Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AdSigner Email Signature
Score 10.0 out of 10
Mid-Size Companies (51-1,000 employees)
AdSigner turns email signatures into a new advertising potential. It is a powerful email signature management tool, offering user management, scheduled marketing campaigns across signatures and banners, in-depth analytics, and a selection of customisable templates.
$1
per signature
Exclaimer
Score 8.9 out of 10
N/A
Exclaimer is a provider of email signature solutions, operating with the goal of empowering businesses to
$0.90
per month (billed annually) per user
Sailthru
Score 5.9 out of 10
N/A
Sailthru is an email marketing and marketing automation solution. It supports email management, site personalization, mobile management, and both predictive and retention-focused analytics.N/A
Pricing
AdSigner Email SignatureExclaimerSailthru
Editions & Modules
Professional
$1
per signature
Starter
$0.90
per month (billed annually) per user
Standard
$1.45
per month (billed annually) per user
Pro
$1.75
per month (billed annually) per user
No answers on this topic
Offerings
Pricing Offerings
AdSigner Email SignatureExclaimerSailthru
Free Trial
YesYesNo
Free/Freemium Version
NoNoNo
Premium Consulting/Integration Services
YesYesNo
Entry-level Setup Fee$100 per installationNo setup feeNo setup fee
Additional DetailsLicensing is based on the number of active mailboxes Exclaimer adds email signatures to. Subscriptions are on a monthly or annual basis. Volume and charitable discounts are available. Minimum number of users is 10 per month.
More Pricing Information
Community Pulse
AdSigner Email SignatureExclaimerSailthru
Considered Multiple Products
AdSigner Email Signature

No answer on this topic

Exclaimer
Chose Exclaimer
Instead of having to assign a signature per person, Exclaimer supplies the signature base on the contact's outlook profile. No need to manually design the signature as you set up your account. It is good for the company as the signature is uniform for all its employees and it …
Chose Exclaimer
We found exclaimer to be the best overall, compared to other products we evaluated, and hence chose them.
Chose Exclaimer
I like how well Exclaimer integrates with Office365 and how easy it is to set up, configure and design signatures that can then be pushed out to your entire Team with a click of a button.
Sailthru

No answer on this topic

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AdSigner Email SignatureExclaimerSailthru
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Terminus ABM Platform
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Score 8.0 out of 10
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Mautic
Mautic
Score 9.0 out of 10
Medium-sized Companies
Terminus ABM Platform
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Score 8.0 out of 10
The Trade Desk
The Trade Desk
Score 9.0 out of 10
Enterprises

No answers on this topic

No answers on this topic

Criteo Commerce Growth
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Score 8.0 out of 10
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User Ratings
AdSigner Email SignatureExclaimerSailthru
Likelihood to Recommend
9.0
(1 ratings)
9.8
(269 ratings)
7.7
(21 ratings)
Likelihood to Renew
-
(0 ratings)
8.9
(17 ratings)
10.0
(7 ratings)
Usability
-
(0 ratings)
10.0
(67 ratings)
-
(0 ratings)
Availability
-
(0 ratings)
9.1
(2 ratings)
-
(0 ratings)
Performance
-
(0 ratings)
7.3
(2 ratings)
-
(0 ratings)
Support Rating
-
(0 ratings)
10.0
(19 ratings)
1.0
(1 ratings)
Implementation Rating
-
(0 ratings)
7.8
(7 ratings)
-
(0 ratings)
Configurability
-
(0 ratings)
8.2
(2 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
9.1
(2 ratings)
-
(0 ratings)
Ease of integration
-
(0 ratings)
9.1
(1 ratings)
-
(0 ratings)
Product Scalability
-
(0 ratings)
9.1
(2 ratings)
-
(0 ratings)
Professional Services
-
(0 ratings)
1.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
-
(0 ratings)
7.3
(1 ratings)
-
(0 ratings)
Vendor pre-sale
-
(0 ratings)
1.0
(2 ratings)
-
(0 ratings)
User Testimonials
AdSigner Email SignatureExclaimerSailthru
Likelihood to Recommend
adsigner
AdSigner is well suited when you want to transform your simple signature into a marketing campaign. Enhancing the customer experience by bringing in more tech solutions into their environment. It will be less appropriate when communicating or collaborating internally with your co-workers.
Read full review
Exclaimer
Exclaimer is highly beneficial for larger companies that have a range of business units and requirements around the look and feel of signatures. Smaller organisations are unlikely to need the same degree of customisation, so the requirement is diminished. Particularly as there is something of a cost premium and another platform to manage.
Read full review
Zeta Global
Sailthu is perfectly suited, no matter what level of technical skill you have or support from an Engineering team. That said, it includes many advanced features which can only be fully utilized when integrated with custom webhooks and after receiving customer data sent via their APIs. There may be easier solutions out there for less technical users or for people wanting a simpler setup to begin with.
Read full review
Pros
adsigner
  • Generate email's personalized signatures
  • Diverse Marketing Campaign Creations
  • Let's you track performance
Read full review
Exclaimer
  • Allows for easily customizing the templates for the signatures.
  • Allows uploading custom logos or banners to be applied in the different signatures
  • Allows assigning specific signatures to groups of users
  • Connects easily with all Google Suite email accounts within the organization
Read full review
Zeta Global
  • Personalization - one of the most important things you can utilize when emailing people.
  • Segmentation - Sailthru makes it very easy to build an audience based off their criteria; there are so many different fields to choose from. We use this mostly for geo-targeting and engagement.
  • Analytics - post-campaign analytics are very easy to look at, customize your view, and download as a csv to share with your team and company.
Read full review
Cons
adsigner
  • Sometimes the information from CRM does not integrate well into AdSigner
  • The capability of a google chrome extension
  • Tiles viewing instead of list
Read full review
Exclaimer
  • A complete tutorial could be added to avoid common pitfalls (such as when to use 0 and when to use auto).
  • The email add-in seems quite clunky when getting going.
  • There is no way to self-serve user-specific changes (such as toggling on/off certain extras, such as direct dials, extensions, and job titles).
Read full review
Zeta Global
  • Giving more practical examples of technical setups, sometimes the only way to understand it is to see it.
  • Can't filter lists by date created or date modified, particularly needed when tracking down a specific list or looking to remove older lists.
  • Can't set up automated data dumps to an email address, has to be sent via API.
Read full review
Likelihood to Renew
adsigner
No answers on this topic
Exclaimer
We are very happy with exclaimer it runs 99.9% of the time without any issues. It also very easy to use and maintain and the design team are happy to use it as its so user friendly. When compared to how much time we used to spend updating banners exclaimer saves us hours. This more than justifies the cost and when it comes to renew we wont be thinking twice about doing so
Read full review
Zeta Global
The biggest factor is that even after two months of trying to go through their credit processes and getting the right consideration for the real damages we had with the tool not being able to send campaigns for days, their sales staff is still not willing to work with us on it, making us do the switch away from them right now. We got extremely disappointed by trying to work with them through those issues.
Read full review
Usability
adsigner
No answers on this topic
Exclaimer
In the order that I recall the setup process: Signature templates need to be set up (attribute mapping to AD) Office 365 connector needs to be set up (global admin needed and exclaimer engineer for guidance) Signature policies need to be set up (who gets which signatures) Office membership groups need to be setup (who in the org will use exclaimer) Members need to be added to those groups (user membership) Agents need to be deployed on the end-user hosts (local agent)
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Zeta Global
No answers on this topic
Reliability and Availability
adsigner
No answers on this topic
Exclaimer
Never had any issues with availability during our outages.
Read full review
Zeta Global
No answers on this topic
Performance
adsigner
No answers on this topic
Exclaimer
I have to admit that there has been an odd occasion when the pages have taken a while to load. This is the exception rather than the rule.
Read full review
Zeta Global
No answers on this topic
Support Rating
adsigner
No answers on this topic
Exclaimer
I've only had one issue in 7 years where I needed to reach out to Exclaimer for support, but it was handled quickly and resolved my issue. No messing around to provide additional information. Just a quick solution to what I was facing which resolved the issue on the first go around.
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Zeta Global
Their account management / sales staff doesn't seem to be taking the problems you experience very seriously - it took us 3 months and nudge emails to them every 2 weeks to ask for status updates (plus 6 different conversations with different people) to get a (very small credit) for a major issue, which in two months prohibited us from sending campaign emails for 2-3 days at a time.
Read full review
Implementation Rating
adsigner
No answers on this topic
Exclaimer
Our implementation was relatively easy as we weren't cutting over from anything. We just got the software installed, set up the file share and got active directory set up. We got exsync on a scheduled task and it just worked. We built our templates and policies and it has always been relatively smooth.
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Zeta Global
No answers on this topic
Alternatives Considered
adsigner
AdSigner is much easier and organized. Easy to navigate
Read full review
Exclaimer
Exclaimer blows the doors off compared to Letsignit. Exclaimer is a little more expensive, but you get what you pay for. What you get is a much better user interface, real analytics instead of one crappy report you have to manually sort, and a much more robust campaign area. With Letsignit I was constantly getting messages that they were experiencing one problem or another, leading to service outages that impacted our users. Gotta love it when the CEO calls because he can't find his email signature. I've had no service interruptions with Exclaim and no email "excuses." That's the sort of thing that makes you lose confidence in a supplier quickly. Oh, and no communication/bills in French. I lived near the Canadian border, I get it, but you have customer databases, communicate appropriately.
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Zeta Global
Sailthru provided a powerful, easy-to-use platform that was able to adjust to the needs we had at Dotdash. It was able to support the simple campaigns where we would send static creative to all recipients and the complex dynamic campaigns where we were customizing content. The scale and flexibility really made it a great platform for us to use.
Read full review
Contract Terms and Pricing Model
adsigner
No answers on this topic
Exclaimer
Everything runs smoothly between us
Read full review
Zeta Global
No answers on this topic
Scalability
adsigner
No answers on this topic
Exclaimer
you can easily design more than one signature and spit it among the organisation
Read full review
Zeta Global
No answers on this topic
Professional Services
adsigner
No answers on this topic
Exclaimer
We used the Design Template service; this was a very pleasant experience and the design team we in constant communication with us to ensure the templates were designed exactly to our remit.
Read full review
Zeta Global
No answers on this topic
Return on Investment
adsigner
  • Cloud updates are instant
  • We had an accelerated revenue increase
  • Live clicks analysis right on the banner
Read full review
Exclaimer
  • Uniform feel for all emails sent by the organisation.
  • Meets regulatory Compliance.
  • Ability to send out the right phone numbers for the right departments.
  • It is easy to onboard new staff with the correct details from day 1 (no setup is needed from the new starter).
Read full review
Zeta Global
  • Sailthru has helped us build a welcome series that's much more effective than anything we had before.
  • It's much easier to analyze transactional campaigns than our previous ESP.
  • We're better able to run A/B tests and learn from the results -- all of which improves our email strategy.
Read full review
ScreenShots

AdSigner Email Signature Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of

Exclaimer Screenshots

Screenshot of how Exclaimer helps amplify every email with optimized email signatures for the whole organization.Screenshot of the Social Feeds feature. This can display the three latest social posts in an email signature, to strengthen connections and communities.Screenshot of where Exclaimer gives users the ability to automate and schedule signature updates. This helps to guarantee consistent, branded signatures on every email – even from mobile devices and Macs.Screenshot of the Exclaimer Cloud Outlook Add-in, which allows users to choose their email signature as they compose a message.Screenshot of where users can assign signatures to teams, departments, or entire organizations. This interface lets users tailor messages for specific recipients, fostering engagement through personalized approaches.