What users are saying about
Top Rated
75 Ratings
Top Rated
75 Ratings
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Score 7.6 out of 101
28 Ratings
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Score 8 out of 101

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Likelihood to Recommend

AdRoll

AdRoll is great for more advanced Marketing organizations with a robust CRM and Marketing Automation platform as it provides a scalable platform for targeting multiple different audiences along their entire customer journey. Those just starting out may not be able to leverage the tool to its potential without robust training/support
No photo available

Google Ad Manager

It is only suited for marketing. Make sure you have analytics on your site to track the people coming, final sales, and conversions because it is at it's best when you can use it to really read and understand the data at hand. Google Ads does everything it needs to in ads, and you don't need to be an expert to begin with it. However, I would not just tell someone to "go create an account" if they know very little about digital ads. Consult with someone first. It can be a little daunting if you were to do that!
Patrick Stephens profile photo

Feature Rating Comparison

Ad Network Integration

AdRoll
7.6
Google Ad Manager
8.5
Data Transfer
AdRoll
7.7
Google Ad Manager
8.5
DSP integration
AdRoll
7.4
Google Ad Manager
8.5

Ad Campaigns

AdRoll
8.0
Google Ad Manager
8.0
Ad campaign creation
AdRoll
8.2
Google Ad Manager
7.6
Ad deployment
AdRoll
8.6
Google Ad Manager
8.8
Display advertising
AdRoll
8.4
Google Ad Manager
9.0
Ad display and retargeting segmentation
AdRoll
8.2
Google Ad Manager
7.8
Sequence targeting
AdRoll
6.8
Google Ad Manager
6.7

Ad Reporting & Analytics

AdRoll
7.0
Google Ad Manager
7.7
Ad dashboards
AdRoll
7.5
Google Ad Manager
8.3
Ad performance reports
AdRoll
7.4
Google Ad Manager
8.2
Ad conversion tracking
AdRoll
6.6
Google Ad Manager
8.0
Ad attribution reporting
AdRoll
6.9
Google Ad Manager
7.3
Cross-channel ad management
AdRoll
7.4
Google Ad Manager
7.0
Ad forecasting and optimization
AdRoll
6.1
Google Ad Manager
7.8

Pros

  • Customizability of visual ads is easy and efficient. I can make it look the way I want it with the words I need to use.
  • I think the reach not being limited to just Google but rather accross multiple channels is an advantage for AdRoll.
  • Has a great support team that is always ready to help out. They were particularly helpful when we were first trying to set up our first ad campaign.
No photo available
  • The UI is very easy to understand. They have made some changes lately for good, I think
  • The integration for 1st party data from other platforms is very transparent, allowing you to identify audiences via the internal code from the data platform itself
  • The integration with Data Studio is something we love. This is pretty useful when presenting info to high level teams
Erik Vega profile photo

Cons

  • They could make their documentation more easy to understand such that it is more user-friendly for first time users, so we don't have to reach out to support for more information.
  • They could have the functionality of more design options on the page. I had to externally make the ad have the background I wanted and upload it. But having editing capabilities on site would be easier.
  • I would like to see them expand into other aspects of advertising, not just remarketing and retargeting ads.
No photo available
  • If you have a slow internet connection you might suffer
  • Sometimes reports are so slow to load
  • Internal processes, such as whitelisting external platforms, may take some time
Erik Vega profile photo

Likelihood to Renew

AdRoll6.5
Based on 4 answers
We'll be renewing because we have seen positive results including increased web traffic and direct sales from our campaigns
Adam Sabados profile photo
Google Ad Manager7.0
Based on 1 answer
I think it's useful for our team and we rely on it to improve our business. It is within our budget also. Although we still will need an approval from the upper-level management team, I don't see any problem with that
No photo available

Usability

AdRoll10.0
Based on 3 answers
I find most of the functions usable, but can see room for improvement in some areas
Adam Sabados profile photo
No score
No answers yet
No answers on this topic

Support

AdRoll10.0
Based on 3 answers
Really reliable support. Dependable, easy to understand billing. I rarely have any issues, but if I do they are super quick to respond
No photo available
No score
No answers yet
No answers on this topic

Implementation

AdRoll6.0
Based on 1 answer
It was easy to implement.
Alya Grinberg profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

AdRoll works the best for our mission and campaigns. The others were considered for our current campaigns, but were not easy to use, cost too much to utilize, and were not ideal for the use case we made
Justina Logozzo profile photo
The UI is better against all other options in the market. Even the opportunity that you have to integrate new inventory from your own is easier when doing it by yourself; we always had to go back to the support teams on all other products in order to do so. Also, the robust service that Google has makes it easier to leverage all features of the suite.
Erik Vega profile photo

Return on Investment

  • We have seen an increase in traffic to the key pages we've built campaigns around. Within the first week, we had a 70% increase in traffic.
  • Results can take time to product ROI. We are not at a point where we can begin tracking ROI whereas with other we have been.
Justina Logozzo profile photo
  • We have increased our conversions by 600%, and we weren't starting from a small number.
  • It has helped us grow in the digital space, which is vital in this climate.
  • Because of the ability to edit ads as we do, we are able to customize and carefully plan ads. We have over 1,500, uniquely specified towards certain situations. We can make sure that we start the relationship off right!
Patrick Stephens profile photo

Pricing Details

AdRoll

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Google Ad Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details