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Agency Analytics vs. Moz Pro vs. AuthorityLabs, by Traject

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Agency Analytics

    Score8.9 out of 10
    Mid-Size Companies (51-1,000 employees)
    Reporting software designed specifically for marketing agencies, boasting over 5,000 agencies as users of AgencyAnalytics for reports and live marketing dashboards. It can report on SEO, PPC, call tracking, social media, email marketing, and more with 60+ integrations. The solution aims to displace spreadsheets and help users grow their agencies, and is presented as an easy-to-use reporting software that just works the way it is needed to. It is available to try out through a 14-day…

    $60

    per month

    Moz Pro

    Score7.9 out of 10
    N/AMozPro , from Moz in Seattle, Washington, is an SEO platforms for tracking the performance of all inbound marketing efforts comprehensively. It reveals how content is being shared through social channels and how that drives traffic to a website, and features a broad toolset for search engine optimization: rank tracking, link opportunites, site audit via Moz Analytics, prospective keyword analysis and content grading, as well as a crawl test to find broken or poorly designed site elements. Moz…

    $99

    per month

    AuthorityLabs

    Score10 out of 10
    N/AAuthorityLabs is an SEO tool providing keyword analysis, from Traject.N/A
    Pricing
    Agency AnalyticsMoz ProAuthorityLabs
    Editions & Modules
    Freelancer
    $12
    per month per client campaign (minimum 5 client campaigns)
    Agency
    $18
    per month per client campaign (minimum 10 client campaigns)
    Enterprise
    contact for enterprise pricing
    Standard
    $99
    per month
    Medium
    $179
    per month
    Large
    $299
    per month
    Premium
    $599
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    Agency AnalyticsMoz ProAuthorityLabs
    Free Trial
    YesYesNo
    Free/Freemium Version
    NoNoNo
    Premium Consulting/Integration Services
    NoNoNo
    Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
    Additional DetailsWhat is a Client Campaign? A client campaign represents a client (their website and integrations).Discount available for annual billing.
    More Pricing Information
    Community Pulse
    Agency AnalyticsMoz ProAuthorityLabs
    Considered Multiple Products
    AgencyAnalytics
    Chose Agency Analytics
    I've used Conductor Searchlight in the past and it's a great tool. Agency Analytics however includes many additional features that are considered premium features in Conductor Searchlight. Agency Analytics bundles features and third party integrations that come standard and the …
    Incentivized
    Chose Agency Analytics
    I've used Moz fairly extensively and I've found Agency Anaytics overall is a better tool for managing and monitoring keywords and SEO improvement opportunities. It's easy to use, quick to set up and less expensive than Moz.
    Incentivized
    iContact
    No answer on this topic
    Traject
    Chose AuthorityLabs
    Very comparative as far as price [goes]. Some of the competitors have different features but you get trade-offs depending on who you are comfortable using.
    Incentivized
    Key User Insights
    Would buy again
    100%
    Would buy again
    11 Answers
    95%
    Would buy again
    20 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    10 Answers
    95%
    Delivers good value for the price
    19 Answers
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    11 Answers
    100%
    Happy with the feature set
    21 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    11 Answers
    94%
    Lived up to sales and marketing promises
    17 Answers
    No answers on this topic
    Implementation went as expected
    100%
    Implementation went as expected
    11 Answers
    100%
    Implementation went as expected
    19 Answers
    No answers on this topic
    Features
    Agency AnalyticsMoz ProAuthorityLabs
    SEO
    Comparison of SEO features of Agency Analytics and Moz Pro and AuthorityLabs, by Traject
    Feature
    Agency Analytics
    -
    Ratings
    Moz Pro
    7.3
    41 Ratings
    5% below category average
    AuthorityLabs, by Traject
    7.3
    4 Ratings
    5% below category average
    Keyword analysis00 Ratings8.041 Ratings9.04 Ratings
    Backlink management00 Ratings7.036 Ratings00 Ratings
    SERP ranking tracking00 Ratings7.141 Ratings10.04 Ratings
    Page grader00 Ratings8.040 Ratings6.01 Ratings
    Competitive analysis00 Ratings8.040 Ratings9.03 Ratings
    Site audit / diagnostics00 Ratings7.039 Ratings5.01 Ratings
    Site recommendations00 Ratings7.037 Ratings5.02 Ratings
    Task management00 Ratings6.022 Ratings7.01 Ratings
    SEO Channels
    Comparison of SEO Channels features of Agency Analytics and Moz Pro and AuthorityLabs, by Traject
    Feature
    Agency Analytics
    -
    Ratings
    Moz Pro
    5.9
    32 Ratings
    25% below category average
    AuthorityLabs, by Traject
    7.5
    3 Ratings
    1% below category average
    Local SEO00 Ratings5.327 Ratings10.03 Ratings
    Social SEO00 Ratings5.323 Ratings6.01 Ratings
    Mobile SEO00 Ratings6.225 Ratings9.03 Ratings
    Global SEO00 Ratings6.827 Ratings5.03 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Agency Analytics and Moz Pro and AuthorityLabs, by Traject
    Feature
    Agency Analytics
    -
    Ratings
    Moz Pro
    7.0
    33 Ratings
    18% below category average
    AuthorityLabs, by Traject
    6.5
    4 Ratings
    26% below category average
    Multi-domain support00 Ratings7.028 Ratings10.04 Ratings
    Integration with web analytics tools00 Ratings7.130 Ratings3.02 Ratings
    Best Alternatives
    Agency AnalyticsMoz ProAuthorityLabs
    Small Businesses
    TapClicks
    Score8 out of 10
    Serpstat
    Score10 out of 10
    Serpstat
    Score10 out of 10
    Medium-sized Companies
    Supermetrics
    Score9.7 out of 10
    Yoast
    Score8.5 out of 10
    Yoast
    Score8.5 out of 10
    Enterprises
    TrackMaven
    Score8.5 out of 10
    Google Trends
    Score8.6 out of 10
    Google Trends
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    Agency AnalyticsMoz ProAuthorityLabs
    Likelihood to Recommend
    10.0
    (16 ratings)
    8.0
    (78 ratings)
    9.0
    (4 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    7.0
    (38 ratings)
    -
    (0 ratings)
    Usability
    -
    (0 ratings)
    7.0
    (3 ratings)
    -
    (0 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    9.8
    (4 ratings)
    9.5
    (7 ratings)
    10.0
    (1 ratings)
    Online Training
    -
    (0 ratings)
    7.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Agency AnalyticsMoz ProAuthorityLabs
    Likelihood to Recommend
    AgencyAnalytics
    Agency Analytics has made the overall marketing procedure quite effective, where all the approaches have been brought into a single dashboard for the purpose of easy and quick functionality. [I] highly recommended analytic software for better growth of your company.
    Incentivized
    Read full review
    iContact
    Businesses looking to keep track of their web presence and utilize a tool to identify areas of opportunity. The trends tracking and competitor modeling allow businesses to be able to build an SEO strategy that they can track progress over time and fill in content gaps. This is used by our company in conjunction with our marketing automation tool and Google's web presence suite (eg. Google Analytics, Search Console, Tag Manager).
    Incentivized
    Read full review
    Traject
    It's best used for small to mid-sized businesses that need to track a modest number of keyword phrases - perhaps 100 to 500 - across multiple search engines, in a limited number of geographies, against three or fewer competitors. It's less useful for large enterprises or small businesses that need multiple SEO functions handled by a single tool.
    Incentivized
    Read full review
    Pros
    AgencyAnalytics
    • Agency Analytics has the capability of connecting with web analytical solutions.
    • Besides, the application conducts both local and global SEO, perfecting the ranking of our company.
    • The tool facilitates the black-link management for SEO purposes.
    • Lastly, the customer support addresses all problems that clients face daily.
    Incentivized
    Read full review
    iContact
    • It finds relevant keywords and lets you know your chance of ranking with them.
    • It helps you find content that needs work to rank better.
    • It helps you improve any technical issues with your web pages.
    • It helps you audit your current site for any technical issues.
    • It helps you keep track of your most important keywords.
    Incentivized
    Read full review
    Traject
    • Keyword tracking (large volumes)
    • Keyword insights
    • Competitor Keyword tracking
    Incentivized
    Read full review
    Cons
    AgencyAnalytics
    • Would like to see the stars feature to bring keywords to the top of the report have 1 click to remove all stars that were checked off previously.
    • Would love to have a feature to track how clients are ranking for keywords; currently only shows the # of keywords ranking in the top 10 positions of Google but doesn't show the actual keywords for each competitor.
    • Would extremely love to see a feature where the keywords can be viewed/filtered by position; for example page 1 of Google only, page 2 of Google only.
    • Would love to see a keyword tool to check keyword rankings or search volume for specific keywords; similar to Google's keyword planner.
    Incentivized
    Read full review
    iContact
    • Some of the auto-gen visual tables aren't all that useful for smaller companies. For instance on the Search Visibility tab, many of my clients have a tiny % of keywords in the top-10, so the table shows basically 4 overlaid flat lines. I wish we had some options to customize this table or expand the range or something.
    • I wish there were some more tools relating to the technical aspects of the site/pages. The whole tool is very keyword-oriented, which is fine, but I feel like over time this has become and will continue to be less important than technical aspects, site speed, voice search, etc.
    • There's an Anchor Text tab, but it only looks at Inbound links—I wish this feature was for on-site anchor text—this could be a much better optimization tool. Because there's nothing you can do about inbound link text.
    Incentivized
    Read full review
    Traject
    • The interface is very rudimentary, it is not an interface that we would be comfortable adding clients the ability to access.
    • All results must be pulled into other programs for inclusion in monitoring reports.
    • Adding separate keyword targets for mobile and non-mobile is cumbersome and results must be tracked separately.
    Incentivized
    Read full review
    Likelihood to Renew
    AgencyAnalytics
    No answers on this topic
    iContact
    We've been paying monthly for Moz for at least four years. We rely heavily on it for our daily work, and would need to re-engineer many of our processes if we were to cancel our subscription. I suspect we'll continue to use Moz as long as we are in business (assuming they maintain their quality).
    Read full review
    Traject
    No answers on this topic
    Usability
    AgencyAnalytics
    No answers on this topic
    iContact
    it's easy to use once you get the hang of it and most people with any sort of background in using online tools and analytics systems can figure it out. it's just not as intuitive as it could be like google webmaster tools or Adobe (Site Catalyst)
    Read full review
    Traject
    No answers on this topic
    Reliability and Availability
    AgencyAnalytics
    No answers on this topic
    iContact
    Every time I've ever needed it, it's been there.
    Read full review
    Traject
    No answers on this topic
    Support Rating
    AgencyAnalytics
    They are always on top/ahead of the curve. There has never been a time where I haven't had the platform work professionally when I needed it. They stand behind a top-quality product. It's easy to support something when they put hard work into development and maintenance.
    Incentivized
    Read full review
    iContact
    As I have mentioned before, if you have enterprise subscription, the staff are super helpful. Moz also participated in the marketing tech conferences especially moz in seattle. These sessions are super useful in helping digital marketing analyst like me to investigate new marketing techniques, tracking leads and conversions and eventually monetize them. Their staff is not only knowledgeable in their own product but they have been around. For example Dr Peter from moz always publishes his insights and I have relied somewhat on his opinions.
    Incentivized
    Read full review
    Traject
    This is an area where AuthorityLabs really shines. It's one of the few Martech or SEO tools vendors about whom I can honestly say I've never had a complaint about their customer support. The team there consistently responds to any questions I've had or issues I've encountered quickly, helpfully, and in a way that feels personal.
    Incentivized
    Read full review
    Alternatives Considered
    AgencyAnalytics
    This is my first experience with a tool like Agency Analytics because I don't have a digital marketing background. My background is in sales, but I quickly realized that Agency Analytics is a selling point for prospective and existing clients. We also use Ahrefs and Semrush, but having access to AA is extremely valuable.
    Incentivized
    Read full review
    iContact
    Moz emerged as an industry leader with a great reputation for driving optimal SEO performance and ROI for customers. Moz' thought leadership on all things SEO gave us a lot of confidence to invest and partner with them. The wide array of product features was also something that was important to us relative to Moz' competitors. In the end, we felt there wasn't anything we couldn't do with Moz. We were also impressed with the on demand platform training and tools provided from day 1. Lastly, Moz was one of the more expensive platforms, but it wasn't the most expensive, so we felt we received great value for the overall price.
    Incentivized
    Read full review
    Traject
    Very comparative as far as price [goes]. Some of the competitors have different features but you get trade-offs depending on who you are comfortable using.
    Incentivized
    Read full review
    Return on Investment
    AgencyAnalytics
    • For a small to medium size agency, the $79/month cost is reasonable, allowing for unlimited users, 10 campaigns included, and 1,000 keywords tracked.
    • It is something we can easily build into our pricing model.
    • If more is needed, the platform can scale, allowing for more keyword tracking, more campaigns, etc.
    Incentivized
    Read full review
    iContact
    • Here I can easily find competitor's ranking keywords and their backlinks. It also gives you another exciting feature where you can compare two domains at the same time.
    • The thing that I don't like about this software is, that sometimes your page can take too much time for crawling.
    Incentivized
    Read full review
    Traject
    • We did not any process in terms of reporting on ROI in regards to SEO, but we only paid a very small monthly charge so it was a no-brainer to use it. It definitely helped our business.
    Incentivized
    Read full review
    ScreenShots

    Agency Analytics Screenshots

    Screenshot of Digital marketing dashboardScreenshot of Facebook analytics dashboardScreenshot of Google Analytics reportScreenshot of Integration pageScreenshot of White label page

    Moz Pro Screenshots

    Product screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshot