)
10.0
(12 ratings)
Usability
8.0
(6 ratings)
9.0
(2 ratings)
Support Rating
1.5
(6 ratings)
10.0
(10 ratings)
Online Training
-
(0 ratings)
9.0
(1 ratings)
Implementation Rating
8.0
(3 ratings)
10.0
(4 ratings)
User Testimonials
AdRollDemandbase One
Likelihood to Recommend
NextRoll
Adroll is perfect for companies and situations in which you are trying to retarget customers with specific products. Their platform is perfect for dynamic content on their web and social ads. Also, if you are running multiple campaigns at once then the Adroll platform is perfect when organizing many different campaigns at once. If you are just running one or two social campaigns I feel it is easier to go directly to the source and you can probably leave Adroll out of the mix
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Demandbase
Demandbase is a must have at our company. From an advertising standpoint it has allowed us to scale our ABM strategies and exceed benchmarks in our display ads. Our sales users are spending less time researching accounts and more time selling as Demandbase makes it easy for them to get alerted when accounts are showing intent and engagement with our business. I'm looking forward to the release of the multiple account journey product update, which will allow us to see how accounts are engaging with our other product areas and where we are missing the mark with engaging with those accounts who may be showing buyer signals with a particular GTM
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Pros
NextRoll
  • A customer service rep can help us out with any campaign questions, any time during the work week.
  • The platform has a very transparent platform that provides great detail about analytics of the ads.
  • The platform shows what digital advertising mediums are working the best for your website, not just the ads that you run through them.
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Demandbase
  • The Demandbase UI is user-friendly, easy to navigate and super intuitive.
  • Ad Targeting and budgeting is very concise, the platform tells you how much reach and spend you can expect for each campaign.
  • Person-based ad targeting, they are one of the only platforms that offers this which is a game changer.
Read full review
Cons
NextRoll
  • Improved level of support during the technical setup process would really improve the onboarding process
  • Consistent, proactive account management is key with organizations like AdRoll. A dedicated rep goes such a long way.
  • More granular reporting would help with back-end optimization and client recommendations
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Demandbase
  • Under the "highlighted" section there are only 6 accounts to see. It would be nice to have more than 6.
  • The engagement is rated in "minutes" while that's not really what is being scored. It's a little confusing as to how their engagement is scored.
  • It would be nice to be able to mute or hide of some contacts that we have already spoken to so that it opens space for other prospects.
  • Overall happy with the product
Read full review
Likelihood to Renew
NextRoll
We like AdRoll as it's filling a hole in our advertising right now, but it's not our favorite platform for running our online ads. Google and Facebook especially are our favorites, as we can do much more with them than we can with AdRoll, hence the 7 out of 10 rating.
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Demandbase
We expect to see good success in creating personalized experiences using Demandbase. This has allowed us to create industry specific visitor site experience as well as account specific site experience. This is expected to lead to higher conversion on the site. Therefore, we are very much likely to continue to use it.
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Usability
NextRoll
Once tags are given and things are set up, it is fairly easy to utilize the reporting dashboard and check in on your ongoing campaigns. Metrics are simple to follow and can be toggled for specific dates or other qualifiers
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Demandbase
Demandbase does have a learning curve, but once you get into it, the platform becomes very easy to use overall. I had a couple of sessions with our reps to have training sessions. After I was established, the only time I need help is with updates to the platform.
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Support Rating
NextRoll
We don't use AdRoll support much, but when we have it's been fine, in line with other advertising platforms where it takes a few days maximum to resolve an issue that you have with them. In general though, the platform is very self sufficient and we do not have to use their support much, which is a good thing.
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Demandbase
I don't deal a whole lot with the customer support, focused more on the use of it but from my experience, it's been fine. They've replied to my issues in a timely manner, never more than a day. The advertising team might be another story but I can't speak directly to that.
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Online Training
NextRoll
No answers on this topic
Demandbase
We were able to implement quickly.
Read full review
Implementation Rating
NextRoll
Implementation was easy, as all we needed to do was use Google Tag Manager's built in AdRoll tag type and input our client ID and we were up and running. If you're not using Google Tag Manager, I imagine the implementation would be relatively easy as well, as all that's needed is a basic pixel.
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Demandbase
The consultant did a fantastic job in integrating Demandbase with Adobe Insight so we could leverage it to full potential. We also customized the industry groups specific to our company.
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Alternatives Considered
NextRoll
AdRoll is better than Taboola in that the ad creation process. I like how the ads have better retargeting than Taboola. Also, I can make the ads look more elegant and fit our brand more than Taboola. Adroll's analytics are also better than Taboola in my experience. Lastly, Tabool is relatively the same price as Taboola.
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Demandbase
Demandbase had a higher account match rate for our known and unknown accounts. We also leverage in-platform advertising a lot for our targeted account approach and Demandbase has an exceptional platform for this use case. The most impactful difference was the relationship we have with our account team and how they continually ensure our success.
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Return on Investment
NextRoll
  • Mixed - while the tool provides an invaluable productivity gain the actual ROI it provides is less certain. We found if used in combination with other revenue analytics it was useful to determine the impact it had on revenue from returning visitors. If data is used on its own the impact on revenue is less quantifiable.
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Demandbase
  • Demandbase has helped me close business by focusing my lead generation efforts on companies that I know are interested in my services or use products that I consult on
  • At Salesforce.com, I used Demandbase to alert sales about companies that are "actively" looking at our products, which led to faster close times and increased revenues
Read full review
ScreenShots