What users are saying about
Top Rated
75 Ratings
Top Rated
75 Ratings
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Score 7.8 out of 101
56 Ratings
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Score 8.4 out of 101

Likelihood to Recommend

AdRoll

AdRoll is great for more advanced Marketing organizations with a robust CRM and Marketing Automation platform as it provides a scalable platform for targeting multiple different audiences along their entire customer journey. Those just starting out may not be able to leverage the tool to its potential without robust training/support
No photo available

Google Ad Manager

It is only suited for marketing. Make sure you have analytics on your site to track the people coming, final sales, and conversions because it is at it's best when you can use it to really read and understand the data at hand. Google Ads does everything it needs to in ads, and you don't need to be an expert to begin with it. However, I would not just tell someone to "go create an account" if they know very little about digital ads. Consult with someone first. It can be a little daunting if you were to do that!
Patrick Stephens profile photo

Feature Rating Comparison

Ad Network Integration

AdRoll
7.9
Google Ad Manager
8.5
Data Transfer
AdRoll
8.2
Google Ad Manager
8.5
DSP integration
AdRoll
7.6
Google Ad Manager
8.5

Ad Campaigns

AdRoll
8.6
Google Ad Manager
8.3
Ad campaign creation
AdRoll
8.6
Google Ad Manager
7.9
Ad deployment
AdRoll
8.9
Google Ad Manager
8.9
Display advertising
AdRoll
8.9
Google Ad Manager
9.3
Ad display and retargeting segmentation
AdRoll
8.5
Google Ad Manager
7.7
Sequence targeting
AdRoll
8.0
Google Ad Manager
7.6

Ad Reporting & Analytics

AdRoll
7.5
Google Ad Manager
8.0
Ad dashboards
AdRoll
7.9
Google Ad Manager
8.8
Ad performance reports
AdRoll
7.8
Google Ad Manager
8.1
Ad conversion tracking
AdRoll
7.3
Google Ad Manager
7.9
Ad attribution reporting
AdRoll
7.3
Google Ad Manager
7.9
Cross-channel ad management
AdRoll
7.7
Google Ad Manager
7.2
Ad forecasting and optimization
AdRoll
6.8
Google Ad Manager
8.3

Pros

AdRoll

  • Simple retargeting via integration with Marketing Automation platforms
  • Cross-platform ad personalization capabilities
  • Simplified campaign management and optimization
No photo available

Google Ad Manager

  • It allows you to change a lot of attributes for the line items.
  • The report function is versatile, allowing different types of queries.
Kevin Yip profile photo

Cons

AdRoll

  • Improved level of support during the technical setup process would really improve the onboarding process
  • Consistent, proactive account management is key with organizations like AdRoll. A dedicated rep goes such a long way.
  • More granular reporting would help with back-end optimization and client recommendations
No photo available

Google Ad Manager

  • It does not allow different user permissions. We have to pay for an order entry app/platform for order entry people to enter orders so they won't mess up with the system.
  • The reports takes a long time to run.
  • The reports lack visualizations.
  • Some reports cannot be automated because some of the queries do not have enough dynamic dates options such as 'ends X days ago'.
Kevin Yip profile photo

Likelihood to Renew

AdRoll

AdRoll 6.5
Based on 4 answers
Account management is a big issue for us, its something we were looking for but we didn't get too many big ideas or big strategies to move the needle.
No photo available

Google Ad Manager

Google Ad Manager 7.0
Based on 1 answer
I think it's useful for our team and we rely on it to improve our business. It is within our budget also. Although we still will need an approval from the upper-level management team, I don't see any problem with that
No photo available

Usability

AdRoll

AdRoll 10.0
Based on 3 answers
I find most of the functions usable, but can see room for improvement in some areas
Adam Sabados profile photo

Google Ad Manager

No score
No answers yet
No answers on this topic

Support

AdRoll

AdRoll 10.0
Based on 3 answers
Really reliable support. Dependable, easy to understand billing. I rarely have any issues, but if I do they are super quick to respond
No photo available

Google Ad Manager

Google Ad Manager 8.0
Based on 1 answer
They always respond in 24 hours and can get the answers most of the time. For questions which cannot be answered initially, I don't need to escalate. The rep will ask their 'colleague' if needed..
Kevin Yip profile photo

Implementation

AdRoll

AdRoll 6.0
Based on 1 answer
It was easy to implement.
Alya Grinberg profile photo

Google Ad Manager

No score
No answers yet
No answers on this topic

Alternatives Considered

AdRoll

  • I don't really know of any direct competitors.
  • I'm sure you can do a lot of what AdRoll does using Facebook and/or Twitter and/or AdWords retargeting features but using AdRoll was way easier.
  • I'm sure there are also added benefits fo using AdRoll vs. retargeting options available on each specific ad network, however, I don't know what they are.
No photo available

Google Ad Manager

The UI is better against all other options in the market. Even the opportunity that you have to integrate new inventory from your own is easier when doing it by yourself; we always had to go back to the support teams on all other products in order to do so. Also, the robust service that Google has makes it easier to leverage all features of the suite.
Erik Vega profile photo

Return on Investment

AdRoll

  • We were able to convert free users to paid users because we could see they were very engaged but did not understand the value of our paid solution without a little push.
  • We were able to increase our user sign up conversion rate by retargeting engaged web visitors who DID NOT convert but should have.
  • We were able to increase our on-boarding conversion by targeting users who unsubscribed from our emails to encourage them to finish setting up their account.
No photo available

Google Ad Manager

  • Negative: the pricing is higher than average
  • Positive: standardizing the properties that we manage is a good thing
  • Google's support has positively impacted our business, as we used to have lack of support with other platforms
Erik Vega profile photo

Pricing Details

AdRoll

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Google Ad Manager

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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